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5 Ways the Internet can Help to Improve your Restaurant Business

5 Ways the Internet can Help to Improve your Restaurant Business

Today, the restaurant field is perhaps the one with the most vicious competition. According to the renowned Italian business newspaper, Il Sole 24 Ore, in Italy alone there are around 164,500 restaurants, and 3,600 close down every year when they lose the battle with fierce competitors.

Worse still, 1 out of every 5 authentic Italian restaurants abroad goes bankrupt, where the big chains of frozen pizza dealers seem to have no rivals. Why does this happen? Do people prefer eating junk food, or do the big companies know a secret ingredient able to transform lab food into irresistible dishes?

Why does the McDonald’s continue opening branches around the world while the quality (and good value) burger restaurants around the corner struggle every day? The answer is very simple. Big chains have been using a powerful magic ingredient which lets them pile customers into their businesses with disarming ease. That secret ingredient is called marketing.

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You certainly won’t have a large marketing department like McDonald’s or Burger King and $500,000 to invest in advertising, but there are 5 small and powerful things you can do straight away to improve your restaurant business without ruining yourself.

1. Make your business visible on Google Maps

One in three people uses Google to search for local businesses, especially restaurants. These prospects are often looking for practical information such as the business’s address and opening hours.

Or they want to eat something and glance at the restaurants around them. Not being present on Google Maps means losing potential customers to competitors.

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Instead, a complete profile on Google My Business will encourage potential customers to choose your restaurant.

It features a description, representative photos, opening times and a link to your website. If you haven’t done it yet, create your own profile now. Don’t forget to have proper banners display on your physical restaurant to make it more attractive.

2. