Advertising
Advertising

Four Common Mistakes Lawyers Make on Their Websites

Four Common Mistakes Lawyers Make on Their Websites

With the number of tools available to design a website, many people working in the legal profession feel pretty confident in their ability to create a website. However, there are a number of idiosyncrasies of which an attorney may not be aware; and certain mistakes can harm the performance of the site.

Before deciding that creating the website yourself is wise, review the following four tips regarding some of the most common mistakes lawyers make when creating their websites.

Advertising

1. Choosing the Wrong Domain Name

Your domain name is one of the first impressions you make on the web, and it is directly connected to your site’s search engine ranking. When choosing a domain, it is best to stick with a combination that is known to work. For example, a domain that contains an attorney’s first and last name only is great if it’s available. Similarly, the last names of the firm’s partners can also serve the purpose well.

If those options aren’t available, then choosing options based on your primary location or your case type specialty can also rank favorably. The most important point to remember is that this is not the time to try to be funny or unusual.

Advertising

Additionally, you want to make sure that you have your own domain, and are not a subdomain on a larger site. For example, “[yourdomain].wordpress.com” looks less professional than “[yourdomain].com” and professionalism is key when you want to attract new clients.

2. Failing to Update

Many people assume that once a website is created maintenance isn’t really required. While you may not need to make changes every week (or even every month), you do need to review your content regularly to make sure everything is accurate. Additionally, you may need to rework the style every so often as trends in website design change. A website that hasn’t been updated in years suggests that your firm isn’t taking the time to manage the material, which can reflect poorly on your business. This is especially true if your site contains a blog and new posts aren’t being added regularly. If you can’t consistently create content, then it is best to leave off the blog until you can.

Advertising

3. Ignoring SEO

Search engine optimization (SEO) helps ensure that when potential clients search for certain keywords, your site appears in the results listing. Failure to manage your keywords means that people searching for an attorney may not find your site.

Using SEO also involves various backend aspects of your site. This can include how URLs are written, alternate titles on images, using tags, and much more. Properly managing the various aspects helps your site to rank more highly, potentially leading to more clients.

Advertising

Since SEO is as much of an art as a science, it can be wise to work with a law firm SEO agency to get the results you need. Working with professionals is investing in your site. With the number of people using search engines to find the services they need, it can be money well spent.

4. Forgetting Mobile

With the popularity of smartphones, failing to make your site mobile-friendly can also cost you potential clients. You want to make sure that your information is displayed well on all of the key computer-based browsers as well as mobile browsers. Some website designs automatically make adjustments, referred to as a responsive web design, to ensure that your site appears professional on mobile devices, while others require that a second iteration be created specifically for the purpose.

Without a mobile version of your site, potential clients using mobile devices may become frustrated with your site. That can lead them to look elsewhere for the services they need.

More by this author

record player and mac Streaming or Downloading: Which Is the Best Use of Your Mobile Data? person on laptop Not Using a Digital Marketing Strategy? Here’s Why You’re Missing Out 2 men grappling Interested in Martial Arts? You’ll Need Gear Want to Improve Your Fitness? Consider Martial Arts wrapped present How to Select a Great Gift for Anyone and for Any Occasion

Trending in Communication

1 What Makes People Happy? 20 Secrets of “Always Happy” People 2 How To Be Happy Alone and Enjoy Life 3 10 Warning Signs of Low Self-Esteem and a Lack of Confidence 4 10 Ways To Step Out Of Your Comfort Zone And Overcome Your Fear 5 The Lifehack Show Episode 3: Why Validation is Key to Lasting Relationships

Read Next

Advertising
Advertising
Advertising

Last Updated on July 18, 2019

What Makes People Happy? 20 Secrets of “Always Happy” People

What Makes People Happy? 20 Secrets of “Always Happy” People

Some people just seem to float through life with a relentless sense of happiness – through the toughest of times, they’re unfazed and aloof, stopping to smell the roses and drinking out of a glass half full.

They may not have much to be happy about, but the simplicity behind that fact itself may make them happy.

It’s all a matter of perspective, conscious effort and self-awareness. Listed below are a number of reasons why some people are always happy.

1. They Manage Their Expectations

They’re not crushed when they don’t get what they want – or misled into expecting to get the most out of every situation. They approach every situation pragmatically, hoping for the best but being prepared for the worst.

