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8 Steps to Ensure Success With Your New Website

8 Steps to Ensure Success With Your New Website

The most important part of any new website is that it accomplishes its goal, and there are certain things anyone can do to make that happen. Simply follow these 8 steps to ensure success with your new website!

1. Craft a mission statement.

Think of your website’s mission statement as the backstory to a fictional character. Even though you might not explicitly tell readers the character’s backstory, it guides and influences everything that character does.

Your mission statement will guide and influence every decision you make with your new website. You don’t necessarily need to share your mission statement with viewers – though you certainly can – but you need to know exactly what you’re doing and why you’re doing it.

Without a mission statement, every decision you make for your new website becomes scattered. Viewers will pick up on that, and might not stick around because of it.

As an example, Lifehack’s public mission statement is:

“Lifehack is your source for tips to help improve all aspects of your life… This site is dedicated to lifehacks, which is a phrase that describes any advice, resource, tip or trick that will help you get things done more efficiently and effectively.”

This is their guiding clause. Everything the company does and everything an editor publishes is done in response to this statement. A mission statement helps everyone involved fulfill a common goal, and is necessary to success with your new website.

2. Research your competitors’ choices.

This will come into play a lot when designing your new website. Take a look at a handful of other websites that are generally doing the same thing(s) as you.

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What are they doing that you like, or that you dislike? What can you learn from them, or do better?

If you don’t know your industry well, you need to do some research there. But you definitely need to learn from others in your same space.

Most brands do what they do because they’ve learned it’s a good way to do things. I promise you they each made plenty of mistakes along the way.

Doing this research – seeing what you can copy and what you can improve upon – will give your new website a jumpstart. It will keep you from making some of the same mistakes others have, and it will help you better understand how your new website can be successful.

3. Choose the right website builder.

There are plenty of places that help you build websites, but they’re not all meant for the same thing. Some builders specify in e-commerce, some in blogging, and some in photography and design, among others.

The most popular website builders seem to be WordPress, Wix, and Squarespace. They each work wonderfully for millions of people, but one of them might or might not be right for your specific needs.

If you don’t have much website building experience, it will be good for you to look at who the best website builders are for your situation. Whatever your goal is, having the right framework to build upon is critical to ensuring success with your new website.

4. Pick an easy domain name.

When choosing a domain name (your website URL), practicality will almost always beats creativity. If you can meld the two, you’re doing great, but it’s a risky attempt.

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The reason being practical is better than being creative is search engine optimization (SEO). When someone searches Google to find an answer or a product, Google’s goal is to provide that person with the most relevant results.

If someone searches for, say, “running shoes,” a website like NewRunningShoes.com stands a better chance of being found than a website like SpeedyKicks.com. The first is naturally more relevant.

Can you win with creativity? Sure. But it usually takes more work and more money than if you’re practical. Keep in mind, your domain name is essentially your brand. It’s okay to spend a lot of time coming up with a good name. In fact, that would probably be best.

There are always exceptions to this “rule,” but you should generally make it easier for people to find you. Be simple, be relevant, and you’ll stand a much better chance of finding success with your new website.

5. Create your logo.

In truth, creating a logo is one of the more important steps to success with your new website. Name one reputable brand that doesn’t have a logo…

Creating a logo gives you a certain level of clout and legitimacy that’s needed to succeed. If you’re not sure what your logo should be, try answering these questions:

  • What have others in your space done? You don’t have to copy what others are doing, but you can use their decisions to help you make your own.
  • What do you want people to think when they see your logo? And how can you design something to create that impression?
  • How easy will your design be to understand, now and down the road? You want to make sure that your logo will always send a clear message.

Now that you have a better idea of what your logo should be, you have two options. You can start your logo yourself, or you can look into having a professional designer create one for you.

6. Make it easy to share and subscribe.

Traffic is the currency of the internet, and you need a lot of it to ensure success with your new website.

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Two things that help immensely are making your website easier for viewers to share with others, and making it easier for viewers to subscribe to your new website.

Social sharing buttons, email subscribe forms, and prompts or call-to-actions around nearly every corner are needed to get your website more traffic. Fortunately, there are a handful of tools you can use to do this well.

SumoMe and GetSiteControl are both popular choices that come with a suite of widgets like social sharing buttons, subscribe form pop-outs, and many other customizable features to help you drive traffic to your website.

Pick one, pick both, pick something else entirely, but you need as much help as you can get because you need as much traffic as you can get.

7. Update your website regularly.

You should be adding new items, posts, and updates to your website as often as you can without sacrificing quality. That could be anything from one new blog post a week to 100 new items every day! Just do what you can.

Updating and adding content to your new website does several things. It provides something to share with your email subscribers and social media followers, which can bring you more traffic.

In most cases, updating and adding to your website creates new web pages, which creates more opportunities for people to find your website.

Regular updates like these also send signals to Google and other search engines that you’re being active. This generally prompts them to send you more traffic.

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Basically, updating your website regularly should bring you more traffic, which is necessary to ensure success with your new website.

8. Get people talking about you.

You’ve done all the right things to get your website setup, and to get those initial visitors. But in order to grow, you have to get the word out to more people. The best way to spread the word is to get people talking.

Reviews are generally the easiest way to get people talking about you, because, well, you’re directly asking them to. Just prompt your customers to leave you a review on Google+, Facebook, or whichever platform is most applicable.

You can also offer incentives to customers or users who get their friends on board, such as free or discounted products. And then social sharing and email subscribers (covered in point 6) are great for spreading the word, too.

If you haven’t read it yet, the book Contagious by Jonah Berger is a must. He breaks down how and why people share things in a way that’s easy for anyone to understand. Of course, understanding why people do things is an important step to getting them to do the things you need.

Now that you have these steps to ensure success with your new website, the only thing left for you to do is put them into practice! Follow these steps, and one day soon you’ll be recounting the story of how you built a successful website. Who wouldn’t want that?

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Kenneth Burke

Director of Marketing

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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