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Make the Most of Your Trade Show Appearance

Make the Most of Your Trade Show Appearance

Deciding to invest time, energy, and money into a trade show appearance is a big decision. While it presents an opportunity to secure new customers, leading to higher sales, it can also result in losses if you can’t convert visitors into buyers.

To help ensure you get the most out of your trade show investment, here are some tips designed to give you the best experience possible.

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Choose the Right Trade Show

The first step to a great trade show experience is picking the right one. Begin your search by focusing on shows that are for the product or service you are offering. You can use basic web searches to get you started, but you may be able to save time by connecting with industry associations related to your product or service. If you are interested in smaller shows, your local Chamber of Commerce may have information regarding nearby events.

Once you have a few in mind, do your research regarding the standard visitor. Some larger shows attract a lot of attention but do not necessarily bring in a lot of potential customers. Often, the show manager can provide you information regarding the previous years to help you determine if the event is a good fit.

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Determine Your Goal                   

You shouldn’t participate in a trade show without a clear goal in mind. Participating in the event requires an investment of time and money, so it is important to focus on what you intend to accomplish. For example, you may prioritize sales, generating press, demonstrating a new product, or simply building a rapport with customers. By understanding why you are there, you can keep all of your efforts working in a primary direction throughout your time at the trade show.

Staff Appropriately

At a minimum, you need at least one other person to support your trade show booth. This allows you each to take breaks when needed or steal a moment to check out the competition, without running the risk of leaving your space unattended. Larger events, with a high number of visitors, may require more personnel so that potential customers can be addressed in a timely fashion.

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Make sure your staff is knowledgeable about the product or service, and fully apprised of your goals regarding the event. Focus on being friendly, upbeat, and approachable. It is wise for you and your staff to be easily identified as representing your company, so a standardized uniform, or a coordinated look with name tags, help separate your employees from the visitors.

Promote the Event

Part of your success is dependent on the success of the event overall. Make an effort to advertise your intent to attend as well as noting the name of the show. Mailing and email lists can be quite effective, though you may yield better results by contacting your top customers over the phone.

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If appropriate, contact any local press about the event. Send out press releases to highlight noteworthy portions of the exhibit, especially if you intend to unveil a new offering during the trade show. Consider creating press kits and have them brought to the event’s press room area to raise your chances of being covered.

Design Your Display

The quality of your trade show display is vital to your success. You need to keep your space well-organized while also taking the time to make it visually attractive. While having some high-impact visual elements can bring in visitors, avoid overloading the senses with too many graphical details. Make sure you include one large graphic that can be recognized at a distance. Any takeaway materials need to be highly accessible and easy to identify.

Make Follow Up Easy

Prior to the event, create a follow-up mailer, email, or newsletter. That way, you already have the content you need immediately after the show. When collecting contact information, determine a centralized method for consistency. You can even use a giveaway as a method for collecting potential customer data, allowing the information to be provided directly by the visitor and deposited in a specific place.

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Last Updated on September 16, 2019

How to Stop Procrastinating: 11 Practical Ways for Procrastinators

How to Stop Procrastinating: 11 Practical Ways for Procrastinators

You have a deadline looming. However, instead of doing your work, you are fiddling with miscellaneous things like checking email, social media, watching videos, surfing blogs and forums. You know you should be working, but you just don’t feel like doing anything.

We are all familiar with the procrastination phenomenon. When we procrastinate, we squander away our free time and put off important tasks we should be doing them till it’s too late. And when it is indeed too late, we panic and wish we got started earlier.

The chronic procrastinators I know have spent years of their life looped in this cycle. Delaying, putting off things, slacking, hiding from work, facing work only when it’s unavoidable, then repeating this loop all over again. It’s a bad habit that eats us away and prevents us from achieving greater results in life.

Don’t let procrastination take over your life. Here, I will share my personal steps on how to stop procrastinating. These 11 steps will definitely apply to you too:

1. Break Your Work into Little Steps

Part of the reason why we procrastinate is because subconsciously, we find the work too overwhelming for us. Break it down into little parts, then focus on one part at the time. If you still procrastinate on the task after breaking it down, then break it down even further. Soon, your task will be so simple that you will be thinking “gee, this is so simple that I might as well just do it now!”.

For example, I’m currently writing a new book (on How to achieve anything in life). Book writing at its full scale is an enormous project and can be overwhelming. However, when I break it down into phases such as –

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  • (1) Research
  • (2) Deciding the topic
  • (3) Creating the outline
  • (4) Drafting the content
  • (5) Writing Chapters #1 to #10,
  • (6) Revision
  • (7) etc.

Suddenly it seems very manageable. What I do then is to focus on the immediate phase and get it done to my best ability, without thinking about the other phases. When it’s done, I move on to the next.

