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A-Side-by-Side Comparison: Kajabi vs. Thinkific

A-Side-by-Side Comparison: Kajabi vs. Thinkific

The marketplace for education, learning and selling course has undergone a rapid transformation. Increasingly you are starting to witness shifts in institutions from K-12, and post-secondary education experiment with various models to deliver educational courses online.

A lot of these developments could be largely due to the cutting-edge technology growing exponentially online and the innovations brought forth by the arrival of mobile devices. There has never been any other time when there is no individual who does not own a smartphone.

A recent analysis from Inside Higher ED confirmed the worldwide market for self-paced online learning will grow between $27.1 billion to $47.9 billion by 2020. So it will not only present the academic sector with extraordinary opportunities, but spur a ton of growth for promoting online courses moving forward.

Two of the following providers will be discussed in great detail in the next sections.  It will be a comparison or a side-by-side comparison of Kajabi vs. Thinkific.

Features

What are some of the nuts and bolts for searching for the right provider? It is about getting the essential features needed to attract your targeted customers. After all, you want learning to be enjoyable and that is anything than dull.

Kajabi

Kajabi was founded in 2009 and Kajabi offers features that are needed to sell, market and deliver content.  Their platform allows you to easily build beautiful online courses, great training portals along with simple file downloads. In addition, the importance of building a unique online experience and great aesthetic around content makes a different with the product themes Kajabi provides. Plus you will have access to fully mobile responsive themes to choose from.

Kajabi features screenshot

    Thinkific

    The company was founded in 2012. The platform helps anyone teach and sell their own courses on their own website. The service can help launch your site in minutes, video and content hosting, build multimedia courses, importing existing courses easily, voice over slide tool, etc. You are not required to have any design or technical experience to use this technology and you retain the rights to your content.

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    Thinkific features screenshot

      Point For Features Goes To: Kajabi

      Kajabi and Thinkific have great platforms and offer solid features for users. However, giving the ease-of-use of Kajabi and the nifty features built into the software it gives it an edge in this category.

      Marketing

      When adopting a platform it is important that not all of the marketing is left up to the user. Ultimately you want to focus on your core efforts and that the rest of the marketing process goes through the provider.

      Kajabi

      The Kajabi platform allows you to collect leads and nurture them into building rapport. You do not want to at the end of the day have single transactions, but repetitive leads over a period of time. So, you can capture leads and the information can be stored on the company’s platform. The bonus is you will have access to email broadcasts and email analytics.

      Kajabi marketing screenshot

        Thinkific

        The Thinkific platform gives you instant access to funds, start selling right away, schedule content over time, advanced upselling with different bundle prices, multiple payment methods and currencies, and coupons or promotions. The icing on the cake is the platform includes free trial courses to test things out to capitalize on the best returns.

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        Thinkific marketing screenshot

          Point For Marketing Goes To: Tie

          Both of these providers really do provide competitive marketing schemes. In this instance, Kajabi and Thinkific offer unique marketing options to promote their efforts. In short, both offer great options to promote online courses and each tailor to unique markets.

          Pricing

          Searching by price can be a daunting task and a long process. But at the end of the day, you want to reap the benefits and have a return on investment (ROI) from promoting these courses to the best of your abilities.

          Kajabi

          Kajabi offers three different pricing tiers that are broken into the following packages: Basic ($103/month), Pro ($311/month) and the Premium ($719/month). The most popular out of the three for the company is the Pro package. It provides services like 100 products, 40,000 marketing emails per month, 5 Admin users, 10,000 active members, three sites, 0 percent transaction fee, and more.

          Kajabi pricing screenshot

            Thinkific

            Thinkific has four pricing tiers loaded with different core features. It has a starter package at $0, the Essentials $39, Business $79, and Advanced $219. You have access to unlimited courses, coupons and promotions, completion certificates, single sign-on (SSO), public API, and more. What is impressive is the number of core features offered in each of the individual packages and the variety of services offered in each pricing tier.

            Thinkific pricing screenshot

              Point For Pricing Goes To: Tie

              These providers offer the most competitive prices in the marketplace. Even though Thinkific offers cheaper prices there is still room to believe both tailor to specific markets, which is why a draw is declared in this comparison.

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              Security and Hosting

              In today´s increasingly technologically driven business world it is a requirement to have a certain degree security. Information that is shared over the web and over a secure connection requires a level of protection and this should be a determinant factor when choosing the most secure technology.

              Kajabi

              Kajabi´s platform grows in popularity over time. You have a very easy-to-use technology that includes secure hosting, data ownership, data exports, full scalability, etc. Having these services offered as an all-in-one is beneficial and gives you cost savings when selling online courses.

              Kajabi hosting services screenshot

                Thinkific

                Thinkific´s content has to be purchased and is not indexed via search engines. Students with active accounts are able to download information with an active account. This hosting platform allows you to have full video support. The video player is built for learning that includes speed controls, resume and any browser is supported, according to Quora. An important note is there is limited public information on the full capabilities of security and hosting for Thinkific.

                Thinkific security screenshot

                  Point for Hosting and Security Goes To: Kajabi

                  In regards to security and hosting, Kajabi has the better service. All of the in-house tools and security capabilities give the company a distinct advantage in this category. There is additional functionality and robustness to the product.

