Advertising
Advertising

WhatsApp Marketing: Did You Know It Can Be Done?

WhatsApp Marketing: Did You Know It Can Be Done?

Business marketing used to be something that was difficult to achieve successfully. In the old days much more effort was required in order for a business owner to reach his or her potential customers. Fortunately, the invention of the Internet has totally changed that, making business marketing something more affordable, more rewarding, and even less difficult.

In order for businesses to strive to success, marketing should be part of their plans. It’s not for no reason that most businesses nowadays have a website including a blog. Online marketing is being a very strong path through success.

When it comes to online marketing, content marketing can’t be ignored. I mean, it’s a must to have a blog that’s giving updates to people. Additionally, blog posts can be used to advertise products and services as well. It’s something that many business owners don’t realize, but they can be some very strong tools for this purpose.

Nevertheless, you’ll definitely have to manage your time efficiently if you’re going to do content marketing and be successful through it. In my opinion it’s the number one reason why many business owners fail when doing content marketing.

Advertising

Since Google likes fresh contents, it becomes crucial that anyone who’s doing content marketing keeps his or her blog up to date. Otherwise, it’ll be impossible to get to Google’s first page, which is what everyone is looking for.

Fortunately, there are other ways of marketing that don’t require lots of your time as in the case of content marketing. WhatsApp marketing is one of them; I’m going to share with you how you can actually utilize WhatsApp to acknowledge potential customers about your service or product.

When it comes to online marketing, the first thing a business owner would think of is Facebook. It does make sense because Facebook is known worldwide for being the social media platform that has the highest number of users. But one thing they don’t realize is that while Facebook can work perfectly fine for some businesses, it may not work so well for some others.

The most common reason why some business owners may not get good results from an online marketing platform is because the right audience isn’t being targeted. You shouldn’t forget your audience. It should be the first thing to consider while planning an online marketing campaign.

Advertising

With that being said, let’s see how WhatsApp marketing could be such a powerful path to attract potential customers.

First, how did WhatsApp come to life?

The name WhatsApp came from “What’s up?” as you may have already assumed. It was founded by two very experienced guys on the Internet.

Jan Koum and Brian Acton are the founders. Both of them had previously spent 20 years combined at Yahoo. Although the owners of WhatsApp decided to join Facebook in 2014, this app is still being functioned unattached to Facebook.

How does WhatsApp marketing work?

WhatsApp marketing is done by having access to a WhatsApp channel, which is basically a list of registered phone numbers. Although WhatsApp claims that they don’t share their users’ information, such as their phone numbers. We can’t be too sure about that because those numbers are being used in advertisements.

Advertising

It can be done directly from your computer; the software will allow you to send advertising messages in bulk to many potential customers who are WhatsApp registers.

Lydia Belinger, a writer on Inc. states:

Maintaining a social-media presence is crucial to building your brand – that’s a given. And while Facebook already allows you to keep in close contact with potential customers, as well as fans, WhatsApp takes it to the next level.

Belinger is right, with this software not only you’re able to contact a mass number of users, you can also tell whether your messages were read or not.

Advertising

Although you can pick any other platform for your business marketing, with WhatsApp you feel a better connection with your potential clients.

As a result, more and more business owners are giving this platform a try to see if it’s worth their time.

Marketing is an important aspect for any business owners. Not only that it can translate into sales, it can also introduce a new business to its demographic population.

There are so many different paths to take to advertise a business, but one can’t argue about the power of online marketing. Hopefully you’ll find this post useful and put some of these methods into practice.

More by this author

Take a Look at 4 of the Best Digital Cameras for Vlogging Some Key Differences Between IRA and 401(K) Accounts How to Start Saving for your Retirement and Have Peace of Mind How to ensure you’re buying the right pair of football gloves Here’s how Consumers Rank the Top 6 Fast Food Restaurants in the US

Trending in App

1 Introducing 13 Useful Free Apps For you To Install Today 2 7 Essential Tools Every Serious Startup Needs 3 13 Secret Google Functions That Can Instantly Make Your Life Happier And Easier 4 Appraisal of the iPhone Family Tracker app 5 13 Google Apps That Can Greatly Simplify Your Life

Read Next

Advertising
Advertising
Advertising

Last Updated on December 18, 2020

Can Technology have Biases Like Humans?

Can Technology have Biases Like Humans?

Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

Does technology have all the answers?

This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

Advertising

Creating technological solutions transparently

This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

Advertising

Technology as the connecting tool

Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

Advertising

“Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

Advertising

Read Next