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How To Avoid Click Fraud On Your Small Business Website

How To Avoid Click Fraud On Your Small Business Website

You can either say it to be intentional or the impact of the steep competition when we talk about click fraud. In the past few years, this illegal practice of ethical norms is under huge pressure of fake visitors and has become a serious concern for PPC practitioners.

This is also hindering the advertisers from exploring the much result oriented paid search as there has been a hesitation among advertisers due to click fraud.

Though PPC practitioners and account holders have taken measures to keep an eye on their account and have adopted strict actions to protect themselves against such malpractice but still this is witnessing growth day by day.

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What actually is click fraud?

It is a black hat technique that happens when individuals intentionally click on a paid advertisements to increase a payable number of clicks to the advertiser.

This can be done manually where an individual click the advertising hyperlink or it can be done with help of automated software or bots that are developed for this particular task of clicking banner ads and PPC text ad links.

There are two intentions behind adopting this malpractice.

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  1. Some advertisers try to damage their competitors by increasing their paid search cost and meeting their paid budget caps early on in the day.
  2. The ad publisher clicks on the ads on his own website to generate additional revenue for himself.
  3. You try to create fake visitors or increase the number of downloads of your app without/without App split testing

Who usually does click fraud?

  1. Competitors: You know it but you can’t help it. Everybody wants to survive the steep competition and want their piece of cake. This is why competitors indulge into this malpractice to drive up the cost of his competitor who is ranking high in SERPs. This all is done to push the competitor out of the market and establish one’s own company in the sponsored listing.
  2. Website owners: Numerous publishers click on their own site ads to make it more appealing for ad placement.
  3. Unaware Customers: Customers unintentionally add to click fraud by repeatedly click through on PPC ads to access a website instead of using a bookmark or search function. This unawareness of customers often creates a problem for the genuine advertisers.

Are Search Engines Doing Anything About Click Fraud?

Well, looking at the growing agitation among the advertisers the search engines are getting a lot of flak for not taking strict measures to stop this malpractice. So to maintain the popularity and reputation the major ad platforms have unleashed their task forces to fight against this malpractice.

The most popular search engine Google has taken a strict action against click fraud by creating a robust anti-click fraud program. The program uses 3 pronged approaches with the help of automated filters.

So to maintain the popularity and reputation the major ad platforms have unleashed their task forces to fight against this malpractice. The most popular search engine Google has taken a strict action against click fraud by creating a robust anti-click fraud program.

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The program uses 3 pronged approaches with the help of automated filters.

  1. The advanced automatic filters detect invalid clicks in real time and filter them out so that advertisers are not charged for false clicks as they don’t appear in his account reports.
  2. Google’s Ad Traffic Quality Team also investigates anomalies and fluctuations and removes invalid click based on suspicious activity before the advertiser is charged.
  3. Google also takes advertiser’s reports of suspicious activities very seriously and launches an investigation into every matter. So any malpractice that is detected is labeled as invalid and doesn’t impact the advertiser’s account.

How can you save your ad cost budget against click fraud?

The biggest weakness of automatic click fraud is that it is very easy to trace. The IP address used for multiple clicks can be tracked down very easily. But manual clicks are hard to trace and are mostly considered as accidental.

Though search engines are putting the best efforts to curb the malpractice but it is your very own analysis that is the most important. You can do your analysis and can raise your query with Google by filling and submitting a form based on your investigation.

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This self-evaluation step is very vital to save your costs from the threat of click fraud. Here are some steps you can take to monitor any sort of suspicious activity.

  • Use techniques like Shopping cart elite to track clicks on your website and set different matrices in place to identify click fraud.
  • Recognize the metrics to audit.
  • Always use specialist software for tracking these metrics.
  • After tracking the metrics audit these metric values to develop a benchmark.
  • Review all the current metric values against the benchmark values.
  • Now if the benchmark thresholds are way beyond then report and submit the complete audited data to search engines.

You can take help of numerous firewall, monitoring and blocking tools, and services to trace the malpractice. Remember that search engines are doing their bit of work but it is ultimately you who have to inspect the quality of every ad click to separate non-converting clicks from genuine ad clicks.

Featured photo credit: searchland.com via searchengineland.com

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on July 10, 2019

11 Brain Training Apps to Train Your Mind and Improve Memory

11 Brain Training Apps to Train Your Mind and Improve Memory

Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

1. Lumosity

This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

Free of trial. $15 per month for the full version.

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Luminosity Mind training apps-Lifehack

    2. Fit Brains Trainer

    This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

    Free.

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      3. CogniFit Brain Fitness

      Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

      First four games free, then $13 a month.

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        4. Brain Fitness Pro

        The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

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        Buy for $3.99.

        5. Happify

        If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

        Free to use.

        Happify-Mind Training Apps-Lifehack

          6. Clockwork Brain

          You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

          Free.

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            7. ReliefLink

            Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

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              8. Eidetic

              Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

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                9. Braingle

                Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                Free.

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                  10. Not The Hole Story

                  If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

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                  Free.

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                    11. Personal Zen

                    This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                    Free.

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