As smartphone users become increasingly reliant on their mobile devices, mobile marketing is essential for modern-day brand awareness.
At the end of 2015, mobile e-commerce transactions were over 40%, and are expected to grow to 70% by 2017. But if you fail to optimize your marketing campaign for mobile, you could miss out on these huge conversions. Marketing campaigns through mobiles can be either B2C i.e. business to consumer or as B2B marketing – business to business marketing.
If you want your brand to stick out among the competition, it’s crucial that you optimize your marketing campaign for mobile devices.
We’ll talk about 9 different ways for you to market your business on mobile and how they can help increase your conversions.
1. Social media ads
Social media channels such as Instagram, Facebook, and Twitter all have millions of users that interact every day. This makes social media the perfect place to advertise your company.
Many top brands have already hopped on board with social media channel’s paid promotional options in order to share ads for their business.
Social ads are successful because, on nearly every platform, they allow you to target your most valuable customers based on demographic, interests, and even location.
This strategy is successful in mobile marketing because 91% of mobile users from ages 18 to 29 use social media on their phones.
Snapchat boasts 150 million users on its platform every day, which makes it another great platform for mobile advertising.
There are many ways that you can use Snapchat to advertise your business on a mobile device. You could first offer VIP access into your brand and behind the scenes footage at your business using Snapchat’s story feature.
You could also demonstrate your product, give previews of new products and promote upcoming events.
3. Mobile beacons
Beacon technology consists of in-store devices that detect mobile phones with Bluetooth technology. After your phone is located, the beacon will tap into your shopping behavior and customize your shopping experience.
Beacons can do everything from enticing a customer to enter a store, or making personalized offers if the customer has the app downloaded to their smartphone.
Mobile beacons are definitely the future of shopping.
4. Multi-device mobile marketing
Remember that not every potential customer is online with a smartphone. There are plenty of other devices out there that you should include in your mobile marketing strategy, from tablets and smart watches to smart TVs, gaming platforms, and various other “smart” home appliances.
It’s important to stay up to date with the ever-changing world that is digital marketing. You have to make sure your campaigns are compatible with every device out there!
5. Live video streaming
87% of online marketers use video content as a way to advertise their business.
Videos are a great marketing tactic because they interact with the customer and provide entertainment while they’re looking at your products.
Not only can you use video for ads, but you can also use them to show behind the scenes footage of your company, demonstrations of your products, and introductions of your staff.
Not to mention, 92% of mobile video consumers share videos with others which increases your brand awareness.
Just make sure your videos are optimized for mobile!
6. eCommerce and social media integration
It’s a fact that we’re currently witnessing the socialization of online consumerism, as demonstrated through Facebook’s “buy now” buttons and Pinterest/Instagram catering more and more towards the eCommerce side of things.
The line between social media and the shopping cart is blurrier than ever, and you can benefit from it with some smart marketing. Taking advantage of this trend lets you kill two birds with one stone – you can up your social media presence and social proofing while simultaneously generating more leads and sales.
7. Coupon codes and discounted offers
Special offers, discounts, and coupons are great for boosting your brand image. Consumers love free products and samples, so this is a way to connect with potential customers.
96% of consumers use coupons, and 81% of consumers use them on a regular basis.
You can make your special offers through social media or email marketing to reach the most qualified customers.
8. Customized lifestyle apps
Some apps have evolved beyond their “novelty accessory” roots and are fully integrated into many consumers’ lives. Look at FitBit, Mint, MyFitnessPal, and so on for examples of apps that people rely on day in and day out for important financial and health information.
If your brand is a lifestyle brand, you can’t ignore the vast potential of custom lifestyle apps.
9. Informative, quality content
Content is the most important element to any marketing campaign, and mobile is no exception.
When you produce and share great content that is optimized for mobile, you’ll be able to generate quality leads from people who are interested in your products and services.
If you need help with content creations, there are many SEO agencies out there that can assist in content creation and presentation for your website.