Advertising
Advertising

9 Ways You Can Market on Mobile

9 Ways You Can Market on Mobile

As smartphone users become increasingly reliant on their mobile devices, mobile marketing is essential for modern-day brand awareness.

At the end of 2015, mobile e-commerce transactions were over 40%, and are expected to grow to 70% by 2017. But if you fail to optimize your marketing campaign for mobile, you could miss out on these huge conversions. Marketing campaigns through mobiles can be either B2C i.e. business to consumer or as B2B marketing – business to business marketing.

If you want your brand to stick out among the competition, it’s crucial that you optimize your marketing campaign for mobile devices.

We’ll talk about 9 different ways for you to market your business on mobile and how they can help increase your conversions.

1. Social media ads

Social media channels such as Instagram, Facebook, and Twitter all have millions of users that interact every day. This makes social media the perfect place to advertise your company.

Many top brands have already hopped on board with social media channel’s paid promotional options in order to share ads for their business.

Advertising

Social ads are successful because, on nearly every platform, they allow you to target your most valuable customers based on demographic, interests, and even location.

This strategy is successful in mobile marketing because 91% of mobile users from ages 18 to 29 use social media on their phones.

2. Snapchat

Snapchat boasts 150 million users on its platform every day, which makes it another great platform for mobile advertising.

There are many ways that you can use Snapchat to advertise your business on a mobile device. You could first offer VIP access into your brand and behind the scenes footage at your business using Snapchat’s story feature.

You could also demonstrate your product, give previews of new products and promote upcoming events.

3. Mobile beacons

Beacon technology consists of in-store devices that detect mobile phones with Bluetooth technology. After your phone is located, the beacon will tap into your shopping behavior and customize your shopping experience.

Advertising

Beacons can do everything from enticing a customer to enter a store, or making personalized offers if the customer has the app downloaded to their smartphone.

Mobile beacons are definitely the future of shopping.

4. Multi-device mobile marketing

Remember that not every potential customer is online with a smartphone. There are plenty of other devices out there that you should include in your mobile marketing strategy, from tablets and smart watches to smart TVs, gaming platforms, and various other “smart” home appliances.

It’s important to stay up to date with the ever-changing world that is digital marketing. You have to make sure your campaigns are compatible with every device out there!

5. Live video streaming

87% of online marketers use video content as a way to advertise their business.

Videos are a great marketing tactic because they interact with the customer and provide entertainment while they’re looking at your products.

Advertising

Not only can you use video for ads, but you can also use them to show behind the scenes footage of your company, demonstrations of your products, and introductions of your staff.

Not to mention, 92% of mobile video consumers share videos with others which increases your brand awareness.

Just make sure your videos are optimized for mobile!

6. eCommerce and social media integration

It’s a fact that we’re currently witnessing the socialization of online consumerism, as demonstrated through Facebook’s “buy now” buttons and Pinterest/Instagram catering more and more towards the eCommerce side of things.

The line between social media and the shopping cart is blurrier than ever, and you can benefit from it with some smart marketing. Taking advantage of this trend lets you kill two birds with one stone – you can up your social media presence and social proofing while simultaneously generating more leads and sales.

7. Coupon codes and discounted offers

Special offers, discounts, and coupons are great for boosting your brand image. Consumers love free products and samples, so this is a way to connect with potential customers.

Advertising

96% of consumers use coupons, and 81% of consumers use them on a regular basis.

You can make your special offers through social media or email marketing to reach the most qualified customers.

8. Customized lifestyle apps

Some apps have evolved beyond their “novelty accessory” roots and are fully integrated into many consumers’ lives. Look at FitBit, Mint, MyFitnessPal, and so on for examples of apps that people rely on day in and day out for important financial and health information.

If your brand is a lifestyle brand, you can’t ignore the vast potential of custom lifestyle apps.

9. Informative, quality content

Content is the most important element to any marketing campaign, and mobile is no exception.

When you produce and share great content that is optimized for mobile, you’ll be able to generate quality leads from people who are interested in your products and services.

If you need help with content creations, there are many SEO agencies out there that can assist in content creation and presentation for your website.

