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9 Instagram Tools for Generating Small Business Leads

9 Instagram Tools for Generating Small Business Leads

In 2010, Kevin Systrom and Mike Krieger launched a photo sharing app called Instagram. Within a week, they received 100,000 visitors. Today, over 300 million people use Instagram.

Since Instagram is such a popular social media site, it can be a powerful marketing platform for small businesses. There are a number of great Instagram tools that can help you generate more leads.

Here are the five best Instagram tools for small businesses.

1. Hootsuite

Hootsuite has made managing an Instagram  profile easier than ever. Here are some of its main features:

  • You can monitor your Instagram account from your dashboard, without having to log onto the site.
  • You can generate comprehensive analytics reports.
  • You can share videos with your followers.
  • You can schedule your posts a month or more in advance.

Hootsuite has a free package, which gives you access to most of these features. However, you will need to pay to access real-time analytics, unlimited content suggestions and unlimited RSS integrations.

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2. Buffer

Buffer creates a seamless experience across your social media platforms. There are many reasons small businesses depend on it, including:

  • Scheduling Instagram posts.
  • Automatically resizing images for maximum exposure.
  • Seeing which posts receive the most views and social shares.

Buffer is slightly cheaper than Hootsuite and has many of the same features.

3. IconoSquare

IconoSquare (previously known as Statigr.am) is an Instagram analytics and marketing automation tool. It creates multiple feeds, which makes it easier to monitor your followers’ activity. IconoSquare also makes it easier to share content. If your viewers don’t have an Instagram account, IconoSquare lets them share your content through Facebook.

4. Instafamous

You can have the best Instagram posts in the world. Unfortunately, they won’t do you any good if nobody sees them.

Instafamous is a great tool that helps you generate a strong base of followers. Unlike similar apps, all of the followers are real. You can usually earn a number of new followers within 24 hours. If you don’t receive the followers you ordered, you will receive a money back guarantee.

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5. A Color Story

Sometimes poor lighting or inappropriate colors ruin an otherwise good picture. You don’t want to share these pictures on your Instagram profile.

This is where A Color Story comes in. A Color Story has a number of filters that let you create thousands of unique images from a single picture. You can play around with it until you create a custom image that you want to share on Instagram.

The app itself is free, but you can purchase some amazing in-app features for the price of a cup of coffee.

6. Later

Images receive more visibility during certain days and hours. Later (formerly Latergramme) is one of the best Instagram scheduling tools on the market.

You can use Later to schedule Instagram posts when they are most likely to be seen and shared. The free version of this tool allows you to share up to 30 images a month.

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Try posting images throughout the day. You want to find the “sweet spot” when your images receive the most shares and views. Once you know when your content receives the most traction, you can start scheduling future posts.

7. SnapWidget

SnapWidget lets you embed your Instagram, Twitter and Facebook feeds on your website. There are multiple ways that you can promote your content, including:

  • Slideshows
  • Photomaps
  • Grid layout

It is a great way to promote your social media profiles, which helps strengthen your online presence.

8. Repost for Instagram

Too many small businesses are preoccupied with sharing their own content. If you want to make the most of Instagram, you will need to build strong relationships with other Instagram users. Repost for Instagram will help.

You can use Repost for Instagram to share images from other Instagram users. There are a couple of reasons to use it:

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  • You can share content with your followers, without having to create your own images all the time.
  • You build strong relationships with other Instagram users, which encourages them to share your content.

This app makes sharing photos easier than ever. All you have to do is copy the URL of the photo in Repost for Instagram. The image will automatically be shared to your own followers with attribution to the original user.

You can download Repost for Instagram for free. However, you can upgrade to a premium account for $4.99.

9. Have2Have.It

Many local businesses are selling their products online.  Have2Have is a great tool that can you boost online sales. You can come up with enticing calls-to-action, which will draw Instagram followers to your website.

Featured photo credit: Pexels via pexels.com

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

More About Working Smart

Featured photo credit: Unsplash via unsplash.com

Reference

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