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How to Use Digital Marketing to Grow Your Business

How to Use Digital Marketing to Grow Your Business

In recent times, business development and branding strategies are evolving from what they used to be due to the increase in the use of the internet and social media. Digital marketing is one of the best tools used for business growth and it’s here to stay. If you’d like to know more about digital marketing, then this post is for you.

What is Digital Marketing?

The promotion and advertisement of businesses (products or services) and their brands using digital media or technologies mainly on the internet is called digital marketing. Digital media includes websites, social media (Facebook, Instagram, Twitter, Snapchat, etc.), radio, television and mobile devices. Billboards and transit signs are also considered as digital media – basically any tool for marketing which is done electronically is known as ‘digital marketing’.

Search engine optimisation is a key aspect of this. You can consult with a professional SEO company offering local SEO services to help. In a bid to proffer solutions to all your difficulties, a local SEO company will first analyze your business and its online visibility issue. Print advertising, various forms of person-to-person (P2P) marketing and direct marketing are outside the scope of digital marketing. Print ads, direct mail, print directories, billboards and posters are all advancing in the digital direction. With tools like URL landing pages (single web page that appears when an online user clicks on a search engine optimized search result), QR codes (a machine-readable code used to provide easy access to information on a smartphone), web banner advertising, online directories and text codes, classical marketing and advertising always has a digital marketing relation.

Why Focus on Digital Media?

Marketing agencies, business owners and consumers have moved from the traditional method to digital media. The ease with which marketing results from most websites, social media and mobile advertising can be estimated, tracked and quantified when compared to traditional marketing media. This has made digital marketing a dream-turned-reality for digital marketing agencies.

The various forms of digital advertising are cost-effective for most business owners. Web presence and engaging in conversation with customers using social media and e-mail marketing are cheap when compared to print advertising and direct mail. Businesses of any size can make use of these digital channels.

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The ease and speed with which goods and services can be located through the use of our mobile phones and computers has made digital advertising a must for all businesses. Digital marketing has put the world in our hands.

Using Digital Media to Build Your Business and Brand

Whether your business is large or is a small to medium enterprise (SMB or SME), cost-effective digital channels can transform your marketing. The first step is to invest in a website to promote your business in the digital sphere.

Your website should be able to do the following:

  1. Represent your business and brand (outlook, feel and message)
  2. Communicate effectively with your target audience
  3. Be easily found when searched on top search engines
  4. Always be up-to-date and easy to navigate
  5. Include multiple channels for communication with customers.
  6. Connect to other marketing platforms

Working with a professional in web design who will effectively develop and optimize your website for internet searches is a great idea. A website says a lot about your business, so it’s worth investing money to get the best.

Now that you have completed your website, regular monthly or bi-monthly e-mail campaigns will help to connect with customers. Even if you have little cash to spare, this can be carried out in-house by a knowledgeable person or, for a low fee, by an outside digital marketing agency. Ensure that all social media platforms direct the customer back to your website where they can engage fully with your business, products and services and select the most convenient channel to reach you.

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You can also set aside some money for digital marketing search engine optimization and pay-per click advertising to improve search marketing by prospective customers and business clients. Having only a website doesn’t guarantee that the target customers will find it. As a result, your site must be built with specific keywords and phrases, meta data, page content and linking strategies to enable access to top search rankings.

A lot of keywords and phrases compete for top search rankings, so supplementing your organic search engine optimization efforts with pay-per-click advertising will be helpful. Although establishing pay-per-click advertising campaigns can be discouraging, through a little time, effort and direction it can be achieved in-house, or for a little fee via an outside digital marketing agency.

Finding the Right Digital Marketing Agency to Work With

The rate at which new companies are entering into the market makes it difficult to choose the agency which is right for you. These companies offer a wide range of services and they differ from one to the other. The following tips will help you choose the right digital agency for your business.

Services offered

The nature and range of services offered is the first thing to consider when searching for a digital marketing agency to partner with. A wide range of services should be made available within a platform to ensure that all the marketing needs of a company can be single-handedly catered for.

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A typical agency offers:

  • Web design and development
  • Search engine optimization and marketing
  • E-mail marketing
  • Mobile marketing
  • Social media marketing
  • Online advertisement
  • Online reputation management

Portfolio and testimonials

This includes records of visible success achieved by clients that the agency has worked with and this information should be available on the website of the agency. A portfolio with a good number of clients is more reliable than one with only a few.

Testimonials are feedback received from previous clients on the services rendered by the agency. The better the testimonials, the more you should consider doing business with that agency.

Online presence and reputation

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You should measure their online activities and interaction on various social media. For example, the number of ‘likes’ on Facebook and the number of Twitter followers are good ways to see how popular they are as a business.

A Google search of the company’s name should provide information you need to make your decision such as reviews and feedback. If the search comes up with few results, then the company may not be the best choice for you. One of the reasons for this might be a result of offering ineffective service, inexperience or negative reviews from clients. It is advisable to choose a company with great online presence. By so doing, you can rest assured that your business is in safe hands.

Digital marketing moves beyond e-mail, social media marketing and search engine marketing. Mobile advertising, radio, television, electronic billboards and others are available outlets which can be used to grow your business. It is also key to ensure that at the end of the day each marketing outlet leads directly to your company website.

Featured photo credit: Pixabay via pixabay.com

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via unsplash.com

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