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5 Tips For Choosing The Right eCommerce Software

5 Tips For Choosing The Right eCommerce Software

Launching an eCommerce business can be quite overwhelming. Negotiating with multiple suppliers, identifying the right price for your products, picking a shipping company for the various geographies you operate in are just some of the different things you will be doing at launch. The right eCommerce software is one that is easy to learn and should help you with these operational tasks out of the box.

But that is not all. Given the complexities of running a business, your eCommerce software should also do a host of other things to make your business operation smoother. Here is a checklist of features your eCommerce software must have.

1. Local Payment Integration

User preferences change depending on the country they are viewing your website from. Studies have shown that an overwhelming 92.2% of online buyers tend to prefer websites that show product prices in their local currencies.

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Not only that, nearly 33% of these buyers tend to abandon sites where the pricing is USD-only. But converting your product price to the local currency is alone not sufficient.

You should also be able to integrate localized payment gateways to your eCommerce website. That means that your visitors from China should be able to transact via Alipay (which is the most popular payment gateway in the country) while your European shoppers should have other options like Worldpay or iDeal.

2. Localized Shipping

Similar to payment integration, every country has their own popular logistics providers that offer delivery at the most affordable prices.

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Instead of forcing businesses to only pick between a Fedex or UPS, your eCommerce software should be customizable enough to integrate with local shipping providers like DPD in Germany or DTDC in India.

3. ERP/CRM Integration

Processing orders and fulfilling them is just one component of an eCommerce business. Demand management which involves forecasting future orders and also identifying a warehouse that is closest to your potential customer is an important component of the supply chain.

Integrating your eCommerce software with your ERP system makes it possible for you to feed real-time transactional data to your ERP system. You may also want to integrate your eCommerce software with a CRM system that ensures seamless communication management with your prospects and existing customers.

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4. Content Management System

A lot of eCommerce companies rely on language translator tools to cater to their global audience. This is however not ideal as the auto-translated content does not convert as well as the original.

It is recommended to hire knowledgeable local language copywriters to rewrite your pages in the various languages you want to cater to. From a website management perspective, this can be pretty hard to manage.

An eCommerce software with an integrated content management system should, however, do the trick since it becomes easy for the website administrator to map the various product pages in these different languages making a multi-lingual website easy to manage.

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5. Personalization

Every customer is unique, more so in a business that caters to visitors from across the world. Your website should hence be capable of personalizing your offering based on the visitors’ profile. For instance, your Chinese visitors may love a discount during the new year season in February while your customers in Germany may love their discounts during Oktoberfest.

Not just this, you may want to offer your repeat customer a higher discount than what you provide a new customer. Similarly, a customer who buys a larger volume deserves a higher discount than one who buys for a few dollars at a time. Your eCommerce software should be flexible enough to bring in these various tweaks to your system without much hassle.

Running an eCommerce business is hard and the job of a back-end software is to make things simpler for you. Pick a software that is not only customizable but also scalable. This way, you do not have to go shopping for a new provider when you grow big.

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Anand Srinivasan

Marketing Consultant

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Last Updated on August 29, 2018

5 Killer Online Journal Tools That Make Journaling Easier and More Fun

5 Killer Online Journal Tools That Make Journaling Easier and More Fun

Journaling is one of the most useful personal development tools around. Not only does it help us process emotions and experiences, work through internal conflicts and improve our self-awareness, it also provides us with a way to keep a day-to-day record of our lives. Traditionally an activity limited to pen and paper, the expansion of consumer technology has enabled journaling to go digital.

Saving your journaling entries online enables you to access them from anywhere, without having to carry a notebook and pen around, and provides you with digital features, like tagging and search functions.

Here are a list of five online journaling tools you can use to bring your practice into the modern age:

1. 750words

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750 words

    750words is a free online journaling tool created by Buster Benson. The site is based on the idea of “Morning Pages”; a journaling tool Julia Cameron suggests in her creativity course The Artist’s Way. Cameron advises aspiring creatives to start each morning with three pages of stream-of-consciousness writing to clear away the mental clutter, leaving you with a clearer mind to face the day.

    750 words is the three-page digital equivalent (assuming the average person writes 250 words per page) and lets you store all your journaling online. Each morning, you’ll receive a prompt asking you to write your 750 words, and the site keeps track of various statistics associated with your entries. The site uses a Regressive Imagery Dictionary to calculate the emotional content from your posts and provides feedback on features like your mood, and most commonly used words.

    750 words is simple to set up and is ideal for anyone who finds it challenging to maintain a consistent journaling practice. The site uses a number of incentives to motivate users, including animal badges awarded to journalers who complete a certain number of days in a row, leader boards, and opt-in monthly challenges.

    2. Ohlife

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    ohlife

      Ohlife is designed to make online journaling as easy as possible. Once you’ve signed up for your free account, the website will send you an email each day asking “How did your day go?” Simply reply to the email with as much or as little detail as you like, and your response will be stored on your account, ready to view next time you log in.

      Ohlife’s appeal lies in its simplicity: no stats, no social sharing, no complicated organisational systems—the site is designed to provide you with a private, online space. Simply respond to the email each day (or skip the days you’re busy) and Ohlife will do the rest.

      3. Oneword

      oneword

        OneWord is a fun online tool that provides you with a single word as a prompt and gives you sixty seconds to write about it. The concept’s aim is to help writers learn how to flow, and the prompts range from the everyday mundane to the profound.

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        Oneword is not a private journaling tool: if you sign up, your answers will be published on the site’s daily blog, which contains a stream of users’ answers, and might be used by Oneword in the future. If you’d rather keep your answers to yourself, you can still use the tool for fun without giving out any personal details.

        4. Penzu

          Penzu is a journaling tool that allows you to store your journaling notes online. The service also offers mobile apps for iOS, Android and Blackberry, so you can journal on the go and save your notes to your account. The basic service is free, however you can upgrade to Penzu Pro and get access to additional features, including military-grade encryption and the ability to save and sync data through your mobile, for $19 per year.

          With either version of Penzu, you can insert pictures, and add tags and comments to entries, as well as search for older entries. You can set your posts to be private and viewable by you only, or share them with others.

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          5. Evernote

          Evernote isn’t a purpose-built journaling tool, however its features make it perfect for keeping your journaling notes in one safe place. With the ability to keep separate “notebooks”, tag your entries, include pictures, audio and web clipping, Evernote will appeal to journalers who want to include more formats than just text in their entries.

          Available online within a web browser, and as a stand-alone desktop app, the service also comes with a series of mobile apps covering almost every device available. These allow you to make notes on the go and sync between the mobile and browser versions of the app.

          For additional features, including text recognition and the ability to collaborate on Notebooks, you can upgrade to Evernote’s premium service, which costs $5 per month.

          Featured photo credit: Unsplash via unsplash.com

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