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A-Side-by-Side Comparison: Kajabi vs. Thinkific

A-Side-by-Side Comparison: Kajabi vs. Thinkific

The marketplace for education, learning and selling course has undergone a rapid transformation. Increasingly you are starting to witness shifts in institutions from K-12, and post-secondary education experiment with various models to deliver educational courses online.

A lot of these developments could be largely due to the cutting-edge technology growing exponentially online and the innovations brought forth by the arrival of mobile devices. There has never been any other time when there is no individual who does not own a smartphone.

A recent analysis from Inside Higher ED confirmed the worldwide market for self-paced online learning will grow between $27.1 billion to $47.9 billion by 2020. So it will not only present the academic sector with extraordinary opportunities, but spur a ton of growth for promoting online courses moving forward.

Two of the following providers will be discussed in great detail in the next sections.  It will be a comparison or a side-by-side comparison of Kajabi vs. Thinkific.

Features

What are some of the nuts and bolts for searching for the right provider? It is about getting the essential features needed to attract your targeted customers. After all, you want learning to be enjoyable and that is anything than dull.

Kajabi

Kajabi was founded in 2009 and Kajabi offers features that are needed to sell, market and deliver content.  Their platform allows you to easily build beautiful online courses, great training portals along with simple file downloads. In addition, the importance of building a unique online experience and great aesthetic around content makes a different with the product themes Kajabi provides. Plus you will have access to fully mobile responsive themes to choose from.

Kajabi features screenshot

    Thinkific

    The company was founded in 2012. The platform helps anyone teach and sell their own courses on their own website. The service can help launch your site in minutes, video and content hosting, build multimedia courses, importing existing courses easily, voice over slide tool, etc. You are not required to have any design or technical experience to use this technology and you retain the rights to your content.

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    Thinkific features screenshot

      Point For Features Goes To: Kajabi

      Kajabi and Thinkific have great platforms and offer solid features for users. However, giving the ease-of-use of Kajabi and the nifty features built into the software it gives it an edge in this category.

      Marketing

      When adopting a platform it is important that not all of the marketing is left up to the user. Ultimately you want to focus on your core efforts and that the rest of the marketing process goes through the provider.

      Kajabi

      The Kajabi platform allows you to collect leads and nurture them into building rapport. You do not want to at the end of the day have single transactions, but repetitive leads over a period of time. So, you can capture leads and the information can be stored on the company’s platform. The bonus is you will have access to email broadcasts and email analytics.

      Kajabi marketing screenshot

        Thinkific

        The Thinkific platform gives you instant access to funds, start selling right away, schedule content over time, advanced upselling with different bundle prices, multiple payment methods and currencies, and coupons or promotions. The icing on the cake is the platform includes free trial courses to test things out to capitalize on the best returns.

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        Thinkific marketing screenshot

          Point For Marketing Goes To: Tie

          Both of these providers really do provide competitive marketing schemes. In this instance, Kajabi and Thinkific offer unique marketing options to promote their efforts. In short, both offer great options to promote online courses and each tailor to unique markets.

          Pricing

          Searching by price can be a daunting task and a long process. But at the end of the day, you want to reap the benefits and have a return on investment (ROI) from promoting these courses to the best of your abilities.

          Kajabi

          Kajabi offers three different pricing tiers that are broken into the following packages: Basic ($103/month), Pro ($311/month) and the Premium ($719/month). The most popular out of the three for the company is the Pro package. It provides services like 100 products, 40,000 marketing emails per month, 5 Admin users, 10,000 active members, three sites, 0 percent transaction fee, and more.

          Kajabi pricing screenshot

            Thinkific

            Thinkific has four pricing tiers loaded with different core features. It has a starter package at $0, the Essentials $39, Business $79, and Advanced $219. You have access to unlimited courses, coupons and promotions, completion certificates, single sign-on (SSO), public API, and more. What is impressive is the number of core features offered in each of the individual packages and the variety of services offered in each pricing tier.

            Thinkific pricing screenshot

              Point For Pricing Goes To: Tie

              These providers offer the most competitive prices in the marketplace. Even though Thinkific offers cheaper prices there is still room to believe both tailor to specific markets, which is why a draw is declared in this comparison.

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              Security and Hosting

              In today´s increasingly technologically driven business world it is a requirement to have a certain degree security. Information that is shared over the web and over a secure connection requires a level of protection and this should be a determinant factor when choosing the most secure technology.

              Kajabi

              Kajabi´s platform grows in popularity over time. You have a very easy-to-use technology that includes secure hosting, data ownership, data exports, full scalability, etc. Having these services offered as an all-in-one is beneficial and gives you cost savings when selling online courses.

