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5 Vital Content Marketing Tips for Startups

5 Vital Content Marketing Tips for Startups

In this digital age, content marketing is a must for anyone starting a new company. It forms an important part of digital marketing for every company, whether big or small, new or old. However, content marketing can be difficult for some people, especially those who have no or little experience with it.

Thus, such people should first know everything about content marketing and then dive into it. However, this is also not feasible, as this can take a lot of time with the vast range of information available online.

Therefore, we have come out with some tips that can help you in your content marketing endeavor for your new startup. These tricks will help new entrepreneurs to learn content marketing. So, have a look at these five useful strategies for content marketing.

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1. Create a blog

You must have a blog of your company. A blog ensures that you have a constant and steady content stream. Moreover, you need to regularly update your company’s blog with new content on a regular basis.

You should publish at least four blog posts every week. This means that you should post more than 16 blogs in a month. Additionally, your blog posts should be creative and unique. Do not post just anything on your blog or copy from other websites or blogs.

2. Post high quality content

You should not post any other content on your blog just for the sake of writing. Instead, you should post high quality content on your website and blog. This in turn will lead to better engagement for your new startup.

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One of the best ways to attract the attention of people is through storytelling marketing. It also assists with the quality of the articles in general and thus leads to more engagement and shares on social media. Make sure whatever you write is of value to the user.

You can also share your own experiences, hacks that you discovered, your own failures, or tricks that you have used yourself. And, if you do not have much knowledge about your field yet, then you can use the experience of influencers in your respective industry. Moreover, you must pick successful content and engaging topics for your content.

3. Repurpose your content

Obviously, you cannot create new content every time. Therefore, you should re-use your content in several places. When you have written some blog posts, you can simply merge them into a white paper, which you can offer to your readers.

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In case, you write blog posts that have lots of statistics, then you can consider this data and create and infographic out of it. Whenever you create a content piece, you should think how you can re-use that content in different new ways, so that you can easily and quickly create your content in the future.

4. Use the correct tools

You must use the correct content marketing tools. It is not important how many tools you use, but the selection of correct tools that suit your agency is important. You should allocate a budget from the start toward your startup’s proper content marketing tools.

Many marketing agencies use low cost content marketing software and tools as their service platforms in order to achieve each component of their services. Such tools are versatile.

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Every day, new content marketing tools are launching. The best solution for your new start up is a custom CRM solution, internal task management app, and marketing automation suite. These tools can help you with your content marketing efforts.

5. Get the right influencers and platforms

It is crucial which people interact with your content. Plus, it is also important at what places you post your new startup’s content. These things are significant as people search for these things before starting their business with you.

These things let them know about the people who trust, promote, and endorse you. Therefore, it is important that you conduct your own research in order to find the right influencers and platforms on which you can post your content. And, after you find these out, you need to reach for these influencers and platforms.

You must take out time to engage with the influencer or blog. For this, you can get on their mailing list and understand what all topics they like and their writing style. Engage with their content and them, so that you can develop a relationship with the influencer or blog you seek.

Make use of these content marketing tips for your new venture. You can attract lots of paying customers and potential leads for your firm, which will make your startup a leader. Content marketing is one of the main parts of marketing for brand new startups, and mastering it is not too difficult once you know how to do it.

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Last Updated on July 16, 2019

7 Powerful Habits To Win In Office Politics

7 Powerful Habits To Win In Office Politics

Office politics – a taboo word for some people. It’s a pervasive thing at the workplace.

In its simplest form, workplace politics is simply about the differences between people at work; differences in opinions, conflicts of interests are often manifested as office politics. It all goes down to human communications and relationships.

There is no need to be afraid of office politics. Top performers are those who have mastered the art of winning in office politics. Below are 7 good habits to help you win at the workplace:

1. Be Aware You Have a Choice

The most common reactions to politics at work are either fight or flight. It’s normal human reaction for survival in the wild, back in the prehistoric days when we were still hunter-gatherers.

Sure, the office is a modern jungle, but it takes more than just instinctive reactions to win in office politics. Instinctive fight reactions will only cause more resistance to whatever you are trying to achieve; while instinctive flight reactions only label you as a pushover that people can easily take for granted. Neither options are appealing for healthy career growth.

Winning requires you to consciously choose your reactions to the situation. Recognize that no matter how bad the circumstances, you have a choice in choosing how you feel and react. So how do you choose? This bring us to the next point…

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2. Know What You Are Trying to Achieve

When conflicts happen, it’s very easy to be sucked into tunnel-vision and focus on immediate differences. That’s a self-defeating approach. Chances are, you’ll only invite more resistance by focusing on differences in people’s positions or opinions.

