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9 Instagram Tools for Generating Small Business Leads

9 Instagram Tools for Generating Small Business Leads

In 2010, Kevin Systrom and Mike Krieger launched a photo sharing app called Instagram. Within a week, they received 100,000 visitors. Today, over 300 million people use Instagram.

Since Instagram is such a popular social media site, it can be a powerful marketing platform for small businesses. There are a number of great Instagram tools that can help you generate more leads.

Here are the five best Instagram tools for small businesses.

1. Hootsuite

Hootsuite has made managing an Instagram  profile easier than ever. Here are some of its main features:

  • You can monitor your Instagram account from your dashboard, without having to log onto the site.
  • You can generate comprehensive analytics reports.
  • You can share videos with your followers.
  • You can schedule your posts a month or more in advance.

Hootsuite has a free package, which gives you access to most of these features. However, you will need to pay to access real-time analytics, unlimited content suggestions and unlimited RSS integrations.

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2. Buffer

Buffer creates a seamless experience across your social media platforms. There are many reasons small businesses depend on it, including:

  • Scheduling Instagram posts.
  • Automatically resizing images for maximum exposure.
  • Seeing which posts receive the most views and social shares.

Buffer is slightly cheaper than Hootsuite and has many of the same features.

3. IconoSquare

IconoSquare (previously known as Statigr.am) is an Instagram analytics and marketing automation tool. It creates multiple feeds, which makes it easier to monitor your followers’ activity. IconoSquare also makes it easier to share content. If your viewers don’t have an Instagram account, IconoSquare lets them share your content through Facebook.

4. Instafamous

You can have the best Instagram posts in the world. Unfortunately, they won’t do you any good if nobody sees them.

Instafamous is a great tool that helps you generate a strong base of followers. Unlike similar apps, all of the followers are real. You can usually earn a number of new followers within 24 hours. If you don’t receive the followers you ordered, you will receive a money back guarantee.

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5. A Color Story

Sometimes poor lighting or inappropriate colors ruin an otherwise good picture. You don’t want to share these pictures on your Instagram profile.

This is where A Color Story comes in. A Color Story has a number of filters that let you create thousands of unique images from a single picture. You can play around with it until you create a custom image that you want to share on Instagram.

The app itself is free, but you can purchase some amazing in-app features for the price of a cup of coffee.

6. Later

Images receive more visibility during certain days and hours. Later (formerly Latergramme) is one of the best Instagram scheduling tools on the market.

You can use Later to schedule Instagram posts when they are most likely to be seen and shared. The free version of this tool allows you to share up to 30 images a month.

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Try posting images throughout the day. You want to find the “sweet spot” when your images receive the most shares and views. Once you know when your content receives the most traction, you can start scheduling future posts.

7. SnapWidget

SnapWidget lets you embed your Instagram, Twitter and Facebook feeds on your website. There are multiple ways that you can promote your content, including:

  • Slideshows
  • Photomaps
  • Grid layout

It is a great way to promote your social media profiles, which helps strengthen your online presence.

8. Repost for Instagram

Too many small businesses are preoccupied with sharing their own content. If you want to make the most of Instagram, you will need to build strong relationships with other Instagram users. Repost for Instagram will help.

You can use Repost for Instagram to share images from other Instagram users. There are a couple of reasons to use it:

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  • You can share content with your followers, without having to create your own images all the time.
  • You build strong relationships with other Instagram users, which encourages them to share your content.

This app makes sharing photos easier than ever. All you have to do is copy the URL of the photo in Repost for Instagram. The image will automatically be shared to your own followers with attribution to the original user.

You can download Repost for Instagram for free. However, you can upgrade to a premium account for $4.99.

9. Have2Have.It

Many local businesses are selling their products online.  Have2Have is a great tool that can you boost online sales. You can come up with enticing calls-to-action, which will draw Instagram followers to your website.

Featured photo credit: Pexels via pexels.com

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Ryan Kh

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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