How to evaluate an SEO Proposal

How to evaluate an SEO Proposal

Small businesses are increasing their outreach through social media and online businesses. One of the key parameters of success in the online world is SEO or Search Engine Optimization.

SEO simply means how your website actually ranks against others when someone types in search keywords in Google.

It has been a proven fact now that the end users actually see results on the first page of their Google search page. Some research even indicates that users do not beyond first three or four results.

In such a competitive environment, it becomes difficult for small business owners with limited budgets to compete with other big giants of the industry.

One method to rank better on online searches is to basically hire a professional who can evaluate your website and your competitors’ websites and can suggest methods through which you can improve your rankings.


Well, almost every SEO professional will submit you a proposal to accept before he or she can proceed ahead.

Another important factor is the social proof of the SEO agency. Before hiring them or asking them to submit their proposals, it is always great to check the social proof.

If you are small business owner who wants to implement SEO on his website, here are some important tips for you:

1. It should be professionally written

A good SEO proposal must be professionally written. If you are receiving a proposal which is written in poor English, be assured that it is coming from some other country.

Though SEO work is mostly done in countries like India, Pakistan, and Bangladesh but your SEO company may charge you the rates of US companies.


Make sure you are reading a document which is professionally written.

2. Does it narrate SEO strategy?

Probably the most important thing for you to look into is whether the SEO Proposal provides any SEO strategy upfront or not.

Every good proposal shall contain a detailed strategy which specifically highlights a complete web analysis, a comparative analysis of where your site stands in terms of competition, keyword selection, targeting/positioning and inbound link assessment.

Though these terms may seem Greek to you but they are practically essential and most important elements to look for into any SEO proposal.

While reading the SEO proposal especially look for how the proposal actually tackles the issue of A/B testing. Split testing is important to measure how various SEO changes actually have an impact on your results.


3. Does it contain any defined deadline?

Many SEO firms offer running contracts which can run for months as SEO is considered as an ongoing job.

Every deliverable must have a given deadline and a budget.

Once you scrutinize the deadlines and the budget, it is always important to agree with all the deadlines and the budget as cost over-runs can cause your SEO efforts to go in vain.

SEO is an ongoing job, therefore, certain deadlines can be lengthy and you may have to pay some monthly fees to continue enjoying the service.

Always make sure you discuss all the deadlines and budgets. Make sure


4. Overall content strategy

An SEO Proposal must discuss the overall content strategy and how it is going to take your content strategy to next level.

The content strategy is important because it requires input from your side too and you need to critically evaluate this section of the proposal to understand what are the roles and what is expected from you.

Offline content strategy can be expensive to execute so be prepared and discuss extensively in this section. Specifically, discuss with your provider to mention a separate section on how to deal with click fraud and how to deal with it through better SEO practices.

Small business owners require a careful review of SEO proposals to make sure that advertising meets their targets. Sticking with the budgets as well as achieving the results could be easily materialized provided you review SEO proposal before accepting the offer.

Featured photo credit: CrowdReviews via

More by this author

Adnan Manzoor

Data Analyst & Life Coach

50 Free Online Resources for Self-Motivated Learners How to Relieve A Toothache When A Dentist Isn’t Nearby? Say Goodbye to Sleepless Nights! 10 Essential Oils That Help You Sleep Soundly. Are You Obsessed with Your Sneakers? They Can Be The Cause of Smelly Feet 5 Simple Tips to Reduce Stress and Stop Anxiety Quickly

Trending in Technology

1 8 Replacements for Google Notebook 2 7 Tools to Help Keep Track of Goals and Habits Effectively 3 7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019 4 10 Smartest Productivity Software to Improve Your Work Performance 5 18 Best Time Management Apps and Tools (2019 Updated)

Read Next


Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.


In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!



Read Next