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A-Side-by-Side Comparison: Kajabi vs. Thinkific

A-Side-by-Side Comparison: Kajabi vs. Thinkific

The marketplace for education, learning and selling course has undergone a rapid transformation. Increasingly you are starting to witness shifts in institutions from K-12, and post-secondary education experiment with various models to deliver educational courses online.

A lot of these developments could be largely due to the cutting-edge technology growing exponentially online and the innovations brought forth by the arrival of mobile devices. There has never been any other time when there is no individual who does not own a smartphone.

A recent analysis from Inside Higher ED confirmed the worldwide market for self-paced online learning will grow between $27.1 billion to $47.9 billion by 2020. So it will not only present the academic sector with extraordinary opportunities, but spur a ton of growth for promoting online courses moving forward.

Two of the following providers will be discussed in great detail in the next sections.  It will be a comparison or a side-by-side comparison of Kajabi vs. Thinkific.

Features

What are some of the nuts and bolts for searching for the right provider? It is about getting the essential features needed to attract your targeted customers. After all, you want learning to be enjoyable and that is anything than dull.

Kajabi

Kajabi was founded in 2009 and Kajabi offers features that are needed to sell, market and deliver content.  Their platform allows you to easily build beautiful online courses, great training portals along with simple file downloads. In addition, the importance of building a unique online experience and great aesthetic around content makes a different with the product themes Kajabi provides. Plus you will have access to fully mobile responsive themes to choose from.

Kajabi features screenshot

    Thinkific

    The company was founded in 2012. The platform helps anyone teach and sell their own courses on their own website. The service can help launch your site in minutes, video and content hosting, build multimedia courses, importing existing courses easily, voice over slide tool, etc. You are not required to have any design or technical experience to use this technology and you retain the rights to your content.

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    Thinkific features screenshot

      Point For Features Goes To: Kajabi

      Kajabi and Thinkific have great platforms and offer solid features for users. However, giving the ease-of-use of Kajabi and the nifty features built into the software it gives it an edge in this category.

      Marketing

      When adopting a platform it is important that not all of the marketing is left up to the user. Ultimately you want to focus on your core efforts and that the rest of the marketing process goes through the provider.

      Kajabi

      The Kajabi platform allows you to collect leads and nurture them into building rapport. You do not want to at the end of the day have single transactions, but repetitive leads over a period of time. So, you can capture leads and the information can be stored on the company’s platform. The bonus is you will have access to email broadcasts and email analytics.

      Kajabi marketing screenshot

        Thinkific

        The Thinkific platform gives you instant access to funds, start selling right away, schedule content over time, advanced upselling with different bundle prices, multiple payment methods and currencies, and coupons or promotions. The icing on the cake is the platform includes free trial courses to test things out to capitalize on the best returns.

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        Thinkific marketing screenshot

          Point For Marketing Goes To: Tie

          Both of these providers really do provide competitive marketing schemes. In this instance, Kajabi and Thinkific offer unique marketing options to promote their efforts. In short, both offer great options to promote online courses and each tailor to unique markets.

          Pricing

          Searching by price can be a daunting task and a long process. But at the end of the day, you want to reap the benefits and have a return on investment (ROI) from promoting these courses to the best of your abilities.

          Kajabi

          Kajabi offers three different pricing tiers that are broken into the following packages: Basic ($103/month), Pro ($311/month) and the Premium ($719/month). The most popular out of the three for the company is the Pro package. It provides services like 100 products, 40,000 marketing emails per month, 5 Admin users, 10,000 active members, three sites, 0 percent transaction fee, and more.

          Kajabi pricing screenshot

            Thinkific

            Thinkific has four pricing tiers loaded with different core features. It has a starter package at $0, the Essentials $39, Business $79, and Advanced $219. You have access to unlimited courses, coupons and promotions, completion certificates, single sign-on (SSO), public API, and more. What is impressive is the number of core features offered in each of the individual packages and the variety of services offered in each pricing tier.

            Thinkific pricing screenshot

              Point For Pricing Goes To: Tie

              These providers offer the most competitive prices in the marketplace. Even though Thinkific offers cheaper prices there is still room to believe both tailor to specific markets, which is why a draw is declared in this comparison.