The way to mitigate this without looking like you’re fighting to emerge as a winner in this conflict is to focus on the business objectives. In the light of what’s best for the business, discuss the pros and cons of each option. Eventually, everyone wants the business to be successful; if the business don’t win, then nobody in the organization wins.

It’s much easier for one to eat the humble pie and back off when they realize the chosen approach is best for the business.

By learning to steer the discussion in this direction, you will learn to disengage from petty differences and position yourself as someone who is interested in getting things done. Your boss will also come to appreciate you as someone who is mature, strategic and can be entrusted with bigger responsibilities.

3. Focus on Your Circle of Influence

At work, there are often issues which we have very little control over. It’s not uncommon to find corporate policies, client demands or boss mandates which affects your personal interests.

Gossiping and complaining are common responses to these events that we cannot control. But think about it, other than that short term emotional outlet, what tangible results do gossiping really accomplish? In most instances, none.

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Instead of feeling victimized and angry about the situation, focus on the things that you can do to influence the situation — your circle of influence. This is a very empowering technique to overcome the feeling of helplessness. It removes the victimized feeling and also allows others to see you as someone who knows how to operate within given constraints.

You may not be able to change or decide on the eventual outcome but, you can walk away knowing that you have done the best within the given circumstances.

Constraints are all around in the workplace; with this approach, your boss will also come to appreciate you as someone who is understanding and positive.

4. Don’t Take Sides

In office politics, it is possible to find yourself stuck in between two power figures who are at odds with each other. You find yourself being thrown around while they try to outwit each other and defend their own position; all at the expense of you getting the job done. You can’t get them to agree on a common decision for a project, and neither of them want to take ownership of issues; they’re too afraid they’ll get stabbed in the back for any mishaps.

In cases like this, focus on the business objectives and don’t take side with either of them – even if you like one better than the other. Place them on a common communication platform and ensure open communications among all parties, so that no one can claim “I didn’t say that”.

By not taking sides, you’ll help to direct conflict resolution in an objective manner. You’ll also build trust with both parties. That’ll help to keep the engagements constructive and focus on business objectives.

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5. Don’t Get Personal

In office politics, you’ll get angry with people. It happens. There will be times when you feel the urge to give that person a piece of your mind and teach him a lesson. Don’t.

People tend to remember moments when they were humiliated or insulted. Even if you win this argument and get to feel really good about it for now, you’ll pay the price later when you need help from this person. What goes around comes around, especially at the workplace.

To win in the office, you’ll want to build a network of allies which you can tap into. The last thing you want during a crisis or an opportunity is to have someone screw you up because they harbor ill-intentions towards you – all because you’d enjoyed a brief moment of emotional outburst at their expense.

Another reason to hold back your temper is your career advancement. Increasingly, organizations are using 360 degree reviews to promote someone. Even if you are a star performer, your boss will have to fight a political uphill battle if other managers or peers see you as someone who is difficult to work with. The last thing you’ll want is to make it difficult for your boss to champion you for a promotion.

6. Seek to Understand, Before Being Understood

The reason people feel unjustified is because they felt misunderstood. Instinctively, we are more interested in getting the others to understand us than to understand them first. Top people managers and business leaders have learned to suppress this urge.

Surprisingly, seeking to understand is a very disarming technique. Once the other party feels that you understand where he/she is coming from, they will feel less defensive and be open to understand you in return. This sets the stage for open communications to arrive at a solution that both parties can accept.

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Trying to arrive at a solution without first having this understanding is very difficult – there’s little trust and too much second-guessing.

7. Think Win-Win

As mentioned upfront, political conflicts happen because of conflicting interests. Perhaps due to our schooling, we are taught that to win, someone else needs to lose. Conversely, we are afraid to let someone else win, because it implies losing for us.

In business and work, that doesn’t have to be the case.

Learn to think in terms of “how can we both win out of this situation?” This requires that you first understand the other party’s perspective and what’s in it for him.

Next, understand what’s in it for you. Strive to seek out a resolution that is acceptable and beneficial to both parties. Doing this will ensure that everyone truly commit to the agreed resolution and will not pay only lip-service to it.

People simply don’t like to lose. You may get away with win-lose tactics once or twice but very soon, you’ll find yourself without allies in the workplace.

Thinking win-win is an enduring strategy that builds allies and help you win in the long term.

Featured photo credit: Unsplash via unsplash.com

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