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10 Solutions for Better Cyber Security of Small Businesses

10 Solutions for Better Cyber Security of Small Businesses

In today’s online world, if you aren’t making use of a number of different cyber security solutions, you’re leaving yourself vulnerable to attack. Don’t make the mistake that you’re not important enough or large enough to come under attack from a hacker, either.

Even the smallest business may be targeted by a cyber-attack. Sometimes these attackers even seek out small businesses with little to no security just to have fun destroying their servers and data. If you’re a small business, here are ten cyber security solutions you need to consider implementing today.

1. Symantec

Symantec’s small business option provides the same level of security that many larger enterprises make use of, only at a much more affordable rate. These cyber security packages are designed to keep your data secure and your equipment protected from cyber assaults.

Implementing Symantec’s small business package provides you with antivirus and antispyware programs, a strong firewall, and programs that automatically back up data, provide quick disaster recovery options, keep your connections private, and much more.

2. Random.org

One area that is often a security weakness that isn’t something you can fix with some additional software is weak passwords. If your employees don’t use strong, difficult to guess passwords to access their accounts, hackers can gain access to your entire network fairly easily.

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Even if you give your employees guidelines to use, some may still select weak passwords that can easily be broken. Random.org takes care of that problem. It randomly creates a strong password for each employee, giving them no excuse not to have their accounts protected.

3. Comodo

Comodo is a top of the line security tool that is available for free. It allows you to remotely monitor and manage computers, patch programs remotely, and more.

Comodo also offers several other programs that provide solutions to isolating machines infected with malware and blocking malware from accessing your network. Some options are free, while some upgrades must be paid for.

4. Snort

Snort is designed to watch over your network when you can’t be there to do so. This intrusion prevention and detection software monitors the entire network in real-time.

As soon as a user or program tries to access something they shouldn’t, that user or program is flagged. Too many unauthorized attempts will lead to the user being blocked or the program being quarantined until you can review it and decide if it should be given an exception or not.

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5. ESET

ESET is a security system that can be expanded to cover more than just your desktops and laptops. It can cover your servers, networks, mobile devices, and even your USB drives. It also covers Mac and Windows systems, Android and iPhones, and a variety of different email and file servers.

You can even create custom solutions for your network. Simply select your company’s size, the type of product you have, and your industry to begin customizing your package. You can add remote management, endpoint security, encryption, mobile security, file security, two-factor authentication, and much more.

6. Lookout Mobile Security

If many of your employees use mobile devices or their smartphones for work, you need Lookout Mobile Security. It’s designed specifically for these products and helps to cut down on the number of data leakages, malware, and other risks.

These risks often come with apps and devices that have been jailbroken or otherwise tampered with. The program also lets you add apps and mobile software to a white list, view what devices are using your network, and investigate any security breaches.

7. StaySafeOnline.org

If you know that you have security issues but aren’t sure where to start addressing them, look at StaySafeOnline.org. This website includes a number of different resources that will help you assess your overall risks, create a plan for handling your cyber-security, and prepare training materials for your employees.

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The website is a part of the National Cyber Security Alliance and contains new information related to cyber-security as it becomes available. It’s a great place to start preparing your business’s cyber-defenses.

8. CloudFlare

CloudFlare offers another set of free tools that help prevent your website from coming under attack from things such as denial of service or SQL injections. These types of attacks can lead to your website going offline or losing data, so it’s vital you protect against them.

CloudFlare detects and blocks attacks automatically, then creates a detailed report so you know what’s happened. It also tracks visitors and assesses their IP address, reputation, and a number of other factors. It can use these factors to block those that may cause you harm.

9. CSID

CSID is a protection service designed to keep a business from falling victim to identity theft. While you have heard of individuals having their identities stolen, you may not realize it can happen to your business, too.

CSID, however, is a full-service identity protection solution designed to battle many different fraudulent activities and scams designed to steal your business identity or authority. The program also provides advanced authentication tools to help protect the transmission and storage of sensitive data.

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10. HTTPS Everywhere

This final tool is designed to protect your network from virus-filled websites and scripts that try to come into your network through the internet. It is a browser extension that can be used in Chrome, Firefox, Android, and Opera to encrypt all of your communications.

While many believe that HTTPS, or Hypertext Transfer Protocol Secure, is enough to protection all online communications, few people realize that only a select number of pages are coded in HTTPS.

Conclusion

Many websites, in fact, mix HTTP and HTTPS pages, and that can lead to gaps in their security. HTTPS Everywhere adds additional protection as you browse, protecting you from these security gaps so you are secure no matter what webpage you’re on.

While these ten tools may not provide full coverage of your network, they can address many issues you may have. As a small business, the fact that many are free or are budget-friendly is a major plus.

Featured photo credit: Small Business via picjumbo.com

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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