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4 Reasons Why Events Are Good For Running A Business

4 Reasons Why Events Are Good For Running A Business

There is a litany of reasons why hosting a series of events is crucial for your business. For starters, the main objective of business events is to connect with the current and prospective customers, as well as, build business relationships with them.

Sales executives understand that sharing experiences are a great way to create and establish business connections. Events help to create a forum to cultivate those experiences. Below are four reasons for that hosting business events are good for business:

1. Generating Leads

Hosting an event is a surefire way of landing new prospects. While you’re at it, involve your sales team. There, your sales team can help come up with the most viable prospects in new leads. Moreover, they have a deeper and specific understanding of the potential leads. The sales team will conjure up custom signup questions that will pre-qualify people and companies attending the event. They’ll also help them through the signup process.

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After they’ve signed up for the event, you should keep tabs on them to ensure the event stays in the front of their mind. Keeping in touch here does not mean the mere communication of event logistics (for example, the time and venue of the event). It also means impressing upon the prospective attendees the importance of the event and how it will help them overcome their challenges and achieve their goals.

Lastly, what do you think of charging a nominal fee up-front? Event organizers can attest that making an event free (intending to bring everybody on board) can prove counterproductive. On the other hand, charging a nominal fee upfront can ensure those who sign up for the event actually attend. Experience has shown that people tend to despise and undervalue free things.

A small financial commitment, on the other hand, will encourage them to show up for the event. Considering the fact that you can channel the nominal fee to cover some expenses, this has to be one of the most ingenious ways of killing two birds with a single stone.

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2. Brand Awareness

Do you want to raise your brand awareness? There is no better way to do that than through hosting an event in that respect. That is the reason why lifestyle and fashion brands love launch parties and relevant events that give them the opportunity to convey the value of their product or brand. Your business, too, can use events to convey a brand message.

There is a host of ways your business can go about this:

  • Showcasing your abilities: You can invite prospects to an event where you get to showcase your business’s expertise and creativity, especially if your business is in the creative industry. Use your skills to organize an awesome event that will wow and interest all the visitors that show up for the event.
  • Network: Most businesses in the service-related industries thrive on pertinent connections. And, such businesses need to demonstrate to their clients and prospective clients how well-connected they are. Localizing a website or a business overall can be achieved with much success through events. If this is your goal as well, then assemble all the bigwigs you know in one room, and let all of them mingle and network accordingly.

At the end of it, you have demonstrated your business’s influence and reach. Wondering what nature of events to hold for this purpose? Well, conferences, award ceremonies, and dinners are ideal for this objective.

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3. Education And Information

Sometimes it is necessary to educate and/or inform your client base, especially if you are rolling out a new service, or when there is a significant misunderstanding of something concerning your company or business.

“People may not appreciate the full spectrum of solutions or benefits one or more of your services offers until you educate them accordingly. For that reason, you should invite your clients and prospective clients to a conference, breakfast briefing, exhibition, panel debate, or a round table where you’ll have an opportunity to put things aright,” reports Seetickets.us.

4. Retaining Customers

You can use business events to project a poignant message of “Thank you” to the hearts of your most loyal and most valued customers. Has a supplier, partner, client, or staff member proven themselves an indispensable asset to your business? Organize an event to say a hearty “Thank you” to them. By doing so, you’ll keep them as customers for longer.

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Take, for example, one business that arranged a surprise party at a restaurant for a loyal client who was a great source of referrals to them. The event provided a unique opportunity for the business to show how much it cared about the client. Moreover, it offered a rare opportunity for the business to meet the client’s extended network of friends and family.

Therefore, it is important to utilize milestones such as retirements, promotions, and birthdays to communicate your gratitude. That will definitely set your business apart as a company that cares about its customers.

Featured photo credit: Pixabay via pixabay.com

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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