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WhatsApp Marketing: Did You Know It Can Be Done?

WhatsApp Marketing: Did You Know It Can Be Done?

Business marketing used to be something that was difficult to achieve successfully. In the old days much more effort was required in order for a business owner to reach his or her potential customers. Fortunately, the invention of the Internet has totally changed that, making business marketing something more affordable, more rewarding, and even less difficult.

In order for businesses to strive to success, marketing should be part of their plans. It’s not for no reason that most businesses nowadays have a website including a blog. Online marketing is being a very strong path through success.

When it comes to online marketing, content marketing can’t be ignored. I mean, it’s a must to have a blog that’s giving updates to people. Additionally, blog posts can be used to advertise products and services as well. It’s something that many business owners don’t realize, but they can be some very strong tools for this purpose.

Nevertheless, you’ll definitely have to manage your time efficiently if you’re going to do content marketing and be successful through it. In my opinion it’s the number one reason why many business owners fail when doing content marketing.

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Since Google likes fresh contents, it becomes crucial that anyone who’s doing content marketing keeps his or her blog up to date. Otherwise, it’ll be impossible to get to Google’s first page, which is what everyone is looking for.

Fortunately, there are other ways of marketing that don’t require lots of your time as in the case of content marketing. WhatsApp marketing is one of them; I’m going to share with you how you can actually utilize WhatsApp to acknowledge potential customers about your service or product.

When it comes to online marketing, the first thing a business owner would think of is Facebook. It does make sense because Facebook is known worldwide for being the social media platform that has the highest number of users. But one thing they don’t realize is that while Facebook can work perfectly fine for some businesses, it may not work so well for some others.

The most common reason why some business owners may not get good results from an online marketing platform is because the right audience isn’t being targeted. You shouldn’t forget your audience. It should be the first thing to consider while planning an online marketing campaign.

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With that being said, let’s see how WhatsApp marketing could be such a powerful path to attract potential customers.

First, how did WhatsApp come to life?

The name WhatsApp came from “What’s up?” as you may have already assumed. It was founded by two very experienced guys on the Internet.

Jan Koum and Brian Acton are the founders. Both of them had previously spent 20 years combined at Yahoo. Although the owners of WhatsApp decided to join Facebook in 2014, this app is still being functioned unattached to Facebook.

How does WhatsApp marketing work?

WhatsApp marketing is done by having access to a WhatsApp channel, which is basically a list of registered phone numbers. Although WhatsApp claims that they don’t share their users’ information, such as their phone numbers. We can’t be too sure about that because those numbers are being used in advertisements.

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It can be done directly from your computer; the software will allow you to send advertising messages in bulk to many potential customers who are WhatsApp registers.

Lydia Belinger, a writer on Inc. states:

Maintaining a social-media presence is crucial to building your brand – that’s a given. And while Facebook already allows you to keep in close contact with potential customers, as well as fans, WhatsApp takes it to the next level.

Belinger is right, with this software not only you’re able to contact a mass number of users, you can also tell whether your messages were read or not.

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Although you can pick any other platform for your business marketing, with WhatsApp you feel a better connection with your potential clients.

As a result, more and more business owners are giving this platform a try to see if it’s worth their time.

Marketing is an important aspect for any business owners. Not only that it can translate into sales, it can also introduce a new business to its demographic population.

There are so many different paths to take to advertise a business, but one can’t argue about the power of online marketing. Hopefully you’ll find this post useful and put some of these methods into practice.

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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