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3 Proven Tips For Creating An Effective Online Marketing Campaign That Will Wow You

3 Proven Tips For Creating An Effective Online Marketing Campaign That Will Wow You

Starting a new business might not be so hard after all, but, don’t let this fool you because there is a lot to it. Any business owner would tell you how difficult it is to run a marketing campaign and get the best out of it. However, they’ll never tell you that it’s an impossible thing.

As long as you put in the work and run your marketing campaign the right way, the results will surely come at the right time.

This article is going to show you exactly how you should do your online marketing. By the end of it you should have a nice grip on how to conduct your online marketing successfully.

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1. Keep in mind that you’re reaching out to people

Sometimes new business owners forget that they’re reaching out to actual people when they’re marketing. This can actually have a lot of negative effects on how potential customers will receive the advertisement or whatever this marketing campaign may be. Therefore, you should tailor your campaign to target humans.

How can you do so? Tailoring your marketing efforts to target people isn’t a difficult thing to achieve. For example, if you were to create a Google advertisement for your online business, you’ll create an ad using words that people are usually typing and searching for.

To do this, go to the Google search engine and type something related to your business. As you’re typing, you should see some keywords appear for you to choose from. Those keywords are what other people frequently type when they’re searching. So, if you were to create your own ad using Google AdWords, it’ll be very helpful to look for your keywords this way.

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Furthermore, you can use the Google Keyword Planner tool to look for the stats of those keywords. It’s a free and very useful tool, created by Google, to help website owners with picking the right keywords for their content and advertisements.

2. Have a blog for your business

You should never underestimate the power of a blog site. It’s one of the most effective ways to do online marketing for a business at this current time. What makes it so useful is that you can send your followers or subscribers email messages trying to get them to buy your products. What more could you possibly want? It’s like being face-to-face with your potential customers and offering them your products.

But there’s one catch, you’ll have to keep your blog up-to-date. What do I mean by that? Keeping it updated means that you’ll have to keep writing blog posts consistently. If you’re just writing one post every once in awhile, then it might not work for you. Google likes to see fresh content being published consistently in order to get you a good page rank. Without a first Google page rank it’ll be difficult to get the exposure you need.

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3. Hire a professional to do the dirty work for you

If you feel like it’s something you won’t have enough time to do yourself, it’s not over for you because you can still get it done. There are several SEO experts out there who will be able to help you with that.

Most of them will not cost you much. In fact, some SEO experts will even promise to refund you all your money back if their service doesn’t work for you as expected.

I say go for it if you can’t do your online marketing alone because your money would not be lost. But if you’re capable of running your own marketing campaign and know that you can do it successfully without professional help, start right now.

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To wrap up

Online marketing is a must for all business owners. It doesn’t matter if you have the smallest business in the world or the largest. Online marketing is the way to go. It’ll give you so much potential that you won’t even think existed.

Most importantly, the cost for online marketing is nothing in comparison to the revenue you’ll have coming in from the investment you’ve made in the campaign. So don’t waste your time, start your online marketing today, and take your business to another level.

Featured photo credit: Education Career Articles via educationcareerarticles.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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