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How to evaluate an SEO Proposal

How to evaluate an SEO Proposal

Small businesses are increasing their outreach through social media and online businesses. One of the key parameters of success in the online world is SEO or Search Engine Optimization.

SEO simply means how your website actually ranks against others when someone types in search keywords in Google.

It has been a proven fact now that the end users actually see results on the first page of their Google search page. Some research even indicates that users do not beyond first three or four results.

In such a competitive environment, it becomes difficult for small business owners with limited budgets to compete with other big giants of the industry.

One method to rank better on online searches is to basically hire a professional who can evaluate your website and your competitors’ websites and can suggest methods through which you can improve your rankings.

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Well, almost every SEO professional will submit you a proposal to accept before he or she can proceed ahead.

Another important factor is the social proof of the SEO agency. Before hiring them or asking them to submit their proposals, it is always great to check the social proof.

If you are small business owner who wants to implement SEO on his website, here are some important tips for you:

1. It should be professionally written

A good SEO proposal must be professionally written. If you are receiving a proposal which is written in poor English, be assured that it is coming from some other country.

Though SEO work is mostly done in countries like India, Pakistan, and Bangladesh but your SEO company may charge you the rates of US companies.

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Make sure you are reading a document which is professionally written.

2. Does it narrate SEO strategy?

Probably the most important thing for you to look into is whether the SEO Proposal provides any SEO strategy upfront or not.

Every good proposal shall contain a detailed strategy which specifically highlights a complete web analysis, a comparative analysis of where your site stands in terms of competition, keyword selection, targeting/positioning and inbound link assessment.

Though these terms may seem Greek to you but they are practically essential and most important elements to look for into any SEO proposal.

While reading the SEO proposal especially look for how the proposal actually tackles the issue of A/B testing. Split testing is important to measure how various SEO changes actually have an impact on your results.

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3. Does it contain any defined deadline?

Many SEO firms offer running contracts which can run for months as SEO is considered as an ongoing job.

Every deliverable must have a given deadline and a budget.

Once you scrutinize the deadlines and the budget, it is always important to agree with all the deadlines and the budget as cost over-runs can cause your SEO efforts to go in vain.

SEO is an ongoing job, therefore, certain deadlines can be lengthy and you may have to pay some monthly fees to continue enjoying the service.

Always make sure you discuss all the deadlines and budgets. Make sure

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4. Overall content strategy

An SEO Proposal must discuss the overall content strategy and how it is going to take your content strategy to next level.

The content strategy is important because it requires input from your side too and you need to critically evaluate this section of the proposal to understand what are the roles and what is expected from you.

Offline content strategy can be expensive to execute so be prepared and discuss extensively in this section. Specifically, discuss with your provider to mention a separate section on how to deal with click fraud and how to deal with it through better SEO practices.

Small business owners require a careful review of SEO proposals to make sure that advertising meets their targets. Sticking with the budgets as well as achieving the results could be easily materialized provided you review SEO proposal before accepting the offer.

Featured photo credit: CrowdReviews via crowdreviews.com

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on July 10, 2019

11 Brain Training Apps to Train Your Mind and Improve Memory

11 Brain Training Apps to Train Your Mind and Improve Memory

Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

1. Lumosity

This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

Free of trial. $15 per month for the full version.

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Luminosity Mind training apps-Lifehack

    2. Fit Brains Trainer

    This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

    Free.

    Fit Brains Trainer Mind training apps-Lifehack

      3. CogniFit Brain Fitness

      Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

      First four games free, then $13 a month.

      cognifit-Mind Training Apps-Lifehack

        4. Brain Fitness Pro

        The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

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        Buy for $3.99.

        5. Happify

        If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

        Free to use.

        Happify-Mind Training Apps-Lifehack

          6. Clockwork Brain

          You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

          Free.

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          Clockwork Trsin-Mind Training Apps-Lifehack

            7. ReliefLink

            Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

            Relief Link - Mind Training Apps - Lifehack

              8. Eidetic

              Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

              Eidetic - Mind Training Apps - Lifehack

                9. Braingle

                Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                Free.

                Briangle- Mind Training Apps-LIfehack

                  10. Not The Hole Story

                  If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

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                  Free.

                  Not the hole story - Mind Training Apps - Lifehack

                    11. Personal Zen

                    This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                    Free.

                    personal zen- mind training apps - lifehack

                      Featured photo credit: NeONBRAND via unsplash.com

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