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9 Traits Early Startups Should Look For in a Marketing Hire

9 Traits Early Startups Should Look For in a Marketing Hire

As a founder, you will face numerous challenges along the tumultuous yet rewarding entrepreneurial journey. Building the right team to support you during the journey is fundamental to a startup’s success.
However, finding the right person to scale your marketing efforts is not easy. Not all marketers are made equal. For example, the challenges that marketers face in a large organization or agency look very different from those in an early stage startup. Thus, the attributes you should look for are also unique to startup marketing hires.

Here are the unique traits you should be looking for:

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1. Resourcefulness

Startups are working with limited budgets, and you will have to get things done with little (or no) budget. Look for someone who is able to work with limited resources and iterate on loose frameworks. There won’t be much handholding, so ensure your first marketing hire is excited by the challenge of navigating the unknown.

2. Ability to zoom out to the big picture and zoom in for attention to detail

A marketer in an early startup will need to keep the big picture in mind while executing on the details. When vetting your candidates, the best picks are those who can understand the fundamental goals for the company and has the skills to make them a reality. Find someone who can understand all the moving pieces and also articulate the detailed execution of getting there.

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3. Critical thinker

While there may be a clear vision to follow, there will also be hundreds of decisions (big and small) every day that will require critical thinking and decisive problem solving. How will I get the attention of my customers? Should I set up an email marketing campaign or ads first? How should I phrase this copy? Hire someone who can think critically and can confidently make those decisions.

4. Ability to multi-task

Although the marketing role is specific to a set of objectives, this new hire will likely be involved in several projects at the same time. Startups are notorious for being a little chaotic, so it’s essential that your early marketing hire is someone who can seamlessly multitask on various initiatives.

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5. Creativity

Creativity and startups go hand-in-hand. Building a company requires someone who can think outside the box to find new (and better) solutions. Find someone who is creative enough to understand which rules are meant to be broken at what time. Success often means finding unusual solutions that are not obvious at first glance.

6. Embraces new technologies

The best early stage hires are those who leverage technologies to automate processes. We are in the age of digital marketing where new tools and platforms are launched every day. The best marketers are those that are on top of new technologies and love developing their own strategies to make your marketing better and faster.

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7. Flexibility

The roadmap changes. Daily fires spring up. Budgets ebb and flow. Find someone who is flexible and adaptable to new situations. It’s inevitable that things move quickly in a startup so your early stage hires should be people who present an unfazed can-do attitude, even in the midst of crisis.

8. Good Listener and Communicator

Listening and communication skills are integral both internally and externally. Not only will he or she be responsible for communicating the company’s vision to the world, the rest of the team will rely on this role too. For instance, your marketer may need to get feedback from core users and then relay concise points back to the product team.

9. Team Player

In any startup, collaboration is key. The success of the company will be contingent upon team dynamics. A unified team with transparency between all aspects of the business: product, marketing, and sales will make for a stronger path to market.

At the end of the day, the technology and opportunities are constantly changing – and the truth is – the nitty-gritty details can be learned on the job. But the resourcefulness, creativity and results-oriented perspective of an excellent marketer cannot be taught. So make sure to integrate these values into your startup family.

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Shannon Wu

Founder, Mr.Progress

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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