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5 Awesome Tips For A Successful Brand Building Process

5 Awesome Tips For A Successful Brand Building Process

Branding is critical to the success of any business. Many people believe that establishing a brand is instantaneous. It takes hard work and much effort over months and years to make your brand a household name.

Without branding, though, you will not be able to attract new business to your company. Branding is not just coming up with a name for your business. It  involves micro-processes and strong marketing to complete the task.

Also, you must continually be promoting your brand even when it is established. Here are the fundamental steps that you should take when it comes to branding.

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Step-by-Step Guide for the Branding Process

Before you begin, you should carefully plan your branding strategy. You will want to carve your niche in the world of business. Proper branding alerts the right customers to your company. To start off the branding process, you have to craft a vision statement, set goals and establish a purpose of your business. This serves as the foundation to where your business is heading via branding.

After establishing your business statement, you should develop a brand definition. You have to be as specific as possible when defining your business so that you will target the right customers and be advertising in the right place for your audience. From there, follow these steps.

1. Create a skill inventory

Jot down the skills where your company excels. These qualities are the ones that will mold your company. The next time consumers will encounter your brand, the following skills should be the ones that will come to their minds as your company’s image.

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2. Assess customer’s needs

From the list that you have, identify customers’ needs that you can address through your strengths. These skills will become the reason why customers come to you. Even if the demand rises, your company should still be able to provide the expertise despite this development to keep customers happy.

3. Try to stand out from the rest in the industry

If you stick with what everyone else is doing in your industry, you are unlikely to stand out among your competitors. You want to do something different and targeted. For example, if you are a business consultant and you love dealing with animals, you could be the business consultant for animal companies, such as pet-sitting, groomers and vets. That will give you a niche market within the business consulting industry and make you stand out among the rest.

You have to be creative enough to take a different marketing approach or provide services and products that have a slight twist compared to what others do. You do not have to pick extremely unorthodox methods, but you have to set standards that will differentiate your business from the rest. You also should know what makes you different and better than the rest. This is the toughest part in the process of branding that you really have to do some brainstorming with your partners if you have any or take advice from colleagues to help you find your niche.

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Even though you want to achieve clarity and be well-defined by the branding process, you would not want to put your business inside a box where there is no room for growth or innovation. You have to consider a perspective where you envision your business to find new directions in the future and the process of branding should consider this factor as well.

4. Don’t forget a logo

Businesses beginning often forget to hire a graphics designer to create a unique logo. A picture tells a thousand words. A good logo sets you apart from the pack and gives people something to remember that is linked to you.

When you are beginning, you can get a logo inexpensively through online sites, but because you want that logo for many years to come, you should spend the money to get it done right and well.

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5. Create a tagline

When you are promoting your business in person, you need to have a slogan or tagline that you can say off the top of your head. This is important for branding because, like the logo, it will help your customers remember you. It also will help networkers remember you to refer their clients to you.

Plus, it is something you can say in one sentence that describes your business. People don’t have a lot of time to listen to you. Therefore, to be effective in branding, you have to be able to say what you do in one sentence, 30 seconds or less.

Featured photo credit: wikimedia.org via upload.wikimedia.org

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

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Featured photo credit: Unsplash via unsplash.com

Reference

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