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5 Ways To Drive Customers With Smart Instagram Marketing

5 Ways To Drive Customers With Smart Instagram Marketing

Today, Instagram is what the billboard was back in the 1950s-1970s. Or the old black and white TV. Except they’re a lot cooler and more fun to look at. Unless we’re talking about one of those cool digital billboards, which are definitely the way of the future, my friends.

Instagram is no longer something just used for sharing your wanna-be foodie pictures and inspirational quotes that nobody wants to read (we’ve all been there, folks).

Sure, it’s still a personal sharing space in a lot of respects, but the platform has grown to include so much more than that! It’s a fact: Businesses promote products. Influencers promote their brand and other products they love. People still post wanna-be foodie pictures.

So, why should you be using Instagram as your marketing bomb? Well get off your Instagram feed and read on!

1. You can access key influencers.

All of a sudden, a couple of years ago, a new career path opened. It’s a magical position called a digital influencer. These “top dogs” have the dream job of any Millennial or Gen Z kid out there. Check this example:

Career Counsellor: “So, Anna, what are your plans after graduation? I have some great material on finding the perfect employer.”

Anna: “Well, I actually plan on becoming a digital influencer. I have around 5k IG followers right now, but I’m betting I can increase that to 10k by graduation day. Then I’ll be able to get sponsorships for posts, maybe start up a blog and bring revenue in that way, and eventually expand to YouTube and musical.ly.”

Career Counsellor: “I don’t think I have material on that…”

This is the world we’re living in now. It’s also the world you’re missing out on if you’re not engaging Instagram influencers as part of your overall marketing strategy.

They are the kings and queens of this world. Bow down to them. Do it.

Then ask them kindly to work on a campaign for your product or service. Some investment may be needed, but these influencers have a target audience. (Business is business, remember?)

Just make sure your prospects and potential customers are in the correct demographics you want to be reaching out to!

A simple post by an influencer can drive an incredible number of customers to your door.

2. You can share your story with the world.

You know that your company is special. It’s special for you and it’s special for the people who help to run it. But does the world know it’s special? Does it know just how much work you’ve put in to make it incredible?

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Using Instagram to share your story is the perfect way to get people to actually care about your brand. And any good marketer knows that when someone cares about the brand, they’re going to be returning customers. (Hopefully for a lifetime.)

And isn’t it more fun anyways?

Would you rather be pleading with customers to buy into your brand or share what’s special about your company and having them come to you? IG lets you do that and if you’re not using it, you’re definitely missing out. It’s story time!

3. You can build a real (OK, almost real) community.

You know the old saying “It takes a village to raise a child”? Well, that totally relates to the world of Instagram marketing.

Building an engaging community through here can transfer into real profits for your company (and more importantly, for you). It’s one of the best parts of using this platform as your marketing bomb. Here’s why:

Almost EVERYONE is on IG. So, you’ll get the chance to give your company a bit of personality. Some pizzazz. A chance to prove how you’re different from the competition. Someone comments on your last picture with an emoji and you can send your favorite emoji (read: sunglasses emoji) right on back. Someone sends you a direct message and you can respond directly with a link to your product. Win win.

There are plenty of marketing avenues out there, but if you’re not using savvy Instagram marketing for your business, you’re going to be missing out on so many potential customers and the chance to help them. The way of the world is digital and it’s not different for growing your business.

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This is all a part of engaging with and growing your digital community and, in turn, turning them into loyal customers. (Remember: happy customers = happy wallet.)

4. You should keep an eye on those pesky competitors.

The Instagram world is full of people and companies pressing for the attention of potential customers or trying to build an audience around what they’re offering. And just like the outside world, these accounts can either be of competitors or potential allies.

Using it as a marketing tool gives you the shot at either A) networking with these potential allies and sharing advice/tips and B) keeping an eye on what your competitors are doing.

Turning on IG notifications will keep you from being left behind by other companies, and the ones who offer similar products you do. Plus, you have the ability to spy on them and see what they’re doing. Hopefully, you’ll get an idea or two of how to change your strategy. Borrowing some ideas from competitors is never a bad idea. (Ever.)

(Just don’t copy and paste content, or say that work is yours when it clearly isn’t. Steal ideas, not execution. In direct mail advertising, many copywriters attach a dollar bill to the top of a sales letter. This idea is not new, as it goes back to Robert Collier, a copywriting and marketing genius. Be ethical about what you steal.)

