Advertising
Advertising

7 Things You Must Know To Get Your Business Ready For mCommerce

7 Things You Must Know To Get Your Business Ready For mCommerce

We are now well familiar with eCommerce, the on-line purchase of goods and services it has been something which we have been using since the 1980’s in some form. However today, eCommerce is now worth well over $1.3 trillion. (statista.com – eCommerce figures for 2013). From books, toys and presents to major purchases like cars and houses can all be completed securely on-line.

The next natural progression with the vast growth of mobile internet use is mCommerce – mobile commerce, the use of phones and tablets to carry out on-line transactions.

It is expected there will be over 6.5 billion smartphone users by 2020 (Tune) and 64% of users already regularly shop using their phones (Bloomreach). We will see later in this article that, at this stage, a considerable number of transactions are completed in a traditional ‘bricks and mortar’ store with the mobile device being used for research, however, more and more mCommerce is being used for every part of the sales process.

Many organisations are still somewhat unprepared when it comes to presenting effective mCommerce solutions. This article will look at the important pointers to ensure your organisation is ready to support this growing trend.

1. The Mechanics of mCommerce

mCommerce is, in real terms part of your eCommerce solution, we are getting into semantics as it is difficult to pin down a totally clear definition for mCommerce. However, it is, in its most basic form, a mobile device such as a smartphone to complete eCommerce transactions. But, it does not directly follow that, if you have an eCommerce solution in place it will work effectively on mobile platforms. Your organisation may well have a solid eCommerce solution but are you sure that you are in a position to capture the massive mobile market.

Advertising

It is simple to overlook some of the potential issues with using your eCommerce system on the screen of a mobile device or tablet. If the screen layout makes it impossible to complete mandatory fields or complete transactions you run the risk of losing those sales to your competition.

The exponential growth of mobile devices means that being able to sufficiently support mCommerce is a vital part of any organisation’s future strategy. Failing to support mCommerce will leave you well behind your competitors.

2. I have an eCommerce site, do I need an mCommerce site?

A recent survey of just one eCommerce supplier showed that over 50% of the commerce traffic is now being delivered via mobile devices.  Pew Research Services show that there is a global median of 68% of adult users in advanced economies now regularly use mobile devices with 18 – 35-year-olds being the largest sector.

iPad tablet

    It is obvious, even without the sizeable numbers of statistics that use of smartphones and mobile internet is growing and will continue to do so. With the increase of the ‘Internet of things’ (everyday objects like refrigerators being connected to the internet), we can easily see a time when you will not only use your smartphone for purchases but will have your domestic appliances also interacting with eCommerce systems for self-supply.

    Advertising

    Now is the perfect time to review your position as an organisation and how you build scalable and updatable systems to support this hyper-connected future.

    3. Ensuring your eCommerce has the ‘m’ factor

    The most important requirement is to ensure your eCommerce site is optimised to effectively run on mobile platforms. The first step should be to view and attempt to use your current eCommerce solution using various mobile platforms including:

    • iPhone
    • iPad
    • Android smartphones
    • Google Pixel
    • Android tablets

    This assessment must cover all aspects of the commerce process from selection of products to ensuring that you can complete purchases. You should ensure you can easily select, zoom and access all aspects of the screen layout and that there are not areas which are inaccessible due to layout or design.

    • Search for single and multiple products
    • Complete a single and multiple product purchases
    • Ensure that coupon or promotional codes work correctly
    • Ensure that images and product descriptions can be viewed correctly, for example, that you can zoom the images.

    Should you find the site does not respond effectively you should consider working with your web developer to redesign your eCommerce system to support mobile provision to ensure you are not missing out on this vital revenue stream.

    4. Mobile wallets and mobile payments

    An element which is growing is the use of mobile wallets, where a smartphone is used as a transactional tool. More and more people will be using their mobile phones with card terminals to carry out transactions, Apple Pay and Pay are two of the major methods which are used.

    Advertising

    Mobile payments

      Most of this activity is going to be in-store rather than on-line (at this stage), so you need to ensure your EPOS infrastructure can cope with the new technologies. Otherwise, you will soon find you are being left behind as customers use rivals which support technologies they have come to expect as the norm.

      5. Showrooming and offline sales

      Research by Forrester Research has shown that, in 2015, more than $1 Trillion of total retail sales were influenced by smartphones. Today most sales are still completed in store, however, smartphones and browsers can be used for product research. Forrester expects web-influenced sales will exceed $1.3 billion on 2016.

      Customers are becoming to expect higher and higher levels of service. Ten years ago, you had no way of knowing if a product was in stock at a local store without picking up the telephone and calling them, now we are in an environment where a smart fridge can order food for delivery on you use! More importantly, customers are becoming more used to having an instant response, ‘click and collect’, rapid delivery or even delivery by drones which we will see in the not too distant future.

      At this stage, many customers are using their smart phones to review and research products before coming into a bricks and mortar store to collect it near instantly. However, there is a drive for the opposite in ‘showrooming’.

      Advertising

      Showrooming is the process of customers visiting a physical store and then purchasing the product on-line. Many retailers see this as a threat, however, this is a natural bridging of the gap between the offline and online worlds, it is up to the retailer to make the gap as small as possible, making purchase attractive in-store rather than the customer having to wait for a product to be delivered. It is a battleground which will be fought not only on price but also by use of technology, ensuring that customers can seamlessly use their smart phones and mCommerce systems to complete the purchase.

      6. The advantages of mCommerce

      mCommerce provides a range of opportunities, customers can be connected to your brand anywhere. The increase of connectivity with 4G means that high-end content can be delivered in a personal form directly to the customer.

      The high level of data available can allow you to provide massively tailored customer offerings even down to marketing your closest branch using GPS connectivity. Customers will keep their smartphones and tablets with them almost all the time, this means, if you get your offering right, that you can be within reach of your customers whenever and wherever

      7. Put mobile first

      The time is right for organisations to put mobile first, you should look to ensure that mobile and tablet-based access is at the forefront of your on-line presentation. The growing trend for mobile internet is not diminishing and the importance of mCommerce and mobile presentation cannot be underestimated.

      Ensure you have reviewed your on-line presence across all channels, ensuring that you are effectively managing social media, mCommerce as well as more traditional web content.

      More by this author

      Time for an alcohol detox Cut down on drinking! Time for a post-holiday detox 5 Types of Horrible Bosses and How to Beat Them All Understanding Millennials – Who is Generation Y? Natural History Museum Museums in a Changing World – The Evolution of museums Holistic Rehab - Despair and Addiction Holistic Rehab – Choices in dealing with addiction

      Trending in App

      1 Introducing 13 Useful Free Apps For you To Install Today 2 7 Essential Tools Every Serious Startup Needs 3 Four Things to do with Google that most People Don’t Know 4 13 Secret Google Functions That Can Instantly Make Your Life Happier And Easier 5 Appraisal of the iPhone Family Tracker app

      Read Next

      Advertising
      Advertising
      Advertising

      Last Updated on February 15, 2019

      7 Tools to Help Keep Track of Goals and Habits Effectively

      7 Tools to Help Keep Track of Goals and Habits Effectively

      Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

      Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

      Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

      So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

      Joe’s Goals

      Advertising

         

        Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

        Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

        Daytum

          Daytum

          is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

          Advertising

          Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

          Excel or Numbers

            If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

            What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

            Evernote

            Advertising

              I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

              Evernote is free with a premium version available.

              Access or Bento

                If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

                Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

                Advertising

                You can check out Access and the Office Suite here and Bento here.

                Analog Bonus: Pen and Paper

                All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

                Conclusion

                I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

                What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

                Read Next