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WhatsApp Marketing: Did You Know It Can Be Done?

WhatsApp Marketing: Did You Know It Can Be Done?

Business marketing used to be something that was difficult to achieve successfully. In the old days much more effort was required in order for a business owner to reach his or her potential customers. Fortunately, the invention of the Internet has totally changed that, making business marketing something more affordable, more rewarding, and even less difficult.

In order for businesses to strive to success, marketing should be part of their plans. It’s not for no reason that most businesses nowadays have a website including a blog. Online marketing is being a very strong path through success.

When it comes to online marketing, content marketing can’t be ignored. I mean, it’s a must to have a blog that’s giving updates to people. Additionally, blog posts can be used to advertise products and services as well. It’s something that many business owners don’t realize, but they can be some very strong tools for this purpose.

Nevertheless, you’ll definitely have to manage your time efficiently if you’re going to do content marketing and be successful through it. In my opinion it’s the number one reason why many business owners fail when doing content marketing.

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Since Google likes fresh contents, it becomes crucial that anyone who’s doing content marketing keeps his or her blog up to date. Otherwise, it’ll be impossible to get to Google’s first page, which is what everyone is looking for.

Fortunately, there are other ways of marketing that don’t require lots of your time as in the case of content marketing. WhatsApp marketing is one of them; I’m going to share with you how you can actually utilize WhatsApp to acknowledge potential customers about your service or product.

When it comes to online marketing, the first thing a business owner would think of is Facebook. It does make sense because Facebook is known worldwide for being the social media platform that has the highest number of users. But one thing they don’t realize is that while Facebook can work perfectly fine for some businesses, it may not work so well for some others.

The most common reason why some business owners may not get good results from an online marketing platform is because the right audience isn’t being targeted. You shouldn’t forget your audience. It should be the first thing to consider while planning an online marketing campaign.

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With that being said, let’s see how WhatsApp marketing could be such a powerful path to attract potential customers.

First, how did WhatsApp come to life?

The name WhatsApp came from “What’s up?” as you may have already assumed. It was founded by two very experienced guys on the Internet.

Jan Koum and Brian Acton are the founders. Both of them had previously spent 20 years combined at Yahoo. Although the owners of WhatsApp decided to join Facebook in 2014, this app is still being functioned unattached to Facebook.

How does WhatsApp marketing work?

WhatsApp marketing is done by having access to a WhatsApp channel, which is basically a list of registered phone numbers. Although WhatsApp claims that they don’t share their users’ information, such as their phone numbers. We can’t be too sure about that because those numbers are being used in advertisements.

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It can be done directly from your computer; the software will allow you to send advertising messages in bulk to many potential customers who are WhatsApp registers.

Lydia Belinger, a writer on Inc. states:

Maintaining a social-media presence is crucial to building your brand – that’s a given. And while Facebook already allows you to keep in close contact with potential customers, as well as fans, WhatsApp takes it to the next level.

Belinger is right, with this software not only you’re able to contact a mass number of users, you can also tell whether your messages were read or not.

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Although you can pick any other platform for your business marketing, with WhatsApp you feel a better connection with your potential clients.

As a result, more and more business owners are giving this platform a try to see if it’s worth their time.

Marketing is an important aspect for any business owners. Not only that it can translate into sales, it can also introduce a new business to its demographic population.

There are so many different paths to take to advertise a business, but one can’t argue about the power of online marketing. Hopefully you’ll find this post useful and put some of these methods into practice.

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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