Advertising
Advertising

5 Ways To Drive Customers With Smart Instagram Marketing

5 Ways To Drive Customers With Smart Instagram Marketing

Today, Instagram is what the billboard was back in the 1950s-1970s. Or the old black and white TV. Except they’re a lot cooler and more fun to look at. Unless we’re talking about one of those cool digital billboards, which are definitely the way of the future, my friends.

Instagram is no longer something just used for sharing your wanna-be foodie pictures and inspirational quotes that nobody wants to read (we’ve all been there, folks).

Sure, it’s still a personal sharing space in a lot of respects, but the platform has grown to include so much more than that! It’s a fact: Businesses promote products. Influencers promote their brand and other products they love. People still post wanna-be foodie pictures.

So, why should you be using Instagram as your marketing bomb? Well get off your Instagram feed and read on!

1. You can access key influencers.

All of a sudden, a couple of years ago, a new career path opened. It’s a magical position called a digital influencer. These “top dogs” have the dream job of any Millennial or Gen Z kid out there. Check this example:

Career Counsellor: “So, Anna, what are your plans after graduation? I have some great material on finding the perfect employer.”

Anna: “Well, I actually plan on becoming a digital influencer. I have around 5k IG followers right now, but I’m betting I can increase that to 10k by graduation day. Then I’ll be able to get sponsorships for posts, maybe start up a blog and bring revenue in that way, and eventually expand to YouTube and musical.ly.”

Career Counsellor: “I don’t think I have material on that…”

This is the world we’re living in now. It’s also the world you’re missing out on if you’re not engaging Instagram influencers as part of your overall marketing strategy.

They are the kings and queens of this world. Bow down to them. Do it.

Then ask them kindly to work on a campaign for your product or service. Some investment may be needed, but these influencers have a target audience. (Business is business, remember?)

Just make sure your prospects and potential customers are in the correct demographics you want to be reaching out to!

A simple post by an influencer can drive an incredible number of customers to your door.

2. You can share your story with the world.

You know that your company is special. It’s special for you and it’s special for the people who help to run it. But does the world know it’s special? Does it know just how much work you’ve put in to make it incredible?

Advertising

Using Instagram to share your story is the perfect way to get people to actually care about your brand. And any good marketer knows that when someone cares about the brand, they’re going to be returning customers. (Hopefully for a lifetime.)

And isn’t it more fun anyways?

Would you rather be pleading with customers to buy into your brand or share what’s special about your company and having them come to you? IG lets you do that and if you’re not using it, you’re definitely missing out. It’s story time!

3. You can build a real (OK, almost real) community.

You know the old saying “It takes a village to raise a child”? Well, that totally relates to the world of Instagram marketing.

Building an engaging community through here can transfer into real profits for your company (and more importantly, for you). It’s one of the best parts of using this platform as your marketing bomb. Here’s why:

Almost EVERYONE is on IG. So, you’ll get the chance to give your company a bit of personality. Some pizzazz. A chance to prove how you’re different from the competition. Someone comments on your last picture with an emoji and you can send your favorite emoji (read: sunglasses emoji) right on back. Someone sends you a direct message and you can respond directly with a link to your product. Win win.

There are plenty of marketing avenues out there, but if you’re not using savvy Instagram marketing for your business, you’re going to be missing out on so many potential customers and the chance to help them. The way of the world is digital and it’s not different for growing your business.

Advertising

This is all a part of engaging with and growing your digital community and, in turn, turning them into loyal customers. (Remember: happy customers = happy wallet.)

4. You should keep an eye on those pesky competitors.

The Instagram world is full of people and companies pressing for the attention of potential customers or trying to build an audience around what they’re offering. And just like the outside world, these accounts can either be of competitors or potential allies.

Using it as a marketing tool gives you the shot at either A) networking with these potential allies and sharing advice/tips and B) keeping an eye on what your competitors are doing.

