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5 Vital Content Marketing Tips for Startups

5 Vital Content Marketing Tips for Startups

In this digital age, content marketing is a must for anyone starting a new company. It forms an important part of digital marketing for every company, whether big or small, new or old. However, content marketing can be difficult for some people, especially those who have no or little experience with it.

Thus, such people should first know everything about content marketing and then dive into it. However, this is also not feasible, as this can take a lot of time with the vast range of information available online.

Therefore, we have come out with some tips that can help you in your content marketing endeavor for your new startup. These tricks will help new entrepreneurs to learn content marketing. So, have a look at these five useful strategies for content marketing.

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1. Create a blog

You must have a blog of your company. A blog ensures that you have a constant and steady content stream. Moreover, you need to regularly update your company’s blog with new content on a regular basis.

You should publish at least four blog posts every week. This means that you should post more than 16 blogs in a month. Additionally, your blog posts should be creative and unique. Do not post just anything on your blog or copy from other websites or blogs.

2. Post high quality content

You should not post any other content on your blog just for the sake of writing. Instead, you should post high quality content on your website and blog. This in turn will lead to better engagement for your new startup.

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One of the best ways to attract the attention of people is through storytelling marketing. It also assists with the quality of the articles in general and thus leads to more engagement and shares on social media. Make sure whatever you write is of value to the user.

You can also share your own experiences, hacks that you discovered, your own failures, or tricks that you have used yourself. And, if you do not have much knowledge about your field yet, then you can use the experience of influencers in your respective industry. Moreover, you must pick successful content and engaging topics for your content.

3. Repurpose your content

Obviously, you cannot create new content every time. Therefore, you should re-use your content in several places. When you have written some blog posts, you can simply merge them into a white paper, which you can offer to your readers.

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In case, you write blog posts that have lots of statistics, then you can consider this data and create and infographic out of it. Whenever you create a content piece, you should think how you can re-use that content in different new ways, so that you can easily and quickly create your content in the future.

4. Use the correct tools

You must use the correct content marketing tools. It is not important how many tools you use, but the selection of correct tools that suit your agency is important. You should allocate a budget from the start toward your startup’s proper content marketing tools.

Many marketing agencies use low cost content marketing software and tools as their service platforms in order to achieve each component of their services. Such tools are versatile.

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Every day, new content marketing tools are launching. The best solution for your new start up is a custom CRM solution, internal task management app, and marketing automation suite. These tools can help you with your content marketing efforts.

5. Get the right influencers and platforms

It is crucial which people interact with your content. Plus, it is also important at what places you post your new startup’s content. These things are significant as people search for these things before starting their business with you.

These things let them know about the people who trust, promote, and endorse you. Therefore, it is important that you conduct your own research in order to find the right influencers and platforms on which you can post your content. And, after you find these out, you need to reach for these influencers and platforms.

You must take out time to engage with the influencer or blog. For this, you can get on their mailing list and understand what all topics they like and their writing style. Engage with their content and them, so that you can develop a relationship with the influencer or blog you seek.

Make use of these content marketing tips for your new venture. You can attract lots of paying customers and potential leads for your firm, which will make your startup a leader. Content marketing is one of the main parts of marketing for brand new startups, and mastering it is not too difficult once you know how to do it.

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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