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Four Common Mistakes Lawyers Make on Their Websites

Four Common Mistakes Lawyers Make on Their Websites

With the number of tools available to design a website, many people working in the legal profession feel pretty confident in their ability to create a website. However, there are a number of idiosyncrasies of which an attorney may not be aware; and certain mistakes can harm the performance of the site.

Before deciding that creating the website yourself is wise, review the following four tips regarding some of the most common mistakes lawyers make when creating their websites.

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1. Choosing the Wrong Domain Name

Your domain name is one of the first impressions you make on the web, and it is directly connected to your site’s search engine ranking. When choosing a domain, it is best to stick with a combination that is known to work. For example, a domain that contains an attorney’s first and last name only is great if it’s available. Similarly, the last names of the firm’s partners can also serve the purpose well.

If those options aren’t available, then choosing options based on your primary location or your case type specialty can also rank favorably. The most important point to remember is that this is not the time to try to be funny or unusual.

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Additionally, you want to make sure that you have your own domain, and are not a subdomain on a larger site. For example, “[yourdomain].wordpress.com” looks less professional than “[yourdomain].com” and professionalism is key when you want to attract new clients.

2. Failing to Update

Many people assume that once a website is created maintenance isn’t really required. While you may not need to make changes every week (or even every month), you do need to review your content regularly to make sure everything is accurate. Additionally, you may need to rework the style every so often as trends in website design change. A website that hasn’t been updated in years suggests that your firm isn’t taking the time to manage the material, which can reflect poorly on your business. This is especially true if your site contains a blog and new posts aren’t being added regularly. If you can’t consistently create content, then it is best to leave off the blog until you can.

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3. Ignoring SEO

Search engine optimization (SEO) helps ensure that when potential clients search for certain keywords, your site appears in the results listing. Failure to manage your keywords means that people searching for an attorney may not find your site.

Using SEO also involves various backend aspects of your site. This can include how URLs are written, alternate titles on images, using tags, and much more. Properly managing the various aspects helps your site to rank more highly, potentially leading to more clients.

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Since SEO is as much of an art as a science, it can be wise to work with a law firm SEO agency to get the results you need. Working with professionals is investing in your site. With the number of people using search engines to find the services they need, it can be money well spent.

4. Forgetting Mobile

With the popularity of smartphones, failing to make your site mobile-friendly can also cost you potential clients. You want to make sure that your information is displayed well on all of the key computer-based browsers as well as mobile browsers. Some website designs automatically make adjustments, referred to as a responsive web design, to ensure that your site appears professional on mobile devices, while others require that a second iteration be created specifically for the purpose.

Without a mobile version of your site, potential clients using mobile devices may become frustrated with your site. That can lead them to look elsewhere for the services they need.

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Last Updated on September 20, 2018

7 Powerful Questions To Find Out What You Want To Do With Your Life

7 Powerful Questions To Find Out What You Want To Do With Your Life

What do I want to do with my life? It’s a question all of us think about at one point or another.

For some, the answer comes easily. For others, it takes a lifetime to figure out.

It’s easy to just go through the motions and continue to do what’s comfortable and familiar. But for those of you who seek fulfillment, who want to do more, these questions will help you paint a clearer picture of what you want to do with your life.

1. What are the things I’m most passionate about?

The first step to living a more fulfilling life is to think about the things that you’re passionate about.

What do you love? What fulfills you? What “work” do you do that doesn’t feel like work? Maybe you enjoy writing, maybe you love working with animals or maybe you have a knack for photography.

The point is, figure out what you love doing, then do more of it.

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2. What are my greatest accomplishments in life so far?

Think about your past experiences and the things in your life you’re most proud of.

How did those accomplishments make you feel? Pretty darn good, right? So why not try and emulate those experiences and feelings?

If you ran a marathon once and loved the feeling you had afterwards, start training for another one. If your child grew up to be a star athlete or musician because of your teachings, then be a coach or mentor for other kids.

Continue to do the things that have been most fulfilling for you.

3. If my life had absolutely no limits, what would I choose to have and what would I choose to do?

Here’s a cool exercise: Think about what you would do if you had no limits.

If you had all the money and time in the world, where would you go? What would you do? Who would you spend time with?

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These answers can help you figure out what you want to do with your life. It doesn’t mean you need millions of dollars to be happy though.

What it does mean is answering these questions will help you set goals to reach certain milestones and create a path toward happiness and fulfillment. Which leads to our next question …

4. What are my goals in life?

Goals are a necessary component to set you up for a happy future. So answer these questions:

Once you figure out the answers to each of these, you’ll have a much better idea of what you should do with your life.

5. Whom do I admire most in the world?

Following the path of successful people can set you up for success.

Think about the people you respect and admire most. What are their best qualities? Why do you respect them? What can you learn from them?

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You’re the average of the 5 people you spend the most time with.[1] So don’t waste your time with people who hold you back from achieving your dreams.

Spend more time with happy, successful, optimistic people and you’ll become one of them.

6. What do I not like to do?

An important part of figuring out what you want to do with your life is honestly assessing what you don’t want to do.

What are the things you despise? What bugs you the most about your current job?

Maybe you hate meetings even though you sit through 6 hours of them every day. If that’s the case, find a job where you can work more independently.

The point is, if you want something to change in your life, you need to take action. Which leads to our final question …

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7. How hard am I willing to work to get what I want?

Great accomplishments never come easy. If you want to do great things with your life, you’re going to have to make a great effort. That will probably mean putting in more hours the average person, getting outside your comfort zone and learning as much as you can to achieve as much as you can.

But here’s the cool part: it’s often the journey that is the most fulfilling part. It’s during these seemingly small, insignificant moments that you’ll often find that “aha” moments that helps you answer the question,

“What do I want to do with my life?”

So take the first step toward improving your life. You won’t regret it.

Featured photo credit: Andrew Ly via unsplash.com

Reference

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