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8 Steps to Ensure Success With Your New Website

8 Steps to Ensure Success With Your New Website

The most important part of any new website is that it accomplishes its goal, and there are certain things anyone can do to make that happen. Simply follow these 8 steps to ensure success with your new website!

1. Craft a mission statement.

Think of your website’s mission statement as the backstory to a fictional character. Even though you might not explicitly tell readers the character’s backstory, it guides and influences everything that character does.

Your mission statement will guide and influence every decision you make with your new website. You don’t necessarily need to share your mission statement with viewers – though you certainly can – but you need to know exactly what you’re doing and why you’re doing it.

Without a mission statement, every decision you make for your new website becomes scattered. Viewers will pick up on that, and might not stick around because of it.

As an example, Lifehack’s public mission statement is:

“Lifehack is your source for tips to help improve all aspects of your life… This site is dedicated to lifehacks, which is a phrase that describes any advice, resource, tip or trick that will help you get things done more efficiently and effectively.”

This is their guiding clause. Everything the company does and everything an editor publishes is done in response to this statement. A mission statement helps everyone involved fulfill a common goal, and is necessary to success with your new website.

2. Research your competitors’ choices.

This will come into play a lot when designing your new website. Take a look at a handful of other websites that are generally doing the same thing(s) as you.

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What are they doing that you like, or that you dislike? What can you learn from them, or do better?

If you don’t know your industry well, you need to do some research there. But you definitely need to learn from others in your same space.

Most brands do what they do because they’ve learned it’s a good way to do things. I promise you they each made plenty of mistakes along the way.

Doing this research – seeing what you can copy and what you can improve upon – will give your new website a jumpstart. It will keep you from making some of the same mistakes others have, and it will help you better understand how your new website can be successful.

3. Choose the right website builder.

There are plenty of places that help you build websites, but they’re not all meant for the same thing. Some builders specify in e-commerce, some in blogging, and some in photography and design, among others.

The most popular website builders seem to be WordPress, Wix, and Squarespace. They each work wonderfully for millions of people, but one of them might or might not be right for your specific needs.

If you don’t have much website building experience, it will be good for you to look at who the best website builders are for your situation. Whatever your goal is, having the right framework to build upon is critical to ensuring success with your new website.

4. Pick an easy domain name.

When choosing a domain name (your website URL), practicality will almost always beats creativity. If you can meld the two, you’re doing great, but it’s a risky attempt.

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The reason being practical is better than being creative is search engine optimization (SEO). When someone searches Google to find an answer or a product, Google’s goal is to provide that person with the most relevant results.

If someone searches for, say, “running shoes,” a website like NewRunningShoes.com stands a better chance of being found than a website like SpeedyKicks.com. The first is naturally more relevant.

Can you win with creativity? Sure. But it usually takes more work and more money than if you’re practical. Keep in mind, your domain name is essentially your brand. It’s okay to spend a lot of time coming up with a good name. In fact, that would probably be best.

There are always exceptions to this “rule,” but you should generally make it easier for people to find you. Be simple, be relevant, and you’ll stand a much better chance of finding success with your new website.

5. Create your logo.

In truth, creating a logo is one of the more important steps to success with your new website. Name one reputable brand that doesn’t have a logo…

Creating a logo gives you a certain level of clout and legitimacy that’s needed to succeed. If you’re not sure what your logo should be, try answering these questions:

  • What have others in your space done? You don’t have to copy what others are doing, but you can use their decisions to help you make your own.
  • What do you want people to think when they see your logo? And how can you design something to create that impression?
  • How easy will your design be to understand, now and down the road? You want to make sure that your logo will always send a clear message.

Now that you have a better idea of what your logo should be, you have two options. You can start your logo yourself, or you can look into having a professional designer create one for you.

6. Make it easy to share and subscribe.

Traffic is the currency of the internet, and you need a lot of it to ensure success with your new website.

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Two things that help immensely are making your website easier for viewers to share with others, and making it easier for viewers to subscribe to your new website.

Social sharing buttons, email subscribe forms, and prompts or call-to-actions around nearly every corner are needed to get your website more traffic. Fortunately, there are a handful of tools you can use to do this well.

SumoMe and GetSiteControl are both popular choices that come with a suite of widgets like social sharing buttons, subscribe form pop-outs, and many other customizable features to help you drive traffic to your website.

Pick one, pick both, pick something else entirely, but you need as much help as you can get because you need as much traffic as you can get.

7. Update your website regularly.

You should be adding new items, posts, and updates to your website as often as you can without sacrificing quality. That could be anything from one new blog post a week to 100 new items every day! Just do what you can.

Updating and adding content to your new website does several things. It provides something to share with your email subscribers and social media followers, which can bring you more traffic.

In most cases, updating and adding to your website creates new web pages, which creates more opportunities for people to find your website.

Regular updates like these also send signals to Google and other search engines that you’re being active. This generally prompts them to send you more traffic.

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Basically, updating your website regularly should bring you more traffic, which is necessary to ensure success with your new website.

