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10 Ways Social Media Dramatically Improves SEO

10 Ways Social Media Dramatically Improves SEO

Your website is only valuable if potential customers can find it. One of the best ways to draw customers to your e-commerce business is through organic traffic. This is when you’ve optimized your site so search engines consider you a trusted source of valuable information.

When your site is fully optimized, customers don’t have to know about your brand. They simply have to search for the product they want to buy or problem they want to solve.

When someone visits your site because they clicked on a link found in a list of search results, that’s called organic traffic. You can optimize your site so search engines will give you a higher ranking.

There are many different search engine optimization techniques you can use. Some of the most effective methods are creating high quality content, building reputable backlinks, and developing connections with influencers in your industry.

One underutilized, but extremely effective, SEO technique involves using social media. Here are 10 easy ways social media can boost your organic traffic.

1. Create a Consistent Tone

Social media communication is frequently informal. At the same time, you’ll want to stay professional. Develop a “voice” for your social media posts. This is the style and type of language used.

Your voice will depend on both your product and target audience. If your product is fun and your audience young, your voice can be witty and loose. If your product is serious (a financial or medical service, for instance) you’ll probably want to adopt a more formal tone.

Once you’ve discovered your voice, use it consistently across all messaging. This creates a connection with your potential customers; they’ll start to think of your brand as a personality. A consistent voice also ties all of your social media platforms back to your brand.

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2. Identify the Best Social Network

Most marketers focus exclusively on Facebook and Twitter. Unfortunately, this isn’t always the best strategy. Sure, Facebook and Twitter are large and popular. But they might not be the most popular choice among your target audience.

For instance, about 42% of all female internet users use Pinterest. If your target audience is female and your product is visual, Pinterest can connect you with a lot of potential customers.

Another example is LinkedIn. This platform is primarily used by business professionals. If you offer a B2B product or service, you’ll want an active LinkedIn presence.

Always be on the lookout for social networks where you’ll be able to find a potential audience interested in what your brand has to offer.

3. Avoid the Hard Sell

The average person follows more friends and family than brands on social media. This means their social media feeds have more posts from people instead of advertisements. Social media users tend to get annoyed if a brand advertises too heavily.

People on social media want interesting information. Most of your social media activity should be shares related to your industry, not ads for your products or services. A good rule of thumb is to post about seven industry articles for every three product mentions.

4. Post Strategically

When you post is often as important as how you post. You’ll want to post at times when your audience is most receptive to your message.

This will depend on your audience and what social platform you’re using. Trying to reach business professionals on LinkedIn? They’re most likely to check LinkedIn between 9 am and 5 pm during the workday.

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What if you’re trying to reach Twitter users? This group is young and mobile. They’re likely to check their Twitter feed between about 11 am and 1 pm, which is during a typical lunch break. After 5 pm is also a good time to tweet.

5. Connect with Social Media Influencers

Social media influencers are people who have a lot of followers and a good amount of influence in a particular niche or industry. They can be a great way for your brand to be introduced to a large, new base of potential customers.

You’ll want to develop relationships with influencers in your industry. To do this, you’ll have to connect with them through social media. You’ll also have to provide something of value. This can be content you create which they’ll publish on their site, a free product to review, or something similar.

6. Be Interactive

Social media isn’t a one-way form of communication. You’ll want to engage with your followers regularly. This means responding to both compliments and complaints.

Social media users don’t want to wait too long for a response. One effective tool here is Mention. This monitors a huge variety of social media platforms and notifies you whenever your brand is, well, mentioned.

Not every comment about your brand is going to be positive. That’s okay. You want to deal with complaints quickly, professionally, and publicly. Even if you can’t please that specific customer, other potential customers will appreciate a professional response.

7. Create Online Communities

You not only want to engage with potential customers on your page, you also want to create online spaces. Facebook, Twitter, and Instagram all let you create your own group for your followers to post in. This allows you more control over your brand and message.

To grow your group, you’ll want to offer new subscribers some unique and useful content. This could be a guide, e-book, podcast, or something similar your audience will respond to. Once someone subscribes to your group, you can begin introducing them into the Conversion Funnel.