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              Security and Hosting

              In today´s increasingly technologically driven business world it is a requirement to have a certain degree security. Information that is shared over the web and over a secure connection requires a level of protection and this should be a determinant factor when choosing the most secure technology.

              Kajabi

              Kajabi´s platform grows in popularity over time. You have a very easy-to-use technology that includes secure hosting, data ownership, data exports, full scalability, etc. Having these services offered as an all-in-one is beneficial and gives you cost savings when selling online courses.

              Kajabi hosting services screenshot

                Thinkific

                Thinkific´s content has to be purchased and is not indexed via search engines. Students with active accounts are able to download information with an active account. This hosting platform allows you to have full video support. The video player is built for learning that includes speed controls, resume and any browser is supported, according to Quora. An important note is there is limited public information on the full capabilities of security and hosting for Thinkific.

                Thinkific security screenshot

                  Point for Hosting and Security Goes To: Kajabi

                  In regards to security and hosting, Kajabi has the better service. All of the in-house tools and security capabilities give the company a distinct advantage in this category. There is additional functionality and robustness to the product.

                  Support

                  When a provider offers support there has to be a great customer service philosophy and a deep understanding of the most commonly known issues using the technology. So it should be about providing real-time professional support and a great number of support articles for users to use for their technical problems.

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                  Kajabi

                  The Kajabi support technology has over 100 support knowledge base (KB) articles with illustrations. These include screenshots that walk through all of the different support issues towards a path to resolution. Built-in search option to find the most commonly searched support documents and the most relevant to your inquiry. The company has a support team available to take questions through email anytime you run into a problem.

                  Kajabi support screenshot

                    Thinkific

                    The Thinkific platform has a very similar interface like Kajabi´s with regards to support documentation. You have KB articles that span over several categories that include screenshots to navigate these commonly known issues and a clear path to resolution. It is very complete and user-friendly to utilize this support website.

                    Thinkific support screenshot

                      Point for Support Goes To: Tie

                      Kajabi and Thinkific have similar support platforms. They do have similar approach and scheme with how they provide support, so in this particular side-by-side comparison, it is declared a draw.

                      And Winner of this side-by-side is Kajabi

                      Takeaways and Conclusions

                      When you compare Kajabi and Thinkific there are competitive advantages to using either one of these platforms. Nevertheless, Kajabi comes away with an overall advantage as it has developed a great platform for selling courses online.

                      Kajabi has a platform and technology that entrepreneurs in the world of education can really harness for their efforts to get ahead and succeed with this intuitive and easy-to-master platform.

                      Featured photo credit: By bluefieldphotos bp via Flickr via flickr.com

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                      Anthony Carranza

                      Multilingual writer and journalist covering all things technology and productivity.

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                      Last Updated on November 5, 2019

                      How to Use Visual Learning to Work More Effectively

                      How to Use Visual Learning to Work More Effectively

                      Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

                      But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

                      The Importance of Knowing Your Learning Style

                      Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

                      But it all starts when you’re able to first identify the best way you learn.

                      As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

                      Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

                      There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

                      The four most popular types of learning styles are:

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                      • Visual learning style (what this article talks about).
                      • Aural or auditory learning style (learning by listening to information presented).
                      • Verbal or linguistic learning style (learning that involves speech and writing).
                      • Tactile learning style (learning by touching and doing)

                      But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

                      How to Know If You’re a Visual Learner?

                      When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

                      I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

                      Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

                      However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

                      Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

                      While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

                      Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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                      By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

                      How to Use Visual Learning for Success

                      Here’re 4 ways to use visual learning to boost your career or business:

                      1. Bring back the to-do list. Then add shapes and colors to boost productivity.

                      We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

                      While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

                      I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

                      2. Add graphs, charts and symbols to your reports.

                      Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

                      Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

                      As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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                      And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

                      3. Effectively brainstorm with mind-mapping.

                      Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

                      With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

                      Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

                      It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

                      Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

                      Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

                      4. Add video streaming to meetings.

                      What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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                      When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

                      For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

                      Is Visual Learning Better Than Other Learning Styles?

                      No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

                      You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

                      The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

                      More About Learning Styles

                      Featured photo credit: Unsplash via unsplash.com

                      Reference

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