5. You can offer cool contests to your followers.

The marketing platform isn’t just for selling your products up front to your customers (even if that is your end goal). Add a little fun into the mix by offering contests in some of your posts! People gobble up this stuff like chickens do to… well… chicken feed.

Tons of companies and influencers do giveaways to engage with their audience. A good tip to get even more people looking at your page is to have your followers tag two or three of their friends in the comments section to enter the contest.

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(And we all know how effective peer pressure is!)

There are tons of successful ways to make creative, and monetarily beneficial, contests. If you do them right, you’ll have tons of new engagements in an instant!

Conclusion

Like I said in the beginning, IG is the new mode of marketing that your business should and must be using if you want to be successful with a profitable business. With around 500 million users around the world, Instagram is the place to be in the digital marketing world.

And if you’re not using it, you’re missing out on tons of potential customers. What are you waiting for? Get to work!

Featured photo credit: via pixabay.com via pixabay.com

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Last Updated on October 12, 2020

10 Best Calendar Apps to Stay on Track in 2020

10 Best Calendar Apps to Stay on Track in 2020

The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

In this article, we are going to check out the best calendars apps to help you stay organized.

Before You Download

As you are no doubt aware, there are all kinds of calendar apps available. Instead of you sifting through the hundreds of them, we’ve handpicked 10 of the best calendar apps you can get. On top of glowing reviews from each one, we’ve considered the following aspects when creating this list:

  • User Interface – How you navigate the app should be smooth and simple. The buttons on the app should be clear, obvious and easy to move through.
  • Synchronization – Whether it’s with other calendar apps or with other apps, syncing apps should be easy and enhance your overall experience with the app.
  • Additional features – Since there are so many options for calendars, many of these apps offer additional features. These features make the apps stand out from the other apps and provide unique experiences to you.

1. Any.do Calendar

    This calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

    Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

    What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

    Any.do Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

    Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

    Download Any.do Calendar here!

    2. Google Calendar

      Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

      Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

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      Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

      The program is super easy and will not cost a dime for you. It is a good thing, right?

      Download Google Calendar here.

      3. Calendar

        Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

        A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

        Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

        Download Calendar: Meeting & Scheduling here.

        4. Business Calendar

          Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

          The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

          You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

          The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

          Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

          Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

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          Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

          A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

          Download Business Calendar here.

          5. aCalendar

            aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

            Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

            Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

            When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

            Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

            The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

            The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

            Download aCalendar here.

            6. DigiCal Calendar

              DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

              With this calendar application, you can synchronize all your calendars and view them in different ways.

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              Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

              The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

              Download DigiCal Calendar here.

              7. SolCalendar

                SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                Download SolCalendar here.

                8. IRL Event Social Network

                  One of the most unique apps on this list is the IRL Event Social Network app. As you can guess from the name, the core focus of this app is social networking. Unlike other social media platforms, you can consider this platform to function similar to Meetup.com. It’s a site where you can connect with other people within your area that share a similar interest.

                  IRL is that while also providing a convenient calendar for you to schedule events and plan out your day. Though due to it being a secondary focus, you’re lacking a lot of the syncing aspects that other apps have on this list. Regardless, because of this huge social feature, it’s worth considering for those who want to make more connections.

                  Download IRL Event Social Network here.

                  9. Today Calendar

                    Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

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                    The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                    If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                    Download Today Calendar here.

                    10. Timepage

                      Timepage is an intuitive calendar app that will manage your time in a way that other calendar apps can’t. It offers the same sort of functions that you’d expect from other calendar apps: opportunities to record events, notifications and reminders, weather, and driving duration to a particular event. However, the app goes beyond those functionalities in two ways.

                      The first way is that while the app sends you notifications, it also has reminders for you for what is coming up next. That bit of extra time can allow you to prepare and make adjustments to your day if need be.

                      The second function – which is more important – is the heat map when you go to see the full view of your calendar. This heat map indicates what days you are most busy and other days where you are freer. This heat map provides a quick glance to determine broadly what days are good to add more events and other tasks.

                      Download Timepage here.

                      Our Verdict

                      Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                      Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                      Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                      The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

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                      Featured photo credit: Unsplash via unsplash.com

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