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8 Ways Digital Menu Boards Increase Restaurant Sales

8 Ways Digital Menu Boards Increase Restaurant Sales

No one can argue technology is changing the way we interact with each other. It has allowed us to connect with each other all over the world, and streamline the way we do things.

We are seeing a huge shift in restaurants who are now using digital menu boards to provide customers a different experience. Not only that but with the laws changing, almost every restaurant is beginning to benefit from using digital menus in their establishment.

I interviewed some of the most popular restaurants in the United States to understand the major benefits of using this type of technology in business. Here are the top benefits mentioned by them:

1. Easily Change the Menu

This was the first benefit mentioned by restaurant owners especially those who offer a different breakfast, lunch, and dinner menu. Instead of having to create 3 different types of menu, they can make changes and update the menu board quickly through the backend system.

Not only that but if they have to make changes to the menu, then this can be done easily as well allowing them to add new items, remove old ones or even change pricing.

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2. Cost Effective

With the cost of print going up it’s no wonder that restaurants prefer digital menus over traditional.

If your restaurant offers 3 different meals – breakfast, lunch, and dinner, then you can save a lot of money not having to print 3 different ones. With a digital menu, you simply have to update the software and you’re good to go.

3. Effective Upselling

These digital menus provide a huge opportunity in terms of upselling. You don’t have to keep asking “do you want a drink? Or would you like fries? Because it’s all on the digital menu board. Also, with the high definition display, the items look more enticing and cleaner, prompting the customers to purchase them.

“In 2010, Burger King deployed digital menu boards across London and Birmingham locations, resulting in a 64% rise in sales in just 12 months.”

4. Maintain The Brand

One major problem within the restaurant business is that your brand can get tarnished easily. Each time an employee forgets something or when you hire someone, you risk hurting your brand. Think about it, when you hire someone new who doesn’t know the menu your customer service will suffer big time…., right?

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With digital menus, everything stays consistent, and you’ll be able to make sure that your brand is the main message. If something is NOT right, you only have to correct it once, and don’t have to worry about others making the same mistake.

5. Reducing Wait Times

I’ve been to so many restaurants where I’d have to wait to be seated, then wait to have the menu brought to me.

With an integrated menu on every table, you simply sit and order. This just streamlines the entire process adding to a positive customer experience.

6. Fewer Mistakes

When everything is documented on a digital menu board your order comes out right the first time around. Think about how many times you’ve been to a restaurant and your orders messed up?

With this technology, everything is selected by you, then pushed straight into the kitchen for preparation. If there is a disagreement everything will be documented so the error can be corrected.

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7. Lower Installation Costs

We’ve all walked into a restaurant and seen huge menu’s above the cashier, but the digital menu board eliminates this. First, no need to print menu’s then install them which is great for the planet. The less printing, the less paper we need which will save hundreds of trees.

Secondly, once the initial setup of digital menu boards has been completed, you’ll easily be able to change them by uploading a new image in social media, through the backend, or even Instagram.

Eliminating the use of printed menu’s will lower shipping and transport costs on all ends. Using digital menu boards, you’ll no longer need new menus delivered to you each time there is a change.

8. Integrated Feedback

Here’s a cool concept which I’ve seen only at a handful of places. Many of the restaurants are providing digital iPad’s to their customers so they can streamline the ordering process.

However, that’s not all, because these same digital iPad menus have a section for customers to leave feedback for waitresses or owners. If the customer is unhappy, they’ll be able to leave feedback quickly, and it’ll end up in front of the right person who can make the necessary changes.

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Final Thoughts

Digital menu boards are changing the way people interact with businesses. These boards are transforming the user experience, making it better by streamlining the entire process.

By doing this you allow people to order exactly what they want in a restaurant quickly which gives them more time to socialize. Keep in mind, the benefits of switching to a digital menu board include the following – saving money, integrated feedback, lower installation costs, effective upselling, and reducing waste times.

Featured photo credit: OnlyN Door Digital Billboards via i.ytimg.com

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Rizvan Ullah

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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