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5 Awesome Tips For A Successful Brand Building Process

5 Awesome Tips For A Successful Brand Building Process

Branding is critical to the success of any business. Many people believe that establishing a brand is instantaneous. It takes hard work and much effort over months and years to make your brand a household name.

Without branding, though, you will not be able to attract new business to your company. Branding is not just coming up with a name for your business. It  involves micro-processes and strong marketing to complete the task.

Also, you must continually be promoting your brand even when it is established. Here are the fundamental steps that you should take when it comes to branding.

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Step-by-Step Guide for the Branding Process

Before you begin, you should carefully plan your branding strategy. You will want to carve your niche in the world of business. Proper branding alerts the right customers to your company. To start off the branding process, you have to craft a vision statement, set goals and establish a purpose of your business. This serves as the foundation to where your business is heading via branding.

After establishing your business statement, you should develop a brand definition. You have to be as specific as possible when defining your business so that you will target the right customers and be advertising in the right place for your audience. From there, follow these steps.

1. Create a skill inventory

Jot down the skills where your company excels. These qualities are the ones that will mold your company. The next time consumers will encounter your brand, the following skills should be the ones that will come to their minds as your company’s image.

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2. Assess customer’s needs

From the list that you have, identify customers’ needs that you can address through your strengths. These skills will become the reason why customers come to you. Even if the demand rises, your company should still be able to provide the expertise despite this development to keep customers happy.

3. Try to stand out from the rest in the industry

If you stick with what everyone else is doing in your industry, you are unlikely to stand out among your competitors. You want to do something different and targeted. For example, if you are a business consultant and you love dealing with animals, you could be the business consultant for animal companies, such as pet-sitting, groomers and vets. That will give you a niche market within the business consulting industry and make you stand out among the rest.

You have to be creative enough to take a different marketing approach or provide services and products that have a slight twist compared to what others do. You do not have to pick extremely unorthodox methods, but you have to set standards that will differentiate your business from the rest. You also should know what makes you different and better than the rest. This is the toughest part in the process of branding that you really have to do some brainstorming with your partners if you have any or take advice from colleagues to help you find your niche.

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Even though you want to achieve clarity and be well-defined by the branding process, you would not want to put your business inside a box where there is no room for growth or innovation. You have to consider a perspective where you envision your business to find new directions in the future and the process of branding should consider this factor as well.

4. Don’t forget a logo

Businesses beginning often forget to hire a graphics designer to create a unique logo. A picture tells a thousand words. A good logo sets you apart from the pack and gives people something to remember that is linked to you.

When you are beginning, you can get a logo inexpensively through online sites, but because you want that logo for many years to come, you should spend the money to get it done right and well.

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5. Create a tagline

When you are promoting your business in person, you need to have a slogan or tagline that you can say off the top of your head. This is important for branding because, like the logo, it will help your customers remember you. It also will help networkers remember you to refer their clients to you.

Plus, it is something you can say in one sentence that describes your business. People don’t have a lot of time to listen to you. Therefore, to be effective in branding, you have to be able to say what you do in one sentence, 30 seconds or less.

Featured photo credit: wikimedia.org via upload.wikimedia.org

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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