Advertising
Advertising

8 Steps to Ensure Success With Your New Website

8 Steps to Ensure Success With Your New Website

The most important part of any new website is that it accomplishes its goal, and there are certain things anyone can do to make that happen. Simply follow these 8 steps to ensure success with your new website!

1. Craft a mission statement.

Think of your website’s mission statement as the backstory to a fictional character. Even though you might not explicitly tell readers the character’s backstory, it guides and influences everything that character does.

Your mission statement will guide and influence every decision you make with your new website. You don’t necessarily need to share your mission statement with viewers – though you certainly can – but you need to know exactly what you’re doing and why you’re doing it.

Without a mission statement, every decision you make for your new website becomes scattered. Viewers will pick up on that, and might not stick around because of it.

As an example, Lifehack’s public mission statement is:

“Lifehack is your source for tips to help improve all aspects of your life… This site is dedicated to lifehacks, which is a phrase that describes any advice, resource, tip or trick that will help you get things done more efficiently and effectively.”

This is their guiding clause. Everything the company does and everything an editor publishes is done in response to this statement. A mission statement helps everyone involved fulfill a common goal, and is necessary to success with your new website.

2. Research your competitors’ choices.

This will come into play a lot when designing your new website. Take a look at a handful of other websites that are generally doing the same thing(s) as you.

Advertising

What are they doing that you like, or that you dislike? What can you learn from them, or do better?

If you don’t know your industry well, you need to do some research there. But you definitely need to learn from others in your same space.

Most brands do what they do because they’ve learned it’s a good way to do things. I promise you they each made plenty of mistakes along the way.

Doing this research – seeing what you can copy and what you can improve upon – will give your new website a jumpstart. It will keep you from making some of the same mistakes others have, and it will help you better understand how your new website can be successful.

3. Choose the right website builder.

There are plenty of places that help you build websites, but they’re not all meant for the same thing. Some builders specify in e-commerce, some in blogging, and some in photography and design, among others.

The most popular website builders seem to be WordPress, Wix, and Squarespace. They each work wonderfully for millions of people, but one of them might or might not be right for your specific needs.

If you don’t have much website building experience, it will be good for you to look at who the best website builders are for your situation. Whatever your goal is, having the right framework to build upon is critical to ensuring success with your new website.

4. Pick an easy domain name.

When choosing a domain name (your website URL), practicality will almost always beats creativity. If you can meld the two, you’re doing great, but it’s a risky attempt.

Advertising

The reason being practical is better than being creative is search engine optimization (SEO). When someone searches Google to find an answer or a product, Google’s goal is to provide that person with the most relevant results.

If someone searches for, say, “running shoes,” a website like NewRunningShoes.com stands a better chance of being found than a website like SpeedyKicks.com. The first is naturally more relevant.

Can you win with creativity? Sure. But it usually takes more work and more money than if you’re practical. Keep in mind, your domain name is essentially your brand. It’s okay to spend a lot of time coming up with a good name. In fact, that would probably be best.

There are always exceptions to this “rule,” but you should generally make it easier for people to find you. Be simple, be relevant, and you’ll stand a much better chance of finding success with your new website.

5. Create your logo.

In truth, creating a logo is one of the more important steps to success with your new website. Name one reputable brand that doesn’t have a logo…

Creating a logo gives you a certain level of clout and legitimacy that’s needed to succeed. If you’re not sure what your logo should be, try answering these questions:

  • What have others in your space done? You don’t have to copy what others are doing, but you can use their decisions to help you make your own.
  • What do you want people to think when they see your logo? And how can you design something to create that impression?
  • How easy will your design be to understand, now and down the road? You want to make sure that your logo will always send a clear message.

Now that you have a better idea of what your logo should be, you have two options. You can start your logo yourself, or you can look into having a professional designer create one for you.

6. Make it easy to share and subscribe.

Traffic is the currency of the internet, and you need a lot of it to ensure success with your new website.

Advertising

Two things that help immensely are making your website easier for viewers to share with others, and making it easier for viewers to subscribe to your new website.

Social sharing buttons, email subscribe forms, and prompts or call-to-actions around nearly every corner are needed to get your website more traffic. Fortunately, there are a handful of tools you can use to do this well.

SumoMe and GetSiteControl are both popular choices that come with a suite of widgets like social sharing buttons, subscribe form pop-outs, and many other customizable features to help you drive traffic to your website.

Pick one, pick both, pick something else entirely, but you need as much help as you can get because you need as much traffic as you can get.

7. Update your website regularly.

You should be adding new items, posts, and updates to your website as often as you can without sacrificing quality. That could be anything from one new blog post a week to 100 new items every day! Just do what you can.

Updating and adding content to your new website does several things. It provides something to share with your email subscribers and social media followers, which can bring you more traffic.

In most cases, updating and adding to your website creates new web pages, which creates more opportunities for people to find your website.

Regular updates like these also send signals to Google and other search engines that you’re being active. This generally prompts them to send you more traffic.

Advertising

Basically, updating your website regularly should bring you more traffic, which is necessary to ensure success with your new website.

8. Get people talking about you.

You’ve done all the right things to get your website setup, and to get those initial visitors. But in order to grow, you have to get the word out to more people. The best way to spread the word is to get people talking.

Reviews are generally the easiest way to get people talking about you, because, well, you’re directly asking them to. Just prompt your customers to leave you a review on Google+, Facebook, or whichever platform is most applicable.

You can also offer incentives to customers or users who get their friends on board, such as free or discounted products. And then social sharing and email subscribers (covered in point 6) are great for spreading the word, too.

If you haven’t read it yet, the book Contagious by Jonah Berger is a must. He breaks down how and why people share things in a way that’s easy for anyone to understand. Of course, understanding why people do things is an important step to getting them to do the things you need.

Now that you have these steps to ensure success with your new website, the only thing left for you to do is put them into practice! Follow these steps, and one day soon you’ll be recounting the story of how you built a successful website. Who wouldn’t want that?

More by this author

Kenneth Burke

Director of Marketing

Man Reading Kindle 14 Books To Help You Always Reach Your Goals Mittens Holding Coffee 12 Scientific Reasons Why You Should Drink Black Coffee Every Day 8 Steps to Ensure Success With Your New Website 8 Steps to Ensure Success With Your New Website Simple Steps Hiring Your First Employee 5 Simple Steps to Hiring Your First Employee Tips Help You Rent Dream Apartment 8 Tips to Help You Rent Your Dream Apartment

Trending in Career Advice

1 Clueless On Your Career? Sabbatical vs. Career Break 2 9 Tips for Starting a New Job and Succeeding in Your Career 3 10 Essential Career Change Questions To Ask Yourself This Year 4 10 Job Search Tools Every Jobseekers Need To Know About 5 If You Have This Key Behavior, You’ll Be More Successful Than 90% Of People

Read Next

Advertising
Advertising
Advertising

Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

Advertising

  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

Advertising

By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

Advertising

And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

Advertising

When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

Read Next