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The Next Level of Building Your Content Reach

The Next Level of Building Your Content Reach

One thing that most of the bloggers and website owners have lately realized is the fact that not only the search engines have grown smarter and learned how to differentiate between content and useful content, but also the average user has found new ways to find what they want. For example, before, the users would just put a search term in a search engine and would use any one website out of the first 3 or 4 to buy what they want (which meant you needed to be in top 3 to make profit); but now the same user would watch a review on YouTube, click the link in description and then buy the product (which has nothing to do with your position in the search engine).

The Problem

Like YouTube, there are various feeds and sources that a user can use to find and buy what they are looking for. This new dimension has bugged the marketers for a long time and is continuing to do so as marketers and content experts from around the world try to understand the change in user behavior. Interestingly, written content is not the only thing that has suffered. Despite increased popularity, the visual media viz. videos and images (read Instagram) have also started struggling. Merely writing ‘interesting’ and ‘useful’ content and then optimizing it is history, and the marketers need to think out of the box to get back on track.

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The Challenge

If not all, most of the internet marketers have recognized the challenge in front of them and as a result, they have started developing strategies that would put their content FIRST on the user’s feed, especially social media. For example, Facebook and Pinterest right now are the hottest social media platforms that one can use to promote content. In fact, with the acquisition of Instagram, Facebook has reached just another level of laser targeting the right demographic if you can get creative with images and videos. Pinterest, on the other hand, is quickly developing into an aggregator source where people are collecting or in the language of Pinterest, pinning and repining the images (and links) they like and then sharing them actively with their followers. That being said, YouTube still dominates the social media scene and hence should not be ignored.

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A Creative Solution

Although the last paragraph brings glory to social media, let’s face it – even after laser targeting your audience, you can never be sure of getting a decent ROI. Social Media has its own limitations and share of problems and with everyone flooding it with links, the reader is bound to get irritated and leave your brand high and dry. Therefore, there is a need for a solution that will put your content right on the screen of the users who are really interested in your content. Content Discovery and Content Distribution is one service that has recently surfaced as a solution. These services take your content and put them on the websites that have content related to your niche. This means that you end up targeting exactly the audience who is interested in your content. One such service that I have been following and observing is AdNow. I have been using it for two of my websites and the results have been amazing. While one of these websites has already gained back the authority it had two years ago, the other one is already on the path of recovery. Apart from using content distribution, I have also scaled up my social media campaigns which have helped me increase the reach a tad bit further.

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Going by my experience, I would recommend you to do 2 things to crush the competition:

1. Invest in a content distribution service and carefully set your budget and options to maximize reach.
2. Pump your social media profiles, analyze the performance and find out the kind of content your social audience loves to read and work as per the observations.

These 2 simple things are bound to help you regain the control and mint money like it’s year 2000.

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Last Updated on January 13, 2020

11 Brain Training Apps to Train Your Mind and Improve Memory

11 Brain Training Apps to Train Your Mind and Improve Memory

Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

1. Lumosity

This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

Free of trial. $15 per month for the full version.

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Luminosity Mind training apps-Lifehack

    2. Fit Brains Trainer

    This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

    Free.

    Fit Brains Trainer Mind training apps-Lifehack

      3. CogniFit Brain Fitness

      Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

      First four games free, then $13 a month.

      cognifit-Mind Training Apps-Lifehack

        4. Brain Fitness Pro

        The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

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        Buy for $3.99.

        5. Happify

        If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

        Free to use.

        Happify-Mind Training Apps-Lifehack

          6. Clockwork Brain

          You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

          Free.

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          Clockwork Trsin-Mind Training Apps-Lifehack

            7. ReliefLink

            Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

            Relief Link - Mind Training Apps - Lifehack

              8. Eidetic

              Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

              Eidetic - Mind Training Apps - Lifehack

                9. Braingle

                Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                Free.

                Briangle- Mind Training Apps-LIfehack

                  10. Not The Hole Story

                  If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

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                  Free.

                  Not the hole story - Mind Training Apps - Lifehack

                    11. Personal Zen

                    This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                    Free.

                    personal zen- mind training apps - lifehack

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                      Featured photo credit: NeONBRAND via unsplash.com

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