8. Get people talking about you.

You’ve done all the right things to get your website setup, and to get those initial visitors. But in order to grow, you have to get the word out to more people. The best way to spread the word is to get people talking.

Reviews are generally the easiest way to get people talking about you, because, well, you’re directly asking them to. Just prompt your customers to leave you a review on Google+, Facebook, or whichever platform is most applicable.

You can also offer incentives to customers or users who get their friends on board, such as free or discounted products. And then social sharing and email subscribers (covered in point 6) are great for spreading the word, too.

If you haven’t read it yet, the book Contagious by Jonah Berger is a must. He breaks down how and why people share things in a way that’s easy for anyone to understand. Of course, understanding why people do things is an important step to getting them to do the things you need.

Now that you have these steps to ensure success with your new website, the only thing left for you to do is put them into practice! Follow these steps, and one day soon you’ll be recounting the story of how you built a successful website. Who wouldn’t want that?

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Kenneth Burke

Director of Marketing

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Last Updated on September 18, 2019

11 Hard Skills That Will Land You More Career Opportunities

11 Hard Skills That Will Land You More Career Opportunities

Are you looking to move up the career ladder? Or maybe you’re tired of having a “job” and want to start looking for a more permanent career?

Whatever your motivation, you are going to have to learn some new and different hard skills to broaden your opportunities. After all, there’s a very famous quote that says:

“The definition of insanity is doing the same thing over and over again, but expecting different results.” – Albert Einstein

While the insanity part doesn’t really fit here, the overall message is a good one. If you are looking for a different result (career advancement, more money or even a career instead of a job), it’s up to you to make it happen. This is both the good news and bad news!

The good news is that because it’s up to you, you have complete control over it happening. The bad news is that change is hard. Humans are creatures of habit, that’s why we develop routines, and anything that disrupts that routine causes us anxiety. And we will do almost anything to get rid of that anxiety. The overweight person will calm their anxiety by eating that doughnut, the smoker will light up a cigarette to avoid anxiety.

What we want to do with this article is to give you the hard skills you’ll need to reduce that anxiety so you can move up that corporate ladder, make more money or have career instead of just a “job.”

The following hard skills are essential to learn if you want to advance your career. They may not be easy to take up, but definitely worth your effort of learning:

1. Cloud Computing

“Simply put, cloud computing is the delivery of computing services—servers, storage, databases, networking, software, analytics, intelligence and more—over the Internet “the cloud” to offer faster innovation, flexible resources, and economies of scale. You typically pay only for cloud services you use, helping lower your operating costs, run your infrastructure more efficiently, and scale as your business needs change.” Microsoft[1]

There are many different jobs available in the cloud computing world today. They range from architects and developers to data scientists, security pros. Each job is its own specialty and requires a high level of specification for advancement.

This is definitely a hard skill that requires education. But if the tech world and computers are your thing you can make cloud computing a lucrative career.

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2. Data Mining and Statistical Analysis

Again, these are highly specialized fields. Data mining is defined as using large sets of data to look for anomalies and other patterns that can be used to predict future behavior.

Amazon is probably the best known company to use data mining. Have you ever noticed that when you buy something at Amazon, you’ll see a little ad at the bottom that says “customers who bought this also bought…”and it lists 2-3 other items? All of that information comes from data mining, by examining the millions of sales amazon makes they can predict that if you buy item #1 there is a high likelihood that you will buy one of the other items too. T

his not only increases sales for Amazon, but it also serves as a reminder for you that you may need these additional items for your project. This is very valuable information and has a wide range of uses. Although it has a bad reputation and evil sounding name, it is a very useful tool for maximizing productivity and sales.

3. Data Management

All companies today deal with a ton of data! Being able to manage that data in an efficient manor is not only highly prized, but a necessity.

We all have these things on our desks called computers. Unless there is a need for a paper copy, almost all of our data is computerized. Meaning that, in theory it is all at our fingertips. Being able to organize that data so that it’s easily and quickly retrievable is why computers are replacing filing cabinets!

However, just like the old fashion filing cabinet, data management on a computer is only good if it’s well organized. You want to make sure that you are keeping your data well organized so that it’s easy to find when needed. This is a skill that comes easily to some people (are you a person that makes lists? Good!) but with others it will be a skill that needs to be practices. Make sure that this is a discipline you master.

4. Scheduling

Being able to make and keep to a schedule is a very useful tool in both business and life. Effective scheduling means that you can prioritize projects, understand the tools needed to get the job done on time and that you are organized enough to lead people.

An important point here is to write things down! Whether it’s in an old fashion daily or weekly organizer or in a PDA. Have a copy of your schedule available at your fingertips at all times.

5. Financial Skills

These are especially important when looking for that promotion. The higher up the ladder you go, the more you’ll have to deal with things like accounting, budgeting, financial planning and cash flow management.

While you may not need to be an expert at all of these, you should have a good grasp of all of them. This is where taking a few night classes at your local community college is a good idea. You don’t need to become an expert, but brushing up on these skills will help you tremendously.

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6. Research Skills

These are important in all aspects of life, but especially in your work-life.

