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5 Tips For Choosing The Right eCommerce Software

5 Tips For Choosing The Right eCommerce Software

Launching an eCommerce business can be quite overwhelming. Negotiating with multiple suppliers, identifying the right price for your products, picking a shipping company for the various geographies you operate in are just some of the different things you will be doing at launch. The right eCommerce software is one that is easy to learn and should help you with these operational tasks out of the box.

But that is not all. Given the complexities of running a business, your eCommerce software should also do a host of other things to make your business operation smoother. Here is a checklist of features your eCommerce software must have.

1. Local Payment Integration

User preferences change depending on the country they are viewing your website from. Studies have shown that an overwhelming 92.2% of online buyers tend to prefer websites that show product prices in their local currencies.

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Not only that, nearly 33% of these buyers tend to abandon sites where the pricing is USD-only. But converting your product price to the local currency is alone not sufficient.

You should also be able to integrate localized payment gateways to your eCommerce website. That means that your visitors from China should be able to transact via Alipay (which is the most popular payment gateway in the country) while your European shoppers should have other options like Worldpay or iDeal.

2. Localized Shipping

Similar to payment integration, every country has their own popular logistics providers that offer delivery at the most affordable prices.

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Instead of forcing businesses to only pick between a Fedex or UPS, your eCommerce software should be customizable enough to integrate with local shipping providers like DPD in Germany or DTDC in India.

3. ERP/CRM Integration

Processing orders and fulfilling them is just one component of an eCommerce business. Demand management which involves forecasting future orders and also identifying a warehouse that is closest to your potential customer is an important component of the supply chain.

Integrating your eCommerce software with your ERP system makes it possible for you to feed real-time transactional data to your ERP system. You may also want to integrate your eCommerce software with a CRM system that ensures seamless communication management with your prospects and existing customers.

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4. Content Management System

A lot of eCommerce companies rely on language translator tools to cater to their global audience. This is however not ideal as the auto-translated content does not convert as well as the original.

It is recommended to hire knowledgeable local language copywriters to rewrite your pages in the various languages you want to cater to. From a website management perspective, this can be pretty hard to manage.

An eCommerce software with an integrated content management system should, however, do the trick since it becomes easy for the website administrator to map the various product pages in these different languages making a multi-lingual website easy to manage.

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5. Personalization

Every customer is unique, more so in a business that caters to visitors from across the world. Your website should hence be capable of personalizing your offering based on the visitors’ profile. For instance, your Chinese visitors may love a discount during the new year season in February while your customers in Germany may love their discounts during Oktoberfest.

Not just this, you may want to offer your repeat customer a higher discount than what you provide a new customer. Similarly, a customer who buys a larger volume deserves a higher discount than one who buys for a few dollars at a time. Your eCommerce software should be flexible enough to bring in these various tweaks to your system without much hassle.

Running an eCommerce business is hard and the job of a back-end software is to make things simpler for you. Pick a software that is not only customizable but also scalable. This way, you do not have to go shopping for a new provider when you grow big.

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Anand Srinivasan

Marketing Consultant

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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