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5 Vital Content Marketing Tips for Startups

5 Vital Content Marketing Tips for Startups

In this digital age, content marketing is a must for anyone starting a new company. It forms an important part of digital marketing for every company, whether big or small, new or old. However, content marketing can be difficult for some people, especially those who have no or little experience with it.

Thus, such people should first know everything about content marketing and then dive into it. However, this is also not feasible, as this can take a lot of time with the vast range of information available online.

Therefore, we have come out with some tips that can help you in your content marketing endeavor for your new startup. These tricks will help new entrepreneurs to learn content marketing. So, have a look at these five useful strategies for content marketing.

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1. Create a blog

You must have a blog of your company. A blog ensures that you have a constant and steady content stream. Moreover, you need to regularly update your company’s blog with new content on a regular basis.

You should publish at least four blog posts every week. This means that you should post more than 16 blogs in a month. Additionally, your blog posts should be creative and unique. Do not post just anything on your blog or copy from other websites or blogs.

2. Post high quality content

You should not post any other content on your blog just for the sake of writing. Instead, you should post high quality content on your website and blog. This in turn will lead to better engagement for your new startup.

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One of the best ways to attract the attention of people is through storytelling marketing. It also assists with the quality of the articles in general and thus leads to more engagement and shares on social media. Make sure whatever you write is of value to the user.

You can also share your own experiences, hacks that you discovered, your own failures, or tricks that you have used yourself. And, if you do not have much knowledge about your field yet, then you can use the experience of influencers in your respective industry. Moreover, you must pick successful content and engaging topics for your content.

3. Repurpose your content

Obviously, you cannot create new content every time. Therefore, you should re-use your content in several places. When you have written some blog posts, you can simply merge them into a white paper, which you can offer to your readers.

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In case, you write blog posts that have lots of statistics, then you can consider this data and create and infographic out of it. Whenever you create a content piece, you should think how you can re-use that content in different new ways, so that you can easily and quickly create your content in the future.

4. Use the correct tools

You must use the correct content marketing tools. It is not important how many tools you use, but the selection of correct tools that suit your agency is important. You should allocate a budget from the start toward your startup’s proper content marketing tools.

Many marketing agencies use low cost content marketing software and tools as their service platforms in order to achieve each component of their services. Such tools are versatile.

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Every day, new content marketing tools are launching. The best solution for your new start up is a custom CRM solution, internal task management app, and marketing automation suite. These tools can help you with your content marketing efforts.

5. Get the right influencers and platforms

It is crucial which people interact with your content. Plus, it is also important at what places you post your new startup’s content. These things are significant as people search for these things before starting their business with you.

These things let them know about the people who trust, promote, and endorse you. Therefore, it is important that you conduct your own research in order to find the right influencers and platforms on which you can post your content. And, after you find these out, you need to reach for these influencers and platforms.

You must take out time to engage with the influencer or blog. For this, you can get on their mailing list and understand what all topics they like and their writing style. Engage with their content and them, so that you can develop a relationship with the influencer or blog you seek.

Make use of these content marketing tips for your new venture. You can attract lots of paying customers and potential leads for your firm, which will make your startup a leader. Content marketing is one of the main parts of marketing for brand new startups, and mastering it is not too difficult once you know how to do it.

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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