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3 Proven Tips For Creating An Effective Online Marketing Campaign That Will Wow You

3 Proven Tips For Creating An Effective Online Marketing Campaign That Will Wow You

Starting a new business might not be so hard after all, but, don’t let this fool you because there is a lot to it. Any business owner would tell you how difficult it is to run a marketing campaign and get the best out of it. However, they’ll never tell you that it’s an impossible thing.

As long as you put in the work and run your marketing campaign the right way, the results will surely come at the right time.

This article is going to show you exactly how you should do your online marketing. By the end of it you should have a nice grip on how to conduct your online marketing successfully.

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1. Keep in mind that you’re reaching out to people

Sometimes new business owners forget that they’re reaching out to actual people when they’re marketing. This can actually have a lot of negative effects on how potential customers will receive the advertisement or whatever this marketing campaign may be. Therefore, you should tailor your campaign to target humans.

How can you do so? Tailoring your marketing efforts to target people isn’t a difficult thing to achieve. For example, if you were to create a Google advertisement for your online business, you’ll create an ad using words that people are usually typing and searching for.

To do this, go to the Google search engine and type something related to your business. As you’re typing, you should see some keywords appear for you to choose from. Those keywords are what other people frequently type when they’re searching. So, if you were to create your own ad using Google AdWords, it’ll be very helpful to look for your keywords this way.

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Furthermore, you can use the Google Keyword Planner tool to look for the stats of those keywords. It’s a free and very useful tool, created by Google, to help website owners with picking the right keywords for their content and advertisements.

2. Have a blog for your business

You should never underestimate the power of a blog site. It’s one of the most effective ways to do online marketing for a business at this current time. What makes it so useful is that you can send your followers or subscribers email messages trying to get them to buy your products. What more could you possibly want? It’s like being face-to-face with your potential customers and offering them your products.

But there’s one catch, you’ll have to keep your blog up-to-date. What do I mean by that? Keeping it updated means that you’ll have to keep writing blog posts consistently. If you’re just writing one post every once in awhile, then it might not work for you. Google likes to see fresh content being published consistently in order to get you a good page rank. Without a first Google page rank it’ll be difficult to get the exposure you need.

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3. Hire a professional to do the dirty work for you

If you feel like it’s something you won’t have enough time to do yourself, it’s not over for you because you can still get it done. There are several SEO experts out there who will be able to help you with that.

Most of them will not cost you much. In fact, some SEO experts will even promise to refund you all your money back if their service doesn’t work for you as expected.

I say go for it if you can’t do your online marketing alone because your money would not be lost. But if you’re capable of running your own marketing campaign and know that you can do it successfully without professional help, start right now.

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To wrap up

Online marketing is a must for all business owners. It doesn’t matter if you have the smallest business in the world or the largest. Online marketing is the way to go. It’ll give you so much potential that you won’t even think existed.

Most importantly, the cost for online marketing is nothing in comparison to the revenue you’ll have coming in from the investment you’ve made in the campaign. So don’t waste your time, start your online marketing today, and take your business to another level.

Featured photo credit: Education Career Articles via educationcareerarticles.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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