Advertising
Advertising

10 Ways Social Media Dramatically Improves SEO

10 Ways Social Media Dramatically Improves SEO

Your website is only valuable if potential customers can find it. One of the best ways to draw customers to your e-commerce business is through organic traffic. This is when you’ve optimized your site so search engines consider you a trusted source of valuable information.

When your site is fully optimized, customers don’t have to know about your brand. They simply have to search for the product they want to buy or problem they want to solve.

When someone visits your site because they clicked on a link found in a list of search results, that’s called organic traffic. You can optimize your site so search engines will give you a higher ranking.

There are many different search engine optimization techniques you can use. Some of the most effective methods are creating high quality content, building reputable backlinks, and developing connections with influencers in your industry.

One underutilized, but extremely effective, SEO technique involves using social media. Here are 10 easy ways social media can boost your organic traffic.

1. Create a Consistent Tone

Social media communication is frequently informal. At the same time, you’ll want to stay professional. Develop a “voice” for your social media posts. This is the style and type of language used.

Your voice will depend on both your product and target audience. If your product is fun and your audience young, your voice can be witty and loose. If your product is serious (a financial or medical service, for instance) you’ll probably want to adopt a more formal tone.

Once you’ve discovered your voice, use it consistently across all messaging. This creates a connection with your potential customers; they’ll start to think of your brand as a personality. A consistent voice also ties all of your social media platforms back to your brand.

Advertising

2. Identify the Best Social Network

Most marketers focus exclusively on Facebook and Twitter. Unfortunately, this isn’t always the best strategy. Sure, Facebook and Twitter are large and popular. But they might not be the most popular choice among your target audience.

For instance, about 42% of all female internet users use Pinterest. If your target audience is female and your product is visual, Pinterest can connect you with a lot of potential customers.

Another example is LinkedIn. This platform is primarily used by business professionals. If you offer a B2B product or service, you’ll want an active LinkedIn presence.

Always be on the lookout for social networks where you’ll be able to find a potential audience interested in what your brand has to offer.

3. Avoid the Hard Sell

The average person follows more friends and family than brands on social media. This means their social media feeds have more posts from people instead of advertisements. Social media users tend to get annoyed if a brand advertises too heavily.

People on social media want interesting information. Most of your social media activity should be shares related to your industry, not ads for your products or services. A good rule of thumb is to post about seven industry articles for every three product mentions.

4. Post Strategically

When you post is often as important as how you post. You’ll want to post at times when your audience is most receptive to your message.

This will depend on your audience and what social platform you’re using. Trying to reach business professionals on LinkedIn? They’re most likely to check LinkedIn between 9 am and 5 pm during the workday.

Advertising

What if you’re trying to reach Twitter users? This group is young and mobile. They’re likely to check their Twitter feed between about 11 am and 1 pm, which is during a typical lunch break. After 5 pm is also a good time to tweet.

5. Connect with Social Media Influencers

Social media influencers are people who have a lot of followers and a good amount of influence in a particular niche or industry. They can be a great way for your brand to be introduced to a large, new base of potential customers.

You’ll want to develop relationships with influencers in your industry. To do this, you’ll have to connect with them through social media. You’ll also have to provide something of value. This can be content you create which they’ll publish on their site, a free product to review, or something similar.

6. Be Interactive

Social media isn’t a one-way form of communication. You’ll want to engage with your followers regularly. This means responding to both compliments and complaints.

Social media users don’t want to wait too long for a response. One effective tool here is Mention. This monitors a huge variety of social media platforms and notifies you whenever your brand is, well, mentioned.

Not every comment about your brand is going to be positive. That’s okay. You want to deal with complaints quickly, professionally, and publicly. Even if you can’t please that specific customer, other potential customers will appreciate a professional response.

7. Create Online Communities

You not only want to engage with potential customers on your page, you also want to create online spaces. Facebook, Twitter, and Instagram all let you create your own group for your followers to post in. This allows you more control over your brand and message.

