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9 Ways You Can Market on Mobile

9 Ways You Can Market on Mobile

As smartphone users become increasingly reliant on their mobile devices, mobile marketing is essential for modern-day brand awareness.

At the end of 2015, mobile e-commerce transactions were over 40%, and are expected to grow to 70% by 2017. But if you fail to optimize your marketing campaign for mobile, you could miss out on these huge conversions. Marketing campaigns through mobiles can be either B2C i.e. business to consumer or as B2B marketing – business to business marketing.

If you want your brand to stick out among the competition, it’s crucial that you optimize your marketing campaign for mobile devices.

We’ll talk about 9 different ways for you to market your business on mobile and how they can help increase your conversions.

1. Social media ads

Social media channels such as Instagram, Facebook, and Twitter all have millions of users that interact every day. This makes social media the perfect place to advertise your company.

Many top brands have already hopped on board with social media channel’s paid promotional options in order to share ads for their business.

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Social ads are successful because, on nearly every platform, they allow you to target your most valuable customers based on demographic, interests, and even location.

This strategy is successful in mobile marketing because 91% of mobile users from ages 18 to 29 use social media on their phones.

2. Snapchat

Snapchat boasts 150 million users on its platform every day, which makes it another great platform for mobile advertising.

There are many ways that you can use Snapchat to advertise your business on a mobile device. You could first offer VIP access into your brand and behind the scenes footage at your business using Snapchat’s story feature.

You could also demonstrate your product, give previews of new products and promote upcoming events.

3. Mobile beacons

Beacon technology consists of in-store devices that detect mobile phones with Bluetooth technology. After your phone is located, the beacon will tap into your shopping behavior and customize your shopping experience.

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Beacons can do everything from enticing a customer to enter a store, or making personalized offers if the customer has the app downloaded to their smartphone.

Mobile beacons are definitely the future of shopping.

4. Multi-device mobile marketing

Remember that not every potential customer is online with a smartphone. There are plenty of other devices out there that you should include in your mobile marketing strategy, from tablets and smart watches to smart TVs, gaming platforms, and various other “smart” home appliances.

It’s important to stay up to date with the ever-changing world that is digital marketing. You have to make sure your campaigns are compatible with every device out there!

5. Live video streaming

87% of online marketers use video content as a way to advertise their business.

Videos are a great marketing tactic because they interact with the customer and provide entertainment while they’re looking at your products.

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Not only can you use video for ads, but you can also use them to show behind the scenes footage of your company, demonstrations of your products, and introductions of your staff.

Not to mention, 92% of mobile video consumers share videos with others which increases your brand awareness.

Just make sure your videos are optimized for mobile!

6. eCommerce and social media integration

It’s a fact that we’re currently witnessing the socialization of online consumerism, as demonstrated through Facebook’s “buy now” buttons and Pinterest/Instagram catering more and more towards the eCommerce side of things.

The line between social media and the shopping cart is blurrier than ever, and you can benefit from it with some smart marketing. Taking advantage of this trend lets you kill two birds with one stone – you can up your social media presence and social proofing while simultaneously generating more leads and sales.

7. Coupon codes and discounted offers

Special offers, discounts, and coupons are great for boosting your brand image. Consumers love free products and samples, so this is a way to connect with potential customers.

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96% of consumers use coupons, and 81% of consumers use them on a regular basis.

You can make your special offers through social media or email marketing to reach the most qualified customers.

8. Customized lifestyle apps

Some apps have evolved beyond their “novelty accessory” roots and are fully integrated into many consumers’ lives. Look at FitBit, Mint, MyFitnessPal, and so on for examples of apps that people rely on day in and day out for important financial and health information.

If your brand is a lifestyle brand, you can’t ignore the vast potential of custom lifestyle apps.

9. Informative, quality content

Content is the most important element to any marketing campaign, and mobile is no exception.

When you produce and share great content that is optimized for mobile, you’ll be able to generate quality leads from people who are interested in your products and services.

If you need help with content creations, there are many SEO agencies out there that can assist in content creation and presentation for your website.

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Adnan Manzoor

Data Analyst & Life Coach

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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