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5 Tips For Choosing The Right eCommerce Software

5 Tips For Choosing The Right eCommerce Software

Launching an eCommerce business can be quite overwhelming. Negotiating with multiple suppliers, identifying the right price for your products, picking a shipping company for the various geographies you operate in are just some of the different things you will be doing at launch. The right eCommerce software is one that is easy to learn and should help you with these operational tasks out of the box.

But that is not all. Given the complexities of running a business, your eCommerce software should also do a host of other things to make your business operation smoother. Here is a checklist of features your eCommerce software must have.

1. Local Payment Integration

User preferences change depending on the country they are viewing your website from. Studies have shown that an overwhelming 92.2% of online buyers tend to prefer websites that show product prices in their local currencies.

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Not only that, nearly 33% of these buyers tend to abandon sites where the pricing is USD-only. But converting your product price to the local currency is alone not sufficient.

You should also be able to integrate localized payment gateways to your eCommerce website. That means that your visitors from China should be able to transact via Alipay (which is the most popular payment gateway in the country) while your European shoppers should have other options like Worldpay or iDeal.

2. Localized Shipping

Similar to payment integration, every country has their own popular logistics providers that offer delivery at the most affordable prices.

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Instead of forcing businesses to only pick between a Fedex or UPS, your eCommerce software should be customizable enough to integrate with local shipping providers like DPD in Germany or DTDC in India.

3. ERP/CRM Integration

Processing orders and fulfilling them is just one component of an eCommerce business. Demand management which involves forecasting future orders and also identifying a warehouse that is closest to your potential customer is an important component of the supply chain.

Integrating your eCommerce software with your ERP system makes it possible for you to feed real-time transactional data to your ERP system. You may also want to integrate your eCommerce software with a CRM system that ensures seamless communication management with your prospects and existing customers.

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4. Content Management System

A lot of eCommerce companies rely on language translator tools to cater to their global audience. This is however not ideal as the auto-translated content does not convert as well as the original.

It is recommended to hire knowledgeable local language copywriters to rewrite your pages in the various languages you want to cater to. From a website management perspective, this can be pretty hard to manage.

An eCommerce software with an integrated content management system should, however, do the trick since it becomes easy for the website administrator to map the various product pages in these different languages making a multi-lingual website easy to manage.

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5. Personalization

Every customer is unique, more so in a business that caters to visitors from across the world. Your website should hence be capable of personalizing your offering based on the visitors’ profile. For instance, your Chinese visitors may love a discount during the new year season in February while your customers in Germany may love their discounts during Oktoberfest.

Not just this, you may want to offer your repeat customer a higher discount than what you provide a new customer. Similarly, a customer who buys a larger volume deserves a higher discount than one who buys for a few dollars at a time. Your eCommerce software should be flexible enough to bring in these various tweaks to your system without much hassle.

Running an eCommerce business is hard and the job of a back-end software is to make things simpler for you. Pick a software that is not only customizable but also scalable. This way, you do not have to go shopping for a new provider when you grow big.

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Anand Srinivasan

Marketing Consultant

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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