No one can argue technology is changing the way we interact with each other. It has allowed us to connect with each other all over the world, and streamline the way we do things.
We are seeing a huge shift in restaurants who are now using digital menu boards to provide customers a different experience. Not only that but with the laws changing, almost every restaurant is beginning to benefit from using digital menus in their establishment.
I interviewed some of the most popular restaurants in the United States to understand the major benefits of using this type of technology in business. Here are the top benefits mentioned by them:
1. Easily Change the Menu
This was the first benefit mentioned by restaurant owners especially those who offer a different breakfast, lunch, and dinner menu. Instead of having to create 3 different types of menu, they can make changes and update the menu board quickly through the backend system.
Not only that but if they have to make changes to the menu, then this can be done easily as well allowing them to add new items, remove old ones or even change pricing.
2. Cost Effective
With the cost of print going up it’s no wonder that restaurants prefer digital menus over traditional.
If your restaurant offers 3 different meals – breakfast, lunch, and dinner, then you can save a lot of money not having to print 3 different ones. With a digital menu, you simply have to update the software and you’re good to go.
3. Effective Upselling
These digital menus provide a huge opportunity in terms of upselling. You don’t have to keep asking “do you want a drink? Or would you like fries? Because it’s all on the digital menu board. Also, with the high definition display, the items look more enticing and cleaner, prompting the customers to purchase them.
“In 2010, Burger King deployed digital menu boards across London and Birmingham locations, resulting in a 64% rise in sales in just 12 months.”
4. Maintain The Brand
One major problem within the restaurant business is that your brand can get tarnished easily. Each time an employee forgets something or when you hire someone, you risk hurting your brand. Think about it, when you hire someone new who doesn’t know the menu your customer service will suffer big time…., right?
With digital menus, everything stays consistent, and you’ll be able to make sure that your brand is the main message. If something is NOT right, you only have to correct it once, and don’t have to worry about others making the same mistake.
5. Reducing Wait Times
I’ve been to so many restaurants where I’d have to wait to be seated, then wait to have the menu brought to me.
With an integrated menu on every table, you simply sit and order. This just streamlines the entire process adding to a positive customer experience.
6. Fewer Mistakes
When everything is documented on a digital menu board your order comes out right the first time around. Think about how many times you’ve been to a restaurant and your orders messed up?
With this technology, everything is selected by you, then pushed straight into the kitchen for preparation. If there is a disagreement everything will be documented so the error can be corrected.
7. Lower Installation Costs
We’ve all walked into a restaurant and seen huge menu’s above the cashier, but the digital menu board eliminates this. First, no need to print menu’s then install them which is great for the planet. The less printing, the less paper we need which will save hundreds of trees.
Secondly, once the initial setup of digital menu boards has been completed, you’ll easily be able to change them by uploading a new image in social media, through the backend, or even Instagram.
Eliminating the use of printed menu’s will lower shipping and transport costs on all ends. Using digital menu boards, you’ll no longer need new menus delivered to you each time there is a change.
8. Integrated Feedback
Here’s a cool concept which I’ve seen only at a handful of places. Many of the restaurants are providing digital iPad’s to their customers so they can streamline the ordering process.
However, that’s not all, because these same digital iPad menus have a section for customers to leave feedback for waitresses or owners. If the customer is unhappy, they’ll be able to leave feedback quickly, and it’ll end up in front of the right person who can make the necessary changes.
Digital menu boards are changing the way people interact with businesses. These boards are transforming the user experience, making it better by streamlining the entire process.
By doing this you allow people to order exactly what they want in a restaurant quickly which gives them more time to socialize. Keep in mind, the benefits of switching to a digital menu board include the following – saving money, integrated feedback, lower installation costs, effective upselling, and reducing waste times.
Featured photo credit: OnlyN Door Digital Billboards via i.ytimg.com