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10 Effective Ways To Get More Customers

10 Effective Ways To Get More Customers

Clients and customers are the lifeblood of business – without these valuable groups, you won’t have any business to speak of. Unfortunately, there’s no magical “formula” you can use that will help get more customers to your business.

Luckily, building advantageous relationships, doing some savvy networking, and good old fashioned marketing make it an easier process to get new customers. Just follow these tips:

1. Brazenly Bare It All

If you have a physical store-front, there is no better way to bring in foot traffic than a window display. Have the guts to show people what you can give them.

Consumers are bombarded with persuasion tricks and savvy marketers who know a thing or two about manipulation. Counter this by showing products and decorating your store in eye-catching ways.

2. Why Going Old School Boosts Leads

Remember flyers and brochures? These “dinosaur tactics” of marketing can generate incredible leads – if you execute your marketing strategy properly.

Real life marketing can be a breath of fresh air in a world where online marketing runs rampant. Since we live in a visual society, take your main benefits and apply them to your flyers, brochures, and pamphlets in ways that people will instantly recognize.

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You even have the opportunity here to include discount coupons (which advertising masters David Ogilvy, Claude Hopkins, and Robert Collier swear by – and if they’re good enough for the legends of marketing, they’re good enough for you).

Offer 25% or 50% off for customers who bring you the coupon or code.

3. It’s Who You Know That Shows The Moolah

Who do you know in business? Think of every name you’ve come across in the past that you think will help you and ask them how you can help them. Maybe propose a joint venture-ship?

Tap hot, marketable names in your network, and help them for no charge. This will A) not only show goodwill of your character, but B) tap into the fact that people tend to feel the need to reciprocate goodwill. So they probably will do something for you in return.

4. Dominate Trade Shows

Attending trade shows is a phenomenal way for spreading exposure for your business, nabbing you some important face-time with important movers and shakers.

Do you have a booth set up? Are you selling something or looking to just build leads? Whatever the case, trade shows (especially specialty ones) are important for one reason: foot traffic. A lot of foot traffic.

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There’s rarely a place or time when so many people expect to be sold to. Most people are genuinely interested in each other’s businesses – so why not go all out? Give each and every person who visits your booth a reason for them to see how much you value them. Unabashedly lay out every single benefit people get from doing business with you – without hype, without fluff, and without gimmicky showmanship.

There’s one big caveat: your trade show displays create a brand image. Having a bad one can sink your business faster than you can say “Jack Robinson”. That’s why having a solid-as-stone brand image, high-tier professional displays, and out-of-this-world courtesy gives you nothing but A grades all across the board.

Plus, these trade shows give you a chance to try out some creative exhibits that will really wow browsers and executives alike.

5. Develop Your USP

USP is short for Unique Selling Position. It’s actually “Proposition,” but I like “Position” better. What you’re essentially doing is positioning your business or campaign a certain way – a way that’s different from the competition.

A popular example is pizza delivery. Do you remember when Dominoes first advertised the “At your house in 30 minutes or your pizza is free” craze? This unique selling position set them up for a radical boost in profits.

Rosser Reeves, in his book “Reality In Advertising,” describes Dodge Chrysler’s USP as thus: “It was sent smashing through creeks.  Elephants were photographed standing on its top to show the strength of the body. Chorus girls, two and three at a time, were shown hanging from one opened door to prove the strength of the hinges. ‘TOUGHNESS … RUGGEDNESS—WITH BEAUTY!’ This was the USP, although it was never summed up in so many pat words.”

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6. Billboards Aren’t Always Annoying

Billboards are a quick and easy way to get your “face” out there, in front of the people immediately. Sadly, billboards don’t come cheap. However, since there are billboards everywhere, I’d say the amount of people you can reach far outweighs the cost.

7. Run A Smart Ad Campaign

If you’ve invested in Google Adwords or Facebook ads, you know that these platforms are great for business (if you’re savvy enough to know what you’re doing). They are a very affordable way to advertise for business owners on a shoestring budget.

Perfect Audience and Adroll are two great re-targeting services for site owners with huge bounce rates.

Does the reality of running a full ad campaign frighten you? Don’t worry: Kudu does just that.

8. Excellent Customer Service

Without a doubt, customers must be at the heart of your business. People are liable to find something wrong with your business and are bound to complain about it. It’s ugly, but it’s just the way we are. This is why having someone trained in handling people – a real people person – is a wise investment.

When you’re reaching out using mail, consider sending a handwritten letter. The days of personalized communication methods like this are gone, why not bring it back? Plus, people will be less likely to think you’re just another scam artist looking for money.

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9. Create Controversy

In order to bring people into his museum, legendary showman P.T. Barnum paid a nobody to set up blocks outside his museum. The nobody would lay down several bricks on top of each other, move down a bit, remove the bricks and pile them on top of each other, move down a bit again, and so on. What’s so controversial about this?

This man was arrested because crowds of people blocked traffic. Since it was right outside Barnum’s museum, people stepped inside to ask him what the heck was going on. This meant dollars for him and the entertainer.

Create ethical controversy that doesn’t hurt anyone (or is illegal).

10. Genuinely Help People

Above all, the most important part of business is helping people, actually helping them to make their lives easier. At the heart of your business is income and profits, right? If word gets out that your business is less than honest and is just another run-of-the-mill bad experience, word of mouth will spread, and you will be avoided like the plague.

Likewise, if you provide genuine value to people, they’ll praise you up and down the street to friends. Bottom line: be an ethical marketer and person, and you’ll be rewarded ten-fold in the form of increased profits that are out of this world.

Final Thoughts

Keep in mind that everybody’s experiences with marketing is different. However, the age-old adage remains true: you’ll never know until you try. Trying is what separates winners from losers. Regardless, utilizing these marketing and content strategies creatively will probably boost your business and make people see how you can truly help them.

Featured photo credit: via pixabay.com via pixabay.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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