Are you looking for that first job out of school? Nothing impresses a boss or hiring manager more than someone who has researched the company. Trust me, they deal with people walking in off the street everyday looking for a job, but managers and owners need to see the value in hiring (or promoting) you.

So do your research and have some company specific questions ready to ask. Show that you are interested in working for that company or that position and not just “a” job or the “promotion” because you have seniority or need the money.

If it’s a promotion that you are after, never bad mouth the previous occupant. Instead pick out an example that he/she was good at and explain how you would like to use or expand that policy and how it would enhance the policy changes you’d like to make.

If it’s a new job you’re going for, then make sure to have some company specific questions ready to show that you have done your homework for the new position.

7. Marketing Skills

While marketing a companies products or services has always been a highly sought after skill. In today’s world, it can take on several different forms.

Some of the marketing skills that are highly sought after today include, SEO, Search Engine Optimization, SEM, Search Engine Marketing and marketing campaign management. Familiarity with Google Analytics as well as Word Press are also valuable.

While traditional marketing and branding were focused on advertising and selling. Almost all marketing efforts now a days are focused on the internet.

8. Network Security Specialist

Again, this is a highly skilled position that requires specialized training. But the amount of data that all companies store is significant, and if that data is leaked or stolen, it can costs them millions of dollars in both lost revenue and lawsuits.

So, if you have an interest in network security you will find the field both lucrative and stable.

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9. Communication Skills

At first glance, communication skills may not look like it fits into the category of “Hard Skills” that can help you succeed. But in this ever shrinking world where companies can do business from almost anywhere, communication is more and more important.

Are you bilingual? It really doesn’t matter what language you speak, there’s a company out there looking for someone who speaks that language.

10. Computer Programming

I don’t know about you, but I’m pretty sure that computers are going to be around for a while! As both the hardware and software get more advanced, the need for computer programming is only going to increase.

11. Graphic Design

As of 2018, there were 4.37 million new websites launched.[2] A good number of them will fail because they just aren’t interesting enough visually. The use of templates and replicated websites is only making the problem worse.

Part of the way Google ranks sites is through originality, this almost ensures that replicated sites will never get ranked through Google. So the more original your site is, the more likely people will visit and actually spend time there.

That is what a good graphic designer does. Takes your basic idea and turns it into a website that people actually want to visit.

Embrace the Anxiety That Comes with Change

You know it’s going to be there, you know that you’ll want to give up as you’re learning these new skills but, you’ll also know that the end result is worth the journey.

Here’s a little trick when you’re feeling overwhelmed:

Have you ever met an ex-smoker who was sorry they quit? An ex-drinker or drug user that said life was much better before they quit? These people have gone through some of the most difficult challenges humans can go through including weeks, if not, months of intense physical withdrawal symptoms. They did it because they knew that the pain and anxiety they would experience would ultimately get them to a much better life.

Now what was that complaint you had about attending night-school?

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This is the part everyone hates, everyone thinks night-school, adult education and just generally giving up family and/or spare time. While those are certainly possible ways to develop the necessary skills, they aren’t the only way.

You’ll want to check with your human resources department because depending on the company, a certain degree maybe required in order to even be considered for a position. In those cases, night-school, on-line or some other form of adult education maybe your best route.

But as long as a degree isn’t required, then your options are wide open.

Let’s just say that you’re a sales person interested in becoming the sales manager but, the territory you’ve been given will never produce the sales figures that would make you stand out as a good candidate for sales manager. So how about you start your own side business (don’t compete with your company), but let’s say you enjoy golf.

In this day and age, there are plenty of places that will teach you how to sell products on-line and even set you up with your own website. So you start a site selling golf equipment and accessories (don’t worry, you won’t even have to carry inventory or worry about shipping).

Now, when that sales manager spot opens up, you can explain that even though other salespeople had better numbers than you, it had nothing to do with your sales ability, it was more of a consequence of the territory your were given.

And to prove it, you brought in some information about a side business, you started showing that you’re on target for a sales growth rate of 30% this year. And because you had to do all of the marketing for the business, you came up with some marketing strategies that you can bring to the new job (built-in experience).

The Bottom Line

We’ve put together these 11 hard skills as a way to give yourself a “leg up” on the competition. We’ve tried to make this a mixture of both skills that require a great deal of training, and also ones that you can work on and develop by yourself.

We know that not everyone is cut out to be a cloud computing expert, but we also know that working on and having good scheduling skills will make you a much more desirable candidate for the position!

We also don’t want you to discount the idea of a “side hustle“. Especially for people new to the workforce, having a business that you have started and run successfully shows potential employers that you have initiative, scheduling skills and ambition which can put you well ahead of your competition!

As usual, we hope you found this article both enjoyable and informative. If you did, may we ask that you share it with your family and friends through social media. It really does help us and is greatly appreciated!

More Skill to Help Advance Your Career

Featured photo credit: Kyle Sterk via unsplash.com

Reference

[1] Microsoft Azure: Cloud Computing
[2] Netcraft: December 2018 Web Server Survey

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