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4 Ways To Improve Customer Experience On Your Website

4 Ways To Improve Customer Experience On Your Website

Many businesses focus their attention on gaining traffic and backlinks, but it’s equally important to make your website user-friendly. First impressions are everything, and a visitor is more likely to become a customer if you offer them an exceptional experience. Make your site stand out from the competition by creating scannable long form content, engaging with your customers via newsletters, and incorporating modern design elements.

1. Create Long Form Content

The typical blog post has 500-700 words while long form content is at least 1500 words. Long form content improves customer experience by providing in-depth information not found in shorter articles. Long form content can include step-by-step tutorials, detailed studies, and product comparison guides. It’s often accompanied by helpful screenshots, diagrams, videos, and other visual aids.

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The benefits of creating long form content include potential higher rankings in search results, and an increase in social shares. According to Search Engine Land, researchers analyzed more than 20,000 keywords and found that the average word count for the top ten search results consisted of articles with more than 2,000 words. According to Moz, long form content is also more likely to have a higher number of backlinks.

Quicksprout found that content over 1500 words received 68% more tweets, and 22% more likes on Facebook. Not only do people enjoy long copy, they are also likely to share it with their friends. More social shares means exposure for your company and the opportunity to gain new customers.

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2. Make Your Content Scannable

According to a study by Nielsen Norman Group, just 16% of users read online articles word by word while a whopping 79% scan the page. Improve your customer’s user experience by making your content easy to scan. This means breaking up text in shorter paragraphs and using headers, bullet points, and lists. If you create a website using WordPress you can install a visual editor like Thrive Content Builder, which makes it easy to format content with customizable boxes and feature grids.

Avoid using jargon or verbose language; your posts should be easy to read and incorporate every day vocabulary. Claims should be linked to credible sources enabling your customer to explore a particular topic in detail if he or she chooses.

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3. Offer Value With A Newsletter

E-mail marketing may have a bad reputation due to a few unscrupulous spammers, but it’s actually an excellent tool that can be used to build a relationship with your customer. Newsletters can be used to offer something of value, such as a discount, or access to extra content not available on your website.

For example, Bodybuilding’s newsletter offers subscribers free exercise plans and diet tips. Many online clothing retailers, including American Eagle and Forever 21, offer online coupons for 10% off when you sign up for their e-mail list. Popular e-mail marketing services used by small to medium sized businesses include Mail Chimp, Constant Contact, and Aweber. The best e-mail marketing services should offer A/B testing, pre-built e-mail templates, responsive customer service, and should be user-friendly. Mix and match your e-mail updates with news and offers of interest to your readership.

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4. Focus On Design

Design matters just as as much as content. If your site looks like it was designed in 1996, chances are that visitors won’t stay long on your website. Millennials in particular favor websites that are sleek, fast and modern looking. According to CrazyEgg, design problems that can make a consumer distrust or lose interest include small print, busy layouts, pop-up ads, inappropriate domain names, and even lack of color usage.

Pick a modern website design that’s easy to navigate, loads fast, and offers a cohesive color scheme. All of today’s best website builders such as Wix, Square Space, and Bold Grid include modern design elements with lots of slick templates to choose from. Hubspot says that the most important web design factors for satisfactory customer experience include making sure that your company’s contact information is clearly visible, linking your logo to the homepage in order to improve navigation, and incorporating an aesthetic design. Making your contact information easy to find helps to build trust and legitimacy. Make your site user-friendly, and your visitors will be more likely to turn into paying customers and repeat visitors.

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Jacqueline Cao

Entrepreneur

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via unsplash.com

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