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9 Ways You Can Market on Mobile

9 Ways You Can Market on Mobile

As smartphone users become increasingly reliant on their mobile devices, mobile marketing is essential for modern-day brand awareness.

At the end of 2015, mobile e-commerce transactions were over 40%, and are expected to grow to 70% by 2017. But if you fail to optimize your marketing campaign for mobile, you could miss out on these huge conversions. Marketing campaigns through mobiles can be either B2C i.e. business to consumer or as B2B marketing – business to business marketing.

If you want your brand to stick out among the competition, it’s crucial that you optimize your marketing campaign for mobile devices.

We’ll talk about 9 different ways for you to market your business on mobile and how they can help increase your conversions.

1. Social media ads

Social media channels such as Instagram, Facebook, and Twitter all have millions of users that interact every day. This makes social media the perfect place to advertise your company.

Many top brands have already hopped on board with social media channel’s paid promotional options in order to share ads for their business.

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Social ads are successful because, on nearly every platform, they allow you to target your most valuable customers based on demographic, interests, and even location.

This strategy is successful in mobile marketing because 91% of mobile users from ages 18 to 29 use social media on their phones.

2. Snapchat

Snapchat boasts 150 million users on its platform every day, which makes it another great platform for mobile advertising.

There are many ways that you can use Snapchat to advertise your business on a mobile device. You could first offer VIP access into your brand and behind the scenes footage at your business using Snapchat’s story feature.

You could also demonstrate your product, give previews of new products and promote upcoming events.

3. Mobile beacons

Beacon technology consists of in-store devices that detect mobile phones with Bluetooth technology. After your phone is located, the beacon will tap into your shopping behavior and customize your shopping experience.

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Beacons can do everything from enticing a customer to enter a store, or making personalized offers if the customer has the app downloaded to their smartphone.

Mobile beacons are definitely the future of shopping.

4. Multi-device mobile marketing

Remember that not every potential customer is online with a smartphone. There are plenty of other devices out there that you should include in your mobile marketing strategy, from tablets and smart watches to smart TVs, gaming platforms, and various other “smart” home appliances.

It’s important to stay up to date with the ever-changing world that is digital marketing. You have to make sure your campaigns are compatible with every device out there!

5. Live video streaming

87% of online marketers use video content as a way to advertise their business.

Videos are a great marketing tactic because they interact with the customer and provide entertainment while they’re looking at your products.

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Not only can you use video for ads, but you can also use them to show behind the scenes footage of your company, demonstrations of your products, and introductions of your staff.

Not to mention, 92% of mobile video consumers share videos with others which increases your brand awareness.

Just make sure your videos are optimized for mobile!

6. eCommerce and social media integration

It’s a fact that we’re currently witnessing the socialization of online consumerism, as demonstrated through Facebook’s “buy now” buttons and Pinterest/Instagram catering more and more towards the eCommerce side of things.

The line between social media and the shopping cart is blurrier than ever, and you can benefit from it with some smart marketing. Taking advantage of this trend lets you kill two birds with one stone – you can up your social media presence and social proofing while simultaneously generating more leads and sales.

7. Coupon codes and discounted offers

Special offers, discounts, and coupons are great for boosting your brand image. Consumers love free products and samples, so this is a way to connect with potential customers.

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96% of consumers use coupons, and 81% of consumers use them on a regular basis.

You can make your special offers through social media or email marketing to reach the most qualified customers.

8. Customized lifestyle apps

Some apps have evolved beyond their “novelty accessory” roots and are fully integrated into many consumers’ lives. Look at FitBit, Mint, MyFitnessPal, and so on for examples of apps that people rely on day in and day out for important financial and health information.

If your brand is a lifestyle brand, you can’t ignore the vast potential of custom lifestyle apps.

9. Informative, quality content

Content is the most important element to any marketing campaign, and mobile is no exception.

When you produce and share great content that is optimized for mobile, you’ll be able to generate quality leads from people who are interested in your products and services.

If you need help with content creations, there are many SEO agencies out there that can assist in content creation and presentation for your website.

More by this author

Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on December 30, 2018

18 Best Time Management Apps and Tools (2019 Updated)

18 Best Time Management Apps and Tools (2019 Updated)

No one can dispute the countless benefits technology has brought us. It’s undoubtedly allowed us to connect, perform, improve and leverage our resources beyond what was once imaginable.

If you’re not taking advantage of one of the hundreds of time management apps and tools out there, you’re definitely missing a trick.

But with so many apps to choose from, how do you know which ones to use? Well, this will depend on your needs, but we’ve put together a list of 18 of the very best time management apps that can help you with the most common time management challenges.

Let’s dive straight into the list…

1. Rescue Time — Use your time wisely

    If you have doubts that you’re using your time sensibly, this app will send you weekly reports to indicate what things are stealing your time. You may be shocked to discover how much time you’re actually wasting.

    Download Rescue Time

    2. Remember The Milk — Keep on top of all your tasks

      If you’re struggling to manage everything you have to do, and you work with many different devices, then this is the app for you. It’s a great free tool which is compatible with your mobile, computer, Gmail, Outlook, etc. It helps you to manage your tasks easily, and reminds you of them – wherever you are.

      Download Remember the Milk

      3. Focus Booster – Boost motivation to complete tasks

        This app is based on the principles of the Pomodoro Technique, and is aimed at individuals who procrastinate and feel overwhelmed by tasks. It’s designed to enhance your focus and remove any anxiety you might have with time pressures.