2. Change Your Environment

Different environments have different impact on our productivity. Look at your work desk and your room. Do they make you want to work or do they make you want to snuggle and sleep? If it’s the latter, you should look into changing your workspace.

One thing to note is that an environment that makes us feel inspired before may lose its effect after a period of time. If that’s the case, then it’s time to change things around. Refer to Steps #2 and #3 of 13 Strategies To Jumpstart Your Productivity, which talks about revamping your environment and workspace.

3. Create a Detailed Timeline with Specific Deadlines

Having just 1 deadline for your work is like an invitation to procrastinate. That’s because we get the impression that we have time and keep pushing everything back, until it’s too late.

Break down your project (see tip #1), then create an overall timeline with specific deadlines for each small task. This way, you know you have to finish each task by a certain date. Your timelines must be robust, too – i.e. if you don’t finish this by today, it’s going to jeopardize everything else you have planned after that. This way it creates the urgency to act.

My goals are broken down into monthly, weekly, right down to the daily task lists, and the list is a call to action that I must accomplish this by the specified date, else my goals will be put off.

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Here’re more tips on setting deadlines: 22 Tips for Effective Deadlines

4. Eliminate Your Procrastination Pit-Stops

If you are procrastinating a little too much, maybe that’s because you make it easy to procrastinate.

Identify your browser bookmarks that take up a lot of your time and shift them into a separate folder that is less accessible. Disable the automatic notification option in your email client. Get rid of the distractions around you.

I know some people will out of the way and delete or deactivate their facebook accounts. I think it’s a little drastic and extreme as addressing procrastination is more about being conscious of our actions than counteracting via self-binding methods, but if you feel that’s what’s needed, go for it.

5. Hang out with People Who Inspire You to Take Action

I’m pretty sure if you spend just 10 minutes talking to Steve Jobs or Bill Gates, you’ll be more inspired to act than if you spent the 10 minutes doing nothing. The people we are with influence our behaviors. Of course spending time with Steve Jobs or Bill Gates every day is probably not a feasible method, but the principle applies — The Hidden Power of Every Single Person Around You

Identify the people, friends or colleagues who trigger you – most likely the go-getters and hard workers – and hang out with them more often. Soon you will inculcate their drive and spirit too.

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As a personal development blogger, I “hang out” with inspiring personal development experts by reading their blogs and corresponding with them regularly via email and social media. It’s communication via new media and it works all the same.

6. Get a Buddy

Having a companion makes the whole process much more fun. Ideally, your buddy should be someone who has his/her own set of goals. Both of you will hold each other accountable to your goals and plans. While it’s not necessary for both of you to have the same goals, it’ll be even better if that’s the case, so you can learn from each other.

I have a good friend whom I talk to regularly, and we always ask each other about our goals and progress in achieving those goals. Needless to say, it spurs us to keep taking action.

7. Tell Others About Your Goals

This serves the same function as #6, on a larger scale. Tell all your friends, colleagues, acquaintances and family about your projects. Now whenever you see them, they are bound to ask you about your status on those projects.

For example, sometimes I announce my projects on The Personal Excellence Blog, Twitter and Facebook, and my readers will ask me about them on an ongoing basis. It’s a great way to keep myself accountable to my plans.

8. Seek out Someone Who Has Already Achieved the Outcome

What is it you want to accomplish here, and who are the people who have accomplished this already? Go seek them out and connect with them. Seeing living proof that your goals are very well achievable if you take action is one of the best triggers for action.

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9. Re-Clarify Your Goals

If you have been procrastinating for an extended period of time, it might reflect a misalignment between what you want and what you are currently doing. Often times, we outgrow our goals as we discover more about ourselves, but we don’t change our goals to reflect that.

Get away from your work (a short vacation will be good, else just a weekend break or staycation will do too) and take some time to regroup yourself. What exactly do you want to achieve? What should you do to get there? What are the steps to take? Does your current work align with that? If not, what can you do about it?

10. Stop Over-Complicating Things

Are you waiting for a perfect time to do this? That maybe now is not the best time because of X, Y, Z reasons? Ditch that thought because there’s never a perfect time. If you keep waiting for one, you are never going to accomplish anything.

Perfectionism is one of the biggest reasons for procrastination. Read more about why perfectionist tendencies can be a bane than a boon: Why Being A Perfectionist May Not Be So Perfect.

11. Get a Grip and Just Do It

At the end, it boils down to taking action. You can do all the strategizing, planning and hypothesizing, but if you don’t take action, nothing’s going to happen. Occasionally, I get readers and clients who keep complaining about their situations but they still refuse to take action at the end of the day.

Reality check:

I have never heard anyone procrastinate their way to success before and I doubt it’s going to change in the near future.  Whatever it is you are procrastinating on, if you want to get it done, you need to get a grip on yourself and do it.

More About Procrastination

Featured photo credit: Malvestida Magazine via unsplash.com

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