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Make the Most of Your Trade Show Appearance

Make the Most of Your Trade Show Appearance
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Deciding to invest time, energy, and money into a trade show appearance is a big decision. While it presents an opportunity to secure new customers, leading to higher sales, it can also result in losses if you can’t convert visitors into buyers.

To help ensure you get the most out of your trade show investment, here are some tips designed to give you the best experience possible.

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Choose the Right Trade Show

The first step to a great trade show experience is picking the right one. Begin your search by focusing on shows that are for the product or service you are offering. You can use basic web searches to get you started, but you may be able to save time by connecting with industry associations related to your product or service. If you are interested in smaller shows, your local Chamber of Commerce may have information regarding nearby events.

Once you have a few in mind, do your research regarding the standard visitor. Some larger shows attract a lot of attention but do not necessarily bring in a lot of potential customers. Often, the show manager can provide you information regarding the previous years to help you determine if the event is a good fit.

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Determine Your Goal                   

You shouldn’t participate in a trade show without a clear goal in mind. Participating in the event requires an investment of time and money, so it is important to focus on what you intend to accomplish. For example, you may prioritize sales, generating press, demonstrating a new product, or simply building a rapport with customers. By understanding why you are there, you can keep all of your efforts working in a primary direction throughout your time at the trade show.

Staff Appropriately

At a minimum, you need at least one other person to support your trade show booth. This allows you each to take breaks when needed or steal a moment to check out the competition, without running the risk of leaving your space unattended. Larger events, with a high number of visitors, may require more personnel so that potential customers can be addressed in a timely fashion.

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Make sure your staff is knowledgeable about the product or service, and fully apprised of your goals regarding the event. Focus on being friendly, upbeat, and approachable. It is wise for you and your staff to be easily identified as representing your company, so a standardized uniform, or a coordinated look with name tags, help separate your employees from the visitors.

Promote the Event

Part of your success is dependent on the success of the event overall. Make an effort to advertise your intent to attend as well as noting the name of the show. Mailing and email lists can be quite effective, though you may yield better results by contacting your top customers over the phone.

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If appropriate, contact any local press about the event. Send out press releases to highlight noteworthy portions of the exhibit, especially if you intend to unveil a new offering during the trade show. Consider creating press kits and have them brought to the event’s press room area to raise your chances of being covered.

Design Your Display

The quality of your trade show display is vital to your success. You need to keep your space well-organized while also taking the time to make it visually attractive. While having some high-impact visual elements can bring in visitors, avoid overloading the senses with too many graphical details. Make sure you include one large graphic that can be recognized at a distance. Any takeaway materials need to be highly accessible and easy to identify.

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Make Follow Up Easy

Prior to the event, create a follow-up mailer, email, or newsletter. That way, you already have the content you need immediately after the show. When collecting contact information, determine a centralized method for consistency. You can even use a giveaway as a method for collecting potential customer data, allowing the information to be provided directly by the visitor and deposited in a specific place.

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Last Updated on July 12, 2021

100 Incredible Life Hacks That Make Life So Much Easier

100 Incredible Life Hacks That Make Life So Much Easier
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Want to learn some quick and easy life hacks that are easy to do, low cost and saves you time?

By tweaking little things in your daily life, it can make your life much more convenient!

Here’re 100 of the most practical life hacks so you can just pick up any of them right away!