2. They Don’t Set Unrealistic Standards

Similar to the last point, they don’t live their lives in a constant pursuit towards impossible visions of perfection, only to always find themselves falling short of what they want.

3. They Don’t Take Anything for Granted

Happiness rests with feeling fulfilled – those who fail to stop and appreciate what they have every now and again will never experience true fulfillment.

Advertising

4. They’re Not Materialistic

There are arguing viewpoints on whether or not money can really buy happiness; if it can, then we know from experience that we can never be satisfied because there will always be something newer or better that we want. Who has ever had enough money?

5. They Don’t Dwell

They don’t sweat the small things or waste time worrying about things that don’t really matter at the end of the day. They don’t let negative thoughts latch onto them and drain them or distract them. Life’s too short to worry.

6. They Care About Themselves First

They’re independent, care for themselves and understand that they must put their needs first in order to accommodate the needs of others.

They indulge, aim to get what they want, make time for themselves and are extremely self-reliant.

7. They Enjoy the Little Things

They stop to smell the roses. They’re accustomed to find serenity when it’s available, to welcome entertainment or a stimulating discussion with a stranger when it crosses their path. They don’t overlook the small things in life that can be just as important.

8. They Can Adapt

They’re not afraid of change and they work to make the most out of new circumstances, good or bad. They thrive under pressure, are not overwhelmed easily and always embrace a change of pace.

Advertising

9. They Experiment

They try new things, experience new flavors and never shy away from something they have yet to experience. They never order twice from the same menu.

10. They Take Their Time

They don’t unnecessarily rush through life. They work on their own schedule to the extent that they can and maneuver through life at their own relaxing pace.

11. They Employ Different Perspectives

They’re not stuck in one perspective; a loss can result in a new opportunity, hitting rock bottom can mean that there’s no where to go but up.

12. They Seek to Learn

Their constant pursuit of knowledge keeps them inspired and interested in life. They cherish information and are on a life-long quest to learn as much as they can.

13. They Always Have a Plan

They don’t find themselves drifting without purpose. When something doesn’t go as planned, they have a plan for every letter in the alphabet to fall back on.

14. They Give Respect to Get It

They are respectful and, in turn, are seen as respectable; the respect they exude earns them the respect they deserve.

Advertising

15. They Consider Every Opportunity

They always have their eyes open for a new road, a new avenue worth exploring. They know how to recognize opportune moments and pounce on them to make the most of every situation. Success is inevitable for them.

16. They Always Seek to Improve

Perpetual self-improvement is the key towards their ongoing thirst for success. Whatever it is they do, they take pride in getting better and better, from social interactions to mundane tasks. Their pursuit at being the best eventually materializes.

17. They Don’t Take Life Too Seriously

They’re not ones to get offended easily over-analyze or complicate matters. They laugh at their own faults and misfortunes.

18. They Live in the Moment

They don’t live for tomorrow or dwell on what may have happened yesterday. Every day is a new opportunity, a new chapter. They live in the now, and in doing so, get the most out of every moment.

You can learn how to do so too: How to Live in the Moment and Stop Worrying About the Past or Future

19. They Say Yes

Much more often than they say no. They don’t have to be badgered to go out, don’t shy away from new opportunities or anything that may seem inconvenient.

Advertising

20. They’re Self-Aware

Most important, they’re wholly aware of themselves. They self-reflect and are conscious of their states of mind. If somethings bothering them, they fix it.

We’re all susceptible to feeling down every now and again, but we are all equipped with the necessary solutions that just have to be discovered.

Lack of confidence, inability to feel fulfilled, and susceptibility to stress are all matters that can be controlled through the way we handle our lives and perceive our circumstances.

Learn about How Self-Reflection Gives You a Happier and More Successful Life.

Final Thoughts

The main philosophy employed by the happiest includes the idea that life’s simply too short: life’s too short to let things get you down, to take things for granted, to pursue absolute and unrealistic perfection.

For some, employing these characteristics is a second nature – they do it without knowing. For others, a conscious effort must be put forth every now and again. Self-Awareness is key.

More About Happiness

Featured photo credit: Charles Postiaux via unsplash.com

Read Next