Advertising
Advertising

7 Must Have Ingredients Your SEO Strategy Needs

7 Must Have Ingredients Your SEO Strategy Needs

Internet marketing can be a little overwhelming if you do not know where to start. If you go into internet marketing without a proper strategy, then you will be wasting your time. SEO is an important ingredient of internet marketing. It is important to understand the importance of SEO and what you need to do in order to have a good and effective strategy.

Search engine optimization is not a one-time effort. It requires constant effort and attention. It is evolving all the time and if you want to stay ahead of everyone else, then you need to make sure that you are aware of any new changes that are happening.

Advertising

Make sure that your SEO strategy has all the essential ingredients so that you have the most effective internet marketing plan.

1. Know what the clients want.

People often forget the importance of the opinion of potential clients while working on an SEO strategy. You will have a failed strategy if you jump to conclusions about the service potential clients want. If you are not interested in the opinion of clients, then you will not only have a strained relationship with the clients, but you will also spend time and energy on a strategy that is not going to work for the clients. You will only have a successful SEO strategy if you know about the ambitions of clients and formulate a strategy around that information.

Advertising

2. Focus on being proactive.

It is not possible to control each and every aspect of a search engine. Attracting the traffic is important for the success of online marketing, but it is essential not to get caught up in attracting the traffic. It is important to pay attention to other things, such as building a website that is able to meet all the requirements of the clients. Make sure that the code is clean, a site map is updated, and you have perfect high-quality content that other people can link to it. Look for a reputable SEO company that believes in focusing on quality because if you have quality then everything else will automatically fall into place.

3. Considering the search engine options.

It is possible for SEO strategies to focus on more than one search engine, but you will get better results if you optimize the business and focus on the search engine that will help in producing the most effective results. You will have a good SEO strategy if you build it around a particular search engine. Make sure you choose a platform that is reliable in the market. Choosing the best search engine option will help increase traffic and build a strong customer base.

Advertising

4. Clarity of objectives.

If you want to have a successful SEO strategy, you have to make sure that you know why you want your website to be at the top of the search results. You need to clarify your goals and build the strategy around those goals. You should know whether you want to attract more traffic or increase more sales. Create a strategy that leads to the completion of the goals.

5. Setting priorities.

Creating an effective SEO strategy is a lot of work. As the requirements are changing all the time, it is essential to keep up with the changes. If you try to do everything at the same time, you will get overwhelmed and this will result in spending your time and energy on a failed strategy. It is easy to design a good strategy if you handle one thing at a time. There are different stages of creating a strategy. It is a combination of on-site and off-site tasks. It is better to tackle one task at a time. Try to prioritize the tasks. Take care of the most important tasks first the start moving down the list. If you try to handle everything at the same time, you could end up messing things up.

Advertising

6. Making SEO part of everything.

If you want to make sure that the SEO strategy works effectively, it is essential that you make it a part of everything. Make it a part of content marketing, social media marketing, web design, PPC, etc. Approach everything with SEO in mind.

7. The keyword research.

It is important to know which keywords are trending. This will help in optimizing the keyword search. You can always use Google Analytics to know about the trending keyword research. When you know about the highly searched keywords, you can use the knowledge to optimize the keywords and get more traffic by reaching the target audience.

If you want to have an effective SEO strategy, then it should have all of the above ingredients in order to help you achieve the search engine results you want.

Featured photo credit: www.zrysmedia.com via zrysmedia.com

More by this author

7 Hacks for a Stress-Free Office Relocation Facts About Junk & Rubbish Clearance Top 9 Tips to Keep You Secure in the Saddle Good Reasons to Live In or Visit Philadelphia Will the Future of Music Software Be Rent-On-Demand?

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 7 Things To Consider Before Hiring An Advertising Agency 3 9 Things Every Marketer Should Do 4 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5 SEO Tools Every Business Should Be Using in 2017

Read Next

Advertising
Advertising
Advertising

Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

          Advertising

          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

            Advertising

            To your success!

            Read Next