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8. Join Existing Online Communities

Find and join social media groups. These don’t have to be groups necessarily related to your industry directly. Instead, they should have an audience which is potentially interested in your products.

Your audience doesn’t think about your brand all the time. They have other interests, too. Once you identify these interests, join any related Facebook, LinkedIn, and other social media groups.

Don’t join groups and simply start promoting your products. People will understandably be annoyed. Instead, you want to just make yourself known. Show an interest in the subject of the group. Be friendly. This will help build trust and increase your reputation among your target market.

9. Buy Facebook Ads (with Precision)

If you have a sizable potential audience on Facebook, you should consider Facebook ads. They’re a great way to reach a targeted group of interested people.

Facebook ads can be tailored to just about any budget. You’ll probably want to start small and then increase your ad buys over time based on which types of ads have shown to be successful.

Ten dollars a day is a good starting point. Keep your ads between ten and fifteen cents a click. For most campaigns, you’ll want to limit your buys to 20 cents a click.

Every few weeks, you’ll want to evaluate your return on investment. This strategy lets you avoid spending money on ads which aren’t connecting and focusing on the types of ads which are.

10. Use the Power of Social Proof

People don’t necessarily trust brands. What they do trust is other people. This is the power of Social Proof.

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This is where positive engagement can really pay off. If you successfully solve a problem or otherwise connect with a customer online, everyone connected to that person on social media can also watch the exchange. This positive brand awareness can ripple through social media and reach countless new potential customers.

Testimonials are another way to harness the power of social proof. When real people sing the praises of your product or service in a real-world situation, other people will take notice. Turn compliments posted to your social media pages into testimonials for your website.

Bonus Tip! The Power of Indirect Benefits

You’re not going to directly sell many products through social media. But that’s perfectly okay. Social media is designed to help with conversions, not directly create sales.

By developing a robust, active social media presence, you’re helping create two benefits:

First, you’re helping to connect with potential customers by creating brand awareness, increasing brand trustworthiness, and developing a brand “personality.”

Next, you’re also helping to increase your ranking in the search results. Major search engines, including Google, favor pages which have a lot of shares. In fact, shares are considered links. If you can get a lot of people sharing, liking, and otherwise engaging with your content through social media, you’re helping improve your SERP.

Devoting time to your brand’s social media accounts is an important part of every successful website.

Have any tips? Share them here!

Featured photo credit: Pic Jumbo via picjumbo.com

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Last Updated on August 20, 2019

How to Find New Growth Opportunities at Work

How to Find New Growth Opportunities at Work

Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up.

You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out. But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

“If you’re not moving forward, you’re moving backward.”

It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

Make a Point of Positioning Yourself as a Rising Star

As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

Employ these other useful tips to let your rising star qualities shine:

1. Promote Your Successes to Your Higher-Ups

When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

2. Cultivate Excellent Listening Skills

Listen well, and ask great questions. Realize that people love to talk about themselves.

But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

Check out these important listening skills: 13 Powerful Listening Skills to Improve Your Life at Work and at Home

3. Go to All Office Networking Events

Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

Take the Extra Step to Show Your Value to the Company

Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

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4. Show Initiative

Commit yourself to whatever task you’re given, and make a point of going above and beyond.

Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

6. Go to Every Company Meeting Prepared and Ready to Learn

A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

Accelerate Your Career Growth Opportunities

A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

Try to see yourself from your boss’s position and evaluate your promote-ability.

Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

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These qualities will place you front and center when growth opportunities arise.

Use these strategic tips to escalate your opportunities for growth:

7. Find a Mentor

With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

Not sure how to find the right mentor? Here’s How to Find a Mentor That Will Help You Succeed.

8. Map out Your Own Growth Opportunity Chart

After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

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You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

9. Set Your Professional Bar High

Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

Let integrity be the cornerstone of all your interactions with clients and co-workers.

The Bottom Line

Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

“Half of life is showing up.”

The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

Remember, your career is your business!

More About Continuous Growth

Featured photo credit: Zach Lucero via unsplash.com

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