More by this author

Adnan Manzoor

Data Analyst & Life Coach

50 Free Online Resources for Self-Motivated Learners 9 Things Every Marketer Should Do Four Ways to Have Better Sound Quality YouTube Recordings Top Ways to Implement Your Brand 7 Tools For Digital Marketers

Trending in Technology

1 10 Best Calendar Apps to Stay on Track in 2019 2 7 Clever Goal Tracker Apps to Keep You on Track in 2019 3 How to Type Faster: 12 Typing Tips and Techniques 4 Best 5 Language Learning Apps to Easily Master a New Language 5 8 Most Effective Games and Apps to Learn to Type Fast

Read Next

Advertising
Advertising
Advertising

Last Updated on August 16, 2019

10 Best Calendar Apps to Stay on Track in 2019

10 Best Calendar Apps to Stay on Track in 2019

The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

In this article, we are going to check out the best calendars apps to help you stay organized.

1. Cal Calendar

    Cal Calendar has recently appeared on the market of mobile applications (Android, iOS). It is the brainchild of the development team of Any.do that features impressive functionality and well-thought-out design.

    The application comes with many great features, including support for Exchange and Google Calendar, widgets, voice recording, and many more.

    Cal Calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

    Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

    What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

    Cal Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

    Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

    Available for iOS and Android

    2. Google Calendar

      Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

      Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

      Advertising

      Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

      The program is super easy and will not cost a dime for you. It is a good thing, right?

      Available for iOS and Android

      3. Jorte Calendar

        Jorte Calendar is one of the most popular calendar applications in the Google Play store.

        The program features a wide range of configuration options, with many design alternatives. You can adjust display mode to your needs and view calendar entries sorted by month, week, or day (by hours). It is convenient for quickly picking the desired date, using task bars, and setting reminders.

        Apart from its ordinary information storing function, this application can be a special cloud service, Jorte Cloud, allowing you to synchronize calendars, schedules, and task lists on multiple devices. The application also supports data importing from Google Calendar.

        For those paying attention to the program design, there is also Jorte Store, where you can buy styles and icons to personalize the calendar. This feature makes Jorte is one of the brightest calendar applications.

        A basic version of the app is free of charge, so if you do not want to spend money on a calendar application, it is a good option.

        Available for iOS and Android

        4. Business Calendar

          Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

          The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

          You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

          The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

          Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

          Advertising

          Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

          Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

          A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

          Available for Android

          5. aCalendar

            aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

            Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

            Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

            When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

            Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

            The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

            The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

            Available for Android

            6. DigiCal Calendar

              DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

              With this calendar application, you can synchronize all your calendars and view them in different ways.

              Advertising

              Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

              The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

              Available for Android

              7. SolCalendar

                SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                Available for Android

                8. Calendar

                  Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

                  A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

                  Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

                  Available for Desktop, iOS and Android

                  9. Today Calendar

                    Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

                    Advertising

                    The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                    If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                    Available for Android

                    10. Calendar Widget: Month

                      Sometimes people do not need a heap of calendar applications. They would prefer to have one efficient calendar widget.

                      Calendar Widget: Month perfectly fills this niche and meets all the needs of a modern user. It has some features of an ordinary calendar, but the real great thing about this software is that it has 80 or more themes in its library.

                      The design of the application is great; the themes are perfectly tuned. There are options for almost any theme of your smartphone. The only drawback is the fact that the widget memory is not too large, and you should be ready for it.

                      This simple calendar widget was created in the image and semblance of widgets from Yahoo. The widget window displays one calendar month with the ability to go to the previous and move to the next one.

                      If you need a simple and affordable calendar to plan your tasks and affairs for one month, this widget is ideal for you. Calendar Widget: Month is so simple that it does not even have Google Calendar support.

                      At the moment, it does not have the function of connecting any third-party calendars and services. Developers allow the possibility of introducing support for Google service as an addition to the widget, if users request to have this opportunity.

                      Available for Android

                      Our Verdict

                      Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                      Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                      Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                      The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

                      More Productivity Apps

                      Featured photo credit: Unsplash via unsplash.com

                      Read Next