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5 Email Marketing Hacks to Triple Your Response Rate

5 Email Marketing Hacks to Triple Your Response Rate

Imagine if you could pick a top executive, investor, customer, or someone you’ve always dreamed of meeting and have a personal conversation with them. In today’s day and age, this is more possible than ever before.

This power is achievable if you know how to write emails that receive opens and responses. In this article, you will learn a few hacks to get high response rates on cold emails.

Before I dive into the tactics, let’s keep a few things in mind. 205 billion emails get sent a day and most of them are automated. It’s important to make any email you send out seem personal and show your target that you are a human – not a cold, lifeless robot. It’s easy to get turned away through email when people don’t view your email as true human interaction.

Without further ado, here are a few creative hacks to really capture the attention of your email recipient:

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    1. Use Multi-Touch Outreach

    For important outreach to valued individuals, it pays to reach out on multiple levels.

    Not only is the recipient more likely to notice your extra effort, you get a valuable second chance to direct their attention to your message. For example, after sending an important outreach email, go ahead and send a LinkedIn message saying something like, “Hi there, just sent you an email regarding [X]…” This prompts the recipient to at least check out your email.

    While you never want to be considered spam, you do need to go the extra mile in a respectful way.

    1. Include Advocates In Group Outreach

    It’s widely known that you should send direct one-to-one emails to individuals to make it seem more personalized. However, here is a case where you can use group emails to increase your response rate from a particular individual(s).

    Use the power of group psychology to your advantage.

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    Strategically set up an email thread where you reach out to a few choice people with an offer or ask. Include advocates in that batch. Then, have your advocate(s) in the thread send their positive reaction through a “Reply All” email. Your target is more likely to react positively when they see others in their position responding favorably.

    NOTE: I am NOT saying bulk email 300 people on the same email. Be strategic. Make it clear why you are emailing these individuals together.

    1. Include Them In Forwards And Replies

    Try looping someone into a relevant conversation that they will find valuable. Seeing the FWD: or RE: before a subject line usually means that you are getting a deeper layer of information. People are more intrigued by getting that additional context. I am far more likely to open an email with a RE: because it means there is an ongoing conversation.

    NOTE: People will feel cheated if it is not a real chain with relevant information. False subject lines are not the way to your recipient’s heart.

    1. Show That You Care What They Have To Say

    If they have a blog, read what they have to say, and post comments. If they are an active Twitter user, engage with them through tweets, direct messages, and retweets.

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    Then, use your previous engagements of their content as a starting point for your email. By this point, you will have already built rapport and shown that you appreciate what they have to say. They are more likely to recognize who you are and will be far more likely to respond.

    1. Quickly Find An Organization’s Email Pattern

    You will never get a response if you start off with the wrong email address.

    Unfortunately, many people don’t give out their primary email address, and others make it impossible to find their email at all. All of the research in the world serves no purpose if the person you are trying to reach never publishes their email address online.

    Fortunately, there is a unique solution. Pattern matching.

    Many companies and groups use a specific pattern of first name and last names combined with their URL. If you have the email addresses of a few people at an organization, this pattern may be easy to spot. Some common patterns include: First@Company.com. FirstName.LastName@Company.com and FirstNameLastInitial@Company.com. There are also free tools that automate this research, such as EmailHunter.co.

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    With today’s overload of emails, we only take a few seconds to browse an email. So make these emails count.

    —-

    Shannon Wu is the founder of Mr. Progress, a digital innovation firm that partners with fast growing companies. Share with her your email marketing results! Connect with her on LinkedIn.

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    Published on September 18, 2018

    17 Proven Tactics for Motivating Employees and Building a Stronger Team

    17 Proven Tactics for Motivating Employees and Building a Stronger Team

    Have there been instances when you noted a drop in your team’s productivity or observed a behavioral change in someone who used to be an excellent performer?

    Before you blame the team for not being motivated enough or worse still, choose to ignore these warning signs, look inwards and ask yourself if YOU are doing enough to keep your team motivated in the first place.

    Motivating employees is extremely crucial. As the leader of the pack, it is your responsibility to ensure each and every member of your team feels valued, driven and motivated.

    After all, you cannot expect a bunch of disengaged and demotivated people to deliver results and grow your business, can you?

    Here are 17 surefire tactics for motivating your employees and building a productive team:

    1. Show your appreciation

    In the whole race to achieve external business goals, leaders often forget to value their most important assets — their employees.

    The least you can do to boost performance and morale is to appreciate your employees, recognize their efforts and give them credit when it is due.

    Whether it’s sending a personalized note, recognizing achievements publicly during team huddles or even rewarding top performers at the end of every month, you will be surprised to see how these small acts of appreciation can go a long way.

    2. Communicate effectively

    Effective communication can do wonders in motivating employees. Who is a strong communicator? Someone who knows what they are talking about and are able to convey their message accurately.

    Communication is a lot more than just language and talking. Factors such as eye contact, active listening, hand gestures and postures also say a lot about a person’s communication skills.

    3. Be open to dialogue

    Gone are the days when leading through fear and putting on the tough, distant leader act would work.

    New age leadership is all about instilling trust by being accessible and encouraging discussions. Your team needs to feel comfortable speaking to you and you need to set the tone for such a camaraderie.

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    In spite of having a busy schedule, you can still show you care through simple, effective acts.

    For instance, having an open door policy, showing genuine interest while interacting with your employees or even greeting your team members helps breaking barriers and projects you as an accessible leader.

    4. Provide constructive criticism

    Giving negative feedback is always tricky — you don’t want to hurt feelings nor do you want the feedback to be taken lightly.

