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5 Ways To Drive Customers With Smart Instagram Marketing

5 Ways To Drive Customers With Smart Instagram Marketing

Today, Instagram is what the billboard was back in the 1950s-1970s. Or the old black and white TV. Except they’re a lot cooler and more fun to look at. Unless we’re talking about one of those cool digital billboards, which are definitely the way of the future, my friends.

Instagram is no longer something just used for sharing your wanna-be foodie pictures and inspirational quotes that nobody wants to read (we’ve all been there, folks).

Sure, it’s still a personal sharing space in a lot of respects, but the platform has grown to include so much more than that! It’s a fact: Businesses promote products. Influencers promote their brand and other products they love. People still post wanna-be foodie pictures.

So, why should you be using Instagram as your marketing bomb? Well get off your Instagram feed and read on!

1. You can access key influencers.

All of a sudden, a couple of years ago, a new career path opened. It’s a magical position called a digital influencer. These “top dogs” have the dream job of any Millennial or Gen Z kid out there. Check this example:

Career Counsellor: “So, Anna, what are your plans after graduation? I have some great material on finding the perfect employer.”

Anna: “Well, I actually plan on becoming a digital influencer. I have around 5k IG followers right now, but I’m betting I can increase that to 10k by graduation day. Then I’ll be able to get sponsorships for posts, maybe start up a blog and bring revenue in that way, and eventually expand to YouTube and musical.ly.”

Career Counsellor: “I don’t think I have material on that…”

This is the world we’re living in now. It’s also the world you’re missing out on if you’re not engaging Instagram influencers as part of your overall marketing strategy.

They are the kings and queens of this world. Bow down to them. Do it.

Then ask them kindly to work on a campaign for your product or service. Some investment may be needed, but these influencers have a target audience. (Business is business, remember?)

Just make sure your prospects and potential customers are in the correct demographics you want to be reaching out to!

A simple post by an influencer can drive an incredible number of customers to your door.

2. You can share your story with the world.

You know that your company is special. It’s special for you and it’s special for the people who help to run it. But does the world know it’s special? Does it know just how much work you’ve put in to make it incredible?

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Using Instagram to share your story is the perfect way to get people to actually care about your brand. And any good marketer knows that when someone cares about the brand, they’re going to be returning customers. (Hopefully for a lifetime.)

And isn’t it more fun anyways?

Would you rather be pleading with customers to buy into your brand or share what’s special about your company and having them come to you? IG lets you do that and if you’re not using it, you’re definitely missing out. It’s story time!

3. You can build a real (OK, almost real) community.

You know the old saying “It takes a village to raise a child”? Well, that totally relates to the world of Instagram marketing.

Building an engaging community through here can transfer into real profits for your company (and more importantly, for you). It’s one of the best parts of using this platform as your marketing bomb. Here’s why:

Almost EVERYONE is on IG. So, you’ll get the chance to give your company a bit of personality. Some pizzazz. A chance to prove how you’re different from the competition. Someone comments on your last picture with an emoji and you can send your favorite emoji (read: sunglasses emoji) right on back. Someone sends you a direct message and you can respond directly with a link to your product. Win win.

There are plenty of marketing avenues out there, but if you’re not using savvy Instagram marketing for your business, you’re going to be missing out on so many potential customers and the chance to help them. The way of the world is digital and it’s not different for growing your business.

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This is all a part of engaging with and growing your digital community and, in turn, turning them into loyal customers. (Remember: happy customers = happy wallet.)

4. You should keep an eye on those pesky competitors.

The Instagram world is full of people and companies pressing for the attention of potential customers or trying to build an audience around what they’re offering. And just like the outside world, these accounts can either be of competitors or potential allies.

Using it as a marketing tool gives you the shot at either A) networking with these potential allies and sharing advice/tips and B) keeping an eye on what your competitors are doing.

Turning on IG notifications will keep you from being left behind by other companies, and the ones who offer similar products you do. Plus, you have the ability to spy on them and see what they’re doing. Hopefully, you’ll get an idea or two of how to change your strategy. Borrowing some ideas from competitors is never a bad idea. (Ever.)

