The marketplace for education, learning and selling course has undergone a rapid transformation. Increasingly you are starting to witness shifts in institutions from K-12, and post-secondary education experiment with various models to deliver educational courses online.
A lot of these developments could be largely due to the cutting-edge technology growing exponentially online and the innovations brought forth by the arrival of mobile devices. There has never been any other time when there is no individual who does not own a smartphone.
A recent analysis from Inside Higher ED confirmed the worldwide market for self-paced online learning will grow between $27.1 billion to $47.9 billion by 2020. So it will not only present the academic sector with extraordinary opportunities, but spur a ton of growth for promoting online courses moving forward.
Two of the following providers will be discussed in great detail in the next sections. It will be a comparison or a side-by-side comparison of Kajabi vs. Thinkific.
What are some of the nuts and bolts for searching for the right provider? It is about getting the essential features needed to attract your targeted customers. After all, you want learning to be enjoyable and that is anything than dull.
Kajabi was founded in 2009 and Kajabi offers features that are needed to sell, market and deliver content. Their platform allows you to easily build beautiful online courses, great training portals along with simple file downloads. In addition, the importance of building a unique online experience and great aesthetic around content makes a different with the product themes Kajabi provides. Plus you will have access to fully mobile responsive themes to choose from.
The company was founded in 2012. The platform helps anyone teach and sell their own courses on their own website. The service can help launch your site in minutes, video and content hosting, build multimedia courses, importing existing courses easily, voice over slide tool, etc. You are not required to have any design or technical experience to use this technology and you retain the rights to your content.
Point For Features Goes To: Kajabi
Kajabi and Thinkific have great platforms and offer solid features for users. However, giving the ease-of-use of Kajabi and the nifty features built into the software it gives it an edge in this category.
When adopting a platform it is important that not all of the marketing is left up to the user. Ultimately you want to focus on your core efforts and that the rest of the marketing process goes through the provider.
The Kajabi platform allows you to collect leads and nurture them into building rapport. You do not want to at the end of the day have single transactions, but repetitive leads over a period of time. So, you can capture leads and the information can be stored on the company’s platform. The bonus is you will have access to email broadcasts and email analytics.
The Thinkific platform gives you instant access to funds, start selling right away, schedule content over time, advanced upselling with different bundle prices, multiple payment methods and currencies, and coupons or promotions. The icing on the cake is the platform includes free trial courses to test things out to capitalize on the best returns.
Point For Marketing Goes To: Tie
Both of these providers really do provide competitive marketing schemes. In this instance, Kajabi and Thinkific offer unique marketing options to promote their efforts. In short, both offer great options to promote online courses and each tailor to unique markets.
Searching by price can be a daunting task and a long process. But at the end of the day, you want to reap the benefits and have a return on investment (ROI) from promoting these courses to the best of your abilities.
Kajabi offers three different pricing tiers that are broken into the following packages: Basic ($103/month), Pro ($311/month) and the Premium ($719/month). The most popular out of the three for the company is the Pro package. It provides services like 100 products, 40,000 marketing emails per month, 5 Admin users, 10,000 active members, three sites, 0 percent transaction fee, and more.
Thinkific has four pricing tiers loaded with different core features. It has a starter package at $0, the Essentials $39, Business $79, and Advanced $219. You have access to unlimited courses, coupons and promotions, completion certificates, single sign-on (SSO), public API, and more. What is impressive is the number of core features offered in each of the individual packages and the variety of services offered in each pricing tier.
Point For Pricing Goes To: Tie
These providers offer the most competitive prices in the marketplace. Even though Thinkific offers cheaper prices there is still room to believe both tailor to specific markets, which is why a draw is declared in this comparison.
Security and Hosting
In today´s increasingly technologically driven business world it is a requirement to have a certain degree security. Information that is shared over the web and over a secure connection requires a level of protection and this should be a determinant factor when choosing the most secure technology.
Kajabi´s platform grows in popularity over time. You have a very easy-to-use technology that includes secure hosting, data ownership, data exports, full scalability, etc. Having these services offered as an all-in-one is beneficial and gives you cost savings when selling online courses.
Thinkific´s content has to be purchased and is not indexed via search engines. Students with active accounts are able to download information with an active account. This hosting platform allows you to have full video support. The video player is built for learning that includes speed controls, resume and any browser is supported, according to Quora. An important note is there is limited public information on the full capabilities of security and hosting for Thinkific.
Point for Hosting and Security Goes To: Kajabi
In regards to security and hosting, Kajabi has the better service. All of the in-house tools and security capabilities give the company a distinct advantage in this category. There is additional functionality and robustness to the product.
When a provider offers support there has to be a great customer service philosophy and a deep understanding of the most commonly known issues using the technology. So it should be about providing real-time professional support and a great number of support articles for users to use for their technical problems.
The Kajabi support technology has over 100 support knowledge base (KB) articles with illustrations. These include screenshots that walk through all of the different support issues towards a path to resolution. Built-in search option to find the most commonly searched support documents and the most relevant to your inquiry. The company has a support team available to take questions through email anytime you run into a problem.
The Thinkific platform has a very similar interface like Kajabi´s with regards to support documentation. You have KB articles that span over several categories that include screenshots to navigate these commonly known issues and a clear path to resolution. It is very complete and user-friendly to utilize this support website.
Point for Support Goes To: Tie
Kajabi and Thinkific have similar support platforms. They do have similar approach and scheme with how they provide support, so in this particular side-by-side comparison, it is declared a draw.
And Winner of this side-by-side is Kajabi
Takeaways and Conclusions
When you compare Kajabi and Thinkific there are competitive advantages to using either one of these platforms. Nevertheless, Kajabi comes away with an overall advantage as it has developed a great platform for selling courses online.
Kajabi has a platform and technology that entrepreneurs in the world of education can really harness for their efforts to get ahead and succeed with this intuitive and easy-to-master platform.
Featured photo credit: By bluefieldphotos bp via Flickr via flickr.com