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10 Effective Ways To Get More Customers

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10 Effective Ways To Get More Customers

Clients and customers are the lifeblood of business – without these valuable groups, you won’t have any business to speak of. Unfortunately, there’s no magical “formula” you can use that will help get more customers to your business.

Luckily, building advantageous relationships, doing some savvy networking, and good old fashioned marketing make it an easier process to get new customers. Just follow these tips:

1. Brazenly Bare It All

If you have a physical store-front, there is no better way to bring in foot traffic than a window display. Have the guts to show people what you can give them.

Consumers are bombarded with persuasion tricks and savvy marketers who know a thing or two about manipulation. Counter this by showing products and decorating your store in eye-catching ways.

2. Why Going Old School Boosts Leads

Remember flyers and brochures? These “dinosaur tactics” of marketing can generate incredible leads – if you execute your marketing strategy properly.

Real life marketing can be a breath of fresh air in a world where online marketing runs rampant. Since we live in a visual society, take your main benefits and apply them to your flyers, brochures, and pamphlets in ways that people will instantly recognize.

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You even have the opportunity here to include discount coupons (which advertising masters David Ogilvy, Claude Hopkins, and Robert Collier swear by – and if they’re good enough for the legends of marketing, they’re good enough for you).

Offer 25% or 50% off for customers who bring you the coupon or code.

3. It’s Who You Know That Shows The Moolah

Who do you know in business? Think of every name you’ve come across in the past that you think will help you and ask them how you can help them. Maybe propose a joint venture-ship?

Tap hot, marketable names in your network, and help them for no charge. This will A) not only show goodwill of your character, but B) tap into the fact that people tend to feel the need to reciprocate goodwill. So they probably will do something for you in return.

4. Dominate Trade Shows

Attending trade shows is a phenomenal way for spreading exposure for your business, nabbing you some important face-time with important movers and shakers.

Do you have a booth set up? Are you selling something or looking to just build leads? Whatever the case, trade shows (especially specialty ones) are important for one reason: foot traffic. A lot of foot traffic.

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There’s rarely a place or time when so many people expect to be sold to. Most people are genuinely interested in each other’s businesses – so why not go all out? Give each and every person who visits your booth a reason for them to see how much you value them. Unabashedly lay out every single benefit people get from doing business with you – without hype, without fluff, and without gimmicky showmanship.

There’s one big caveat: your trade show displays create a brand image. Having a bad one can sink your business faster than you can say “Jack Robinson”. That’s why having a solid-as-stone brand image, high-tier professional displays, and out-of-this-world courtesy gives you nothing but A grades all across the board.

Plus, these trade shows give you a chance to try out some creative exhibits that will really wow browsers and executives alike.

5. Develop Your USP

USP is short for Unique Selling Position. It’s actually “Proposition,” but I like “Position” better. What you’re essentially doing is positioning your business or campaign a certain way – a way that’s different from the competition.

A popular example is pizza delivery. Do you remember when Dominoes first advertised the “At your house in 30 minutes or your pizza is free” craze? This unique selling position set them up for a radical boost in profits.

Rosser Reeves, in his book “Reality In Advertising,” describes Dodge Chrysler’s USP as thus: “It was sent smashing through creeks.  Elephants were photographed standing on its top to show the strength of the body. Chorus girls, two and three at a time, were shown hanging from one opened door to prove the strength of the hinges. ‘TOUGHNESS … RUGGEDNESS—WITH BEAUTY!’ This was the USP, although it was never summed up in so many pat words.”

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6. Billboards Aren’t Always Annoying

Billboards are a quick and easy way to get your “face” out there, in front of the people immediately. Sadly, billboards don’t come cheap. However, since there are billboards everywhere, I’d say the amount of people you can reach far outweighs the cost.

7. Run A Smart Ad Campaign

If you’ve invested in Google Adwords or Facebook ads, you know that these platforms are great for business (if you’re savvy enough to know what you’re doing). They are a very affordable way to advertise for business owners on a shoestring budget.

Perfect Audience and Adroll are two great re-targeting services for site owners with huge bounce rates.

