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5 Email Marketing Hacks to Triple Your Response Rate

5 Email Marketing Hacks to Triple Your Response Rate

Imagine if you could pick a top executive, investor, customer, or someone you’ve always dreamed of meeting and have a personal conversation with them. In today’s day and age, this is more possible than ever before.

This power is achievable if you know how to write emails that receive opens and responses. In this article, you will learn a few hacks to get high response rates on cold emails.

Before I dive into the tactics, let’s keep a few things in mind. 205 billion emails get sent a day and most of them are automated. It’s important to make any email you send out seem personal and show your target that you are a human – not a cold, lifeless robot. It’s easy to get turned away through email when people don’t view your email as true human interaction.

Without further ado, here are a few creative hacks to really capture the attention of your email recipient:

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    1. Use Multi-Touch Outreach

    For important outreach to valued individuals, it pays to reach out on multiple levels.

    Not only is the recipient more likely to notice your extra effort, you get a valuable second chance to direct their attention to your message. For example, after sending an important outreach email, go ahead and send a LinkedIn message saying something like, “Hi there, just sent you an email regarding [X]…” This prompts the recipient to at least check out your email.

    While you never want to be considered spam, you do need to go the extra mile in a respectful way.

    1. Include Advocates In Group Outreach

    It’s widely known that you should send direct one-to-one emails to individuals to make it seem more personalized. However, here is a case where you can use group emails to increase your response rate from a particular individual(s).

    Use the power of group psychology to your advantage.

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    Strategically set up an email thread where you reach out to a few choice people with an offer or ask. Include advocates in that batch. Then, have your advocate(s) in the thread send their positive reaction through a “Reply All” email. Your target is more likely to react positively when they see others in their position responding favorably.

    NOTE: I am NOT saying bulk email 300 people on the same email. Be strategic. Make it clear why you are emailing these individuals together.

    1. Include Them In Forwards And Replies

    Try looping someone into a relevant conversation that they will find valuable. Seeing the FWD: or RE: before a subject line usually means that you are getting a deeper layer of information. People are more intrigued by getting that additional context. I am far more likely to open an email with a RE: because it means there is an ongoing conversation.

    NOTE: People will feel cheated if it is not a real chain with relevant information. False subject lines are not the way to your recipient’s heart.

    1. Show That You Care What They Have To Say

    If they have a blog, read what they have to say, and post comments. If they are an active Twitter user, engage with them through tweets, direct messages, and retweets.

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    Then, use your previous engagements of their content as a starting point for your email. By this point, you will have already built rapport and shown that you appreciate what they have to say. They are more likely to recognize who you are and will be far more likely to respond.

    1. Quickly Find An Organization’s Email Pattern

    You will never get a response if you start off with the wrong email address.

    Unfortunately, many people don’t give out their primary email address, and others make it impossible to find their email at all. All of the research in the world serves no purpose if the person you are trying to reach never publishes their email address online.

    Fortunately, there is a unique solution. Pattern matching.

    Many companies and groups use a specific pattern of first name and last names combined with their URL. If you have the email addresses of a few people at an organization, this pattern may be easy to spot. Some common patterns include: First@Company.com. FirstName.LastName@Company.com and FirstNameLastInitial@Company.com. There are also free tools that automate this research, such as EmailHunter.co.

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    With today’s overload of emails, we only take a few seconds to browse an email. So make these emails count.

    —-

    Shannon Wu is the founder of Mr. Progress, a digital innovation firm that partners with fast growing companies. Share with her your email marketing results! Connect with her on LinkedIn.

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    Shannon Wu

    Founder, Mr.Progress

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    Last Updated on September 28, 2020

    How to Change Careers Successfully When It Seems too Late

    How to Change Careers Successfully When It Seems too Late

    The wake-up call often comes when you least expect it. Maybe you’re enjoying a relaxing get-together with your old college buddies when someone turns to you and says, “Wow, I never thought you’d become an investment banker. I always thought you’d write a novel!” If this leaves you wondering how to change careers, you’re not alone.

    Before you know it, you find yourself remembering your old dreams—and comparing them to the career field where you are now. Life rarely goes according to plan. Marriage, kids, and grandkids often come earlier than imagined—or later.

    Maybe you pursued one career path because you were considered the breadwinner, but now someone else in the family is the breadwinner. Conversely, maybe you landed a job, thinking you’d stay for six months, and now you’ve been there for sixteen years.

    A recent report from the Bureau of Labor Statistics pointed out that “baby boomers held an average of 12.3 jobs from ages 18 to 52″[1]. For millennials, who are more technologically apt, that number is likely to be much higher.

    As this proves, it’s perfectly normal to change careers and begin a job search even when it seems too late! Steering your way through a career change is part calculation, part chance, and part leap-of-faith.

    If you feel stuck and are ready for a career change, take these steps to guide you.

    Step 1: Be Mentally Prepared

    These points can help you master the psychological aspects of a career change at any age.

    Now or Never Is a Fallacy

    For most professionals, there is no cut-off age for striking out in a new direction. People do it at all stages of their careers.

    If you’ve ever dreamed of leaving a large company to start your own business, you are not alone. Similarly, thousands of entrepreneurs and people working for one-man shops decide each year that they’d like to work for larger organizations.

    You’ll find hordes of baby boomers looking for a redo alongside mobs of GenXers and Millennials—especially as the boomers now remain in the workforce longer than their predecessors.

