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10 Effective Ways To Get More Customers

10 Effective Ways To Get More Customers

Clients and customers are the lifeblood of business – without these valuable groups, you won’t have any business to speak of. Unfortunately, there’s no magical “formula” you can use that will help get more customers to your business.

Luckily, building advantageous relationships, doing some savvy networking, and good old fashioned marketing make it an easier process to get new customers. Just follow these tips:

1. Brazenly Bare It All

If you have a physical store-front, there is no better way to bring in foot traffic than a window display. Have the guts to show people what you can give them.

Consumers are bombarded with persuasion tricks and savvy marketers who know a thing or two about manipulation. Counter this by showing products and decorating your store in eye-catching ways.

2. Why Going Old School Boosts Leads

Remember flyers and brochures? These “dinosaur tactics” of marketing can generate incredible leads – if you execute your marketing strategy properly.

Real life marketing can be a breath of fresh air in a world where online marketing runs rampant. Since we live in a visual society, take your main benefits and apply them to your flyers, brochures, and pamphlets in ways that people will instantly recognize.

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You even have the opportunity here to include discount coupons (which advertising masters David Ogilvy, Claude Hopkins, and Robert Collier swear by – and if they’re good enough for the legends of marketing, they’re good enough for you).

Offer 25% or 50% off for customers who bring you the coupon or code.

3. It’s Who You Know That Shows The Moolah

Who do you know in business? Think of every name you’ve come across in the past that you think will help you and ask them how you can help them. Maybe propose a joint venture-ship?

Tap hot, marketable names in your network, and help them for no charge. This will A) not only show goodwill of your character, but B) tap into the fact that people tend to feel the need to reciprocate goodwill. So they probably will do something for you in return.

4. Dominate Trade Shows

Attending trade shows is a phenomenal way for spreading exposure for your business, nabbing you some important face-time with important movers and shakers.

Do you have a booth set up? Are you selling something or looking to just build leads? Whatever the case, trade shows (especially specialty ones) are important for one reason: foot traffic. A lot of foot traffic.

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There’s rarely a place or time when so many people expect to be sold to. Most people are genuinely interested in each other’s businesses – so why not go all out? Give each and every person who visits your booth a reason for them to see how much you value them. Unabashedly lay out every single benefit people get from doing business with you – without hype, without fluff, and without gimmicky showmanship.

There’s one big caveat: your trade show displays create a brand image. Having a bad one can sink your business faster than you can say “Jack Robinson”. That’s why having a solid-as-stone brand image, high-tier professional displays, and out-of-this-world courtesy gives you nothing but A grades all across the board.

Plus, these trade shows give you a chance to try out some creative exhibits that will really wow browsers and executives alike.

5. Develop Your USP

USP is short for Unique Selling Position. It’s actually “Proposition,” but I like “Position” better. What you’re essentially doing is positioning your business or campaign a certain way – a way that’s different from the competition.

A popular example is pizza delivery. Do you remember when Dominoes first advertised the “At your house in 30 minutes or your pizza is free” craze? This unique selling position set them up for a radical boost in profits.

Rosser Reeves, in his book “Reality In Advertising,” describes Dodge Chrysler’s USP as thus: “It was sent smashing through creeks.  Elephants were photographed standing on its top to show the strength of the body. Chorus girls, two and three at a time, were shown hanging from one opened door to prove the strength of the hinges. ‘TOUGHNESS … RUGGEDNESS—WITH BEAUTY!’ This was the USP, although it was never summed up in so many pat words.”

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6. Billboards Aren’t Always Annoying

Billboards are a quick and easy way to get your “face” out there, in front of the people immediately. Sadly, billboards don’t come cheap. However, since there are billboards everywhere, I’d say the amount of people you can reach far outweighs the cost.

7. Run A Smart Ad Campaign

If you’ve invested in Google Adwords or Facebook ads, you know that these platforms are great for business (if you’re savvy enough to know what you’re doing). They are a very affordable way to advertise for business owners on a shoestring budget.

Perfect Audience and Adroll are two great re-targeting services for site owners with huge bounce rates.

Does the reality of running a full ad campaign frighten you? Don’t worry: Kudu does just that.

8. Excellent Customer Service

Without a doubt, customers must be at the heart of your business. People are liable to find something wrong with your business and are bound to complain about it. It’s ugly, but it’s just the way we are. This is why having someone trained in handling people – a real people person – is a wise investment.

When you’re reaching out using mail, consider sending a handwritten letter. The days of personalized communication methods like this are gone, why not bring it back? Plus, people will be less likely to think you’re just another scam artist looking for money.

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9. Create Controversy

In order to bring people into his museum, legendary showman P.T. Barnum paid a nobody to set up blocks outside his museum. The nobody would lay down several bricks on top of each other, move down a bit, remove the bricks and pile them on top of each other, move down a bit again, and so on. What’s so controversial about this?

This man was arrested because crowds of people blocked traffic. Since it was right outside Barnum’s museum, people stepped inside to ask him what the heck was going on. This meant dollars for him and the entertainer.

Create ethical controversy that doesn’t hurt anyone (or is illegal).

10. Genuinely Help People

Above all, the most important part of business is helping people, actually helping them to make their lives easier. At the heart of your business is income and profits, right? If word gets out that your business is less than honest and is just another run-of-the-mill bad experience, word of mouth will spread, and you will be avoided like the plague.

Likewise, if you provide genuine value to people, they’ll praise you up and down the street to friends. Bottom line: be an ethical marketer and person, and you’ll be rewarded ten-fold in the form of increased profits that are out of this world.

Final Thoughts

Keep in mind that everybody’s experiences with marketing is different. However, the age-old adage remains true: you’ll never know until you try. Trying is what separates winners from losers. Regardless, utilizing these marketing and content strategies creatively will probably boost your business and make people see how you can truly help them.

Featured photo credit: via pixabay.com via pixabay.com

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Last Updated on January 14, 2019

The Key to Finding Job Satisfaction and Having a Successful Career

The Key to Finding Job Satisfaction and Having a Successful Career

Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

6. Keep Reviewing Your Goal Posts and Be Amenable to Change

The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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  • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
  • Do the activities I need to undertake to meet these goals honor my highest priorities?
  • Does this feel right for me and those who are nearest and dearest to me?
  • Is this aligned with my passion?
  • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

7. Be Prepared to Let Go

It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

The Bottom Line

Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

More Resources to Help Advance Your Career

Featured photo credit: Csaba Balazs via unsplash.com

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