Does the reality of running a full ad campaign frighten you? Don’t worry: Kudu does just that.

8. Excellent Customer Service

Without a doubt, customers must be at the heart of your business. People are liable to find something wrong with your business and are bound to complain about it. It’s ugly, but it’s just the way we are. This is why having someone trained in handling people – a real people person – is a wise investment.

When you’re reaching out using mail, consider sending a handwritten letter. The days of personalized communication methods like this are gone, why not bring it back? Plus, people will be less likely to think you’re just another scam artist looking for money.

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9. Create Controversy

In order to bring people into his museum, legendary showman P.T. Barnum paid a nobody to set up blocks outside his museum. The nobody would lay down several bricks on top of each other, move down a bit, remove the bricks and pile them on top of each other, move down a bit again, and so on. What’s so controversial about this?

This man was arrested because crowds of people blocked traffic. Since it was right outside Barnum’s museum, people stepped inside to ask him what the heck was going on. This meant dollars for him and the entertainer.

Create ethical controversy that doesn’t hurt anyone (or is illegal).

10. Genuinely Help People

Above all, the most important part of business is helping people, actually helping them to make their lives easier. At the heart of your business is income and profits, right? If word gets out that your business is less than honest and is just another run-of-the-mill bad experience, word of mouth will spread, and you will be avoided like the plague.

Likewise, if you provide genuine value to people, they’ll praise you up and down the street to friends. Bottom line: be an ethical marketer and person, and you’ll be rewarded ten-fold in the form of increased profits that are out of this world.

Final Thoughts

Keep in mind that everybody’s experiences with marketing is different. However, the age-old adage remains true: you’ll never know until you try. Trying is what separates winners from losers. Regardless, utilizing these marketing and content strategies creatively will probably boost your business and make people see how you can truly help them.

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Featured photo credit: via pixabay.com via pixabay.com

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Last Updated on January 13, 2022

15 Best Places for Expats to Live (And Why)

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15 Best Places for Expats to Live (And Why)

Many of us dream of living abroad but can often be scared to make such a big change to our routine lifestyles and leave our home countries behind. Daunting as it may be, living abroad can be a rewarding and fulfilling endeavor and can give you the quality of life you have been looking for.

From a warmer climate to a more easy going way of life, there are many foreign countries favored by expats who stay for a long time – and sometimes forever. Taking into consideration livings standards, opportunities and social aspects, here are our top 15 best places to live as an expat and why.

1. Thailand

A hot spot for expats, the ‘land of smiles’ as it’s commonly known offers expats a tropical climate, a huge array of sandy beaches and islands to explore, and a rich culture. The cost of living in Thailand is extremely low, and when combined with the friendly tax system means that disposable income can be very high.

Bangkok, Thailand’s capital city, offers expats great employment opportunities.

2. Switzerland

Another popular destination for expats, Switzerland offers exciting employment packages and a high standard of living. It’s great for those who love the outdoors, as there are many beautiful lakes, mountains to hike in and skiing in the winter. The school standards for expats are also excellent, making it appealing for those with children. English is also widely spoken so day-to-day living can be stress free.

Unemployment in Switzerland is low and expats moving here don’t need to worry too much about finding a job before they arrive.

3. Australia

Many foreigners who visit Australia don’t want to leave as it offers a great quality of life, beautiful beaches and a warm climate. Making friends in Australia is easy too, due to the lack of language barrier and the large number of expats who already live here. Australia is a great place to move to if you have children because of its wide range of schooling possibilities and recreational outdoor activities.

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Low population levels and high quality of life are two of the main reasons expats choose Australia as a place to live.

4. Singapore

Expats in Singapore can benefit from generous financial packages, great career opportunities and low tax rates. Although education is expensive here, it is rated one of the top places for raising children abroad due to the quality of the education system and the array of schools.

Public transport such as buses and MRT (Mass Rapid Transit) are cheap and very reliable in Singapore.

5. South Korea

South Korea offers expats a unique range of opportunities and a very different way of living. Jobs for expats are easy to find and usually very well paid, with apartments provided by the employer on the most part making living costs even lower. There are also many tight-knit expat communities in South Korea, making it easy to socialize and meet new friends. The excellent education system is also a pro for families wanting to move to this culture-rich country.

