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10 Effective Ways To Get More Customers

10 Effective Ways To Get More Customers

Clients and customers are the lifeblood of business – without these valuable groups, you won’t have any business to speak of. Unfortunately, there’s no magical “formula” you can use that will help get more customers to your business.

Luckily, building advantageous relationships, doing some savvy networking, and good old fashioned marketing make it an easier process to get new customers. Just follow these tips:

1. Brazenly Bare It All

If you have a physical store-front, there is no better way to bring in foot traffic than a window display. Have the guts to show people what you can give them.

Consumers are bombarded with persuasion tricks and savvy marketers who know a thing or two about manipulation. Counter this by showing products and decorating your store in eye-catching ways.

2. Why Going Old School Boosts Leads

Remember flyers and brochures? These “dinosaur tactics” of marketing can generate incredible leads – if you execute your marketing strategy properly.

Real life marketing can be a breath of fresh air in a world where online marketing runs rampant. Since we live in a visual society, take your main benefits and apply them to your flyers, brochures, and pamphlets in ways that people will instantly recognize.

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You even have the opportunity here to include discount coupons (which advertising masters David Ogilvy, Claude Hopkins, and Robert Collier swear by – and if they’re good enough for the legends of marketing, they’re good enough for you).

Offer 25% or 50% off for customers who bring you the coupon or code.

3. It’s Who You Know That Shows The Moolah

Who do you know in business? Think of every name you’ve come across in the past that you think will help you and ask them how you can help them. Maybe propose a joint venture-ship?

Tap hot, marketable names in your network, and help them for no charge. This will A) not only show goodwill of your character, but B) tap into the fact that people tend to feel the need to reciprocate goodwill. So they probably will do something for you in return.

4. Dominate Trade Shows

Attending trade shows is a phenomenal way for spreading exposure for your business, nabbing you some important face-time with important movers and shakers.

Do you have a booth set up? Are you selling something or looking to just build leads? Whatever the case, trade shows (especially specialty ones) are important for one reason: foot traffic. A lot of foot traffic.

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There’s rarely a place or time when so many people expect to be sold to. Most people are genuinely interested in each other’s businesses – so why not go all out? Give each and every person who visits your booth a reason for them to see how much you value them. Unabashedly lay out every single benefit people get from doing business with you – without hype, without fluff, and without gimmicky showmanship.

There’s one big caveat: your trade show displays create a brand image. Having a bad one can sink your business faster than you can say “Jack Robinson”. That’s why having a solid-as-stone brand image, high-tier professional displays, and out-of-this-world courtesy gives you nothing but A grades all across the board.

Plus, these trade shows give you a chance to try out some creative exhibits that will really wow browsers and executives alike.

5. Develop Your USP

USP is short for Unique Selling Position. It’s actually “Proposition,” but I like “Position” better. What you’re essentially doing is positioning your business or campaign a certain way – a way that’s different from the competition.

A popular example is pizza delivery. Do you remember when Dominoes first advertised the “At your house in 30 minutes or your pizza is free” craze? This unique selling position set them up for a radical boost in profits.

Rosser Reeves, in his book “Reality In Advertising,” describes Dodge Chrysler’s USP as thus: “It was sent smashing through creeks.  Elephants were photographed standing on its top to show the strength of the body. Chorus girls, two and three at a time, were shown hanging from one opened door to prove the strength of the hinges. ‘TOUGHNESS … RUGGEDNESS—WITH BEAUTY!’ This was the USP, although it was never summed up in so many pat words.”

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6. Billboards Aren’t Always Annoying

Billboards are a quick and easy way to get your “face” out there, in front of the people immediately. Sadly, billboards don’t come cheap. However, since there are billboards everywhere, I’d say the amount of people you can reach far outweighs the cost.

7. Run A Smart Ad Campaign

If you’ve invested in Google Adwords or Facebook ads, you know that these platforms are great for business (if you’re savvy enough to know what you’re doing). They are a very affordable way to advertise for business owners on a shoestring budget.

Perfect Audience and Adroll are two great re-targeting services for site owners with huge bounce rates.

Does the reality of running a full ad campaign frighten you? Don’t worry: Kudu does just that.

8. Excellent Customer Service

Without a doubt, customers must be at the heart of your business. People are liable to find something wrong with your business and are bound to complain about it. It’s ugly, but it’s just the way we are. This is why having someone trained in handling people – a real people person – is a wise investment.

When you’re reaching out using mail, consider sending a handwritten letter. The days of personalized communication methods like this are gone, why not bring it back? Plus, people will be less likely to think you’re just another scam artist looking for money.

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9. Create Controversy

In order to bring people into his museum, legendary showman P.T. Barnum paid a nobody to set up blocks outside his museum. The nobody would lay down several bricks on top of each other, move down a bit, remove the bricks and pile them on top of each other, move down a bit again, and so on. What’s so controversial about this?

This man was arrested because crowds of people blocked traffic. Since it was right outside Barnum’s museum, people stepped inside to ask him what the heck was going on. This meant dollars for him and the entertainer.

Create ethical controversy that doesn’t hurt anyone (or is illegal).

10. Genuinely Help People

Above all, the most important part of business is helping people, actually helping them to make their lives easier. At the heart of your business is income and profits, right? If word gets out that your business is less than honest and is just another run-of-the-mill bad experience, word of mouth will spread, and you will be avoided like the plague.

Likewise, if you provide genuine value to people, they’ll praise you up and down the street to friends. Bottom line: be an ethical marketer and person, and you’ll be rewarded ten-fold in the form of increased profits that are out of this world.

Final Thoughts

Keep in mind that everybody’s experiences with marketing is different. However, the age-old adage remains true: you’ll never know until you try. Trying is what separates winners from losers. Regardless, utilizing these marketing and content strategies creatively will probably boost your business and make people see how you can truly help them.

Featured photo credit: via pixabay.com via pixabay.com

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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