                  Support

                  When a provider offers support there has to be a great customer service philosophy and a deep understanding of the most commonly known issues using the technology. So it should be about providing real-time professional support and a great number of support articles for users to use for their technical problems.

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                  Kajabi

                  The Kajabi support technology has over 100 support knowledge base (KB) articles with illustrations. These include screenshots that walk through all of the different support issues towards a path to resolution. Built-in search option to find the most commonly searched support documents and the most relevant to your inquiry. The company has a support team available to take questions through email anytime you run into a problem.

                  Kajabi support screenshot

                    Thinkific

                    The Thinkific platform has a very similar interface like Kajabi´s with regards to support documentation. You have KB articles that span over several categories that include screenshots to navigate these commonly known issues and a clear path to resolution. It is very complete and user-friendly to utilize this support website.

                    Thinkific support screenshot

                      Point for Support Goes To: Tie

                      Kajabi and Thinkific have similar support platforms. They do have similar approach and scheme with how they provide support, so in this particular side-by-side comparison, it is declared a draw.

                      And Winner of this side-by-side is Kajabi

                      Takeaways and Conclusions

                      When you compare Kajabi and Thinkific there are competitive advantages to using either one of these platforms. Nevertheless, Kajabi comes away with an overall advantage as it has developed a great platform for selling courses online.

                      Kajabi has a platform and technology that entrepreneurs in the world of education can really harness for their efforts to get ahead and succeed with this intuitive and easy-to-master platform.

                      Featured photo credit: By bluefieldphotos bp via Flickr via flickr.com

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                      Anthony Carranza

                      Multilingual writer and journalist covering all things technology and productivity.

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                      Last Updated on March 30, 2020

                      Personal Branding Basics You Need to Know for Career Success

                      Personal Branding Basics You Need to Know for Career Success

                      Personal branding has been very hyped up lately, and for good reason. Many people who feel marginalized by the idea of branding themselves now understand that it is inescapable. We all exist as brands, whether we like it or not. That means you Mr. Postman and you Mr. Lawyer!

                      The first step to branding success is to accept that you’re a brand. Like corporate and product brands, you’re able to use the same marketing strategies to build your brand, get recognized and leverage it to either sell products, get a job or become a celebrity in your niche. There are two main reasons why individuals, like you and me, are labeled as brands.

                      Why Do We Have Brands?

                      We’re all judged based on impressions.

                      The first impression usually depicts whether you end up dating a girl or guy, or whether you get a job or not. Offline, just about everyone we meet will analyze us and decide whether they want to be friends or not.

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                      Sometimes it may be on appearance alone and other times, it could be based on a single conversation. People label us based on personality, appearance and what we actually do for a living.

                      Online, first impressions work quite differently because our brands are spread out on social networks, blogs and more. The first time someone “meets us” could be after searching for your name on Google, Facebook or Linkedin. Based on the first result for your name on Google, they will make a decision whether they want to talk to you or not. Based on your social media profile, you may have another contact or not. In this way, we are attracting and repelling certain types of people, without feeling the pain of rejection (one reason why people like online dating).

                      We’re all salespeople.

                      People typically don’t purchase product brands that they haven’t heard of. You won’t get opportunities from those who have never heard of your name. In the same respect, you’ll have trouble securing venture capital if you can’t sell your product (and yourself).

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                      At work, we have to sell our ideas to our management, in order to take on new projects and prove ourself. Even with our circle of friends, we are forced to influence them to go see a certain movie or grab a bite to eat.

                      We sell everyday, yet most of us don’t look at ourselves in the mirror and say “I’m in sales.”

                      There’re many reasons why having your personal brand benefit your career, and you can find out more in this article: What Is Personal Branding and Why Is It Important for Your Career?

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                      What Personal Branding Means for You

                      A brand is an opportunity to have meaning in your life and to stand out from everyone else around the world. You, yes you, have unique attributes that no one else has. Some of you have discovered what you’re strengths or talents are, while others have either been afraid to reveal them or are still trying to locate them.

                      The idea of “brand you” (i.e. how we market ourselves to others) is a proven way to position yourself in a niche and become known. The benefits are that people will come to you for your expertise, and the jobs will follow. By investing in your personal brand, you’re able to do more, with less, especially using the power of social media, and succeed beyond your wildest dreams.

                      Forming Your Personal Brand

                      Before embarking on your personal branding journey, here are a few questions that will help you learn more about yourself, what you want to do and steer you on the right path to success:

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                      1. If you could do one thing for the rest of your life what would it be?
                      2. What was your favorite class in college?
                      3. Who is your rolemodel and what makes him or her so great?
                      4. Describe yourself using 5 attributes (ex. intelligent, vocal, brave)?
                      5. Name 3 strengths and 3 weaknesses that you have.
                      6. How have people labeled me in the past?
                      7. Am I passionate about my current job/career path?

                      Next, take these steps: 5 Steps to Master Networking Skills and Perfect Your Personal Branding

                      More Tips About Advancing Your Career

                      Featured photo credit: Austin Distel via unsplash.com

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