To grow your group, you’ll want to offer new subscribers some unique and useful content. This could be a guide, e-book, podcast, or something similar your audience will respond to. Once someone subscribes to your group, you can begin introducing them into the Conversion Funnel.

Advertising

8. Join Existing Online Communities

Find and join social media groups. These don’t have to be groups necessarily related to your industry directly. Instead, they should have an audience which is potentially interested in your products.

Your audience doesn’t think about your brand all the time. They have other interests, too. Once you identify these interests, join any related Facebook, LinkedIn, and other social media groups.

Don’t join groups and simply start promoting your products. People will understandably be annoyed. Instead, you want to just make yourself known. Show an interest in the subject of the group. Be friendly. This will help build trust and increase your reputation among your target market.

9. Buy Facebook Ads (with Precision)

If you have a sizable potential audience on Facebook, you should consider Facebook ads. They’re a great way to reach a targeted group of interested people.

Facebook ads can be tailored to just about any budget. You’ll probably want to start small and then increase your ad buys over time based on which types of ads have shown to be successful.

Ten dollars a day is a good starting point. Keep your ads between ten and fifteen cents a click. For most campaigns, you’ll want to limit your buys to 20 cents a click.

Every few weeks, you’ll want to evaluate your return on investment. This strategy lets you avoid spending money on ads which aren’t connecting and focusing on the types of ads which are.

10. Use the Power of Social Proof

People don’t necessarily trust brands. What they do trust is other people. This is the power of Social Proof.

Advertising

This is where positive engagement can really pay off. If you successfully solve a problem or otherwise connect with a customer online, everyone connected to that person on social media can also watch the exchange. This positive brand awareness can ripple through social media and reach countless new potential customers.

Testimonials are another way to harness the power of social proof. When real people sing the praises of your product or service in a real-world situation, other people will take notice. Turn compliments posted to your social media pages into testimonials for your website.

Bonus Tip! The Power of Indirect Benefits

You’re not going to directly sell many products through social media. But that’s perfectly okay. Social media is designed to help with conversions, not directly create sales.

By developing a robust, active social media presence, you’re helping create two benefits:

First, you’re helping to connect with potential customers by creating brand awareness, increasing brand trustworthiness, and developing a brand “personality.”

Next, you’re also helping to increase your ranking in the search results. Major search engines, including Google, favor pages which have a lot of shares. In fact, shares are considered links. If you can get a lot of people sharing, liking, and otherwise engaging with your content through social media, you’re helping improve your SERP.

Devoting time to your brand’s social media accounts is an important part of every successful website.

Have any tips? Share them here!

Featured photo credit: Pic Jumbo via picjumbo.com

More by this author

Social Media - dramatically 10 Ways Social Media Dramatically Improves SEO Beautiful - people walking, how to be more approachable 10 Ways to Become More Approachable Man in modern business - sales development tips 4 Keys to Setting up a Sale at the Right Moment Color Trends for Bloggers 3 Key Color Trends for Bloggers in 2016 Tips to help brain function 7 Actionable Tips To Help Your Brain Function At It’s Highest Level

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 3 SEO Tools Every Business Should Be Using in 2017 4 8 Qualities To Become An Excellent Lawyer 5 5 Simple Ways to Increase Your Walk-In Traffic

Read Next

Advertising
Advertising
Advertising

Last Updated on March 25, 2020

How to Set Ambitious Career Goals (With Examples)

How to Set Ambitious Career Goals (With Examples)

Taking your work to the next level means setting and keeping career goals. A career goal is a targeted objective that explains what you want your ultimate profession to be.

Defining career goals is a critical step to achieving success. You need to know where you’re going in order to get there. Knowing what your career goals are isn’t just important for you–it’s important for potential employers too. The relationship between an employer and an employee works best when your goals for the future and their goals align. Saying, “Oh, I don’t know. I’ll do anything,” makes you seem indecisive, and opens you up to taking on ill-fitting tasks that won’t lead you to your dream life.

