Instead of presenting content with the typical approach like making use of written text, images or videos plainly, marketers these days should understand more about digital design. When visuals, text, and videos are ready for a campaign or landing page, there are storyboarding tools that provide layouts and guidance so your idea can be visualized before going live.
Fortunately, there’re sites that help to plan and organise strategies and content ideas. Options are many, but here’re the recommended ones to give your strategy an edge:
1. Images & Infographics: Canva
Canva offers pre-made templates, shapes, and images to users in order to create visual campaigns. Templates include social media sized layouts, presentations, posters, blog headers, blog graphics, cards, letters, certificates, eBooks, and more. Various color schemes, backgrounds, text styles, and layouts are available in the tool. It is easy and quick to use, and the final results are aesthetically impressive.
2. Videos: Mysimpleshow
Mysimpleshow is a video-creation site where users can make their own explainer videos based on any topic. The tool uses a simple 4-step guided process for users that facilitates writing a voiceover using storyline templates as provided writing support, or importing relevant text from a PowerPoint file. Mysimpleshow then automatically visualizes the story by suggesting visuals that are generated by the site or you can use your own images, making the process super easy. The final video is completed with a voiceover of your text, and your self-made video is done in minutes.
3. Content Management & Discovery: The BuiltVisible Content Discovery Tool
The BuiltVisible Content Discovery Tool can be used to research, discover, and filter any content to ensure reliability and top engagement. The tool is a Google Sheet in which users can search trending topics, data, and articles from social, news, and government websites, as well as see the best performing content. Users can also organize any information added to the Content Discovery Tool.
4. Digital Design: Sketch
Sketch is a design tool for Mac users that makes creating campaigns, landing pages, app icons, websites, and any other design a piece of cake. Using a vector-based workflow, graphic design is made simple for those without experience, and optimizes a professional’s experience. The final product is an eye-catching and high-quality visual creation.
5. Organizational Planning & Team Communication: Trello
Trello is a collaborative tool for teams. Lists, boards, and cards provided by the tool offer options for organizational planning and team communication. All users invited can participate in the group, meaning having the ability to add, edit, move, and delete notes. Apps can be integrated into groups and workflows, users can participate in multiple teams, and project collaboration can be managed from start to finish.
Using these tools will help content marketers enhance their creative marketing strategy. Aesthetics will be more appealing, management is made easier, messages are more focused, and explaining a message or campaign is simple. Content marketers – keep this in mind and you’ll impact your target groups even more!