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5 Ways To Drive Customers With Smart Instagram Marketing

5 Ways To Drive Customers With Smart Instagram Marketing

Today, Instagram is what the billboard was back in the 1950s-1970s. Or the old black and white TV. Except they’re a lot cooler and more fun to look at. Unless we’re talking about one of those cool digital billboards, which are definitely the way of the future, my friends.

Instagram is no longer something just used for sharing your wanna-be foodie pictures and inspirational quotes that nobody wants to read (we’ve all been there, folks).

Sure, it’s still a personal sharing space in a lot of respects, but the platform has grown to include so much more than that! It’s a fact: Businesses promote products. Influencers promote their brand and other products they love. People still post wanna-be foodie pictures.

So, why should you be using Instagram as your marketing bomb? Well get off your Instagram feed and read on!

1. You can access key influencers.

All of a sudden, a couple of years ago, a new career path opened. It’s a magical position called a digital influencer. These “top dogs” have the dream job of any Millennial or Gen Z kid out there. Check this example:

Career Counsellor: “So, Anna, what are your plans after graduation? I have some great material on finding the perfect employer.”

Anna: “Well, I actually plan on becoming a digital influencer. I have around 5k IG followers right now, but I’m betting I can increase that to 10k by graduation day. Then I’ll be able to get sponsorships for posts, maybe start up a blog and bring revenue in that way, and eventually expand to YouTube and musical.ly.”

Career Counsellor: “I don’t think I have material on that…”

This is the world we’re living in now. It’s also the world you’re missing out on if you’re not engaging Instagram influencers as part of your overall marketing strategy.

They are the kings and queens of this world. Bow down to them. Do it.

Then ask them kindly to work on a campaign for your product or service. Some investment may be needed, but these influencers have a target audience. (Business is business, remember?)

Just make sure your prospects and potential customers are in the correct demographics you want to be reaching out to!

A simple post by an influencer can drive an incredible number of customers to your door.

2. You can share your story with the world.

You know that your company is special. It’s special for you and it’s special for the people who help to run it. But does the world know it’s special? Does it know just how much work you’ve put in to make it incredible?

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Using Instagram to share your story is the perfect way to get people to actually care about your brand. And any good marketer knows that when someone cares about the brand, they’re going to be returning customers. (Hopefully for a lifetime.)

And isn’t it more fun anyways?

Would you rather be pleading with customers to buy into your brand or share what’s special about your company and having them come to you? IG lets you do that and if you’re not using it, you’re definitely missing out. It’s story time!

3. You can build a real (OK, almost real) community.

You know the old saying “It takes a village to raise a child”? Well, that totally relates to the world of Instagram marketing.

Building an engaging community through here can transfer into real profits for your company (and more importantly, for you). It’s one of the best parts of using this platform as your marketing bomb. Here’s why:

Almost EVERYONE is on IG. So, you’ll get the chance to give your company a bit of personality. Some pizzazz. A chance to prove how you’re different from the competition. Someone comments on your last picture with an emoji and you can send your favorite emoji (read: sunglasses emoji) right on back. Someone sends you a direct message and you can respond directly with a link to your product. Win win.

There are plenty of marketing avenues out there, but if you’re not using savvy Instagram marketing for your business, you’re going to be missing out on so many potential customers and the chance to help them. The way of the world is digital and it’s not different for growing your business.

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This is all a part of engaging with and growing your digital community and, in turn, turning them into loyal customers. (Remember: happy customers = happy wallet.)

4. You should keep an eye on those pesky competitors.

The Instagram world is full of people and companies pressing for the attention of potential customers or trying to build an audience around what they’re offering. And just like the outside world, these accounts can either be of competitors or potential allies.

Using it as a marketing tool gives you the shot at either A) networking with these potential allies and sharing advice/tips and B) keeping an eye on what your competitors are doing.

Turning on IG notifications will keep you from being left behind by other companies, and the ones who offer similar products you do. Plus, you have the ability to spy on them and see what they’re doing. Hopefully, you’ll get an idea or two of how to change your strategy. Borrowing some ideas from competitors is never a bad idea. (Ever.)

(Just don’t copy and paste content, or say that work is yours when it clearly isn’t. Steal ideas, not execution. In direct mail advertising, many copywriters attach a dollar bill to the top of a sales letter. This idea is not new, as it goes back to Robert Collier, a copywriting and marketing genius. Be ethical about what you steal.)

5. You can offer cool contests to your followers.

The marketing platform isn’t just for selling your products up front to your customers (even if that is your end goal). Add a little fun into the mix by offering contests in some of your posts! People gobble up this stuff like chickens do to… well… chicken feed.

Tons of companies and influencers do giveaways to engage with their audience. A good tip to get even more people looking at your page is to have your followers tag two or three of their friends in the comments section to enter the contest.

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(And we all know how effective peer pressure is!)

There are tons of successful ways to make creative, and monetarily beneficial, contests. If you do them right, you’ll have tons of new engagements in an instant!

Conclusion

Like I said in the beginning, IG is the new mode of marketing that your business should and must be using if you want to be successful with a profitable business. With around 500 million users around the world, Instagram is the place to be in the digital marketing world.

And if you’re not using it, you’re missing out on tons of potential customers. What are you waiting for? Get to work!

Featured photo credit: via pixabay.com via pixabay.com

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Last Updated on November 19, 2019

10 Smartest Productivity Software to Boost Work Performance

10 Smartest Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

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      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

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          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

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              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

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                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                      More Productivity Tools

                      Featured photo credit: Domenico Loia via unsplash.com

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