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4 Reasons Why Events Are Good For Running A Business

4 Reasons Why Events Are Good For Running A Business

There is a litany of reasons why hosting a series of events is crucial for your business. For starters, the main objective of business events is to connect with the current and prospective customers, as well as, build business relationships with them.

Sales executives understand that sharing experiences are a great way to create and establish business connections. Events help to create a forum to cultivate those experiences. Below are four reasons for that hosting business events are good for business:

1. Generating Leads

Hosting an event is a surefire way of landing new prospects. While you’re at it, involve your sales team. There, your sales team can help come up with the most viable prospects in new leads. Moreover, they have a deeper and specific understanding of the potential leads. The sales team will conjure up custom signup questions that will pre-qualify people and companies attending the event. They’ll also help them through the signup process.

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After they’ve signed up for the event, you should keep tabs on them to ensure the event stays in the front of their mind. Keeping in touch here does not mean the mere communication of event logistics (for example, the time and venue of the event). It also means impressing upon the prospective attendees the importance of the event and how it will help them overcome their challenges and achieve their goals.

Lastly, what do you think of charging a nominal fee up-front? Event organizers can attest that making an event free (intending to bring everybody on board) can prove counterproductive. On the other hand, charging a nominal fee upfront can ensure those who sign up for the event actually attend. Experience has shown that people tend to despise and undervalue free things.

A small financial commitment, on the other hand, will encourage them to show up for the event. Considering the fact that you can channel the nominal fee to cover some expenses, this has to be one of the most ingenious ways of killing two birds with a single stone.

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2. Brand Awareness

Do you want to raise your brand awareness? There is no better way to do that than through hosting an event in that respect. That is the reason why lifestyle and fashion brands love launch parties and relevant events that give them the opportunity to convey the value of their product or brand. Your business, too, can use events to convey a brand message.

There is a host of ways your business can go about this:

  • Showcasing your abilities: You can invite prospects to an event where you get to showcase your business’s expertise and creativity, especially if your business is in the creative industry. Use your skills to organize an awesome event that will wow and interest all the visitors that show up for the event.
  • Network: Most businesses in the service-related industries thrive on pertinent connections. And, such businesses need to demonstrate to their clients and prospective clients how well-connected they are. Localizing a website or a business overall can be achieved with much success through events. If this is your goal as well, then assemble all the bigwigs you know in one room, and let all of them mingle and network accordingly.

At the end of it, you have demonstrated your business’s influence and reach. Wondering what nature of events to hold for this purpose? Well, conferences, award ceremonies, and dinners are ideal for this objective.

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3. Education And Information

Sometimes it is necessary to educate and/or inform your client base, especially if you are rolling out a new service, or when there is a significant misunderstanding of something concerning your company or business.

“People may not appreciate the full spectrum of solutions or benefits one or more of your services offers until you educate them accordingly. For that reason, you should invite your clients and prospective clients to a conference, breakfast briefing, exhibition, panel debate, or a round table where you’ll have an opportunity to put things aright,” reports Seetickets.us.

4. Retaining Customers

You can use business events to project a poignant message of “Thank you” to the hearts of your most loyal and most valued customers. Has a supplier, partner, client, or staff member proven themselves an indispensable asset to your business? Organize an event to say a hearty “Thank you” to them. By doing so, you’ll keep them as customers for longer.

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Take, for example, one business that arranged a surprise party at a restaurant for a loyal client who was a great source of referrals to them. The event provided a unique opportunity for the business to show how much it cared about the client. Moreover, it offered a rare opportunity for the business to meet the client’s extended network of friends and family.

Therefore, it is important to utilize milestones such as retirements, promotions, and birthdays to communicate your gratitude. That will definitely set your business apart as a company that cares about its customers.

Featured photo credit: Pixabay via pixabay.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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