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How to evaluate an SEO Proposal

How to evaluate an SEO Proposal

Small businesses are increasing their outreach through social media and online businesses. One of the key parameters of success in the online world is SEO or Search Engine Optimization.

SEO simply means how your website actually ranks against others when someone types in search keywords in Google.

It has been a proven fact now that the end users actually see results on the first page of their Google search page. Some research even indicates that users do not beyond first three or four results.

In such a competitive environment, it becomes difficult for small business owners with limited budgets to compete with other big giants of the industry.

One method to rank better on online searches is to basically hire a professional who can evaluate your website and your competitors’ websites and can suggest methods through which you can improve your rankings.

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Well, almost every SEO professional will submit you a proposal to accept before he or she can proceed ahead.

Another important factor is the social proof of the SEO agency. Before hiring them or asking them to submit their proposals, it is always great to check the social proof.

If you are small business owner who wants to implement SEO on his website, here are some important tips for you:

1. It should be professionally written

A good SEO proposal must be professionally written. If you are receiving a proposal which is written in poor English, be assured that it is coming from some other country.

Though SEO work is mostly done in countries like India, Pakistan, and Bangladesh but your SEO company may charge you the rates of US companies.

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Make sure you are reading a document which is professionally written.

2. Does it narrate SEO strategy?

Probably the most important thing for you to look into is whether the SEO Proposal provides any SEO strategy upfront or not.

Every good proposal shall contain a detailed strategy which specifically highlights a complete web analysis, a comparative analysis of where your site stands in terms of competition, keyword selection, targeting/positioning and inbound link assessment.

Though these terms may seem Greek to you but they are practically essential and most important elements to look for into any SEO proposal.

While reading the SEO proposal especially look for how the proposal actually tackles the issue of A/B testing. Split testing is important to measure how various SEO changes actually have an impact on your results.

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3. Does it contain any defined deadline?

Many SEO firms offer running contracts which can run for months as SEO is considered as an ongoing job.

Every deliverable must have a given deadline and a budget.

Once you scrutinize the deadlines and the budget, it is always important to agree with all the deadlines and the budget as cost over-runs can cause your SEO efforts to go in vain.

SEO is an ongoing job, therefore, certain deadlines can be lengthy and you may have to pay some monthly fees to continue enjoying the service.

Always make sure you discuss all the deadlines and budgets. Make sure

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4. Overall content strategy

An SEO Proposal must discuss the overall content strategy and how it is going to take your content strategy to next level.

The content strategy is important because it requires input from your side too and you need to critically evaluate this section of the proposal to understand what are the roles and what is expected from you.

Offline content strategy can be expensive to execute so be prepared and discuss extensively in this section. Specifically, discuss with your provider to mention a separate section on how to deal with click fraud and how to deal with it through better SEO practices.

Small business owners require a careful review of SEO proposals to make sure that advertising meets their targets. Sticking with the budgets as well as achieving the results could be easily materialized provided you review SEO proposal before accepting the offer.

Featured photo credit: CrowdReviews via crowdreviews.com

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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