    So, what do you do? The idea is to offer criticism such that it inspires change and delivers results.

    Firstly, take criticism behind closed doors because nothing breaks self esteem the way calling out employees in public does.

    Have a one-on-one discussion with the concerned person and make your feedback very specific. Be clear about your expectations and offer guidance on how they can improve.

    Most importantly, give them the chance to explain their side of the story too instead of jumping to conclusions.

    5. Conduct one-on-ones

    Yes, you conduct weekly meetings with the team but how well do you know them on a personal level?

    While you may think this isn’t an important practice to follow, it is one of the best ways to engage with your employees and identify what drives them.

    Conduct a one-one-one session every month and use it to understand how your employees are doing and if they are facing any roadblocks.

    More than reviewing performances, consider this as a relationship building tool to ensure you are aligned with your team and are working towards a shared, common goal.

    6. Build training programs

    In this ever-changing business landscape, it is important to ensure your employees are updated with the latest, relevant skills that can help boost productivity and performance.

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    From imparting technical and soft skills to offering mentoring programs – investing in training and development significantly helps in motivating employees and keeps the learning going.

    While conducting training programs, remember to keep them engaging and interactive. They need to ultimately drive value and reinforce learnings.

    7. Offer growth opportunities

    Every employee envisions a different career path for themselves and demotivation strikes the day they feel they have reached stagnation. As a leader, you need to first be aligned with their goals and offer ample growth opportunities that constantly keeps them engaged and motivated.

    Growth opportunities go beyond just financial growth. While money is a huge driving factor, what makes most people tick is making progress in the company and going up the career ladder.

    Being faced with new challenges and responsibilities lets them push the envelope and broaden their knowledge and skills.

    8. Reward them

    Go beyond verbal recognition and reward employees for their notable work. You can start an incentive program and reward top performers. This ensures increased productivity and brings out the best in them.

    If you don’t have enough budgets for that, you can also reward top performers with movie tickets, a paid vacation or something as simple as giving them the option to work from home.

    Rewarding employees promotes healthy competition and motivates them while meeting business goals.

    9. Encourage team outings

    Employee motivation also stems from how connected the team is. Invest time in team building because a team that works collaboratively is likely to deliver better results.

    From bowling nights to hosting team dinners – team outings are a great way to get to know each other and bond. Assign someone from your team to be in charge of organizing these monthly outings and make sure you join them too!

    10. Involve them

    Involve your employees in decision making because when they are involved, they feel more valued and part of a larger cause.

    Seek your team’s opinion and encourage healthy debates within the team. This boosts employee morale and challenges them to work harder as they know they are in a position to make an impact and will be taken seriously.

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    11. Set meaningful goals

    In the beginning of the financial year, make sure you sit down with each employee to set meaningful and realistic goals. The goal-setting conversation is an extremely crucial one and needs to be a two-way street.

    Whether your employee feels burdened or doesn’t feel inspired enough by the assigned goals – this is the time to come to a consensus and assign goals derived from business objectives that foster individual development while keeping in mind their strengths and weaknesses.

    12. Empower them

    You cannot expect employees to be motivated for long if you micro manage the team and do all the talking.

    Trust your employees and empower them to take decisions. Mistakes will happen but that is the only way they will learn.

    Be open to discussions, delegate effectively, set your expectations and give your team the freedom to do it their way.

    13. Deal with conflict

    A conducive work environment is one wherein there is open communication and trust, but every once in a while, you do encounter people in the team who indulge in office politics and spread negativity.

    How much ever fulfilled an employee feels with their work, gossiping co-workers are bound to ruin it for them. Workplace gossip if not tackled hampers productivity and soils working relations.

    As a responsible leader, you need to maintain a conducive work environment and act as a mediator in such cases. Don’t be the leader who is locked up in his/her cabin and is unaware of what is brewing within the team.

    14. Implement a flexible work culture

    Flexible work cultures are a growing trend and are here to stay.

    Whether it is offering flexible working hours or allowing employees to work from home once in a month – a flexible work culture promotes work-life balance and aids in employee satisfaction.

    It shows that the management is sensitive to employees’ schedules and is thereby highly appreciated.

    15. Host engaging activities

    All work and no play makes Jack a dull boy and we cannot agree more! So, why not devote one day of the week to employee engagement activities?

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    From hosting baking competitions to introducing wellness programs in the office – let your team have some fun beyond work. This keeps the environment engaging, light-hearted and interesting, giving them all the more reason to look forward to coming to work.

    16. Maintain a positive work space

    Your employees spend more than half their day at work and in order to keep them energized and motivated, it is important to maintain a positive and inspiring work space.

    Have a recreation center where employees can unwind after a hard day’s work, offer free snacks and beverages and invest in an open office design that promotes socializing and conversations.

    These are simple yet effective ways to create a space your employees will love coming to.

    17. Avoid discrimination

    Any kind of discrimination, be it due to age, gender, religion or race hugely impacts employee motivation and performance.

    In order to avoid such cases, you must lay down rules against discrimination and take strict action against accused employees. Lead by example and make sure no one in the team is a victim of bias and discrimination.

    The bottom line

    Don’t underestimate the power of motivating employees. Understand that the more engaged and motivated they are, the better their performance will be.

    It is also a good idea to send out a survey and get feedback from your employees on the company culture, work environment and their motivation levels.

    This will help you be more aligned with their expectations and further improve your efforts in building a stronger, engaged team.

    Featured photo credit: Unsplash via unsplash.com

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