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    Your Career Is not a Straight Line From A to B

    You don’t have to have your career trajectory completely decided from the start. In fact, that’s an unrealistic expectation, no matter how methodical you are.

    People change. Industries merge, morph, and in some cases, disappear. Careers rarely follow the straight and narrow.

    Many careers can be compared to journeys—there are the adventurous patches, boring patches, downright scary patches, and the hills and valleys, too. The trick is to try to have a little fun while you’re charting out your various careers.

    Don’t panic if you find you need to change your career. It may take some work as you sort through job posts, write cover letters, and pursue your dream job, but you’re up for it.

    Career Changers Are Among Good Company

    Consider these well-known trailblazers whose careers took a radical turn:

    Jeff Bezos, CEO of Amazon.com, studied computer science and electrical engineering at Princeton, went on to establish himself as a Wall Street prodigy, then quit to launch Amazon.com.

    Sara Blakely, a billionaire businesswoman, was a fax machine salesperson before creating her signature slim wear line, Spanx.

    Jonah Peretti, co-founder of the media sites Huffington Post and BuzzFeed, initially taught computer science to middle schoolers.

    Be Ready to Take on the Naysayers

    Expect plenty of advice—usually of the discouraging kind—from friends and family when they learn that you’re exploring a career change. Those you know best are often the most vocal in trying to thwart your plans.

    Be prepared to field a flurry of pessimistic conjecture and doomsday scenarios. Know, though, that when your loved ones question your judgment, they’re not necessarily doubting your talent but trying to look out for your wellbeing. Stepping out of your comfort zone will make anyone close to you uncomfortable.

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    Keep in mind that pessimists avoid the unknown, while optimists invite new challenges. Above all, believe in yourself and follow your instincts. Don’t let your fear of change paralyze you from seeking out your new career path.

    Project an aura of enthusiasm, energy, and passion. You’ll find it’s contagious.

    Step 2: Be Proactive

    These tips can help you master the practical aspects of changing careers at any age.

    Take Baby Steps

    Ease into your new direction. Start building the skills you’ll need to make the switch.

    Find out what skills you will need, and do whatever it takes to add them to your skills arsenal. Make the time to invest in additional training.

    Start by devoting a half-day each week to your new pursuit until you’re ready to confidently make a move.

    Clearly define where you want to go and what you’ll need to do to get there. Take an inventory of your strengths. Read trade magazines, and study up on industry trends.

    Volunteer

    Charitable organizations are often looking for volunteers to help them with their outreach, social media, and engagement. You can show up without the requisite skills and learn as you go in a fun, convivial, low-pressure environment, which will help you expand your experience and skills.

    Take Online Courses

    Today, LinkedIn and many other providers offer online courses in everything from accounting software to time management to mastering Excel. For extra credit, see if you can find classes that award online badges for completing each course.

    Don’t be shy about adding these certificates to your online profile. Keep your profile fresh by adding more and more skills to it.

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    Take a Temp Job

    Depending on your field, it may be possible to freelance at a company where you learn on the job.

    Remember that you can’t just show up at a potential employer’s claiming you have the skills. Taking a temporary job that allows you to polish your skills is proof that you’re serious about your career change.

    Network!

    Build a family tree of contacts. Explore beyond the main branches of your work acquaintances, industry groups, and social contacts. Join your alumni organization. Tell everyone.

    Ask friends and friends-of-friends to meet you for coffee to explain what it is they do and tell you which skills you’ll need to succeed in your chosen field[2].

    When you want to learn how to change careers, start by networking!

      If you have friends or associates with ties to the organizations where you want to work, ask your contacts to make an introduction. The majority of today’s jobs are found through one’s own networks. When jobs open up, companies invite informal recommendations from internal and external channels.

      Step 3: Take It Online

      This last step can help you master the online aspects of a career change at any age.

      Develop an Online Presence in the Field of Your Dreams

      Reconfiguring your online presence will be a critical step in your career change. Fine-tune your digital identity to reflect your new direction, tailoring your profile to the role and industry you’re after. Include keywords that are relevant to the industry so that recruiters can find you.

      Craft a clever personal statement that states your interests, your values, and your dreams. Once you’ve zeroed in on your message, also pick and choose which outlets make the most sense for it.

      Will your personal statement resonate on LinkedIn? Or is it highly visual—making it a better fit for Instagram?

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      Polish your sites until they gleam, then get active so others take notice. Add insightful content to your social media pages that goes deeper than the information on your resume, such as commentaries on something taking place in your newly chosen field.

      For more on how to build an online presence, check out this article.

      Final Thoughts

      Americans spend 1,800 hours or more each year working. That’s nearly one-third of your life, and it goes without saying that your job satisfaction and career goals have a great bearing on your life’s happiness barometer.

      Set out to intentionally pursue career satisfaction, looking for opportunities to fine-tune your working life so that you find fulfillment.

      If playing the piano is your personal bliss, could you meld your love of music with your clinical psychology background and find a job using music to promote healing? Perhaps there’s a foundation that would fund you in a multiyear study.

      Or, if you’re a movie buff for whom every encounter has the makings of a screenplay, why not sign up for an evening class and see if your years of writing advertising copy could morph into a career move into the film industry?

      Achieving your career change successfully will occur when you mentally prepare, take a proactive approach, and mine your personal and online networks. The pay-off will be in a life well-lived in a successful career.

      More Tips on How to Change Careers

      Featured photo credit: Jason Strull via unsplash.com

      Reference

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