              Kajabi hosting services screenshot

                Thinkific

                Thinkific´s content has to be purchased and is not indexed via search engines. Students with active accounts are able to download information with an active account. This hosting platform allows you to have full video support. The video player is built for learning that includes speed controls, resume and any browser is supported, according to Quora. An important note is there is limited public information on the full capabilities of security and hosting for Thinkific.

                Thinkific security screenshot

                  Point for Hosting and Security Goes To: Kajabi

                  In regards to security and hosting, Kajabi has the better service. All of the in-house tools and security capabilities give the company a distinct advantage in this category. There is additional functionality and robustness to the product.

                  Support

                  When a provider offers support there has to be a great customer service philosophy and a deep understanding of the most commonly known issues using the technology. So it should be about providing real-time professional support and a great number of support articles for users to use for their technical problems.

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                  Kajabi

                  The Kajabi support technology has over 100 support knowledge base (KB) articles with illustrations. These include screenshots that walk through all of the different support issues towards a path to resolution. Built-in search option to find the most commonly searched support documents and the most relevant to your inquiry. The company has a support team available to take questions through email anytime you run into a problem.

                  Kajabi support screenshot

                    Thinkific

                    The Thinkific platform has a very similar interface like Kajabi´s with regards to support documentation. You have KB articles that span over several categories that include screenshots to navigate these commonly known issues and a clear path to resolution. It is very complete and user-friendly to utilize this support website.

                    Thinkific support screenshot

                      Point for Support Goes To: Tie

                      Kajabi and Thinkific have similar support platforms. They do have similar approach and scheme with how they provide support, so in this particular side-by-side comparison, it is declared a draw.

                      And Winner of this side-by-side is Kajabi

                      Takeaways and Conclusions

                      When you compare Kajabi and Thinkific there are competitive advantages to using either one of these platforms. Nevertheless, Kajabi comes away with an overall advantage as it has developed a great platform for selling courses online.

                      Kajabi has a platform and technology that entrepreneurs in the world of education can really harness for their efforts to get ahead and succeed with this intuitive and easy-to-master platform.

                      Featured photo credit: By bluefieldphotos bp via Flickr via flickr.com

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                      Anthony Carranza

                      Multilingual writer and journalist covering all things technology and productivity.

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                      Published on March 20, 2019

                      How to Write a Powerful Mission Statement for Your Business

                      How to Write a Powerful Mission Statement for Your Business

                      Have you ever felt lost in the minutia of your job?

                      As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

                      While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

                      What is a Mission Statement?

                      Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

                      In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

                      “Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

                      In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

                      Mission Statement VS. Vision Statement

                      While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

                      First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

                      While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

                      While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

                      “To become the world’s most loved, most flown, and most profitable airline.”

                      This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

                      What Does a Good Mission Statement Look Like?

                      When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

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                      Remember, a mission statement should provide a common framework for everyone in your organization.

                      When writing a mission statement, you should always try to incorporate the following;

                      • What we do?
                      • How we do it?
                      • Whom do we do it for?
                      • What value are we bringing?

                      Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

                      After all, that did check off all the boxes:

                      What we do? Provide widgets.

                      How we do it? Online.

                      Who do we do it for? The consumer.

                      What value we bring? The best widgets.

                      The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

                      Compare that mission statement to this one:

                      “We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

                      What’s the difference?

                      Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

                      Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

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                      You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

                      A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

                      Hallmarks of a Good Mission Statement

                      1. Keep It Brief

                      Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

                      You should be able to distill the what, how, who and why questions into a succinct message.

                      2. Have a Purpose

                      A company’s missions statement should include the reason it even exists.

                      Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

                      3. Include a “How”

                      Take this as an opportunity to differentiate your company from its competitors.

                      How do you provide a product or service that’s different or better than how your competitor provides it?

                      4. Talk About the Value You Bring to the Table

                      This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

                      Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

                      5. Make Sure It’s Plausible

                      It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

                      Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

                      6. Make It Unique and Distinctive

                      Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

                      7. Think Long Term

                      A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

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                      8. Get Feedback

                      This is very important, especially from managers and employees.

                      Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

                      9. Review Often and Revise as Necessary

                      You should review the missions statement often for two reasons.

                      First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

                      And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

                      For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

                      The Value of Mission Statements: Why Go Through All of These in the First Place?

                      It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

                      First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

                      If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

                      Strategic Planning

                      A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

                      Measuring Performance

                      By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

                      Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

                      Solidifying the Company’s Goals and Values for Employees

                      Part of a well run organization is nurturing happy and productive employees.

                      As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

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                      Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

                      To Hold Management Accountable

                      By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

                      So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

                      If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

                      To Serve as an Example

                      This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

                      After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

                      Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

                      Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

                      Final Thoughts

                      Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

                      Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

                      That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

                      By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

                      More Resources About Achieving Business Success

                      Featured photo credit: Fab Lentz via unsplash.com

                      Reference

                      [1] Southwest Airlines: About Page
                      [2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

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