(Just don’t copy and paste content, or say that work is yours when it clearly isn’t. Steal ideas, not execution. In direct mail advertising, many copywriters attach a dollar bill to the top of a sales letter. This idea is not new, as it goes back to Robert Collier, a copywriting and marketing genius. Be ethical about what you steal.)

5. You can offer cool contests to your followers.

The marketing platform isn’t just for selling your products up front to your customers (even if that is your end goal). Add a little fun into the mix by offering contests in some of your posts! People gobble up this stuff like chickens do to… well… chicken feed.

Tons of companies and influencers do giveaways to engage with their audience. A good tip to get even more people looking at your page is to have your followers tag two or three of their friends in the comments section to enter the contest.

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(And we all know how effective peer pressure is!)

There are tons of successful ways to make creative, and monetarily beneficial, contests. If you do them right, you’ll have tons of new engagements in an instant!

Conclusion

Like I said in the beginning, IG is the new mode of marketing that your business should and must be using if you want to be successful with a profitable business. With around 500 million users around the world, Instagram is the place to be in the digital marketing world.

And if you’re not using it, you’re missing out on tons of potential customers. What are you waiting for? Get to work!

Featured photo credit: via pixabay.com via pixabay.com

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Last Updated on September 11, 2019

8 Most Effective Games and Apps to Learn to Type Fast

8 Most Effective Games and Apps to Learn to Type Fast

Computers and cell phones have become an integrated tool in our professional and personal lives that the original methods of using pen and paper may not be so common anymore.

Although our old-school methods of note taking may not have entirely left us, technology is advancing with no intention of slowing down; iPads are moving into service industries, video calls are taking the place of in-person interviews, and store receipts are making its way into our email inbox – all of which requires the skill of typing.

Learning a new skill doesn’t have to be boring and never had to be. Thankfully, there are effective games and apps that can help you learn to type fast with swift precision and accuracy.

Why Typing Fast Matters?

Learning how to type fast is a game changer. In fact, you can save 21 days per year by typing fast!

Although shaving several minutes from curating a long email or texting paragraphs in a text message may not seem to be of great significance, the minutes soon do eventually add up and the long list of tasks then evolve into frustration. By the end of the day, time is being wasted, and the work pile is stacked high over your head.

Why not alleviate some of those frustrations through practice and dedicating your spare time to build muscle memory?

Learning a simple skillset like speed typing can drastically improve other essential areas in life including time-management and prioritization. Not only does it help you efficiently complete tasks at work and in your personal life, but it also boosts your productivity.

8 Most Effective Typing Games and Apps

Everyone learns at different speeds and uses various methods. While some work better under pressure and tight deadlines, others thrive when given ample amounts of time to learn and soak in the knowledge that is being provided. Despite the number of resources that are available in the hollow corners of the internet, it’s all about finding one source that helps you learn at your fullest potential.

Whether you’re a keyboard ninja or not, here are some effective typing games and apps that allow you to test your speed, accuracy, and maybe shoot some spaceships along the way.

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For Beginners

1. Speed Typing Online

    What’s more fun than to type to the story of Alice in Wonderland or the lyrics to “Hey Jude”? Speed Typing Online is an online typing game that allows you to dive into the creative and familiar world of famous books, fables, songs, and even hone your skills in data entry.

    The bright blue frame holds the text, which then turns green after punching in the accurate keystrokes. After the end of the personal timer, a statistics page appears to show you your typed words per minute, accuracy, correct and incorrect entries, and error rate.

    2. Typing Trainer

      Typing Trainer

      is another online platform suited for beginner typists looking for step-by-step lessons. Learning the keys on a keyboard can confusing especially for those who aren’t as familiar or getting adjusted to typing on a computer keyboard.

      Typing Trainer has a collection of step-by-step tutorials that covers everything from sentence drills, introduction to new keys as the lessons progress, and skills test. The Typing Trainer specifically highlights unique features in each lesson including a warm-up section where the user begin to build muscle memory and learn to type without looking at the keyboard.

      The website is also programed to identify difficulties the user is facing when typing specific words or sentences.

