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Make the Most of Your Trade Show Appearance

Make the Most of Your Trade Show Appearance

Deciding to invest time, energy, and money into a trade show appearance is a big decision. While it presents an opportunity to secure new customers, leading to higher sales, it can also result in losses if you can’t convert visitors into buyers.

To help ensure you get the most out of your trade show investment, here are some tips designed to give you the best experience possible.

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Choose the Right Trade Show

The first step to a great trade show experience is picking the right one. Begin your search by focusing on shows that are for the product or service you are offering. You can use basic web searches to get you started, but you may be able to save time by connecting with industry associations related to your product or service. If you are interested in smaller shows, your local Chamber of Commerce may have information regarding nearby events.

Once you have a few in mind, do your research regarding the standard visitor. Some larger shows attract a lot of attention but do not necessarily bring in a lot of potential customers. Often, the show manager can provide you information regarding the previous years to help you determine if the event is a good fit.

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Determine Your Goal                   

You shouldn’t participate in a trade show without a clear goal in mind. Participating in the event requires an investment of time and money, so it is important to focus on what you intend to accomplish. For example, you may prioritize sales, generating press, demonstrating a new product, or simply building a rapport with customers. By understanding why you are there, you can keep all of your efforts working in a primary direction throughout your time at the trade show.

Staff Appropriately

At a minimum, you need at least one other person to support your trade show booth. This allows you each to take breaks when needed or steal a moment to check out the competition, without running the risk of leaving your space unattended. Larger events, with a high number of visitors, may require more personnel so that potential customers can be addressed in a timely fashion.

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Make sure your staff is knowledgeable about the product or service, and fully apprised of your goals regarding the event. Focus on being friendly, upbeat, and approachable. It is wise for you and your staff to be easily identified as representing your company, so a standardized uniform, or a coordinated look with name tags, help separate your employees from the visitors.

Promote the Event

Part of your success is dependent on the success of the event overall. Make an effort to advertise your intent to attend as well as noting the name of the show. Mailing and email lists can be quite effective, though you may yield better results by contacting your top customers over the phone.

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If appropriate, contact any local press about the event. Send out press releases to highlight noteworthy portions of the exhibit, especially if you intend to unveil a new offering during the trade show. Consider creating press kits and have them brought to the event’s press room area to raise your chances of being covered.

Design Your Display

The quality of your trade show display is vital to your success. You need to keep your space well-organized while also taking the time to make it visually attractive. While having some high-impact visual elements can bring in visitors, avoid overloading the senses with too many graphical details. Make sure you include one large graphic that can be recognized at a distance. Any takeaway materials need to be highly accessible and easy to identify.

Make Follow Up Easy

Prior to the event, create a follow-up mailer, email, or newsletter. That way, you already have the content you need immediately after the show. When collecting contact information, determine a centralized method for consistency. You can even use a giveaway as a method for collecting potential customer data, allowing the information to be provided directly by the visitor and deposited in a specific place.

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Last Updated on February 11, 2021

The 20 Most Creative Instagram Accounts That Will Inspire You

The 20 Most Creative Instagram Accounts That Will Inspire You

Instagram allows you to see exactly what inspires people and how creativity is drawn from their everyday life. We use Instagram to capture what makes us smile, what brings joy to our life, and what we are passionate about, and the accounts listed below are sure to inspire you in turn.

Here are our 20 top creative Instagram accounts that you should be following today.

1. Humans Of New York

Brandon Stanton walks the streets of New York City taking street photography, and he gets his subjects to open up about life details that even many family members may not know about them. It makes you smile and connect with the images at a new level.

 2.  Paris in Four Months

Carin Olsson moved to Paris and is documenting every part of her experience, from the macaroons to the Eiffel Tower with all of its shimmering lights. If you want to go to Paris but can’t get there today, Carin will take you.

3. Civilized Caveman Cooking

George Bryant offers up more than his love for cooking Paleo cuisine as he shares more about life, joy, and happiness. His coined hashtag is #hugsandbacon.

4. Andrew Knapp

Andrew has taken the world by storm with his adorable version of Where’s Waldo? His version is Find Momo, and stars his border collie.

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5. Idafrosk

Ida Skivenes has developed a knack for food art. From the world of Charlie and the Chocolate Factory to Strawberry Fields Forever, she has recreated it all with food.

6. GrandmaBetty33

Grandma Betty is fighting cancer and is inspiring others to smile and be happy in life. She brings a smile to your face instantly and is like having your grandma right beside you.

7. Maya_on_the_Move

Tania Ahsan captures the world of her cute bulldog, Maya, on her adventures in New York. Maya makes appearances that will make you smile, laugh, and inspire you to go out and create something special.

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8. Leoleoparis

Leo captures the life on the streets of Paris. Most of his work is done in black and white, offering that iconic Parisian look.

9. Jacob Santiago

Jacob Santiago creates stunning, vibrant images around New York City, showcasing the architecture and streets. I’m sure you haven’t seen the streets of NYC like this before.

10. Julie’s Kitchen

Julie Lee showcases how everyday produce can create colorful art designs. At first glance, you think it is just a design; then, a second take illustrates that it is really fruits and vegetables.

11. iloveplaymo

iloveplaymo brings together photography and Playmobil toys in action. The images are up to date with current world events and everyday life.

12. “Red” Hong Yi

Red Hong Yi loves to paint without a paintbrush. Her style uses daily items to create lovely images.

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13. Alexis Diaz

A breathtaking artist from Puerto Rico who loves to paint murals. Alexis’s work is featured all over the world.

14. Murad Osmann

Murad Osmann is a music video producer, but his claim to fame on Instagram has been his photographs with his girlfriend leading him by her hand.

15. Simone Bramate

Simone Bramate is a storyteller who just so happens to take delightful photos as well.

16. Willie Kessel

Willie Kessel brings beach life right to your smartphone. Amazing surf and lifestyle images that take your mind off of all of the work and stress in your life.

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17. Nick Ulivieri

Nick Ulivieri is a talented photographer who loves to capture the windy city of Chicago and skies, especially during storms. His images are gorgeous and make you realize how wonderful life really is.

18. Jo Jerry

Jo Jerry’s landscape photos around Santorini, Greece, make you want to book a flight immediately. The bright colors and simplicity in the images make his photos stand out from the rest.

19. GoPro

GoPro uses fan-sourced images on their account that are all captured with a GoPro. Creativity to the max is used in these images and range from the grocery store to incredible surf.

20. Vin Farrell

Vin Farrell is a creative who works on the agency side for large clients and has a knack for photography. His iPhone captures amazing aerial images around NYC and the world.

Featured photo credit: Andy via flickr.com

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