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        Download Focus Booster

        4. Toggl – Keep track of time spent on projects and tasks

          This is a great alternative to time-sheets, if you need to track how much time you spend on different projects. Effective time management starts with being clear on exactly how much time you actually spend on your projects and tasks, and then through analysis, working out how you can manage them more effectively.

          Download Toggl

          5. Dropbox — Store and send large files easily

            There are many apps that allow you to transfer content from your computer to other devices – but Dropbox is free and easier to use than the others. With the Dropbox app, you can even access and share important files on the go.

            Download Dropbox

            6. Evernote — Keep all your notes in one place

              Evernote is a free productivity tool that allows you to capture all your ideas, thoughts and images in many different ways (e.g., with voice, notes or images).  You can even record your meetings, interviews, speeches and ideas, create lists, add voice or text attachments, and share your files with friends. You can also sync Remember The Milk with Evernote to really optimize your time.

              Download Evernote

              7. Mind42 — Focus on tasks at hand with mind mapping

                Mind mapping is a great productivity technique, and Mind42 is the best free mind mapping app currently available. It helps you to become more organized by focusing your thoughts – thereby gaining clarity on what needs to be done.

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                Download Mind42

                8. SyncBackFree — Back up and sync your files effortlessly

                  This free software allows you to back up, restore and synchronize your files easily. It not only saves you time now – but also in the future. If you have never backed up your files before, you should definitely take a look at this pivotal tool.

                  Download SnycBackFree

                  9. MyLifeOrganized (MLO) — Manage your to-do lists effectively

                    Check this out if you find it difficult to manage all your tasks, to work with your to-do lists, and to organize your goals. This task management system helps you to target what you should be focusing on to reach your objectives. It automatically generates to-do lists, with priority actions for your immediate attention so that you can track your progress methodically.

                    Download MyLifeOrganized (MLO)

                    10. 1Password — Have all your passwords remembered

                      This app allows you to keep all your passwords in one encrypted database, protected by one password. This saves you time when you forget your passwords and need to retrieve them. It also allows you to use various passwords for different accounts so you don’t compromise on security.

                      Download 1Password

                      11. Pocket — Keep your eye on the ball

                        When you’re surfing the web, it’s easy to get distracted by enticing and fascinating websites. Use this tool to save your ‘finds’ to access and read later on at a convenient time which will not impact on your immediate work.

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                        Download Pocket

                        12. [email protected] — Boost your attention span

                          This amazing app combines neuroscience and music to boost your productivity. According to the developers, it’s possible to increase your attention span by up to 400%! Ideal for those who find it difficult to focus while studying, working or reading.

                          Download [email protected]

                          13. Launchy — Interact with your computer in a smart way

                            This small and simple tool allows you to launch your documents, project files, folders, and bookmarks with just a few keystrokes. This makes life so much easier as you don’t need to go through the start menu to access what you want.

                            Download Launchy

                            14. Forest — Boost your focus by growing a forest

                              This unique and fun app helps you stay focused and on-track. The concept is simple: whenever you want to focus, plant a virtual tree. If you stay focused, the tree will grow. If you lose focus, the tree will die. As the app’s name implies, you can grow multiple trees to create a virtual forest!

                              Download Forest

                              15. Trello — Track your projects in a highly visual way

                                This is a hugely popular app that you may already be familiar with. It works by allowing you to create cards for tasks that you need to complete. Each card moves across the Trello board (which is typically broken into columns such as To Do, In Progress, and Completed) as your start, work on and complete the associated task.

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                                Download Trello

                                16. Wunderlist — Digitalize your to-do lists

                                  Purchased by Microsoft in 2015, Wunderlist is an easy to use, feature-packed to-do list app. From planning a holiday, to sharing a shopping list with a partner, or managing multiple work projects, Wunderlist will keep you on top of all your tasks.

                                  Download Wunderlist

                                  17. TimeTree — Have a shared calendar with your family

                                    This app allows families or teams to share multiple calendars and appointments. So, whether you’re planning a party, or run a local sports team, Time Tree can keep everyone up-to-date with all current and upcoming activities and events.

                                    Download Time Tree

                                    18. Todoist — Capture and order all your tasks and activities easily

                                      Todoist is close to being the ultimate digital to-do list. It’s available via browsers and apps, and lets you schedule all your tasks and activities. Each item can be flagged for priority as well as given a due date. There is also a neat option to add notes to any of your tasks.

                                      Download Todoist

                                      The above list covers what we consider to be the very best time management apps and tools. And the good news is – that many of them are completely free of charge! So, what are you waiting for? Select the ones that will be the most valuable to you – and begin boosting your productivity now!

                                      Oh, and one more thing… Take a look at a couple of our other articles that will help further streamline your time management:

                                      40 Top Productivity Apps for iPhone and 20 Quick Tips For Better Time Management

                                      More Recommended Productivity Experts on Lifehack

                                      • Leon Ho — The Founder and CEO of Lifehack, which he share productivity hacks to make life easier
                                      • Carl Pullein — A renowned productivity and time management coach
                                      • Mark Pettit — A Business Coach for ambitious entrepreneurs who want to achieve more by working less

                                      Featured photo credit: Unsplash via unsplash.com

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