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8 Ways To Increase The Effectiveness Of Your Company’s Newsletter

8 Ways To Increase The Effectiveness Of Your Company’s Newsletter

A handy way to maintain ongoing contact with your customers is your newsletter, and it’s one of the easiest and most effective sales generators you can use. It arrives in your customers’ mailbox on a regular basis. If written and designed well, it is informative and appreciated.

Customers begin to look forward to this regular message from their supplier. It serves as a reminder, even an incentive, for them to buy from you. Here are eight ways to increase the effectiveness of your company’s newsletter.

1. Keep it objective

This is not the place for advertising slogans or bombast. To make this very effective, the formula is simple – put yourself in your customer’s shoes.

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If you are having a sale, announce it as if it were a news event. Avoid superlatives and over-promoting something. If the newsletter looks to the reader like just another advertisement, you lose your credibility as well as your customer’s attention.

2. Use four-color

It looks better, and it doesn’t have to cost a lot. You can easily layout the masthead in Adobe Photoshop or PaintShop Pro and then print a year’s supply of just the masthead in four-color.

Then, each month or each quarter, simply print the articles in black ink and have a four-color newsletter for little more than the price of one.

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3. Keep it simple

Four pages work best (a single sheet of 11×17 inches folded once). Make it easy and fun to read, with lots of brief (four- or five-paragraph) articles, photos, cartoons, charts, and graphs.

Avoid over-layouting your background, and make sure everything is readable. You can play with cool, new fonts available today in terms of titles but when it comes to your article body, use the default Times New Romans, Arial, or anything simple.

4. Speak directly to your customers

Feature a column from the president of your company. Mostly it can be placed at the back of the frontpage cover or in the first few page (if your newsletter has many pages).

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In the column, summarize each of the articles that appear in the newsletter, perhaps a paragraph on each.

5. Make it look like a newspaper

Divide the pages into columns. Use a standard newsprint type-style below a masthead with a clever name. If possible, use the name of your firm in the masthead.

6. Create testimonials from satisfied customers

Set aside a small space where you can mention the testimonials of your previous or existing satisfied customers. You can also use Case Studies–for example, how your company solved a particularly sticky problem.

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They help to build your image and credibility, and your customers will enjoy seeing their name in print.

7. Make it fun

Page two of your newsletter should be your fun page. Use a joke box (keep them clean, though), a silly quote, or a “Did You Know…” column with fun facts of trivial information.

Things like celebrity birthdays, the population of Katmandu, the cost of a Big Mac in Moscow, probably about top gaming laptops from that Videogame blog, or any unusual world records. Buried among the four or five factoids is one pertaining to your business (such as “Did You Know XYZ Company has the only fully digital gimcrack in town?”)

8. Do not forget your contact section

The purpose of your newsletter is to boost your company’s reputation, leave good remarks to people and making it popular. With this, do not forget to place your contact information, such as:

  • complete business address
  • telephone or fax number
  • email address
  • website

This section may be best placed on the back cover, specifically on the lower portion. Your business information also needs to be clear and visible, but should not be too big to the extent that it feels like they’re all over the place.

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Junie Rutkevich

Game Developer of iXL Digital

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via unsplash.com

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