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A-Side-by-Side Comparison: Kajabi vs. Thinkific

A-Side-by-Side Comparison: Kajabi vs. Thinkific

The marketplace for education, learning and selling course has undergone a rapid transformation. Increasingly you are starting to witness shifts in institutions from K-12, and post-secondary education experiment with various models to deliver educational courses online.

A lot of these developments could be largely due to the cutting-edge technology growing exponentially online and the innovations brought forth by the arrival of mobile devices. There has never been any other time when there is no individual who does not own a smartphone.

A recent analysis from Inside Higher ED confirmed the worldwide market for self-paced online learning will grow between $27.1 billion to $47.9 billion by 2020. So it will not only present the academic sector with extraordinary opportunities, but spur a ton of growth for promoting online courses moving forward.

Two of the following providers will be discussed in great detail in the next sections.  It will be a comparison or a side-by-side comparison of Kajabi vs. Thinkific.

Features

What are some of the nuts and bolts for searching for the right provider? It is about getting the essential features needed to attract your targeted customers. After all, you want learning to be enjoyable and that is anything than dull.

Kajabi

Kajabi was founded in 2009 and Kajabi offers features that are needed to sell, market and deliver content.  Their platform allows you to easily build beautiful online courses, great training portals along with simple file downloads. In addition, the importance of building a unique online experience and great aesthetic around content makes a different with the product themes Kajabi provides. Plus you will have access to fully mobile responsive themes to choose from.

Kajabi features screenshot

    Thinkific

    The company was founded in 2012. The platform helps anyone teach and sell their own courses on their own website. The service can help launch your site in minutes, video and content hosting, build multimedia courses, importing existing courses easily, voice over slide tool, etc. You are not required to have any design or technical experience to use this technology and you retain the rights to your content.

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    Thinkific features screenshot

      Point For Features Goes To: Kajabi

      Kajabi and Thinkific have great platforms and offer solid features for users. However, giving the ease-of-use of Kajabi and the nifty features built into the software it gives it an edge in this category.

      Marketing

      When adopting a platform it is important that not all of the marketing is left up to the user. Ultimately you want to focus on your core efforts and that the rest of the marketing process goes through the provider.

      Kajabi

      The Kajabi platform allows you to collect leads and nurture them into building rapport. You do not want to at the end of the day have single transactions, but repetitive leads over a period of time. So, you can capture leads and the information can be stored on the company’s platform. The bonus is you will have access to email broadcasts and email analytics.

      Kajabi marketing screenshot

        Thinkific

        The Thinkific platform gives you instant access to funds, start selling right away, schedule content over time, advanced upselling with different bundle prices, multiple payment methods and currencies, and coupons or promotions. The icing on the cake is the platform includes free trial courses to test things out to capitalize on the best returns.

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        Thinkific marketing screenshot

          Point For Marketing Goes To: Tie

          Both of these providers really do provide competitive marketing schemes. In this instance, Kajabi and Thinkific offer unique marketing options to promote their efforts. In short, both offer great options to promote online courses and each tailor to unique markets.

          Pricing

          Searching by price can be a daunting task and a long process. But at the end of the day, you want to reap the benefits and have a return on investment (ROI) from promoting these courses to the best of your abilities.

          Kajabi

          Kajabi offers three different pricing tiers that are broken into the following packages: Basic ($103/month), Pro ($311/month) and the Premium ($719/month). The most popular out of the three for the company is the Pro package. It provides services like 100 products, 40,000 marketing emails per month, 5 Admin users, 10,000 active members, three sites, 0 percent transaction fee, and more.

          Kajabi pricing screenshot

            Thinkific

            Thinkific has four pricing tiers loaded with different core features. It has a starter package at $0, the Essentials $39, Business $79, and Advanced $219. You have access to unlimited courses, coupons and promotions, completion certificates, single sign-on (SSO), public API, and more. What is impressive is the number of core features offered in each of the individual packages and the variety of services offered in each pricing tier.

            Thinkific pricing screenshot

              Point For Pricing Goes To: Tie

              These providers offer the most competitive prices in the marketplace. Even though Thinkific offers cheaper prices there is still room to believe both tailor to specific markets, which is why a draw is declared in this comparison.

