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8 Ways Digital Menu Boards Increase Restaurant Sales

8 Ways Digital Menu Boards Increase Restaurant Sales

No one can argue technology is changing the way we interact with each other. It has allowed us to connect with each other all over the world, and streamline the way we do things.

We are seeing a huge shift in restaurants who are now using digital menu boards to provide customers a different experience. Not only that but with the laws changing, almost every restaurant is beginning to benefit from using digital menus in their establishment.

I interviewed some of the most popular restaurants in the United States to understand the major benefits of using this type of technology in business. Here are the top benefits mentioned by them:

1. Easily Change the Menu

This was the first benefit mentioned by restaurant owners especially those who offer a different breakfast, lunch, and dinner menu. Instead of having to create 3 different types of menu, they can make changes and update the menu board quickly through the backend system.

Not only that but if they have to make changes to the menu, then this can be done easily as well allowing them to add new items, remove old ones or even change pricing.

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2. Cost Effective

With the cost of print going up it’s no wonder that restaurants prefer digital menus over traditional.

If your restaurant offers 3 different meals – breakfast, lunch, and dinner, then you can save a lot of money not having to print 3 different ones. With a digital menu, you simply have to update the software and you’re good to go.

3. Effective Upselling

These digital menus provide a huge opportunity in terms of upselling. You don’t have to keep asking “do you want a drink? Or would you like fries? Because it’s all on the digital menu board. Also, with the high definition display, the items look more enticing and cleaner, prompting the customers to purchase them.

“In 2010, Burger King deployed digital menu boards across London and Birmingham locations, resulting in a 64% rise in sales in just 12 months.”

4. Maintain The Brand

One major problem within the restaurant business is that your brand can get tarnished easily. Each time an employee forgets something or when you hire someone, you risk hurting your brand. Think about it, when you hire someone new who doesn’t know the menu your customer service will suffer big time…., right?

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With digital menus, everything stays consistent, and you’ll be able to make sure that your brand is the main message. If something is NOT right, you only have to correct it once, and don’t have to worry about others making the same mistake.

5. Reducing Wait Times

I’ve been to so many restaurants where I’d have to wait to be seated, then wait to have the menu brought to me.

With an integrated menu on every table, you simply sit and order. This just streamlines the entire process adding to a positive customer experience.

6. Fewer Mistakes

When everything is documented on a digital menu board your order comes out right the first time around. Think about how many times you’ve been to a restaurant and your orders messed up?

With this technology, everything is selected by you, then pushed straight into the kitchen for preparation. If there is a disagreement everything will be documented so the error can be corrected.

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7. Lower Installation Costs

We’ve all walked into a restaurant and seen huge menu’s above the cashier, but the digital menu board eliminates this. First, no need to print menu’s then install them which is great for the planet. The less printing, the less paper we need which will save hundreds of trees.

Secondly, once the initial setup of digital menu boards has been completed, you’ll easily be able to change them by uploading a new image in social media, through the backend, or even Instagram.

Eliminating the use of printed menu’s will lower shipping and transport costs on all ends. Using digital menu boards, you’ll no longer need new menus delivered to you each time there is a change.

8. Integrated Feedback

Here’s a cool concept which I’ve seen only at a handful of places. Many of the restaurants are providing digital iPad’s to their customers so they can streamline the ordering process.

However, that’s not all, because these same digital iPad menus have a section for customers to leave feedback for waitresses or owners. If the customer is unhappy, they’ll be able to leave feedback quickly, and it’ll end up in front of the right person who can make the necessary changes.

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Final Thoughts

Digital menu boards are changing the way people interact with businesses. These boards are transforming the user experience, making it better by streamlining the entire process.

By doing this you allow people to order exactly what they want in a restaurant quickly which gives them more time to socialize. Keep in mind, the benefits of switching to a digital menu board include the following – saving money, integrated feedback, lower installation costs, effective upselling, and reducing waste times.

Featured photo credit: OnlyN Door Digital Billboards via i.ytimg.com

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Rizvan Ullah

Rizvan is the founder of CareerCrawlers. He shares career and motivational advice on Lifehack.

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Last Updated on July 8, 2020

10 Smart Productivity Software to Boost Work Performance

10 Smart Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

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      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

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          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

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              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

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                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                      More Productivity Tools

                      Featured photo credit: Domenico Loia via unsplash.com

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