Turning on IG notifications will keep you from being left behind by other companies, and the ones who offer similar products you do. Plus, you have the ability to spy on them and see what they’re doing. Hopefully, you’ll get an idea or two of how to change your strategy. Borrowing some ideas from competitors is never a bad idea. (Ever.)

(Just don’t copy and paste content, or say that work is yours when it clearly isn’t. Steal ideas, not execution. In direct mail advertising, many copywriters attach a dollar bill to the top of a sales letter. This idea is not new, as it goes back to Robert Collier, a copywriting and marketing genius. Be ethical about what you steal.)

5. You can offer cool contests to your followers.

The marketing platform isn’t just for selling your products up front to your customers (even if that is your end goal). Add a little fun into the mix by offering contests in some of your posts! People gobble up this stuff like chickens do to… well… chicken feed.

Tons of companies and influencers do giveaways to engage with their audience. A good tip to get even more people looking at your page is to have your followers tag two or three of their friends in the comments section to enter the contest.

Advertising

(And we all know how effective peer pressure is!)

There are tons of successful ways to make creative, and monetarily beneficial, contests. If you do them right, you’ll have tons of new engagements in an instant!

Conclusion

Like I said in the beginning, IG is the new mode of marketing that your business should and must be using if you want to be successful with a profitable business. With around 500 million users around the world, Instagram is the place to be in the digital marketing world.

And if you’re not using it, you’re missing out on tons of potential customers. What are you waiting for? Get to work!

Featured photo credit: via pixabay.com via pixabay.com

More by this author

6 Reasons Why French Press Makes the Best Coffee 9 Things To Remember If You Love Someone Who Doesn’t Easily Show Affection 12 Ways To Earn More Money While You Have A Full-Time Job 7 Steps to Reduce Your Laptop’s Fan Noise & Increase Speed 7 Ideas To Decorate Your Home Using LED Strip Lights

Trending in App

1 Introducing 13 Useful Free Apps For you To Install Today 2 7 Essential Tools Every Serious Startup Needs 3 13 Secret Google Functions That Can Instantly Make Your Life Happier And Easier 4 Appraisal of the iPhone Family Tracker app 5 13 Google Apps That Can Greatly Simplify Your Life

Read Next

Advertising
Advertising
Advertising

Published on August 6, 2020

10 Best Power Banks to Top up Your Phone at Will on the Go

10 Best Power Banks to Top up Your Phone at Will on the Go

The alert beep for low battery serves as a death call when you’re running late for work or are out on the town and need to make a call. Luckily, a super convenient alternative to your regular charger and charging wires is available in the form of power banks[1]. Easy to carry, lightweight, and affordable power banks have become the perfect companion for every mobile phone. In order to assist you in making the right choice for the purchase of power banks, we have compiled a list of the best power banks to guide you.

Why Trust Us

The importance of a well-charged phone cannot be underestimated. Keeping this in mind, our team has gone through many reviews and product descriptions present on the most reliable tech websites. From the smallest and lightest portable chargers to those that come with several years of warranty, our featured power banks will not let you down and will be worthy of your investment.

1. Anker PowerCore 10000mAh Portable Charger

    As the best power bank the market offers, Anker PowerCore has a battery of 10000 mAh, which can charge three and a half iPhone 8 or two and a half galaxy s8 charges. The power bank has PowerIQ and voltage boost technologies, which can charge your phone in no time. Large size-to-capacity makes it a convenient item to carry in your pocket.

    To ensure the protection of your device, this power bank from Anker comes with a multi-protect safety system. The box also includes a portables charger and micro USB cable. You can carry it around safely with the included travel pouch. An 18-month warranty and friendly customer service are also included to give you a perfect power bank experience.

    Pros

    • Large size-to-capacity ratio
    • High-speed, universal charging
    • Red, blue, black color options
    • One of the smallest and lightest portable chargers on the market

    Cons

    • Qualcomm quick charge is not supported
    • The battery may not work well after some time

    Get this power bank here!

