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7 Things You Must Know To Get Your Business Ready For mCommerce

7 Things You Must Know To Get Your Business Ready For mCommerce

We are now well familiar with eCommerce, the on-line purchase of goods and services it has been something which we have been using since the 1980’s in some form. However today, eCommerce is now worth well over $1.3 trillion. (statista.com – eCommerce figures for 2013). From books, toys and presents to major purchases like cars and houses can all be completed securely on-line.

The next natural progression with the vast growth of mobile internet use is mCommerce – mobile commerce, the use of phones and tablets to carry out on-line transactions.

It is expected there will be over 6.5 billion smartphone users by 2020 (Tune) and 64% of users already regularly shop using their phones (Bloomreach). We will see later in this article that, at this stage, a considerable number of transactions are completed in a traditional ‘bricks and mortar’ store with the mobile device being used for research, however, more and more mCommerce is being used for every part of the sales process.

Many organisations are still somewhat unprepared when it comes to presenting effective mCommerce solutions. This article will look at the important pointers to ensure your organisation is ready to support this growing trend.

1. The Mechanics of mCommerce

mCommerce is, in real terms part of your eCommerce solution, we are getting into semantics as it is difficult to pin down a totally clear definition for mCommerce. However, it is, in its most basic form, a mobile device such as a smartphone to complete eCommerce transactions. But, it does not directly follow that, if you have an eCommerce solution in place it will work effectively on mobile platforms. Your organisation may well have a solid eCommerce solution but are you sure that you are in a position to capture the massive mobile market.

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It is simple to overlook some of the potential issues with using your eCommerce system on the screen of a mobile device or tablet. If the screen layout makes it impossible to complete mandatory fields or complete transactions you run the risk of losing those sales to your competition.

The exponential growth of mobile devices means that being able to sufficiently support mCommerce is a vital part of any organisation’s future strategy. Failing to support mCommerce will leave you well behind your competitors.

2. I have an eCommerce site, do I need an mCommerce site?

A recent survey of just one eCommerce supplier showed that over 50% of the commerce traffic is now being delivered via mobile devices.  Pew Research Services show that there is a global median of 68% of adult users in advanced economies now regularly use mobile devices with 18 – 35-year-olds being the largest sector.

iPad tablet

    It is obvious, even without the sizeable numbers of statistics that use of smartphones and mobile internet is growing and will continue to do so. With the increase of the ‘Internet of things’ (everyday objects like refrigerators being connected to the internet), we can easily see a time when you will not only use your smartphone for purchases but will have your domestic appliances also interacting with eCommerce systems for self-supply.

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    Now is the perfect time to review your position as an organisation and how you build scalable and updatable systems to support this hyper-connected future.

    3. Ensuring your eCommerce has the ‘m’ factor

    The most important requirement is to ensure your eCommerce site is optimised to effectively run on mobile platforms. The first step should be to view and attempt to use your current eCommerce solution using various mobile platforms including:

    • iPhone
    • iPad
    • Android smartphones
    • Google Pixel
    • Android tablets

    This assessment must cover all aspects of the commerce process from selection of products to ensuring that you can complete purchases. You should ensure you can easily select, zoom and access all aspects of the screen layout and that there are not areas which are inaccessible due to layout or design.

    • Search for single and multiple products
    • Complete a single and multiple product purchases
    • Ensure that coupon or promotional codes work correctly
    • Ensure that images and product descriptions can be viewed correctly, for example, that you can zoom the images.

    Should you find the site does not respond effectively you should consider working with your web developer to redesign your eCommerce system to support mobile provision to ensure you are not missing out on this vital revenue stream.

    4. Mobile wallets and mobile payments

    An element which is growing is the use of mobile wallets, where a smartphone is used as a transactional tool. More and more people will be using their mobile phones with card terminals to carry out transactions, Apple Pay and Pay are two of the major methods which are used.

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    Mobile payments

      Most of this activity is going to be in-store rather than on-line (at this stage), so you need to ensure your EPOS infrastructure can cope with the new technologies. Otherwise, you will soon find you are being left behind as customers use rivals which support technologies they have come to expect as the norm.

      5. Showrooming and offline sales

      Research by Forrester Research has shown that, in 2015, more than $1 Trillion of total retail sales were influenced by smartphones. Today most sales are still completed in store, however, smartphones and browsers can be used for product research. Forrester expects web-influenced sales will exceed $1.3 billion on 2016.

      Customers are becoming to expect higher and higher levels of service. Ten years ago, you had no way of knowing if a product was in stock at a local store without picking up the telephone and calling them, now we are in an environment where a smart fridge can order food for delivery on you use! More importantly, customers are becoming more used to having an instant response, ‘click and collect’, rapid delivery or even delivery by drones which we will see in the not too distant future.

