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10 Solutions for Better Cyber Security of Small Businesses

10 Solutions for Better Cyber Security of Small Businesses

In today’s online world, if you aren’t making use of a number of different cyber security solutions, you’re leaving yourself vulnerable to attack. Don’t make the mistake that you’re not important enough or large enough to come under attack from a hacker, either.

Even the smallest business may be targeted by a cyber-attack. Sometimes these attackers even seek out small businesses with little to no security just to have fun destroying their servers and data. If you’re a small business, here are ten cyber security solutions you need to consider implementing today.

1. Symantec

Symantec’s small business option provides the same level of security that many larger enterprises make use of, only at a much more affordable rate. These cyber security packages are designed to keep your data secure and your equipment protected from cyber assaults.

Implementing Symantec’s small business package provides you with antivirus and antispyware programs, a strong firewall, and programs that automatically back up data, provide quick disaster recovery options, keep your connections private, and much more.

2. Random.org

One area that is often a security weakness that isn’t something you can fix with some additional software is weak passwords. If your employees don’t use strong, difficult to guess passwords to access their accounts, hackers can gain access to your entire network fairly easily.

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Even if you give your employees guidelines to use, some may still select weak passwords that can easily be broken. Random.org takes care of that problem. It randomly creates a strong password for each employee, giving them no excuse not to have their accounts protected.

3. Comodo

Comodo is a top of the line security tool that is available for free. It allows you to remotely monitor and manage computers, patch programs remotely, and more.

Comodo also offers several other programs that provide solutions to isolating machines infected with malware and blocking malware from accessing your network. Some options are free, while some upgrades must be paid for.

4. Snort

Snort is designed to watch over your network when you can’t be there to do so. This intrusion prevention and detection software monitors the entire network in real-time.

As soon as a user or program tries to access something they shouldn’t, that user or program is flagged. Too many unauthorized attempts will lead to the user being blocked or the program being quarantined until you can review it and decide if it should be given an exception or not.

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5. ESET

ESET is a security system that can be expanded to cover more than just your desktops and laptops. It can cover your servers, networks, mobile devices, and even your USB drives. It also covers Mac and Windows systems, Android and iPhones, and a variety of different email and file servers.

You can even create custom solutions for your network. Simply select your company’s size, the type of product you have, and your industry to begin customizing your package. You can add remote management, endpoint security, encryption, mobile security, file security, two-factor authentication, and much more.

6. Lookout Mobile Security

If many of your employees use mobile devices or their smartphones for work, you need Lookout Mobile Security. It’s designed specifically for these products and helps to cut down on the number of data leakages, malware, and other risks.

These risks often come with apps and devices that have been jailbroken or otherwise tampered with. The program also lets you add apps and mobile software to a white list, view what devices are using your network, and investigate any security breaches.

7. StaySafeOnline.org

If you know that you have security issues but aren’t sure where to start addressing them, look at StaySafeOnline.org. This website includes a number of different resources that will help you assess your overall risks, create a plan for handling your cyber-security, and prepare training materials for your employees.

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The website is a part of the National Cyber Security Alliance and contains new information related to cyber-security as it becomes available. It’s a great place to start preparing your business’s cyber-defenses.

8. CloudFlare

CloudFlare offers another set of free tools that help prevent your website from coming under attack from things such as denial of service or SQL injections. These types of attacks can lead to your website going offline or losing data, so it’s vital you protect against them.

CloudFlare detects and blocks attacks automatically, then creates a detailed report so you know what’s happened. It also tracks visitors and assesses their IP address, reputation, and a number of other factors. It can use these factors to block those that may cause you harm.

9. CSID

CSID is a protection service designed to keep a business from falling victim to identity theft. While you have heard of individuals having their identities stolen, you may not realize it can happen to your business, too.

CSID, however, is a full-service identity protection solution designed to battle many different fraudulent activities and scams designed to steal your business identity or authority. The program also provides advanced authentication tools to help protect the transmission and storage of sensitive data.

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10. HTTPS Everywhere

This final tool is designed to protect your network from virus-filled websites and scripts that try to come into your network through the internet. It is a browser extension that can be used in Chrome, Firefox, Android, and Opera to encrypt all of your communications.

While many believe that HTTPS, or Hypertext Transfer Protocol Secure, is enough to protection all online communications, few people realize that only a select number of pages are coded in HTTPS.

Conclusion

Many websites, in fact, mix HTTP and HTTPS pages, and that can lead to gaps in their security. HTTPS Everywhere adds additional protection as you browse, protecting you from these security gaps so you are secure no matter what webpage you’re on.

While these ten tools may not provide full coverage of your network, they can address many issues you may have. As a small business, the fact that many are free or are budget-friendly is a major plus.

Featured photo credit: Small Business via picjumbo.com

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Last Updated on July 22, 2019

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

A cover letter is an introduction to what will be found in the resume. In a cover letter, the applicant is able to use a conversational tone, to explain why the attached resume is worth reviewing, why the applicant is qualified, and to express that it’s the best application the reader will see for the open position.

Employers do read your cover letter, so consider the cover letter an elevator pitch. The cover letter is the overview of your professional experience. The information in the body presents the key qualifications, the things that matter. The cover letter is the “here is what will be found in my presentation”, which is the resume in this case.