Career goal templates’ one-size-fits-all approach won’t consider your unique goals and experiences. They won’t help you stand out, and they may not reflect your full potential.

In this article, I’ll help you to define your career goals with SMART goal framework, and will provide you with a list of examples goals for work and career.

How to Define Your Career Goal with SMART

Instead of relying on a generalized framework to explain your vision, use a tried-and-true goal-setting model. SMART is an acronym for “Specific, Measurable, Action-oriented, Realistic with Timelines.”[1] The SMART framework demystifies goals by breaking them into smaller steps.

Helpful hints when setting SMART career goals:

Advertising

  • Start with short-term goals first. Work on your short-term goals, and then progress the long-term interests.[2] Short-term goals are those things which take 1-3 years to complete. Long-term goals take 3-5 years to do. As you succeed in your short-term goals, that success should feed into accomplishing your long-term goals.
  • Be specific, but don’t overdo it. You need to define your career goals, but if you make them too specific, then they become unattainable. Instead of saying, “I want to be the next CEO of Apple, where I’ll create a billion-dollar product,” try something like, “My goal is to be the CEO of a successful company.”
  • Get clear on how you’re going to reach your goals. You should be able to explain the actions you’ll take to advance your career. If you can’t explain the steps, then you need to break your goal down into more manageable chunks.
  • Don’t be self-centered. Your work should not only help you advance, but it should also support the goals of your employer. If your goals differ too much, then it might be a sign that the job you’ve taken isn’t a good fit.

If you want to learn more about setting SMART Goals, watch the video below to learn how you can set SMART career goals.

After you’re clear on how to set SMART goals, you can use this framework to tackle other aspects of your work. For instance, you might set SMART goals to improve your performance review, look for a new job, or shift your focus to a different career.

We’ll cover examples of ways to use SMART goals to meet short-term career goals in the next section.

Why You Need an Individual Development Plan

Setting goals is one part of the larger formula for success. You may know what you want to do, but you also have to figure out what skills you have, what you lack, and where your greatest strengths and weaknesses are.

One of the best ways to understand your capabilities is by using the Science Careers Individual Development Plan skills assessment. It’s free, and all you need to do is register an account and take a few assessments.

Advertising

These assessments will help you determine if your career goals are realistic. You’ll come away with a better understanding of your unique talents and skill-sets. You may decide to change some of your career goals or alter your timeline based on what you learn.

40 Examples of Goals for Work & Career

All this talk of goal-setting and self-assessment may sound great in theory, but perhaps you need some inspiration to figure out what your goals should be.

For Changing a Job

  1. Attend more networking events and make new contacts.
  2. Achieve a promotion to __________ position.
  3. Get a raise.
  4. Plan and take a vacation this year.
  5. Agree to take on new responsibilities.
  6. Develop meaningful relationships with your coworkers and clients.
  7. Ask for feedback on a regular basis.
  8. Learn how to say, “No,” when you are asked to take on too much.
  9. Delegate tasks that you no longer need to be responsible for.
  10. Strive to be in a leadership role in __ number of years.

For Switching Career Path

  1. Pick up and learn a new skill.
  2. Find a mentor.
  3. Become a volunteer in the field that interests you.
  4. Commit to getting training or going back to school.
  5. Read the most recent books related to your field.
  6. Decide whether you are happy with your work-life balance and make changes if necessary. [3]
  7. Plan what steps you need to take to change careers.[4]
  8. Compile a list of people who could be character references or submit recommendations.
  9. Commit to making __ number of new contacts in the field this year.
  10. Create a financial plan.

For Getting a Promotion

  1. Reduce business expenses by a certain percentage.
  2. Stop micromanaging your team members.
  3. Become a mentor.
  4. Brainstorm ways that you could improve your productivity and efficiency at work
  5. Seek a new training opportunity to address a weakness.[5]
  6. Find a way to organize your work space.[6]
  7. Seek feedback from a boss or trusted coworker every week/ month/ quarter.
  8. Become a better communicator.
  9. Find new ways to be a team player.
  10. Learn how to reduce work hours without compromising productivity.