      3. TapTyping – Typing Trainer

        There is the feeling of physically typing on a keyboard and then there’s the feeling of typing on a touch screen mobile device.

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        Since the use of cell phones has become closely integrated into our everyday lives, learning to type on a mobile is much of a skillset as it is to type on a computer. The mobile typing app, TapTyping – Typing Trainer, allows users to practice while on-the-go making it perfect for commuters who want to practice typing during their down time.

        The app allows you to challenge other typists around the world with TapTyping’s global leaderboard and test your skills by taking advanced lessons. There’s always room for improvement and with the app, you’ll be able to find your mistakes by watching a heat map of your finger strokes.

        For professional writers and programmers

        4. The Most Dangerous Writing App

          Suitable for writers facing a creative block or on a tight-deadline, the Most Dangerous Writing App is a website that forces your fingers to type as quickly as your ideas.

          If you stop longer than 5 seconds, everything you had written will slowly disappear from the screen.

          Sessions are timed from 3 minutes to 20 minutes, or can go from 75 to 1667 words. This online app is perfect to brain dump ideas, write a chapter of a manuscript you’ve been stuck on, or help with procrastination.

          If you’re up to the challenge, try the hardcore mode – an alternative option where a single letter appears on the screen at a time. This level prevents you from seeing the entire word, sentences, or even correct any spelling or grammatical mistakes until the timer is complete.

          If you’re wondering, copying and pasting is not an option until each the end of each session.

          5. The Typing Cat

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            Looking to upgrade your typing skills? Also working as a personal tutor, the Typing Cat has a list of regular typing courses with the option to try other lessons with more complexity such as HTML. Learning to type code is a another valulable skillset worth adding.

            Even with disregarded interest in the coding world, using the code course enhances your typing skills and allows your fingers to familiarize itself with uncommon word combinations and placement of punctuations on a keyboard.

            The coding course can be difficult even for typing whizzes, but it’s all a part of muscle memory. According Psychology Today,[1] only a handful of people actually learn how to type by looking at an actual keyboard, while a majority of the population locate specific keys intuitively through muscle memory.

            Available courses include EcmaScript 6, HTML 5, and CSS 3.

            Fun typing games

            6. ZType — Space Invaders Meet Webster

              Remember playing the iconic 70’s game that allowed you to shoot tiny purple and green aliens from one end of the screen to the other with a two-bullet laser? It’s hard to believe that Space Invaders just turned 40 , but you can still get the same adrenaline rush with ZType, a typing game with the same shooting concept.

              Ztype works in waves – stages that must be cleared but instead of aliens, you must type out the words before the missiles destroy your ship at the bottom of the screen. Every so often, longer and mor complex words would appear and if the words are not typed in the allotted time, a series of letters will disperse like missles.

              The game is quick on the fingers and will still have your heart pumping until the very end.

              7. Epistory – Typing Chronicles

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                Although this game does cost money to purchase, it is worth the investment if you’re looking for a refreshing and alternative mode to learning how to type fast.

                Epistory – Typing Chronicles is a role-playing action and adventure game of a young girl riding a fox in a magical and fictional realm; together they combat enemies in the shapes and forms of words.

                Once you’re starterted, you almost forget you’re playing a typing game. The paper craft art aesthetics of the game has you captivated by the vibrant colors and character’s storyline, while having you build your typing skills.

                8. Daily Quote Typing

                  Need some inspiration? Say no more.

                  Daily Quote Typing is one of many gammes available on Wordgames.com – a website that offers a variety of typing games ranging from different levels based on your experience.

                  With Daily Quote Typing, users are able to type out inspirational quotes by famous leaders, inventors, and innovators such as Mark Twain and Albert Einstein.

                  Bottom Line

                  At the end of the day, discipline and patience is what teaches to type faster. It comes down to making that commitment to improving not only your typing abilities, but in a lifelong skill that benefits other areas in life.

                  By practicing daily and using effective games and apps, it’s only a matter of time before keystrokes will become second nature and your brain will adapt to learning other skills faster.

                  Featured photo credit: Unsplash via unsplash.com

                  Reference

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