    2. INIU 20000mAh Power Bank

      Made of top-quality materials, the INIU Power Bank charges your phone 1.4 times faster with UPower+ technology. It works smartly by identifying your device and simultaneously increasing the current output. What’s great is that you can charge two devices at the same time. INUI recognizes its place as the thinnest lightweight power bank on the market.

      The paw indicator on the power bank illuminates its remarkable design, and it includes a flashlight inside, which can be used in emergency conditions. You can charge the power bank quickly with a micro USB or a type-C cable. Consequently, it’ll save you the hassle of finding the specific cable for a charge. INUE comes with a three-year warranty to give you peace of mind.

      Pros

      • Thin and lush design
      • Dual 3A output
      • Flashlight included
      • U Power+ technology

      Cons

      Advertising

      • It doesn’t come with a pouch
      • Standby time is less than six months

      Get this power bank here!

      3. Miady 2-Pack 10000mAh Dual USB Portable Charger

        An all-in-one power bank solution for your needs, Miady includes two 10000 mAh battery packs. The power bank contains two USB output ports with an equal amount of current distribution. While one can charge 2.4 times for iPhone X, 3.6 for iPhone 8, and 2.2 for galaxy S9, you won’t be needing a socket anytime soon.

        You will be able to charge the power bank in 5 hours at 5V and 2A. Miady contains a reliable Lithium-polymer cell, and you can also carry the power bank on a plane. It can power off and on automatically if the device is disconnected for 30 seconds. This portable charger is compatible with 99 percent of smartphones and is one of the cheapest power banks available on the market.

        Pros

        • One of the best-value options compared to its rivals
        • Efficiently distributes current output
        • Vibrant color options like yellow and purple

        Cons

        • Not suitable for big devices like the iPad

        Get this power bank here!

        4. Anker PowerCore 20100mAh Portable Charger

          Anker 20100 mAh Power Core offers a huge amount of battery capacity. As one of the best power banks on the market, the 20000 mAh battery capacity can charge an iPhone 8 almost eight times or an S8 five times. In addition, the power bank can hold a charge for up to seven days, so you don’t have to plug it into the wall again and again.

          You can use the voltage boost and power IQ recharge to charge a phone efficiently and quickly. The power bank is also pocket-friendly and certified safe as it ensures protection for your smartphone or tablet and you. Its dual-device output enables you to charge up to two devices at the same time. Anker is made out of premium material to give you the best durable power bank on the market.

          Pros

          • High-speed charging
          • Huge 20000 mAh capacity
          • Enormous 4.8-ampere output
          • Certified safe

          Cons

          • It may start charging slowly after a few months of use
          • Qualcomm quick charge is not supported

          Get this power bank here!

          Advertising

          5. Anker PowerCore 13000mAhPortable Charger

            Another Anker, the Anker PowerCore 13000 Portable Charger offers a huge battery capacity in a sleek design and has the ability to charge an iPhone 8 up to 5 times and an iPhone X or an S9 three times. You can also charge your phone or tablet with the two high-speed ports that are included. Anker comes is a smaller size than that of a wallet and is one of the best lightweight power banks compared to its battery size.

            Anker is 30 percent lighter than most other power banks. Power IQ and voltage boost technologies are included for fast-charge devices. Power IQ also identifies devices to calibrate the charge to your phone.  Anker has surge protection technology and short circuit prevention. You can rest assured that it will take care of you and your devices. Plus, you are covered with an eighteen-month warranty.

            Pros

            • Power IQ technology
            • Super high capacity
            • Red, black, blue, white color options

            Cons

            • No Qualcomm quick charge
            • Wall charger is not included

            Get this power bank here!

            6. GETIHU 10000mAh Portable Charger

              GETIHU offers high-quality power banks with their 11 years of experience in the market. The GEITHU portable charger has a certified Lithium-ion battery, which gets it the approval for airline travel. With the help of an LED display, one can know how much battery is left. You can quickly charge up to two devices with 4.8 Amperes at the same time.