83 tie a small piece of bright colored fabric

    84 write random letter

      85 use a rubberband

        86 dorm smell bad

          87 lean your phone on your sunglassess

            89 how to waterproof your shoes

              90 take a picture of the name card

                91 iron inside out

                  92 old newspaper

                    93 tumble try shoes

                      keep a card like this

                        SONY DSC

                          94 soap bar

                            95 make a hole

                              96 drop the battery

                                97 use a coozie

                                  98 when taking a picture

                                    use a clean dust pan

                                      try a pants hanger

                                        use your cellphone light

                                          use a spring from an old pen

                                            quick and easy iphone speaker

                                              user binder clips

                                                wrap a wet paper towel around your beverage

                                                  put pancake mix in a ketchup bottle

                                                    clean out an old lotion bottle for your beach

                                                      use a muffin tin to serve condiments at a bbq

                                                        doritos are great for kindling

                                                          use nail polish to identify different keys

                                                            use a hanging shoe rack to store cleaning supplies

                                                              freeze grapes to chill white wine without

                                                                use paper clips to organize your cables

                                                                  almost finished your jar of nutella

                                                                    sick of having a box full of tangled

                                                                      unroll the rim to increase the capacity

                                                                        cut open toilet paper rolls and use as a cuff

                                                                          remove the stem from strawberries

                                                                            turn an old bottle into a simple little cord holder

                                                                              for iced coffee and iced cappuccino, use frozen coffee cubes

                                                                                how to fold a fitted bed sheet

                                                                                  tired of snoozing past your alarm

                                                                                    place a rubber band around an open paint can to wipe your brush on

                                                                                      ut a wooden spoon across a boiling pot

                                                                                        use bread clips to save flip-flops

                                                                                          take pictures of friends holding items

                                                                                            how i always know which headphone is the left one

                                                                                              put a stocking over the end of a vacuum

                                                                                                How to make sure you drink enough water

                                                                                                  user a can opener to open blister

                                                                                                    good sandwich guide

                                                                                                      turn your muffin pans upside down

                                                                                                        50 pounds of groceries and living on the 5th floor

                                                                                                          the right way to make a blt

                                                                                                            add one teaspoon of baking soda

                                                                                                              38

                                                                                                                hair straighteners equals to collar irons

                                                                                                                  stack your clothes vertically to see them all

                                                                                                                    the right way to make cookies in the summer

                                                                                                                      how to clean a blender

                                                                                                                        the right way to eat a popsicle

                                                                                                                          use bread clips to label and organize power cords

                                                                                                                            to get the built up residue off of your shower head

                                                                                                                              user a hair clip to orgainize long wires

                                                                                                                                a frozen saturated sponge in a bag

                                                                                                                                  rub stuck zipper teeth with a graphite pencil

                                                                                                                                    use a soda pop tab

                                                                                                                                      50

                                                                                                                                        51 How to multiply large numbers in your head.

                                                                                                                                          52 How to open a bottle if you dont have a corkscrew.

                                                                                                                                            rub a walnut on damaged wooden furniture

                                                                                                                                              kids fall out of bed

                                                                                                                                                use toothpaste to clear up hazy car

                                                                                                                                                  58

                                                                                                                                                    59 keep pizza out while driving home

                                                                                                                                                      60 put your straw through the tab to keep it from rising

                                                                                                                                                        hold oreos with a fork so your fingers

                                                                                                                                                          Never lose your remotes again

                                                                                                                                                            hiding your emergency money

                                                                                                                                                              use a bread tab to hold your spot on a roll

                                                                                                                                                                if you are at a hotel and run out of chargers

                                                                                                                                                                  keep a square of cardboard in a ziplock bag

                                                                                                                                                                    If you need to pee or smoke at a bar

                                                                                                                                                                      drill holes in the bottom of your garbage

                                                                                                                                                                        use an accented letter as your passcode

                                                                                                                                                                          use a squeeze ketchup bottle top with your shopvac

                                                                                                                                                                            do something unusual when locking the door

                                                                                                                                                                              when heating leftovers space out a circle in the middle

                                                                                                                                                                                dont burn yourself in those hard to reach candles

                                                                                                                                                                                  put a small amount of water in a glass when you microwave your pizza

                                                                                                                                                                                    75 use a piece of paper to organize

                                                                                                                                                                                      use half a pool noodle

                                                                                                                                                                                        pencil case to store cables

                                                                                                                                                                                          78 clothespin to hold nail

                                                                                                                                                                                            79 make blts

                                                                                                                                                                                              80 take a picture of your fridge

                                                                                                                                                                                                81 fill plastic water bottles

                                                                                                                                                                                                  82 right ways to eat chips

                                                                                                                                                                                                    99 if your plug keeps failing

                                                                                                                                                                                                      100 put the banana on the wire

                                                                                                                                                                                                        88 before you throw away a post it

                                                                                                                                                                                                          Source: Reddit LifeProTips

                                                                                                                                                                                                          There you go, 100 awesome life hacks that you can try right now to make your life a lot easier!

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