      At this stage, many customers are using their smart phones to review and research products before coming into a bricks and mortar store to collect it near instantly. However, there is a drive for the opposite in ‘showrooming’.

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      Showrooming is the process of customers visiting a physical store and then purchasing the product on-line. Many retailers see this as a threat, however, this is a natural bridging of the gap between the offline and online worlds, it is up to the retailer to make the gap as small as possible, making purchase attractive in-store rather than the customer having to wait for a product to be delivered. It is a battleground which will be fought not only on price but also by use of technology, ensuring that customers can seamlessly use their smart phones and mCommerce systems to complete the purchase.

      6. The advantages of mCommerce

      mCommerce provides a range of opportunities, customers can be connected to your brand anywhere. The increase of connectivity with 4G means that high-end content can be delivered in a personal form directly to the customer.

      The high level of data available can allow you to provide massively tailored customer offerings even down to marketing your closest branch using GPS connectivity. Customers will keep their smartphones and tablets with them almost all the time, this means, if you get your offering right, that you can be within reach of your customers whenever and wherever

      7. Put mobile first

      The time is right for organisations to put mobile first, you should look to ensure that mobile and tablet-based access is at the forefront of your on-line presentation. The growing trend for mobile internet is not diminishing and the importance of mCommerce and mobile presentation cannot be underestimated.

      Ensure you have reviewed your on-line presence across all channels, ensuring that you are effectively managing social media, mCommerce as well as more traditional web content.

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      Last Updated on March 30, 2020

      10 Best Calendar Apps to Stay on Track in 2020

      10 Best Calendar Apps to Stay on Track in 2020

      The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

      Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

      Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

      In this article, we are going to check out the best calendars apps to help you stay organized.

      1. Cal Calendar

        Cal Calendar has recently appeared on the market of mobile applications (Android, iOS). It is the brainchild of the development team of Any.do that features impressive functionality and well-thought-out design.

        The application comes with many great features, including support for Exchange and Google Calendar, widgets, voice recording, and many more.

        Cal Calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

        Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

        What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

        Cal Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

        Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

        Available for iOS and Android

        2. Google Calendar

          Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

          Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

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          Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

          The program is super easy and will not cost a dime for you. It is a good thing, right?

          Available for iOS and Android

          3. Jorte Calendar

            Jorte Calendar is one of the most popular calendar applications in the Google Play store.

            The program features a wide range of configuration options, with many design alternatives. You can adjust display mode to your needs and view calendar entries sorted by month, week, or day (by hours). It is convenient for quickly picking the desired date, using task bars, and setting reminders.

            Apart from its ordinary information storing function, this application can be a special cloud service, Jorte Cloud, allowing you to synchronize calendars, schedules, and task lists on multiple devices. The application also supports data importing from Google Calendar.

            For those paying attention to the program design, there is also Jorte Store, where you can buy styles and icons to personalize the calendar. This feature makes Jorte is one of the brightest calendar applications.

            A basic version of the app is free of charge, so if you do not want to spend money on a calendar application, it is a good option.

            Available for iOS and Android

            4. Business Calendar

              Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

              The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

              You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

              The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

              Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

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              Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

              Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

              A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

              Available for Android

              5. Calendar

                Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

                A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

                Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

                Available for Desktop, and iOS

                6. aCalendar

                  aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

                  Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

                  Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

                  When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

                  Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

                  The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

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                  The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

                  Available for Android

                  7. DigiCal Calendar

                    DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

                    With this calendar application, you can synchronize all your calendars and view them in different ways.

                    Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

                    The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

                    Available for Android

                    8. SolCalendar

                      SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                      The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                      Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                      Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                      Available for Android

                      9. Today Calendar

                        Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

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                        The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                        If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                        Available for Android

                        10. Calendar Widget: Month

                          Sometimes people do not need a heap of calendar applications. They would prefer to have one efficient calendar widget.

                          Calendar Widget: Month perfectly fills this niche and meets all the needs of a modern user. It has some features of an ordinary calendar, but the real great thing about this software is that it has 80 or more themes in its library.

                          The design of the application is great; the themes are perfectly tuned. There are options for almost any theme of your smartphone. The only drawback is the fact that the widget memory is not too large, and you should be ready for it.

                          This simple calendar widget was created in the image and semblance of widgets from Yahoo. The widget window displays one calendar month with the ability to go to the previous and move to the next one.

                          If you need a simple and affordable calendar to plan your tasks and affairs for one month, this widget is ideal for you. Calendar Widget: Month is so simple that it does not even have Google Calendar support.

                          At the moment, it does not have the function of connecting any third-party calendars and services. Developers allow the possibility of introducing support for Google service as an addition to the widget, if users request to have this opportunity.

                          Available for Android

                          Our Verdict

                          Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                          Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                          Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                          The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

                          More Productivity Apps for Better Time Management

                          Featured photo credit: Unsplash via unsplash.com

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