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7 Things You Must Know To Get Your Business Ready For mCommerce

7 Things You Must Know To Get Your Business Ready For mCommerce

We are now well familiar with eCommerce, the on-line purchase of goods and services it has been something which we have been using since the 1980’s in some form. However today, eCommerce is now worth well over $1.3 trillion. (statista.com – eCommerce figures for 2013). From books, toys and presents to major purchases like cars and houses can all be completed securely on-line.

The next natural progression with the vast growth of mobile internet use is mCommerce – mobile commerce, the use of phones and tablets to carry out on-line transactions.

It is expected there will be over 6.5 billion smartphone users by 2020 (Tune) and 64% of users already regularly shop using their phones (Bloomreach). We will see later in this article that, at this stage, a considerable number of transactions are completed in a traditional ‘bricks and mortar’ store with the mobile device being used for research, however, more and more mCommerce is being used for every part of the sales process.

Many organisations are still somewhat unprepared when it comes to presenting effective mCommerce solutions. This article will look at the important pointers to ensure your organisation is ready to support this growing trend.

1. The Mechanics of mCommerce

mCommerce is, in real terms part of your eCommerce solution, we are getting into semantics as it is difficult to pin down a totally clear definition for mCommerce. However, it is, in its most basic form, a mobile device such as a smartphone to complete eCommerce transactions. But, it does not directly follow that, if you have an eCommerce solution in place it will work effectively on mobile platforms. Your organisation may well have a solid eCommerce solution but are you sure that you are in a position to capture the massive mobile market.

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It is simple to overlook some of the potential issues with using your eCommerce system on the screen of a mobile device or tablet. If the screen layout makes it impossible to complete mandatory fields or complete transactions you run the risk of losing those sales to your competition.

The exponential growth of mobile devices means that being able to sufficiently support mCommerce is a vital part of any organisation’s future strategy. Failing to support mCommerce will leave you well behind your competitors.

2. I have an eCommerce site, do I need an mCommerce site?

A recent survey of just one eCommerce supplier showed that over 50% of the commerce traffic is now being delivered via mobile devices.  Pew Research Services show that there is a global median of 68% of adult users in advanced economies now regularly use mobile devices with 18 – 35-year-olds being the largest sector.

iPad tablet

    It is obvious, even without the sizeable numbers of statistics that use of smartphones and mobile internet is growing and will continue to do so. With the increase of the ‘Internet of things’ (everyday objects like refrigerators being connected to the internet), we can easily see a time when you will not only use your smartphone for purchases but will have your domestic appliances also interacting with eCommerce systems for self-supply.

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    Now is the perfect time to review your position as an organisation and how you build scalable and updatable systems to support this hyper-connected future.

    3. Ensuring your eCommerce has the ‘m’ factor

    The most important requirement is to ensure your eCommerce site is optimised to effectively run on mobile platforms. The first step should be to view and attempt to use your current eCommerce solution using various mobile platforms including:

    • iPhone
    • iPad
    • Android smartphones
    • Google Pixel
    • Android tablets

    This assessment must cover all aspects of the commerce process from selection of products to ensuring that you can complete purchases. You should ensure you can easily select, zoom and access all aspects of the screen layout and that there are not areas which are inaccessible due to layout or design.

    • Search for single and multiple products
    • Complete a single and multiple product purchases
    • Ensure that coupon or promotional codes work correctly
    • Ensure that images and product descriptions can be viewed correctly, for example, that you can zoom the images.

    Should you find the site does not respond effectively you should consider working with your web developer to redesign your eCommerce system to support mobile provision to ensure you are not missing out on this vital revenue stream.

    4. Mobile wallets and mobile payments

    An element which is growing is the use of mobile wallets, where a smartphone is used as a transactional tool. More and more people will be using their mobile phones with card terminals to carry out transactions, Apple Pay and Pay are two of the major methods which are used.

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    Mobile payments

      Most of this activity is going to be in-store rather than on-line (at this stage), so you need to ensure your EPOS infrastructure can cope with the new technologies. Otherwise, you will soon find you are being left behind as customers use rivals which support technologies they have come to expect as the norm.

      5. Showrooming and offline sales

      Research by Forrester Research has shown that, in 2015, more than $1 Trillion of total retail sales were influenced by smartphones. Today most sales are still completed in store, however, smartphones and browsers can be used for product research. Forrester expects web-influenced sales will exceed $1.3 billion on 2016.

      Customers are becoming to expect higher and higher levels of service. Ten years ago, you had no way of knowing if a product was in stock at a local store without picking up the telephone and calling them, now we are in an environment where a smart fridge can order food for delivery on you use! More importantly, customers are becoming more used to having an instant response, ‘click and collect’, rapid delivery or even delivery by drones which we will see in the not too distant future.

      At this stage, many customers are using their smart phones to review and research products before coming into a bricks and mortar store to collect it near instantly. However, there is a drive for the opposite in ‘showrooming’.

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      Showrooming is the process of customers visiting a physical store and then purchasing the product on-line. Many retailers see this as a threat, however, this is a natural bridging of the gap between the offline and online worlds, it is up to the retailer to make the gap as small as possible, making purchase attractive in-store rather than the customer having to wait for a product to be delivered. It is a battleground which will be fought not only on price but also by use of technology, ensuring that customers can seamlessly use their smart phones and mCommerce systems to complete the purchase.

      6. The advantages of mCommerce

      mCommerce provides a range of opportunities, customers can be connected to your brand anywhere. The increase of connectivity with 4G means that high-end content can be delivered in a personal form directly to the customer.

      The high level of data available can allow you to provide massively tailored customer offerings even down to marketing your closest branch using GPS connectivity. Customers will keep their smartphones and tablets with them almost all the time, this means, if you get your offering right, that you can be within reach of your customers whenever and wherever

      7. Put mobile first

      The time is right for organisations to put mobile first, you should look to ensure that mobile and tablet-based access is at the forefront of your on-line presentation. The growing trend for mobile internet is not diminishing and the importance of mCommerce and mobile presentation cannot be underestimated.

      Ensure you have reviewed your on-line presence across all channels, ensuring that you are effectively managing social media, mCommerce as well as more traditional web content.

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      Last Updated on July 8, 2020

      10 Smart Productivity Software to Boost Work Performance

      10 Smart Productivity Software to Boost Work Performance

      Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

      Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

      As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

      In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

      Projects and Tasks Management

      1. Monday dot com

        Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

        The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

        The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

        The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

        Check out the software here!

        2. Asana

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          The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

          The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

          Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

          Check out the software here!

          3. Trello

            Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

            Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

            Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

            Check out the software here!

            4. Jira

              The Jira software is flexible and heralded as the next-generation project.

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              The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

              The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

              Check out the software here!

              5. Evernote Business

                Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

                The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

                Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

                Check out the software here!

                Communication

                6. Slack

                  Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

                  Check out the software here!

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                  7. Spike

                    Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                    Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                    Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                    Check out the software here!

                    Creation

                    8. Office 365

                      Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                      Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                      You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                      Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                      Check out the software here!

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                      9. Grammarly

                        Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                        Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                        Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                        Check out the software here!

                        Team Analytics

                        10. ActivTrak

                          ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                          The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                          Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                          Check out the software here!

                          The Bottom Line

                          Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                          More Productivity Tools

                          Featured photo credit: Domenico Loia via unsplash.com

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