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Make the Most of Your Trade Show Appearance

Make the Most of Your Trade Show Appearance

Deciding to invest time, energy, and money into a trade show appearance is a big decision. While it presents an opportunity to secure new customers, leading to higher sales, it can also result in losses if you can’t convert visitors into buyers.

To help ensure you get the most out of your trade show investment, here are some tips designed to give you the best experience possible.

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Choose the Right Trade Show

The first step to a great trade show experience is picking the right one. Begin your search by focusing on shows that are for the product or service you are offering. You can use basic web searches to get you started, but you may be able to save time by connecting with industry associations related to your product or service. If you are interested in smaller shows, your local Chamber of Commerce may have information regarding nearby events.

Once you have a few in mind, do your research regarding the standard visitor. Some larger shows attract a lot of attention but do not necessarily bring in a lot of potential customers. Often, the show manager can provide you information regarding the previous years to help you determine if the event is a good fit.

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Determine Your Goal                   

You shouldn’t participate in a trade show without a clear goal in mind. Participating in the event requires an investment of time and money, so it is important to focus on what you intend to accomplish. For example, you may prioritize sales, generating press, demonstrating a new product, or simply building a rapport with customers. By understanding why you are there, you can keep all of your efforts working in a primary direction throughout your time at the trade show.

Staff Appropriately

At a minimum, you need at least one other person to support your trade show booth. This allows you each to take breaks when needed or steal a moment to check out the competition, without running the risk of leaving your space unattended. Larger events, with a high number of visitors, may require more personnel so that potential customers can be addressed in a timely fashion.

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Make sure your staff is knowledgeable about the product or service, and fully apprised of your goals regarding the event. Focus on being friendly, upbeat, and approachable. It is wise for you and your staff to be easily identified as representing your company, so a standardized uniform, or a coordinated look with name tags, help separate your employees from the visitors.

Promote the Event

Part of your success is dependent on the success of the event overall. Make an effort to advertise your intent to attend as well as noting the name of the show. Mailing and email lists can be quite effective, though you may yield better results by contacting your top customers over the phone.

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If appropriate, contact any local press about the event. Send out press releases to highlight noteworthy portions of the exhibit, especially if you intend to unveil a new offering during the trade show. Consider creating press kits and have them brought to the event’s press room area to raise your chances of being covered.

Design Your Display

The quality of your trade show display is vital to your success. You need to keep your space well-organized while also taking the time to make it visually attractive. While having some high-impact visual elements can bring in visitors, avoid overloading the senses with too many graphical details. Make sure you include one large graphic that can be recognized at a distance. Any takeaway materials need to be highly accessible and easy to identify.

Make Follow Up Easy

Prior to the event, create a follow-up mailer, email, or newsletter. That way, you already have the content you need immediately after the show. When collecting contact information, determine a centralized method for consistency. You can even use a giveaway as a method for collecting potential customer data, allowing the information to be provided directly by the visitor and deposited in a specific place.

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Last Updated on January 3, 2020

The 10 Essential Habits of Positive People

The 10 Essential Habits of Positive People

Are you waiting for life events to turn out the way you want so that you can feel more positive about your life? Do you find yourself having pre-conditions to your sense of well-being, thinking that certain things must happen for you to be happier? Do you think there is no way that your life stresses can make you anything other than “stressed out” and that other people just don’t understand?  If your answer is “yes” to any of these questions, you might find yourself lingering in the land of negativity for too long!

The following are some tips to keep positive no matter what comes your way. This post will help you stop looking for what psychologists call “positivity” in all the wrong places!  Here are the ten essential habits of positive people.

1. Positive people don’t confuse quitting with letting go.

Instead of hanging on to ideas, beliefs, and even people that are no longer healthy for them, they trust their judgement to let go of negative forces in their lives.  Especially in terms of relationships, they subscribe to The Relationship Prayer which goes:

 I will grant myself the ability to trust the healthy people in my life … 

To set limits with, or let go of, the negative ones … 

And to have the wisdom to know the DIFFERENCE!

 2.  Positive people don’t just have a good day – they make a good day.

Waiting, hoping and wishing seldom have a place in the vocabulary of positive individuals. Rather, they use strong words that are pro-active and not reactive. Passivity leads to a lack of involvement, while positive people get very involved in constructing their lives. They work to make changes to feel better in tough times rather than wish their feelings away.

3. For the positive person, the past stays in the past.

Good and bad memories alike stay where they belong – in the past where they happened. They don’t spend much time pining for the good ol’ days because they are too busy making new memories now. The negative pulls from the past are used not for self-flagellation or unproductive regret, but rather productive regret where they use lessons learned as stepping stones towards a better future.

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4. Show me a positive person and I can show you a grateful person.

The most positive people are the most grateful people.  They do not focus on the potholes of their lives.  They focus on the pot of gold that awaits them every day, with new smells, sights, feelings and experiences.  They see life as a treasure chest full of wonder.

5. Rather than being stuck in their limitations, positive people are energized by their possibilities.

Optimistic people focus on what they can do, not what they can’t do.  They are not fooled to think that there is a perfect solution to every problem, and are confident that there are many solutions and possibilities.  They are not afraid to attempt new solutions to old problems, rather than spin their wheels expecting things to be different this time.  They refuse to be like Charlie Brown expecting that this time Lucy will not pull the football from him!

6. Positive people do not let their fears interfere with their lives!

Positive people have observed that those who are defined and pulled back by their fears never really truly live a full life. While proceeding with appropriate caution, they do not let fear keep them from trying new things. They realize that even failures are necessary steps for a successful life. They have confidence that they can get back up when they are knocked down by life events or their own mistakes, due to a strong belief in their personal resilience.

7. Positive people smile a lot!

When you feel positive on the inside it is like you are smiling from within, and these smiles are contagious. Furthermore, the more others are with positive people, the more they tend to smile too! They see the lightness in life, and have a sense of humor even when it is about themselves. Positive people have a high degree of self-respect, but refuse to take themselves too seriously!

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8. People who are positive are great communicators.

They realize that assertive, confident communication is the only way to connect with others in everyday life.  They avoid judgmental, angry interchanges, and do not let someone else’s blow up give them a reason to react in kind. Rather, they express themselves with tact and finesse.  They also refuse to be non-assertive and let people push them around. They refuse to own problems that belong to someone else.

9. Positive people realize that if you live long enough, there are times for great pain and sadness.

One of the most common misperceptions about positive people is that to be positive, you must always be happy. This can not be further from the truth. Anyone who has any depth at all is certainly not happy all the time.  Being sad, angry, disappointed are all essential emotions in life. How else would you ever develop empathy for others if you lived a life of denial and shallow emotions? Positive people do not run from the gamut of emotions, and accept that part of the healing process is to allow themselves to experience all types of feelings, not only the happy ones. A positive person always holds the hope that there is light at the end of the darkness.  

10. Positive person are empowered people – they refuse to blame others and are not victims in life.

Positive people seek the help and support of others who are supportive and safe.They limit interactions with those who are toxic in any manner, even if it comes to legal action and physical estrangement such as in the case of abuse. They have identified their own basic human rights, and they respect themselves too much to play the part of a victim. There is no place for holding grudges with a positive mindset. Forgiveness helps positive people become better, not bitter.

How about you?  How many habits of positive people do you personally find in yourself?  If you lack even a few of these 10 essential habits, you might find that the expected treasure at the end of the rainbow was not all that it was cracked up to be. How could it — if you keep on bringing a negative attitude around?

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I wish you well in keeping positive, because as we all know, there is certainly nothing positive about being negative!

Featured photo credit: Janaína Castelo Branco via flickr.com

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