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5 Things You Need To Know Before Starting a Blog

5 Things You Need To Know Before Starting a Blog

It has never been easier to start a blog! You can set up a Tumblr or WordPress account in a few minutes and begin sharing your thoughts with the rest of the world. However, if you want to create a successful blog, it’s not quite that straightforward.

There are a few important concepts you must understand before you write your first blog post. This article will share five concepts that will help you create a successful blog that you can be proud of!

1. Having a plan is essential for making your blog a success

Starting a new blog is just like starting any new enterprise — if you want it to be successful, you must plan every step. If you don’t have a vision for your blog, it won’t do well in search engines, won’t attract readers, and won’t achieve the goals you have set for it. Thankfully, creating a plan for your blog is fairly simple.

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Determine the goals of your blog
Think about why you are blogging. Are you promoting a business? Are you attempting to make money via blog monetization? Or is your blog just a place where you express your personal thoughts? It helps to define specific goals for your blog, which may include how much content is posted, how many visitors it will attract each month, and how much revenue will it generate.

Decide what the blog will be about
Most successful blogs focus on a specific niche. Decide what your niche will be, based upon your overall goals, what you enjoy writing about, and what you think readers will be interested in. If you are interested in making money from your blog and ranking well within search engines, you may have to perform an extensive keyword research and niche research before settling on a blog topic.

Research your competitors
If you are blogging for a business or to make money, take a close look at the blogs that are run by your competitors. Do they have any great ideas which you can use? What keywords do they rank for in search engines? How often do they write blog posts? Assess how difficult it will be to create a blog that is better than theirs. Tools like BuzzSumo and SEMRush can help you with the keywords, content & competitor research.

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Choose a blogging platform & hosting
There are dozens of different online blogging platforms that you can use, including WordPress, Tumblr, Blogger, and Squarespace. You might prefer to have your own server, which gives you more control over the features that your blog can offer. Weigh up the convenience, cost, accessibility, and features of each platform. If you are passionate that your blog will be receiving tons of traffic, you would need to think about website speed and performance. Hence, carry out research on what different hosting companies have to offer.

Choose an appropriate blog theme
A blog’s “theme” is its design. Pick a theme that matches the goals of your blog, your intended audience, and the blog’s topic. If you are planning to write about accounting & finance, make sure you’re not using some fancy & over-animated theme.

As mobile search growth rapidly, it’s important to choose a responsive theme that will adjust to any screen size, with the ability to adopt for Accelerated Mobile Pages (AMP).

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Decide how often you will be posting 
To be successful, a blog must have a regular stream of original, useful content. Determine how much time you have for writing blogs each week and how much content you will require beating your competitors.

Decide how you will promote your blog
Make a plan for how you will promote your blog. Will you use social media? Will you implement Google Adwords or any other sort of Pay Per Click advertising? Will you consider doing manual outreach and guest contributions?

Decide how you will track the success of your blog
Choose an analytics platform to integrate with your blog, so you have a clear understanding of how well it is doing.

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2. Your blog is more likely to succeed if it is social

The popularity of social media has exploded in recent years. Social media users share millions of pieces of content with each other every day on a variety of platforms, including Twitter, Facebook, Tumblr, and Google Plus. If you want to increase the number of visitors to your blog, you should harness the power of social media as much as possible. Create social media profiles that are linked to your blog and give users the ability to share your posts via social media. If you are creating great content, you will see a massive influx of visitors from social media!

3. Content is king!

Good blogs ALWAYS have great content. Don’t be stingy when writing the content for your blog. It must be original, engaging and valuable for your readers. If you write high-quality content, search engines will pick it up, and it will explode in popularity on social media. Never skimp on content!

4. You may have to learn basic Search Engine Optimization

If you are focussed on having a successful blog that attracts many readers, Search Engine Optimization (SEO) will be important. Basic SEO techniques will help you create a blog that search engines will love, resulting in higher ranking pages and more visitors.

5. Relationships matter

Blogging is a social activity that allows a blogger to engage with readers and other bloggers. If you want to ensure the success of your blog, focus on engaging readers and creating relationships via your blog. Reply to people who make comments, talk to other bloggers & influencers, and write guest posts for other blogs. Think of your blog as being a part of a conversation with other people. That will help you build a loyal audience who love your blog and regularly share it with others!

We hope you enjoyed reading the 5 things you need to know before starting a blog. These techniques will help you succeed as a blogger!

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Dmytro Spilka

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Last Updated on August 16, 2018

10 Huge Differences Between A Boss And A Leader

10 Huge Differences Between A Boss And A Leader

When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

1. Leaders are compassionate human beings; bosses are cold.

It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

Does acting human at the office sound silly? It’s not.

A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

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2. Leaders say “we”; bosses say “I”.

Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

Let me explain:

A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

3. Leaders develop and invest in people; bosses use people.

Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

Instead of using others or focusing on your needs, think about how you can help other people grow.

Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

4. Leaders respect people; bosses are fear-mongering.

Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

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What’s the bottom line?

Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

5. Leaders give credit where it’s due; bosses only take credits.

Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

You might be wondering how you can get started:

  • Begin by simply noticing which team member contributes what during your next project at work.
  • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
  • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

6. Leaders see delegation as their best friend; bosses see it as an enemy.

If delegation is a leader’s best friend, then micromanagement is the enemy.

Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

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Learn how to delegate in my other article:

How to Delegate Work (the Definitive Guide for Successful Leaders)

7. Leaders work hard; bosses let others do the work.

Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

Here’s the deal:

Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

8. Leaders think long-term; bosses think short-term.

A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

9. Leaders are like your colleagues; bosses are just bosses.

Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

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Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

10. Leaders put people first; bosses put results first.

Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

Here’s what I mean by process over people:

Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

Learning to be a leader is an ongoing adventure.

This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

Featured photo credit: Unsplash via unsplash.com

Reference

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