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9 Ways You Can Market on Mobile

9 Ways You Can Market on Mobile

As smartphone users become increasingly reliant on their mobile devices, mobile marketing is essential for modern-day brand awareness.

At the end of 2015, mobile e-commerce transactions were over 40%, and are expected to grow to 70% by 2017. But if you fail to optimize your marketing campaign for mobile, you could miss out on these huge conversions. Marketing campaigns through mobiles can be either B2C i.e. business to consumer or as B2B marketing – business to business marketing.

If you want your brand to stick out among the competition, it’s crucial that you optimize your marketing campaign for mobile devices.

We’ll talk about 9 different ways for you to market your business on mobile and how they can help increase your conversions.

1. Social media ads

Social media channels such as Instagram, Facebook, and Twitter all have millions of users that interact every day. This makes social media the perfect place to advertise your company.

Many top brands have already hopped on board with social media channel’s paid promotional options in order to share ads for their business.

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Social ads are successful because, on nearly every platform, they allow you to target your most valuable customers based on demographic, interests, and even location.

This strategy is successful in mobile marketing because 91% of mobile users from ages 18 to 29 use social media on their phones.

2. Snapchat

Snapchat boasts 150 million users on its platform every day, which makes it another great platform for mobile advertising.

There are many ways that you can use Snapchat to advertise your business on a mobile device. You could first offer VIP access into your brand and behind the scenes footage at your business using Snapchat’s story feature.

You could also demonstrate your product, give previews of new products and promote upcoming events.

3. Mobile beacons

Beacon technology consists of in-store devices that detect mobile phones with Bluetooth technology. After your phone is located, the beacon will tap into your shopping behavior and customize your shopping experience.

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Beacons can do everything from enticing a customer to enter a store, or making personalized offers if the customer has the app downloaded to their smartphone.

Mobile beacons are definitely the future of shopping.

4. Multi-device mobile marketing

Remember that not every potential customer is online with a smartphone. There are plenty of other devices out there that you should include in your mobile marketing strategy, from tablets and smart watches to smart TVs, gaming platforms, and various other “smart” home appliances.

It’s important to stay up to date with the ever-changing world that is digital marketing. You have to make sure your campaigns are compatible with every device out there!

5. Live video streaming

87% of online marketers use video content as a way to advertise their business.

Videos are a great marketing tactic because they interact with the customer and provide entertainment while they’re looking at your products.

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Not only can you use video for ads, but you can also use them to show behind the scenes footage of your company, demonstrations of your products, and introductions of your staff.

Not to mention, 92% of mobile video consumers share videos with others which increases your brand awareness.

Just make sure your videos are optimized for mobile!

6. eCommerce and social media integration

It’s a fact that we’re currently witnessing the socialization of online consumerism, as demonstrated through Facebook’s “buy now” buttons and Pinterest/Instagram catering more and more towards the eCommerce side of things.

The line between social media and the shopping cart is blurrier than ever, and you can benefit from it with some smart marketing. Taking advantage of this trend lets you kill two birds with one stone – you can up your social media presence and social proofing while simultaneously generating more leads and sales.

7. Coupon codes and discounted offers

Special offers, discounts, and coupons are great for boosting your brand image. Consumers love free products and samples, so this is a way to connect with potential customers.

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96% of consumers use coupons, and 81% of consumers use them on a regular basis.

You can make your special offers through social media or email marketing to reach the most qualified customers.

8. Customized lifestyle apps

Some apps have evolved beyond their “novelty accessory” roots and are fully integrated into many consumers’ lives. Look at FitBit, Mint, MyFitnessPal, and so on for examples of apps that people rely on day in and day out for important financial and health information.

If your brand is a lifestyle brand, you can’t ignore the vast potential of custom lifestyle apps.

9. Informative, quality content

Content is the most important element to any marketing campaign, and mobile is no exception.

When you produce and share great content that is optimized for mobile, you’ll be able to generate quality leads from people who are interested in your products and services.

If you need help with content creations, there are many SEO agencies out there that can assist in content creation and presentation for your website.

More by this author

Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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