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5 Things You Need To Know Before Starting a Blog

5 Things You Need To Know Before Starting a Blog

It has never been easier to start a blog! You can set up a Tumblr or WordPress account in a few minutes and begin sharing your thoughts with the rest of the world. However, if you want to create a successful blog, it’s not quite that straightforward.

There are a few important concepts you must understand before you write your first blog post. This article will share five concepts that will help you create a successful blog that you can be proud of!

1. Having a plan is essential for making your blog a success

Starting a new blog is just like starting any new enterprise — if you want it to be successful, you must plan every step. If you don’t have a vision for your blog, it won’t do well in search engines, won’t attract readers, and won’t achieve the goals you have set for it. Thankfully, creating a plan for your blog is fairly simple.

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Determine the goals of your blog
Think about why you are blogging. Are you promoting a business? Are you attempting to make money via blog monetization? Or is your blog just a place where you express your personal thoughts? It helps to define specific goals for your blog, which may include how much content is posted, how many visitors it will attract each month, and how much revenue will it generate.

Decide what the blog will be about
Most successful blogs focus on a specific niche. Decide what your niche will be, based upon your overall goals, what you enjoy writing about, and what you think readers will be interested in. If you are interested in making money from your blog and ranking well within search engines, you may have to perform an extensive keyword research and niche research before settling on a blog topic.

Research your competitors
If you are blogging for a business or to make money, take a close look at the blogs that are run by your competitors. Do they have any great ideas which you can use? What keywords do they rank for in search engines? How often do they write blog posts? Assess how difficult it will be to create a blog that is better than theirs. Tools like BuzzSumo and SEMRush can help you with the keywords, content & competitor research.

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Choose a blogging platform & hosting
There are dozens of different online blogging platforms that you can use, including WordPress, Tumblr, Blogger, and Squarespace. You might prefer to have your own server, which gives you more control over the features that your blog can offer. Weigh up the convenience, cost, accessibility, and features of each platform. If you are passionate that your blog will be receiving tons of traffic, you would need to think about website speed and performance. Hence, carry out research on what different hosting companies have to offer.

Choose an appropriate blog theme
A blog’s “theme” is its design. Pick a theme that matches the goals of your blog, your intended audience, and the blog’s topic. If you are planning to write about accounting & finance, make sure you’re not using some fancy & over-animated theme.

As mobile search growth rapidly, it’s important to choose a responsive theme that will adjust to any screen size, with the ability to adopt for Accelerated Mobile Pages (AMP).

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Decide how often you will be posting 
To be successful, a blog must have a regular stream of original, useful content. Determine how much time you have for writing blogs each week and how much content you will require beating your competitors.

Decide how you will promote your blog
Make a plan for how you will promote your blog. Will you use social media? Will you implement Google Adwords or any other sort of Pay Per Click advertising? Will you consider doing manual outreach and guest contributions?

Decide how you will track the success of your blog
Choose an analytics platform to integrate with your blog, so you have a clear understanding of how well it is doing.

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2. Your blog is more likely to succeed if it is social

The popularity of social media has exploded in recent years. Social media users share millions of pieces of content with each other every day on a variety of platforms, including Twitter, Facebook, Tumblr, and Google Plus. If you want to increase the number of visitors to your blog, you should harness the power of social media as much as possible. Create social media profiles that are linked to your blog and give users the ability to share your posts via social media. If you are creating great content, you will see a massive influx of visitors from social media!

3. Content is king!

Good blogs ALWAYS have great content. Don’t be stingy when writing the content for your blog. It must be original, engaging and valuable for your readers. If you write high-quality content, search engines will pick it up, and it will explode in popularity on social media. Never skimp on content!

4. You may have to learn basic Search Engine Optimization

If you are focussed on having a successful blog that attracts many readers, Search Engine Optimization (SEO) will be important. Basic SEO techniques will help you create a blog that search engines will love, resulting in higher ranking pages and more visitors.

5. Relationships matter

Blogging is a social activity that allows a blogger to engage with readers and other bloggers. If you want to ensure the success of your blog, focus on engaging readers and creating relationships via your blog. Reply to people who make comments, talk to other bloggers & influencers, and write guest posts for other blogs. Think of your blog as being a part of a conversation with other people. That will help you build a loyal audience who love your blog and regularly share it with others!

We hope you enjoyed reading the 5 things you need to know before starting a blog. These techniques will help you succeed as a blogger!

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Dmytro Spilka

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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