Something really important to point out- a cover letter should be written from scratch each time. Great cover letters are the ones that express why the applicant is the best for the specific job being applied to. Using a general cover letter will not lead to great results.

This doesn’t mean that your cover letter should repeat your most valuable qualifications, it just means that you don’t want to recycle a templated, general letter, not specific to the position being applied to.

Here’re 10 cover letter tips to nail every interview.

1. Take a few minutes to learn about the company so that you use an appropriate tone

Like people, every company has its own culture and tone. Doing a bit of research to learn what that is will be extremely beneficial. For instance, a technology start-up has a different culture and tone than a law firm. Using the same tone for both would be a mistake.

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2. Don’t use generic cover letter terms — be specific to each company and position

Hiring managers and recruiters can easily identify generic cover letters. They read cover letters and resumes almost every day. Using words and terms like: “your company” instead of naming the actual company, and “your website” instead of “in your about us section on www.abc123.com”, are mistakes. Be as specific as possible, it’s worth the additional few minutes.

3. Address the reader directly if you can

It is an outdated practice to use “To Whom it May Concern” if you know the person that will be reviewing your documents. You may wonder how you’ll know this information; this is where attention to detail and/or a bit of research comes into play.

For example, if you are applying for a job using LinkedIn, many times, the job poster is listed within the job post. This is the person reading your documents when you “apply now”. Addressing that person directly will be much more effective than using a generic term.

4. Don’t repeat the information found in the resume

A resume is an action-based document. When presenting information in a resume, the tone isn’t conversational but leading with action instead, for example: “Analyze sales levels and trends, and initiate action as necessary to ensure attainment of sales objectives”.

In a cover letter, you have the opportunity to deliver your elevator pitch: “I have positively impacted business development and growth initiatives, having combined two regions into one and achieving 17% in compound growth over the following three-year period”.

Never use your resume qualifications summary as a paragraph in your resume. This would be repeating information. Keep in mind that your cover letter is the introduction to your resume- the elevator pitch- this is your opportunity to show more personality.

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5. Tell the company what you can do for them

As mentioned above, this is your chance to explain to the company why you are the best person for the open position. This is where you tell the company what you can do for them: “If hired as the next (job title) with (company name), I will cultivate important partnerships that will enhance operations while boosting revenue.”

Many times, we want to take the reader through the journey of our life. It is important to remember that the reader needs to know why you are the best person for the job. Lead with that.

6. Showcase the skills and qualifications specific to the position

A lot of people are Jack’s and Jill’s of all trades. This can be a great big picture, but not great to showcase in a cover letter or resume.

Going back to what was mentioned before, cover letters and resumes are scanned through ATS. Being as specific as possible to the position being applied to is important.

If you are applying for a coding position, it may not be important to mention your job in high school as a dog walker. Sticking to the exact job being applied to is the most effective way to write your cover letter.

7. Numbers are important — show proof

It always helps to show proof when stating facts: “I have a reputation for delivering top-level performance and supporting growth so that businesses can thrive; established industry relationships that generated double digit increase in branch revenues”.

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8. Use testimonials and letters of recommendations

A cover letter is a great place to add testimonials and information from your letter of recommendations. Mirroring the example above, here is a good way to use that information:

I have a history of consistently meeting and exceeding metrics: “(Name) rose through the company and became a Subject Matter Expert, steadily providing exceptional quality of work.”- Team Manager.

9. Find the balance between highlighting your achievements and bragging

There is fine line between telling someone about your achievements and bragging. My advice is to always use facts first, and support that with an achievement related to the fact, as shown in the examples above.

You don’t want to have a cover letter with nothing but bullet points of what you have achieved. I can’t stress this enough — cover letters are your elevator pitch, the introduction to your resume.

10. Check your length — you want to provide no more than an introduction

The general rule for most positions is one page in length. Positions such as professors and doctors will require more in length (and they actually use CV’s); however, for most positions, one page is sufficient. Remember, the cover letter is an introduction and elevator pitch. Follow the logic below to get you started:

Start with: “I am ready to deliver impeccable results as (name of company) next (Position Title).

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What you know and like about the company, what initiatives, missions, goals resonate with you: “I read/listened to an interview that your Chief of Staff did on www.abc123.com. His/her statement regarding important up and coming employee engagement initiatives really resonated with me”.

Overview of your qualifications and experience: “I have a strong background in developing, monitoring, and controlling annual processes and operational plans related to community relations and social initiatives”.

Highlight/ Back up your facts with achievements: “I’m a vision-driven leader, with a proven history of innovation and mentorship; I led an initiative that reduced homelessness in four counties and received recognition from the local Homeless Network and the County Commissioner”.

Close with what will you do for the company: “As your next (job title), I am focused on hitting the ground running as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to the growth of (name of company).

Bonus Advice

When applying for a job online or in person, a resume and a cover letter are standard submissions. At least 98% of the time, both your resume and cover letter and scanned via ATS (applicant tracking systems). You can learn more about that process here.

The information provided in a cover letter should be written and organized to be compatible with these scans, so that it can make to a human; from there, you want to make sure that you capture the recruiter and/or hiring managers attention.

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Featured photo credit: Kaleidico via unsplash.com

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