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              Security and Hosting

              In today´s increasingly technologically driven business world it is a requirement to have a certain degree security. Information that is shared over the web and over a secure connection requires a level of protection and this should be a determinant factor when choosing the most secure technology.

              Kajabi

              Kajabi´s platform grows in popularity over time. You have a very easy-to-use technology that includes secure hosting, data ownership, data exports, full scalability, etc. Having these services offered as an all-in-one is beneficial and gives you cost savings when selling online courses.

              Kajabi hosting services screenshot

                Thinkific

                Thinkific´s content has to be purchased and is not indexed via search engines. Students with active accounts are able to download information with an active account. This hosting platform allows you to have full video support. The video player is built for learning that includes speed controls, resume and any browser is supported, according to Quora. An important note is there is limited public information on the full capabilities of security and hosting for Thinkific.

                Thinkific security screenshot

                  Point for Hosting and Security Goes To: Kajabi

                  In regards to security and hosting, Kajabi has the better service. All of the in-house tools and security capabilities give the company a distinct advantage in this category. There is additional functionality and robustness to the product.

                  Support

                  When a provider offers support there has to be a great customer service philosophy and a deep understanding of the most commonly known issues using the technology. So it should be about providing real-time professional support and a great number of support articles for users to use for their technical problems.

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                  Kajabi

                  The Kajabi support technology has over 100 support knowledge base (KB) articles with illustrations. These include screenshots that walk through all of the different support issues towards a path to resolution. Built-in search option to find the most commonly searched support documents and the most relevant to your inquiry. The company has a support team available to take questions through email anytime you run into a problem.

                  Kajabi support screenshot

                    Thinkific

                    The Thinkific platform has a very similar interface like Kajabi´s with regards to support documentation. You have KB articles that span over several categories that include screenshots to navigate these commonly known issues and a clear path to resolution. It is very complete and user-friendly to utilize this support website.

                    Thinkific support screenshot

                      Point for Support Goes To: Tie

                      Kajabi and Thinkific have similar support platforms. They do have similar approach and scheme with how they provide support, so in this particular side-by-side comparison, it is declared a draw.

                      And Winner of this side-by-side is Kajabi

                      Takeaways and Conclusions

                      When you compare Kajabi and Thinkific there are competitive advantages to using either one of these platforms. Nevertheless, Kajabi comes away with an overall advantage as it has developed a great platform for selling courses online.

                      Kajabi has a platform and technology that entrepreneurs in the world of education can really harness for their efforts to get ahead and succeed with this intuitive and easy-to-master platform.

                      Featured photo credit: By bluefieldphotos bp via Flickr via flickr.com

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                      Anthony Carranza

                      Multilingual writer and journalist covering all things technology and productivity.

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                      Last Updated on May 15, 2019

                      10 Most Successful Entrepreneurs and What We Can Learn from Them

                      10 Most Successful Entrepreneurs and What We Can Learn from Them

                      Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

                      Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

                      1. Melanie Perkins: Know Your Worth and Keep Trying

                        Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

                        She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

                        Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

                        2. Bill Gates: Keep Learning and Exploring

                          If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

                          Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

                          He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

                          “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

                          Gates’ success is built on self-improvement and the seeds of an idea.

                          3. Elon Musk: Never Stop Innovating

                            Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

                            Elon Musk, however, breaks that rule.

                            Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

                            When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

                            Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

                            4. Richard Branson: Develop People First

                              British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

                              The billionaire is strongly particular about working with a team that shares his core values and aspirations.

                              Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

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                              A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

                              Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

                              5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

                                Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

                                For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

                                While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

                                While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

                                6. Mark Zuckerberg: Start Small, Think Big

                                  Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

                                  “The biggest risk is not taking any risk.”

                                  He’s always daring to explore with a fearless mindset.

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                                  The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

                                  However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

                                  7. Steve Jobs: Live Your Own Dreams

                                    Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                                    The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                                    Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                                    After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                                    8. Warren Buffett: Balance is Essential to Success

                                      Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                                      After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                                      With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

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                                      9. Jack Ma: Never Give up

                                        On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                                        Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                                        His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                                        Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                                        10. Tan Min Liang: Passion Can Pay Off

                                          Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                                          Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                                          The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                                          So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                                          Final Thoughts

                                          In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

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                                          Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

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                                          Featured photo credit: Patrick Tomasso via unsplash.com

                                          Reference

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