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9 Traits Early Startups Should Look For in a Marketing Hire

9 Traits Early Startups Should Look For in a Marketing Hire

As a founder, you will face numerous challenges along the tumultuous yet rewarding entrepreneurial journey. Building the right team to support you during the journey is fundamental to a startup’s success.
However, finding the right person to scale your marketing efforts is not easy. Not all marketers are made equal. For example, the challenges that marketers face in a large organization or agency look very different from those in an early stage startup. Thus, the attributes you should look for are also unique to startup marketing hires.

Here are the unique traits you should be looking for:

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1. Resourcefulness

Startups are working with limited budgets, and you will have to get things done with little (or no) budget. Look for someone who is able to work with limited resources and iterate on loose frameworks. There won’t be much handholding, so ensure your first marketing hire is excited by the challenge of navigating the unknown.

2. Ability to zoom out to the big picture and zoom in for attention to detail

A marketer in an early startup will need to keep the big picture in mind while executing on the details. When vetting your candidates, the best picks are those who can understand the fundamental goals for the company and has the skills to make them a reality. Find someone who can understand all the moving pieces and also articulate the detailed execution of getting there.

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3. Critical thinker

While there may be a clear vision to follow, there will also be hundreds of decisions (big and small) every day that will require critical thinking and decisive problem solving. How will I get the attention of my customers? Should I set up an email marketing campaign or ads first? How should I phrase this copy? Hire someone who can think critically and can confidently make those decisions.

4. Ability to multi-task

Although the marketing role is specific to a set of objectives, this new hire will likely be involved in several projects at the same time. Startups are notorious for being a little chaotic, so it’s essential that your early marketing hire is someone who can seamlessly multitask on various initiatives.

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5. Creativity

Creativity and startups go hand-in-hand. Building a company requires someone who can think outside the box to find new (and better) solutions. Find someone who is creative enough to understand which rules are meant to be broken at what time. Success often means finding unusual solutions that are not obvious at first glance.

6. Embraces new technologies

The best early stage hires are those who leverage technologies to automate processes. We are in the age of digital marketing where new tools and platforms are launched every day. The best marketers are those that are on top of new technologies and love developing their own strategies to make your marketing better and faster.

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7. Flexibility

The roadmap changes. Daily fires spring up. Budgets ebb and flow. Find someone who is flexible and adaptable to new situations. It’s inevitable that things move quickly in a startup so your early stage hires should be people who present an unfazed can-do attitude, even in the midst of crisis.

8. Good Listener and Communicator

Listening and communication skills are integral both internally and externally. Not only will he or she be responsible for communicating the company’s vision to the world, the rest of the team will rely on this role too. For instance, your marketer may need to get feedback from core users and then relay concise points back to the product team.

9. Team Player

In any startup, collaboration is key. The success of the company will be contingent upon team dynamics. A unified team with transparency between all aspects of the business: product, marketing, and sales will make for a stronger path to market.

At the end of the day, the technology and opportunities are constantly changing – and the truth is – the nitty-gritty details can be learned on the job. But the resourcefulness, creativity and results-oriented perspective of an excellent marketer cannot be taught. So make sure to integrate these values into your startup family.

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Shannon Wu

Founder, Mr.Progress

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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