⌄ Scroll down to continue ⌄

Four Common Mistakes Lawyers Make on Their Websites

⌄ Scroll down to continue ⌄
Four Common Mistakes Lawyers Make on Their Websites

With the number of tools available to design a website, many people working in the legal profession feel pretty confident in their ability to create a website. However, there are a number of idiosyncrasies of which an attorney may not be aware; and certain mistakes can harm the performance of the site.

Before deciding that creating the website yourself is wise, review the following four tips regarding some of the most common mistakes lawyers make when creating their websites.

⌄ Scroll down to continue reading article ⌄

⌄ Scroll down to continue reading article ⌄

1. Choosing the Wrong Domain Name

Your domain name is one of the first impressions you make on the web, and it is directly connected to your site’s search engine ranking. When choosing a domain, it is best to stick with a combination that is known to work. For example, a domain that contains an attorney’s first and last name only is great if it’s available. Similarly, the last names of the firm’s partners can also serve the purpose well.

If those options aren’t available, then choosing options based on your primary location or your case type specialty can also rank favorably. The most important point to remember is that this is not the time to try to be funny or unusual.

⌄ Scroll down to continue reading article ⌄

⌄ Scroll down to continue reading article ⌄

Additionally, you want to make sure that you have your own domain, and are not a subdomain on a larger site. For example, “[yourdomain].wordpress.com” looks less professional than “[yourdomain].com” and professionalism is key when you want to attract new clients.

2. Failing to Update

Many people assume that once a website is created maintenance isn’t really required. While you may not need to make changes every week (or even every month), you do need to review your content regularly to make sure everything is accurate. Additionally, you may need to rework the style every so often as trends in website design change. A website that hasn’t been updated in years suggests that your firm isn’t taking the time to manage the material, which can reflect poorly on your business. This is especially true if your site contains a blog and new posts aren’t being added regularly. If you can’t consistently create content, then it is best to leave off the blog until you can.

⌄ Scroll down to continue reading article ⌄
⌄ Scroll down to continue reading article ⌄

3. Ignoring SEO

Search engine optimization (SEO) helps ensure that when potential clients search for certain keywords, your site appears in the results listing. Failure to manage your keywords means that people searching for an attorney may not find your site.

Using SEO also involves various backend aspects of your site. This can include how URLs are written, alternate titles on images, using tags, and much more. Properly managing the various aspects helps your site to rank more highly, potentially leading to more clients.

⌄ Scroll down to continue reading article ⌄
⌄ Scroll down to continue reading article ⌄

Since SEO is as much of an art as a science, it can be wise to work with a law firm SEO agency to get the results you need. Working with professionals is investing in your site. With the number of people using search engines to find the services they need, it can be money well spent.

4. Forgetting Mobile

With the popularity of smartphones, failing to make your site mobile-friendly can also cost you potential clients. You want to make sure that your information is displayed well on all of the key computer-based browsers as well as mobile browsers. Some website designs automatically make adjustments, referred to as a responsive web design, to ensure that your site appears professional on mobile devices, while others require that a second iteration be created specifically for the purpose.

⌄ Scroll down to continue reading article ⌄
⌄ Scroll down to continue reading article ⌄

Without a mobile version of your site, potential clients using mobile devices may become frustrated with your site. That can lead them to look elsewhere for the services they need.

More by this author

4 Common Hair Complaints and How to Handle Them
4 Common Hair Complaints and How to Handle Them
The 4 Professionals You Must Hire For Your Budget-Friendly Wedding
The 4 Professionals You Must Hire For Your Budget-Friendly Wedding
Benefits of Playing Video Games
6 Benefits of Playing Video Games
record player and mac
Streaming or Downloading: Which Is the Best Use of Your Mobile Data?
person on laptop
Not Using a Digital Marketing Strategy? Here’s Why You’re Missing Out

Trending in Communication

1 Hard To Make And Keep Friends As An Adult? You Should Know These Communication Tricks 2 There’re 3 Types Of People When It Comes To Making/Keeping Friends. Which One Are You? 3 Researchers Find That As We Age, Most Of Us Become Happier Because Of This Key Thing 4 Alone Time Is When I Distance Myself From The Voices Of The World So I Can Hear My Own 5 Love Is About Choosing To Accept Someone Even If You Can’t Fully Understand Them

Read Next

Advertising
Advertising

Explore the Full Life Framework

Advertising
Advertising