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5 Things You Need To Know Before Starting a Blog

5 Things You Need To Know Before Starting a Blog

It has never been easier to start a blog! You can set up a Tumblr or WordPress account in a few minutes and begin sharing your thoughts with the rest of the world. However, if you want to create a successful blog, it’s not quite that straightforward.

There are a few important concepts you must understand before you write your first blog post. This article will share five concepts that will help you create a successful blog that you can be proud of!

1. Having a plan is essential for making your blog a success

Starting a new blog is just like starting any new enterprise — if you want it to be successful, you must plan every step. If you don’t have a vision for your blog, it won’t do well in search engines, won’t attract readers, and won’t achieve the goals you have set for it. Thankfully, creating a plan for your blog is fairly simple.

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Determine the goals of your blog
Think about why you are blogging. Are you promoting a business? Are you attempting to make money via blog monetization? Or is your blog just a place where you express your personal thoughts? It helps to define specific goals for your blog, which may include how much content is posted, how many visitors it will attract each month, and how much revenue will it generate.

Decide what the blog will be about
Most successful blogs focus on a specific niche. Decide what your niche will be, based upon your overall goals, what you enjoy writing about, and what you think readers will be interested in. If you are interested in making money from your blog and ranking well within search engines, you may have to perform an extensive keyword research and niche research before settling on a blog topic.

Research your competitors
If you are blogging for a business or to make money, take a close look at the blogs that are run by your competitors. Do they have any great ideas which you can use? What keywords do they rank for in search engines? How often do they write blog posts? Assess how difficult it will be to create a blog that is better than theirs. Tools like BuzzSumo and SEMRush can help you with the keywords, content & competitor research.

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Choose a blogging platform & hosting
There are dozens of different online blogging platforms that you can use, including WordPress, Tumblr, Blogger, and Squarespace. You might prefer to have your own server, which gives you more control over the features that your blog can offer. Weigh up the convenience, cost, accessibility, and features of each platform. If you are passionate that your blog will be receiving tons of traffic, you would need to think about website speed and performance. Hence, carry out research on what different hosting companies have to offer.

Choose an appropriate blog theme
A blog’s “theme” is its design. Pick a theme that matches the goals of your blog, your intended audience, and the blog’s topic. If you are planning to write about accounting & finance, make sure you’re not using some fancy & over-animated theme.

As mobile search growth rapidly, it’s important to choose a responsive theme that will adjust to any screen size, with the ability to adopt for Accelerated Mobile Pages (AMP).

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Decide how often you will be posting 
To be successful, a blog must have a regular stream of original, useful content. Determine how much time you have for writing blogs each week and how much content you will require beating your competitors.

Decide how you will promote your blog
Make a plan for how you will promote your blog. Will you use social media? Will you implement Google Adwords or any other sort of Pay Per Click advertising? Will you consider doing manual outreach and guest contributions?

Decide how you will track the success of your blog
Choose an analytics platform to integrate with your blog, so you have a clear understanding of how well it is doing.

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2. Your blog is more likely to succeed if it is social

The popularity of social media has exploded in recent years. Social media users share millions of pieces of content with each other every day on a variety of platforms, including Twitter, Facebook, Tumblr, and Google Plus. If you want to increase the number of visitors to your blog, you should harness the power of social media as much as possible. Create social media profiles that are linked to your blog and give users the ability to share your posts via social media. If you are creating great content, you will see a massive influx of visitors from social media!

3. Content is king!

Good blogs ALWAYS have great content. Don’t be stingy when writing the content for your blog. It must be original, engaging and valuable for your readers. If you write high-quality content, search engines will pick it up, and it will explode in popularity on social media. Never skimp on content!

4. You may have to learn basic Search Engine Optimization

If you are focussed on having a successful blog that attracts many readers, Search Engine Optimization (SEO) will be important. Basic SEO techniques will help you create a blog that search engines will love, resulting in higher ranking pages and more visitors.

5. Relationships matter

Blogging is a social activity that allows a blogger to engage with readers and other bloggers. If you want to ensure the success of your blog, focus on engaging readers and creating relationships via your blog. Reply to people who make comments, talk to other bloggers & influencers, and write guest posts for other blogs. Think of your blog as being a part of a conversation with other people. That will help you build a loyal audience who love your blog and regularly share it with others!

We hope you enjoyed reading the 5 things you need to know before starting a blog. These techniques will help you succeed as a blogger!

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Dmytro Spilka

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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