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5 Email Marketing Hacks to Triple Your Response Rate

5 Email Marketing Hacks to Triple Your Response Rate

Imagine if you could pick a top executive, investor, customer, or someone you’ve always dreamed of meeting and have a personal conversation with them. In today’s day and age, this is more possible than ever before.

This power is achievable if you know how to write emails that receive opens and responses. In this article, you will learn a few hacks to get high response rates on cold emails.

Before I dive into the tactics, let’s keep a few things in mind. 205 billion emails get sent a day and most of them are automated. It’s important to make any email you send out seem personal and show your target that you are a human – not a cold, lifeless robot. It’s easy to get turned away through email when people don’t view your email as true human interaction.

Without further ado, here are a few creative hacks to really capture the attention of your email recipient:

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    1. Use Multi-Touch Outreach

    For important outreach to valued individuals, it pays to reach out on multiple levels.

    Not only is the recipient more likely to notice your extra effort, you get a valuable second chance to direct their attention to your message. For example, after sending an important outreach email, go ahead and send a LinkedIn message saying something like, “Hi there, just sent you an email regarding [X]…” This prompts the recipient to at least check out your email.

    While you never want to be considered spam, you do need to go the extra mile in a respectful way.

    1. Include Advocates In Group Outreach

    It’s widely known that you should send direct one-to-one emails to individuals to make it seem more personalized. However, here is a case where you can use group emails to increase your response rate from a particular individual(s).

    Use the power of group psychology to your advantage.

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    Strategically set up an email thread where you reach out to a few choice people with an offer or ask. Include advocates in that batch. Then, have your advocate(s) in the thread send their positive reaction through a “Reply All” email. Your target is more likely to react positively when they see others in their position responding favorably.

    NOTE: I am NOT saying bulk email 300 people on the same email. Be strategic. Make it clear why you are emailing these individuals together.

    1. Include Them In Forwards And Replies

    Try looping someone into a relevant conversation that they will find valuable. Seeing the FWD: or RE: before a subject line usually means that you are getting a deeper layer of information. People are more intrigued by getting that additional context. I am far more likely to open an email with a RE: because it means there is an ongoing conversation.

    NOTE: People will feel cheated if it is not a real chain with relevant information. False subject lines are not the way to your recipient’s heart.

    1. Show That You Care What They Have To Say

    If they have a blog, read what they have to say, and post comments. If they are an active Twitter user, engage with them through tweets, direct messages, and retweets.

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    Then, use your previous engagements of their content as a starting point for your email. By this point, you will have already built rapport and shown that you appreciate what they have to say. They are more likely to recognize who you are and will be far more likely to respond.

    1. Quickly Find An Organization’s Email Pattern

    You will never get a response if you start off with the wrong email address.

    Unfortunately, many people don’t give out their primary email address, and others make it impossible to find their email at all. All of the research in the world serves no purpose if the person you are trying to reach never publishes their email address online.

    Fortunately, there is a unique solution. Pattern matching.

    Many companies and groups use a specific pattern of first name and last names combined with their URL. If you have the email addresses of a few people at an organization, this pattern may be easy to spot. Some common patterns include: [email protected] [email protected] and [email protected] There are also free tools that automate this research, such as EmailHunter.co.

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    With today’s overload of emails, we only take a few seconds to browse an email. So make these emails count.

    —-

    Shannon Wu is the founder of Mr. Progress, a digital innovation firm that partners with fast growing companies. Share with her your email marketing results! Connect with her on LinkedIn.

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    Shannon Wu

    Founder, Mr.Progress

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    Last Updated on May 15, 2019

    10 Most Successful Entrepreneurs and What We Can Learn from Them

    10 Most Successful Entrepreneurs and What We Can Learn from Them

    Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

    Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

    1. Melanie Perkins: Know Your Worth and Keep Trying

      Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

      She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

      Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

      2. Bill Gates: Keep Learning and Exploring

        If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

        Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

        He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

        “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

        Gates’ success is built on self-improvement and the seeds of an idea.

        3. Elon Musk: Never Stop Innovating

          Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

          Elon Musk, however, breaks that rule.

          Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

          When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

          Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

          4. Richard Branson: Develop People First

            British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

            The billionaire is strongly particular about working with a team that shares his core values and aspirations.

            Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

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            A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

            Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

            5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

              Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

              For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

              While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

              While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

              6. Mark Zuckerberg: Start Small, Think Big

                Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

                “The biggest risk is not taking any risk.”

                He’s always daring to explore with a fearless mindset.

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                The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

                However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

                7. Steve Jobs: Live Your Own Dreams

                  Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                  The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                  Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                  After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                  8. Warren Buffett: Balance is Essential to Success

                    Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                    After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                    With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

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                    9. Jack Ma: Never Give up

                      On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                      Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                      His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                      Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                      10. Tan Min Liang: Passion Can Pay Off

                        Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                        Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                        The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                        So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                        Final Thoughts

                        In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

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                        Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

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                        Featured photo credit: Patrick Tomasso via unsplash.com

                        Reference

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