In 2010, Kevin Systrom and Mike Krieger launched a photo sharing app called Instagram. Within a week, they received 100,000 visitors. Today, over 300 million people use Instagram.
Since Instagram is such a popular social media site, it can be a powerful marketing platform for small businesses. There are a number of great Instagram tools that can help you generate more leads.
Here are the five best Instagram tools for small businesses.
Hootsuite has made managing an Instagram profile easier than ever. Here are some of its main features:
- You can monitor your Instagram account from your dashboard, without having to log onto the site.
- You can generate comprehensive analytics reports.
- You can share videos with your followers.
- You can schedule your posts a month or more in advance.
Hootsuite has a free package, which gives you access to most of these features. However, you will need to pay to access real-time analytics, unlimited content suggestions and unlimited RSS integrations.
Buffer creates a seamless experience across your social media platforms. There are many reasons small businesses depend on it, including:
- Scheduling Instagram posts.
- Automatically resizing images for maximum exposure.
- Seeing which posts receive the most views and social shares.
Buffer is slightly cheaper than Hootsuite and has many of the same features.
IconoSquare (previously known as Statigr.am) is an Instagram analytics and marketing automation tool. It creates multiple feeds, which makes it easier to monitor your followers’ activity. IconoSquare also makes it easier to share content. If your viewers don’t have an Instagram account, IconoSquare lets them share your content through Facebook.
You can have the best Instagram posts in the world. Unfortunately, they won’t do you any good if nobody sees them.
Instafamous is a great tool that helps you generate a strong base of followers. Unlike similar apps, all of the followers are real. You can usually earn a number of new followers within 24 hours. If you don’t receive the followers you ordered, you will receive a money back guarantee.
5. A Color Story
Sometimes poor lighting or inappropriate colors ruin an otherwise good picture. You don’t want to share these pictures on your Instagram profile.
This is where A Color Story comes in. A Color Story has a number of filters that let you create thousands of unique images from a single picture. You can play around with it until you create a custom image that you want to share on Instagram.
The app itself is free, but you can purchase some amazing in-app features for the price of a cup of coffee.
Images receive more visibility during certain days and hours. Later (formerly Latergramme) is one of the best Instagram scheduling tools on the market.
You can use Later to schedule Instagram posts when they are most likely to be seen and shared. The free version of this tool allows you to share up to 30 images a month.
Try posting images throughout the day. You want to find the “sweet spot” when your images receive the most shares and views. Once you know when your content receives the most traction, you can start scheduling future posts.
SnapWidget lets you embed your Instagram, Twitter and Facebook feeds on your website. There are multiple ways that you can promote your content, including:
- Grid layout
It is a great way to promote your social media profiles, which helps strengthen your online presence.
8. Repost for Instagram
Too many small businesses are preoccupied with sharing their own content. If you want to make the most of Instagram, you will need to build strong relationships with other Instagram users. Repost for Instagram will help.
You can use Repost for Instagram to share images from other Instagram users. There are a couple of reasons to use it:
- You can share content with your followers, without having to create your own images all the time.
- You build strong relationships with other Instagram users, which encourages them to share your content.
This app makes sharing photos easier than ever. All you have to do is copy the URL of the photo in Repost for Instagram. The image will automatically be shared to your own followers with attribution to the original user.
You can download Repost for Instagram for free. However, you can upgrade to a premium account for $4.99.
Many local businesses are selling their products online. Have2Have is a great tool that can you boost online sales. You can come up with enticing calls-to-action, which will draw Instagram followers to your website.
Featured photo credit: Pexels via pexels.com