For Acing a Job Interview

  1. Identify personal boundaries at work and know what you should do to make your day more productive and manageable.
  2. Identify steps to create a professional image for yourself.
  3. Go after the career of your dreams to find work that does not feel like a job.
  4. Look for a place to pursue your interest and apply your knowledge and skills.
  5. Find a new way to collaborate with experts in your field.
  6. Identify opportunities to observe others working in the career you want.
  7. Become more creative and break out of your comfort zone.
  8. Ask to be trained more relevant skills for your work.
  9. Ask for opportunities to explore the field and widen your horizon
  10. Set your eye on a specific award at work and go for it.

Career Goal Setting FAQs

I’m sure you still have some questions about setting your own career goals, so here I’m listing out the most commonly asked questions about career goals.

1. What if I’m not sure what I want my career to be?

If you’re uncertain, be honest about it. Let the employer know as much as you know about what you want to do. Express your willingness to use your strengths to contribute to the company. When you take this approach, back up your claim with some examples.

If you’re not even sure where to begin with your career, check out this guide:

How to Find Your Ideal Career Path Without Wasting Time on Jobs Not Suitable for You

Advertising

2. Is it okay to lie about my career goals?

Lying to potential employers is bound to end in disaster. In the interview, a lie can make you look foolish because you won’t know how to answer follow up questions.

Even if you think your career goal may not precisely align with the employer’s expectations for a long-term hire, be open and honest. There’s probably more common ground than they realize, and it’s up to you to bridge any gaps in expectations.

Being honest and explaining these connections shows your employer that you’ve put a lot of thought into this application. You aren’t just telling them what they want to hear.

3. Is it better to have an ambitious goal, or should I play it safe?

You should have a goal that challenges you, but SMART goals are always reasonable. If you put forth a goal that is way beyond your capabilities, you will seem naive. Making your goals too easy shows a lack of motivation.

Employers want new hires who are able to self-reflect and are willing to take on challenges.

4. Can I have several career goals?

It’s best to have one clearly-defined career goal and stick with it. (Of course, you can still have goals in other areas of your life.) Having a single career goal shows that you’re capable of focusing, and it shows that you like to accomplish what you set out to do.

Advertising

On the other hand, you might have multiple related career goals. This could mean that you have short-term goals that dovetail into your ultimate long-term career goal. You might also have several smaller goals that feed into a single purpose.

For example, if you want to become a lawyer, you might become a paralegal and attend law school at the same time. If you want to be a school administrator, you might have initial goals of being a classroom teacher and studying education policy. In both cases, these temporary jobs and the extra education help you reach your ultimate goal.

Summary

You’ll have to devote some time to setting career goals, but you’ll be so much more successful with some direction. Remember to:

  • Set SMART goals. SMART goals are Specific, Measurable, Action-oriented, and Realistic with Timelines. When you set goals with these things in mind, you are likely to achieve the outcomes you want.
  • Have short-term and long-term goals. Short-term career goals can be completed in 1-3 years, while long-term goals will take 3-5 years to finish. Your short-term goals should set you up to accomplish your long-term goals.
  • Assess your capabilities by coming up with an Individual Development Plan. Knowing how to set goals won’t help you if you don’t know yourself. Understand what your strengths and weaknesses are by taking some self-assessments.
  • Choose goals that are appropriate to your ultimate aims. Your career goals should be relevant to one another. If they aren’t, then you may need to narrow your focus. Your goals should match the type of job that you want and the quality of life that you want to lead.
  • Be clear about your goals with potential employers. Always be honest with potential employers about what you want to do with your life. If your goals differ from the company’s objectives, find a way bridge the gap between what you want for yourself and what your employer expects.

By doing goal-setting work now, you’ll be able to make conscious choices on your career path. You can always adjust your plan if things change for you, but the key is to give yourself a road map for success.

More Tips About Setting Work Goals

Featured photo credit: Tyler Franta via unsplash.com

Reference

Read Next