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WhatsApp Marketing: Did You Know It Can Be Done?

WhatsApp Marketing: Did You Know It Can Be Done?

Business marketing used to be something that was difficult to achieve successfully. In the old days much more effort was required in order for a business owner to reach his or her potential customers. Fortunately, the invention of the Internet has totally changed that, making business marketing something more affordable, more rewarding, and even less difficult.

In order for businesses to strive to success, marketing should be part of their plans. It’s not for no reason that most businesses nowadays have a website including a blog. Online marketing is being a very strong path through success.

When it comes to online marketing, content marketing can’t be ignored. I mean, it’s a must to have a blog that’s giving updates to people. Additionally, blog posts can be used to advertise products and services as well. It’s something that many business owners don’t realize, but they can be some very strong tools for this purpose.

Nevertheless, you’ll definitely have to manage your time efficiently if you’re going to do content marketing and be successful through it. In my opinion it’s the number one reason why many business owners fail when doing content marketing.

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Since Google likes fresh contents, it becomes crucial that anyone who’s doing content marketing keeps his or her blog up to date. Otherwise, it’ll be impossible to get to Google’s first page, which is what everyone is looking for.

Fortunately, there are other ways of marketing that don’t require lots of your time as in the case of content marketing. WhatsApp marketing is one of them; I’m going to share with you how you can actually utilize WhatsApp to acknowledge potential customers about your service or product.

When it comes to online marketing, the first thing a business owner would think of is Facebook. It does make sense because Facebook is known worldwide for being the social media platform that has the highest number of users. But one thing they don’t realize is that while Facebook can work perfectly fine for some businesses, it may not work so well for some others.

The most common reason why some business owners may not get good results from an online marketing platform is because the right audience isn’t being targeted. You shouldn’t forget your audience. It should be the first thing to consider while planning an online marketing campaign.

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With that being said, let’s see how WhatsApp marketing could be such a powerful path to attract potential customers.

First, how did WhatsApp come to life?

The name WhatsApp came from “What’s up?” as you may have already assumed. It was founded by two very experienced guys on the Internet.

Jan Koum and Brian Acton are the founders. Both of them had previously spent 20 years combined at Yahoo. Although the owners of WhatsApp decided to join Facebook in 2014, this app is still being functioned unattached to Facebook.

How does WhatsApp marketing work?

WhatsApp marketing is done by having access to a WhatsApp channel, which is basically a list of registered phone numbers. Although WhatsApp claims that they don’t share their users’ information, such as their phone numbers. We can’t be too sure about that because those numbers are being used in advertisements.

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It can be done directly from your computer; the software will allow you to send advertising messages in bulk to many potential customers who are WhatsApp registers.

Lydia Belinger, a writer on Inc. states:

Maintaining a social-media presence is crucial to building your brand – that’s a given. And while Facebook already allows you to keep in close contact with potential customers, as well as fans, WhatsApp takes it to the next level.

Belinger is right, with this software not only you’re able to contact a mass number of users, you can also tell whether your messages were read or not.

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Although you can pick any other platform for your business marketing, with WhatsApp you feel a better connection with your potential clients.

As a result, more and more business owners are giving this platform a try to see if it’s worth their time.

Marketing is an important aspect for any business owners. Not only that it can translate into sales, it can also introduce a new business to its demographic population.

There are so many different paths to take to advertise a business, but one can’t argue about the power of online marketing. Hopefully you’ll find this post useful and put some of these methods into practice.

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Last Updated on July 8, 2020

10 Smart Productivity Software to Boost Work Performance

10 Smart Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

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      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

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          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

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              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

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                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                      More Productivity Tools

                      Featured photo credit: Domenico Loia via unsplash.com

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