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5 Email Marketing Hacks to Triple Your Response Rate

5 Email Marketing Hacks to Triple Your Response Rate

Imagine if you could pick a top executive, investor, customer, or someone you’ve always dreamed of meeting and have a personal conversation with them. In today’s day and age, this is more possible than ever before.

This power is achievable if you know how to write emails that receive opens and responses. In this article, you will learn a few hacks to get high response rates on cold emails.

Before I dive into the tactics, let’s keep a few things in mind. 205 billion emails get sent a day and most of them are automated. It’s important to make any email you send out seem personal and show your target that you are a human – not a cold, lifeless robot. It’s easy to get turned away through email when people don’t view your email as true human interaction.

Without further ado, here are a few creative hacks to really capture the attention of your email recipient:

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    1. Use Multi-Touch Outreach

    For important outreach to valued individuals, it pays to reach out on multiple levels.

    Not only is the recipient more likely to notice your extra effort, you get a valuable second chance to direct their attention to your message. For example, after sending an important outreach email, go ahead and send a LinkedIn message saying something like, “Hi there, just sent you an email regarding [X]…” This prompts the recipient to at least check out your email.

    While you never want to be considered spam, you do need to go the extra mile in a respectful way.

    1. Include Advocates In Group Outreach

    It’s widely known that you should send direct one-to-one emails to individuals to make it seem more personalized. However, here is a case where you can use group emails to increase your response rate from a particular individual(s).

    Use the power of group psychology to your advantage.

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    Strategically set up an email thread where you reach out to a few choice people with an offer or ask. Include advocates in that batch. Then, have your advocate(s) in the thread send their positive reaction through a “Reply All” email. Your target is more likely to react positively when they see others in their position responding favorably.

    NOTE: I am NOT saying bulk email 300 people on the same email. Be strategic. Make it clear why you are emailing these individuals together.

    1. Include Them In Forwards And Replies

    Try looping someone into a relevant conversation that they will find valuable. Seeing the FWD: or RE: before a subject line usually means that you are getting a deeper layer of information. People are more intrigued by getting that additional context. I am far more likely to open an email with a RE: because it means there is an ongoing conversation.

    NOTE: People will feel cheated if it is not a real chain with relevant information. False subject lines are not the way to your recipient’s heart.

    1. Show That You Care What They Have To Say

    If they have a blog, read what they have to say, and post comments. If they are an active Twitter user, engage with them through tweets, direct messages, and retweets.

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    Then, use your previous engagements of their content as a starting point for your email. By this point, you will have already built rapport and shown that you appreciate what they have to say. They are more likely to recognize who you are and will be far more likely to respond.

    1. Quickly Find An Organization’s Email Pattern

    You will never get a response if you start off with the wrong email address.

    Unfortunately, many people don’t give out their primary email address, and others make it impossible to find their email at all. All of the research in the world serves no purpose if the person you are trying to reach never publishes their email address online.

    Fortunately, there is a unique solution. Pattern matching.

    Many companies and groups use a specific pattern of first name and last names combined with their URL. If you have the email addresses of a few people at an organization, this pattern may be easy to spot. Some common patterns include: [email protected] [email protected] and [email protected] There are also free tools that automate this research, such as EmailHunter.co.

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    With today’s overload of emails, we only take a few seconds to browse an email. So make these emails count.

    —-

    Shannon Wu is the founder of Mr. Progress, a digital innovation firm that partners with fast growing companies. Share with her your email marketing results! Connect with her on LinkedIn.

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    Shannon Wu

    Founder, Mr.Progress

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    Published on March 25, 2019

    How to Find New Growth Opportunities at Work

    How to Find New Growth Opportunities at Work

    Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up. You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out.

    But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

    Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

    “If you’re not moving forward, you’re moving backward.”

    It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

    Make a Point of Positioning Yourself as a Rising Star

    As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

    As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

    Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

    Employ these other useful tips to let your rising star qualities shine:

    1. Promote Your Successes to Your Higher-Ups

    When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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    Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

    2. Cultivate Excellent Listening Skills

    Listen well, and ask great questions. Realize that people love to talk about themselves.

    But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

    If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

    3. Go to All Office Networking Events

    Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

    If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

    Take the Extra Step to Show Your Value to the Company

    Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

    The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

    Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

    4. Show Initiative

    Commit yourself to whatever task you’re given, and make a point of going above and beyond.

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    Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

    Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

    5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

    Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

    Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

    6. Go to Every Company Meeting Prepared and Ready to Learn

    A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

    Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

    Accelerate Your Career Growth Opportunities

    A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

    Try to see yourself from your boss’s position and evaluate your promote-ability.

    Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

    These qualities will place you front and center when growth opportunities arise.

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    Use these strategic tips to escalate your opportunities for growth:

    7. Find a Mentor

    With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

    Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

    Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

    8. Map out Your Own Growth Opportunity Chart

    After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

    What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

    Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

    Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

    You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

    9. Set Your Professional Bar High

    Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

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    Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

    Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

    Let integrity be the cornerstone of all your interactions with clients and co-workers.

    The Bottom Line

    Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

    “Half of life is showing up.”

    The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

    Remember, your career is your business!

    More Resources About Ever-Growing

    Featured photo credit: Zach Lucero via unsplash.com

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