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8 Ways Digital Menu Boards Increase Restaurant Sales

8 Ways Digital Menu Boards Increase Restaurant Sales

No one can argue technology is changing the way we interact with each other. It has allowed us to connect with each other all over the world, and streamline the way we do things.

We are seeing a huge shift in restaurants who are now using digital menu boards to provide customers a different experience. Not only that but with the laws changing, almost every restaurant is beginning to benefit from using digital menus in their establishment.

I interviewed some of the most popular restaurants in the United States to understand the major benefits of using this type of technology in business. Here are the top benefits mentioned by them:

1. Easily Change the Menu

This was the first benefit mentioned by restaurant owners especially those who offer a different breakfast, lunch, and dinner menu. Instead of having to create 3 different types of menu, they can make changes and update the menu board quickly through the backend system.

Not only that but if they have to make changes to the menu, then this can be done easily as well allowing them to add new items, remove old ones or even change pricing.

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2. Cost Effective

With the cost of print going up it’s no wonder that restaurants prefer digital menus over traditional.

If your restaurant offers 3 different meals – breakfast, lunch, and dinner, then you can save a lot of money not having to print 3 different ones. With a digital menu, you simply have to update the software and you’re good to go.

3. Effective Upselling

These digital menus provide a huge opportunity in terms of upselling. You don’t have to keep asking “do you want a drink? Or would you like fries? Because it’s all on the digital menu board. Also, with the high definition display, the items look more enticing and cleaner, prompting the customers to purchase them.

“In 2010, Burger King deployed digital menu boards across London and Birmingham locations, resulting in a 64% rise in sales in just 12 months.”

4. Maintain The Brand

One major problem within the restaurant business is that your brand can get tarnished easily. Each time an employee forgets something or when you hire someone, you risk hurting your brand. Think about it, when you hire someone new who doesn’t know the menu your customer service will suffer big time…., right?

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With digital menus, everything stays consistent, and you’ll be able to make sure that your brand is the main message. If something is NOT right, you only have to correct it once, and don’t have to worry about others making the same mistake.

5. Reducing Wait Times

I’ve been to so many restaurants where I’d have to wait to be seated, then wait to have the menu brought to me.

With an integrated menu on every table, you simply sit and order. This just streamlines the entire process adding to a positive customer experience.

6. Fewer Mistakes

When everything is documented on a digital menu board your order comes out right the first time around. Think about how many times you’ve been to a restaurant and your orders messed up?

With this technology, everything is selected by you, then pushed straight into the kitchen for preparation. If there is a disagreement everything will be documented so the error can be corrected.

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7. Lower Installation Costs

We’ve all walked into a restaurant and seen huge menu’s above the cashier, but the digital menu board eliminates this. First, no need to print menu’s then install them which is great for the planet. The less printing, the less paper we need which will save hundreds of trees.

Secondly, once the initial setup of digital menu boards has been completed, you’ll easily be able to change them by uploading a new image in social media, through the backend, or even Instagram.

Eliminating the use of printed menu’s will lower shipping and transport costs on all ends. Using digital menu boards, you’ll no longer need new menus delivered to you each time there is a change.

8. Integrated Feedback

Here’s a cool concept which I’ve seen only at a handful of places. Many of the restaurants are providing digital iPad’s to their customers so they can streamline the ordering process.

However, that’s not all, because these same digital iPad menus have a section for customers to leave feedback for waitresses or owners. If the customer is unhappy, they’ll be able to leave feedback quickly, and it’ll end up in front of the right person who can make the necessary changes.

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Final Thoughts

Digital menu boards are changing the way people interact with businesses. These boards are transforming the user experience, making it better by streamlining the entire process.

By doing this you allow people to order exactly what they want in a restaurant quickly which gives them more time to socialize. Keep in mind, the benefits of switching to a digital menu board include the following – saving money, integrated feedback, lower installation costs, effective upselling, and reducing waste times.

Featured photo credit: OnlyN Door Digital Billboards via i.ytimg.com

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Rizvan Ullah

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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