South Korea has a cheap public healthcare system and offers great medical care, with most doctors speaking English.

6. New Zealand

New Zealand is constantly on the lookout for skilled workers to expedite to the country – especially those under the age of 30 – and skilled migrants can be granted a stay for up to five years. It offers a good climate and although income levels can be lower than other countries, quality of life is high, with its awe-inspiring scenery, low crime rate and state sponsored healthcare.

New Zealand is great for those looking for a laid back and active outdoors lifestyle.

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7. Canada

Its national healthcare system, friendly locals and very high quality of life are just a few of the reason expats choose Canada as a place to live. It’s very welcoming to expats and skills shortages encourage foreigners to move here in order for the country to grow economically. It’s easy for expats to feel comfortable quickly in Canada due to its multicultural environment.

Canada was largely unaffected by the economic crisis, making it a very popular country for expats.

8. Qatar

Qatar is becoming increasingly popular among expats with an estimated 500 new arrivals every day. The salaries are generous and are tax free too, making disposable income very high. Car and housing allowances are part of many remuneration packages, and education for your children and airfares are often included.

The cost of living is lower in Qatar than in other UAE countries but salaries can still be just as generous.

9. Hong Kong

Where east truly meets the west, this bustling island has a population of over seven million people. If you’re looking for a fast-paced environment and an active nightlife, Hong Kong is definitely the place to be. Benefits for expats include its advanced healthcare system and elevated standards of schooling for children, along with great employment opportunities. The cost of living in Hong Kong can be high, so trying to negotiate a housing allowance with your employer can be beneficial.

Hong Kong is great for those looking for high incomes and career advancement.

10. Japan

As an expat destination, Japan offers a rich culture and a chance to experience a very different day-to-day life. Currently around two million expats live in Japan, and in the larger cities such as Tokyo a large portion of the population speaks English. English speakers are also in demand and there are a large number of opportunities for language teachers, especially in the capital.

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Japan offers a high standard of living for expats and a good education system for those with children.

11. Spain

Spain is a very popular destination for expats due to the high temperatures and year-round sunshine. EU residents don’t require a visa to work here, meaning the move can be a lot easier. Skilled foreign workers also continue to be in demand with jobs such as engineering, customer service, skilled trades and language teachers widely available.

A huge 14% of Spain’s population are expats from a variety of foreign countries.

12. Dubai

Two of the main attractions of moving to Dubai are the tax-free salaries and the warm climate. Some of the most popular jobs for expats are in construction, banking, oil and tourism. You can also enjoy a busy social life in Dubai as the expat community is thriving. Although it can be an expensive country, the tax-free salary means you experience a higher quality of life than in other countries.

You will need a work permit, residence visa and an Emirates ID card to live in Dubai as an expat.

13. Germany

Germany is one of Europe’s most populous countries, with around 82.4 million people. It’s a lively and inexpensive country to live in as an expat, and if you have children the education system is great and healthcare is to a high standard. An estimated 250,000 expats live in Germany currently, with the numbers rising every year.

If you are already an EU citizen, you don’t need a visa to live and work in Germany.

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14. The Netherlands

The Netherlands is a great place for expats who love the outdoors. Cycling is one of the main modes of transport and looking after the environment is widely recognized. There are a lot of English speakers in the Netherlands too, but learning the language can work to your advantage and make day-to-day life that little bit easier. Skilled expats can also benefit from a tax-free allowance equivalent to 30% if they meet the correct criteria.

It is often more important to be able to speak fluent English than to speak Dutch when looking for employment in the Netherlands.

15. China

China offers expats great employment opportunities with little competition. Those who embrace the culture and decide they want to live in China long term can see a host of employment opportunities as its economy is growing rapidly every year. Economists predict it will overtake the US as the world’s largest economy by 2018. China also offer expats low living costs and high disposable incomes, which is why many look to live here for a higher quality of life.

Shanghai and Beijing are the most popular destinations for expats who live in China.

Featured photo credit: Saulo Mohana via unsplash.com

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