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How to Change from a Manager to a Leader in 5 Steps

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How to Change from a Manager to a Leader in 5 Steps

Being a manager may earn you a salary. You may work in a large corporation as a manager, or you may simply be stuck in a managerial position in your business. Either way, you’re going to get some steady returns. But the truth is, managers maintain – they don’t create growth.

Being a leader will fulfil your vision. In essence, a manager is a person who controls and administrates a group of people, whereas a leader literally leads a group towards his or her vision. By definition, leading is ‘a route of means of access to a particular place or in a particular direction.’ – They inspire and motivate their followers or team to share and fulfil their vision.

So, which is it: controlling, or leading? I’m sure the more ambitious of you would choose  to lead. If you have a dream you wish to achieve, here’s 5 steps on how to change from a manager to a leader to make it happen:

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  1. Have a vision

Managers control a team within the confines of short term goals. They are given a quota to follow and focus on what can be done in a certain space of time. It’s a very controlled environment. Leaders, on the other hand, have a long-term vision, and they boost the morale and productivity of their team by inspiring them with their vision.

They venture into the unknown and stay one step ahead to continue to make progress. If you want to start a business, or already have one but lack direction, make sure you create a vision in your mind of what your end goal is. Do you want to impact your local community, or do you want to change the world? Do you want to build a 6-figure business or a billion dollar business?

Whatever it is, make sure your goal is big enough and meaningful enough to you that it will drive you forward throughout the process. Once you have the vision, it will be far easier to guide a group of people in achieving it.

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  1. Outsource and automate right away

If you’re leading a project, you don’t have time to waste doing the menial work like administration. That’s what managers do. Stay up to date with the workings of your business, but ensure it maintains itself through automation and employees. A lot of admin work can be done efficiently online nowadays – you can hire virtual assistants or use automation software to do the time consuming low leverage work.

I’d recommend hiring an admin assistant of some sort to track finances, journal progress and write reports. Any task that is maintaining the business but not growing it should never be done by the leader.

  1. Build a team of like-minded and skilled individuals

Once you’ve outsourced the basic stuff, it’s time to supplement your knowledge and skills through other people. Leaders are interdependent; they know that a team can achieve far more than an individual. They’re also self-aware; they know their weaknesses so they hire people to supplement this.

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My advice is to find people who are motivated by the same things as you. Say your business is a marketing agency: You’ve got to find people who are passionate about online growth or you’ve lost at the first hurdle. If your team share your vision, they will be self-motivated to work hard and get good results because they want to fulfil the vision as much as you do.

  1. Communication

Secondary to being the driving force, the leader’s job is to motivate his or her team, and to inspire a team to work on their own initiative. Firstly, you should have a mission statement and a list of core values that everyone understands, believes in and follows. It’s gotta be simple and self-explanatory – something that every team member believes in: Uber’s mission statement is ‘Transportation as reliable as running water, everywhere, for everyone.’

Your core values are what you stand for. For example, one of the marketing agency’s values could be to ‘prioritise providing value to the consumer over generating leads.’ Whatever they are, your whole team should believe in them. If they do, they will follow them and every action they take will work towards the vision and not against it like employees under an authoritarian manager may do.

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Remember that as a leader, you are interdependent. Your team is equal to you in how hard they work and what they believe in. The only different is that you are the innovator. They follow, but they should work on their own initiative and not simply work on a transactional basis – managers tell their employees what to do, the employee does it, and they repeat this process for every task. The point of hiring skilled and like-minded people is that they don’t need to be babysat. A strong team work together on a vision but are also independent in their skills and ideas.

  1. Challenge the status quo, make the calls, innovate!

As mentioned above, the only difference between you and your team is that you are the driving force. As a leader, you’ll eventually get to the point where you have managers below you. They follow your vision and your values – because managers follow the status quo.

But as the leader, you’ve got to be curious and challenge convention in order to innovate and ultimately grow. Never settle for what you may think is already true – be open to new ideas and take risks that could potentially work out better than what you’re currently doing. Innovation is about trying new methods and using your imagination. So never stop innovating, because if you do, you stop growing.

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Managing and leading go hand in hand, but I hope you can see now that there are some fundamental changes that need to be acted upon if you wish to lead a team rather than manage one. It starts with taking yourself out of the operational side of your business. A leader is a driving force, so to be one, you must constantly push forward and make sure you create a team environment that will move forward with you.

Featured photo credit: Martin Barraud via fthmb.tqn.com

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Ollie Coombes

Entrepreneur

How to Change from a Manager to a Leader in 5 Steps

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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