              High-speed charging is accompanied by a smart IC to auto fit your smartphones. It can work with both big and small Android devices. GEITHU can easily fit inside your bag as it is slim and portable. Choose to take it with you with the travel pouch and feel comfortable taking it everywhere as it has a three-year warranty.

              Pros

              • LED display with the battery percentage
              • The 4.8-ampere charges two devices simultaneously

              Cons

              • The LED display may not show the correct amount of charge left

              Get this power bank here!

              7. Anker PowerCore 26800mAh Portable Charger

              Advertising

                Anker PowerCore offers a massive battery, which makes it one of the best power banks on the market. The 26800mAh worth of charge can charge phones more than six times. It has three USB outputs so that you can charge three devices at the same time. Power IQ and voltage boost make the high-speed charging available for all three devices.

                You can charge the whole power bank in 6 hours. The two micro-USB inputs double the recharging speeds. It is light and durable, which makes it the best companion for your travel needs. The multi-protect safety system protects you and your devices. Friendly customer services and an 18-month warranty are there to provide you with the peace of mind you need when you get the Anker PowerCore.

                Pros

                • Triple device charging
                • Dual-input power bank charging
                • Superior safety
                • A week’s worth of power

                Cons

                • Performance may decrease over time
                • A bit heavy due to the big battery

                Get this power bank here!

                8. RAVPower 16750mAh Power Bank

                  RAVPower offers a vast battery of up to 16750mAh in size. It can charge your iPhone 11 two and a half times, S10 for 3.3 times, or an iPad for a full charge. With a current output of 4.5 amperes, it can charge up to two smartphones at the same time. You can quickly charge the power bank with a two-ampere charger in about 9 to 10 hours.

                  The flashlight is included in the power bank for emergency use. RAV is also tested against high temperature. Its iSmart technology tests your device for the optimal current value needed. Premium batteries comprised of lithium-ion can charge a device more than 500 times.

                  Pros

                  • Impressive 16750mAh battery
                  • iSmart technology

                     Cons

                  • It does not hold a charge well over time

                  Get this power bank here!

                  9. RAVPower 15000mAh Power Bank

                     

                    Advertising

                    RAV power bank features a controlling IC and iSmart technology. These come together to offer a fast charge for your smartphone or tablet. You can take your iPhone 11 from 0 to 50 percent in just 30 minutes. iSmart 2.0 can adjust according to your charging device and offers the necessary current. It’s possible to charge up to three devices at the same time with three outputs.

                    The portable charger can be charged within 4.7 hours with the ultra-fast charging, thus saving you 40 percent recharging time. RAV can fit comfortably in your pocket or your hand. An LED digital display shows you exactly how much charge is left inside. High-end lithium-ion batteries, along with protection technology, give you peace of mind wherever you take this power bank.

                    Pros

                    • 30W total tri-output and fast recharge
                    • Led digital display

                    Cons

                    • Weighs a bit more than most power banks

                    Get this power bank here!

                    10. LANLUK 25800mAh Power Bank

                      The LANLUK 25800 mAh portable power bank can charge your phone 5 to 7 times, and it is perfect for any type of work that you are heading out for. You can charge up to two devices simultaneously with the help of two outputs.

                      The high-quality lithium A+ polymer battery is used to give you peace of mind as the power bank protects itself from overheating and overcharging. The portable charger is compatible with nearly all the phones and tablets. 18-month customer service is available to give you even more peace of mind. It is an all-in-one power bank solution for your needs.

                      Pros

                      • High capacity battery
                      • Highly compatible

                      Cons

                      • Not permissible on planes

                      Get this power bank here!

                      Bottom Line

                      Choosing the best power bank is a bit hard task as there are many types of power banks available in the market. The one that you’d like to choose must depend on your needs. If you will go out for a long hike or a long trip with no power socket input, then the one with a bigger battery will be useful. However, if you need a solution to charge your phone while in the office, then something with a lightweight and durable design will be a better choice for you.

                      Choose one of the best power banks from above and never worry about your device dying again.

                      Featured photo credit: Steve Johnson via unsplash.com

                      Reference

                      Read Next