Advertising
Advertising

5 Awesome Tips For A Successful Brand Building Process

5 Awesome Tips For A Successful Brand Building Process

Branding is critical to the success of any business. Many people believe that establishing a brand is instantaneous. It takes hard work and much effort over months and years to make your brand a household name.

Without branding, though, you will not be able to attract new business to your company. Branding is not just coming up with a name for your business. It  involves micro-processes and strong marketing to complete the task.

Also, you must continually be promoting your brand even when it is established. Here are the fundamental steps that you should take when it comes to branding.

Advertising

Step-by-Step Guide for the Branding Process

Before you begin, you should carefully plan your branding strategy. You will want to carve your niche in the world of business. Proper branding alerts the right customers to your company. To start off the branding process, you have to craft a vision statement, set goals and establish a purpose of your business. This serves as the foundation to where your business is heading via branding.

After establishing your business statement, you should develop a brand definition. You have to be as specific as possible when defining your business so that you will target the right customers and be advertising in the right place for your audience. From there, follow these steps.

1. Create a skill inventory

Jot down the skills where your company excels. These qualities are the ones that will mold your company. The next time consumers will encounter your brand, the following skills should be the ones that will come to their minds as your company’s image.

Advertising

2. Assess customer’s needs

From the list that you have, identify customers’ needs that you can address through your strengths. These skills will become the reason why customers come to you. Even if the demand rises, your company should still be able to provide the expertise despite this development to keep customers happy.

3. Try to stand out from the rest in the industry

If you stick with what everyone else is doing in your industry, you are unlikely to stand out among your competitors. You want to do something different and targeted. For example, if you are a business consultant and you love dealing with animals, you could be the business consultant for animal companies, such as pet-sitting, groomers and vets. That will give you a niche market within the business consulting industry and make you stand out among the rest.

You have to be creative enough to take a different marketing approach or provide services and products that have a slight twist compared to what others do. You do not have to pick extremely unorthodox methods, but you have to set standards that will differentiate your business from the rest. You also should know what makes you different and better than the rest. This is the toughest part in the process of branding that you really have to do some brainstorming with your partners if you have any or take advice from colleagues to help you find your niche.

Advertising

Even though you want to achieve clarity and be well-defined by the branding process, you would not want to put your business inside a box where there is no room for growth or innovation. You have to consider a perspective where you envision your business to find new directions in the future and the process of branding should consider this factor as well.

4. Don’t forget a logo

Businesses beginning often forget to hire a graphics designer to create a unique logo. A picture tells a thousand words. A good logo sets you apart from the pack and gives people something to remember that is linked to you.

When you are beginning, you can get a logo inexpensively through online sites, but because you want that logo for many years to come, you should spend the money to get it done right and well.

Advertising

5. Create a tagline

When you are promoting your business in person, you need to have a slogan or tagline that you can say off the top of your head. This is important for branding because, like the logo, it will help your customers remember you. It also will help networkers remember you to refer their clients to you.

Plus, it is something you can say in one sentence that describes your business. People don’t have a lot of time to listen to you. Therefore, to be effective in branding, you have to be able to say what you do in one sentence, 30 seconds or less.

Featured photo credit: wikimedia.org via upload.wikimedia.org

More by this author

6 Reasons Why French Press Makes the Best Coffee 9 Things To Remember If You Love Someone Who Doesn’t Easily Show Affection 12 Ways To Earn More Money While You Have A Full-Time Job 7 Steps to Reduce Your Laptop’s Fan Noise & Increase Speed 7 Ideas To Decorate Your Home Using LED Strip Lights

Trending in Entrepreneur

1 Advice for Entrepreneurs: How To Find A Mentor Worth Listening To 2 How to Be a Successful Businessman (The Complete Guide) 3 How to Brand Yourself and Make Your Business Stand Out 4 How to Start a Company from Scratch (A Step-By-Step Guide) 5 15 Best Books for Entrepreneurs to Start Reading Right Now

Read Next

Advertising
Advertising
Advertising

Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

          Advertising

          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

            Advertising

            To your success!

            Read Next