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3 Steps To Understanding Whether Or Not PPC Will Work For Your Business

3 Steps To Understanding Whether Or Not PPC Will Work For Your Business

Pay-per-click advertising (PPC) can be one of the best ways to create a revenue stream for your business. However, it might not fit every business model or make sense for your budget. Rather than dismiss PPC due to uncertainty, it’s a better idea to conduct research and run the numbers to see if a campaign can possibly return a healthy investment.

Here are the three steps you should follow to figure out whether or not PPC can work for you and your business:

Step 1: Research Your Keywords and Estimated Costs

The first step is to conduct some keyword research for your targeted keywords. To do this, you want to create an account with Adwords and use Google’s Keywords Planner Tool. You want to start broad with your search and then dig deeper into more specific keywords. Then you will want to group your keyword list into related categories and export it to organize your work and get a better idea of what kinds of keywords you want to target.

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Many business owners make the mistake of starting with a popular keyword for their business and assume that they can’t make it work due to the high suggested bidding costs. In reality, you really have to take the time to try to get a good list of different keywords to get a better idea of what you can afford to pay for the traffic.

After you’ve collected a decent list of keywords. You will want to figure out if you can generate a positive revenue stream with PPC. If you’re selling a product, you will want to get an idea of what kind of numbers you need to make a profit. For example, if you’re selling a $100 product and you’re paying $1 per click, you need to make a sale at a 1% conversion rate to break even.

If you’re selling a service, you should get your figures by looking at the cost-per-lead. Let’s say that one in a hundred leads convert into a new client. If you’re paying $1 a click and getting 10 leads per 100 clicks, you are basically paying $10 a lead. If your average cost-per-lead for advertising is typically higher, or if you know you have a high value per lead, then it makes sense to continue advertising.

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Step 2: Get Your Numbers and Tracking on Point

The next step is to set up tracking for your campaign. You need to integrate the tracking to your landing page so that you can get the conversion rate for your leads or sales. You can do this with your Google Analytics account or go with a third-party service provider. At this point, you want to be very specific about your numbers to get a realistic idea of how your campaign is going to break down.

If you’re selling a product, you have to figure out how much of that product generates a profit after the manufacturing costs. Then, you have to add in all the other costs, like credit card processing fees, shipping, and other fees, to get the profit margin before any advertising expenses. From there, you need to deduct your PPC advertising costs (a projected 100 clicks is a good starting ground) from that balance to see how much you can possibly make from your campaign.

When coming up with your numbers, it’s good to start with a figure of a 3% conversion rate. That is a reasonable conversion rate for a new PPC campaign. If you want to get even more clarity, you can integrate your average cross-sell and upsell campaigns to see what the overall profit will be.

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Step 3: Focus on the Long-Term

The initial cost for any new marketing channel is high. That’s why you need to take into consideration that your costs should drop after a few months. You should also be able to optimize your campaign for better targeting and landing pages to increase your conversion rate. You can either learn to do that through the Google support forums or consult a PPC company or expert to do the heavy lifting (many offer free consulting minutes so take advantage of them).

There are also many things you can do to fine-tune your campaigns. For example, you can target the time and days where conversion rates are higher or use negative keywords to eliminate clicks from unwanted searches. Adding all these factors into your calculation will give you a better idea of whether or not PPC is worth it for your business in the long run.

Unfortunately, many business owners give up due to being too short-sighted or a lack of instantaneous results. You have to remember that PPC is a long process that can really pay off if you make the commitment to adjusting and improving on a consistent basis.

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Featured photo credit: Ethinos via ethinos.com

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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