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How to evaluate an SEO Proposal

How to evaluate an SEO Proposal

Small businesses are increasing their outreach through social media and online businesses. One of the key parameters of success in the online world is SEO or Search Engine Optimization.

SEO simply means how your website actually ranks against others when someone types in search keywords in Google.

It has been a proven fact now that the end users actually see results on the first page of their Google search page. Some research even indicates that users do not beyond first three or four results.

In such a competitive environment, it becomes difficult for small business owners with limited budgets to compete with other big giants of the industry.

One method to rank better on online searches is to basically hire a professional who can evaluate your website and your competitors’ websites and can suggest methods through which you can improve your rankings.

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Well, almost every SEO professional will submit you a proposal to accept before he or she can proceed ahead.

Another important factor is the social proof of the SEO agency. Before hiring them or asking them to submit their proposals, it is always great to check the social proof.

If you are small business owner who wants to implement SEO on his website, here are some important tips for you:

1. It should be professionally written

A good SEO proposal must be professionally written. If you are receiving a proposal which is written in poor English, be assured that it is coming from some other country.

Though SEO work is mostly done in countries like India, Pakistan, and Bangladesh but your SEO company may charge you the rates of US companies.

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Make sure you are reading a document which is professionally written.

2. Does it narrate SEO strategy?

Probably the most important thing for you to look into is whether the SEO Proposal provides any SEO strategy upfront or not.

Every good proposal shall contain a detailed strategy which specifically highlights a complete web analysis, a comparative analysis of where your site stands in terms of competition, keyword selection, targeting/positioning and inbound link assessment.

Though these terms may seem Greek to you but they are practically essential and most important elements to look for into any SEO proposal.

While reading the SEO proposal especially look for how the proposal actually tackles the issue of A/B testing. Split testing is important to measure how various SEO changes actually have an impact on your results.

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3. Does it contain any defined deadline?

Many SEO firms offer running contracts which can run for months as SEO is considered as an ongoing job.

Every deliverable must have a given deadline and a budget.

Once you scrutinize the deadlines and the budget, it is always important to agree with all the deadlines and the budget as cost over-runs can cause your SEO efforts to go in vain.

SEO is an ongoing job, therefore, certain deadlines can be lengthy and you may have to pay some monthly fees to continue enjoying the service.

Always make sure you discuss all the deadlines and budgets. Make sure

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4. Overall content strategy

An SEO Proposal must discuss the overall content strategy and how it is going to take your content strategy to next level.

The content strategy is important because it requires input from your side too and you need to critically evaluate this section of the proposal to understand what are the roles and what is expected from you.

Offline content strategy can be expensive to execute so be prepared and discuss extensively in this section. Specifically, discuss with your provider to mention a separate section on how to deal with click fraud and how to deal with it through better SEO practices.

Small business owners require a careful review of SEO proposals to make sure that advertising meets their targets. Sticking with the budgets as well as achieving the results could be easily materialized provided you review SEO proposal before accepting the offer.

Featured photo credit: CrowdReviews via crowdreviews.com

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Adnan Manzoor

Data Analyst & Life Coach

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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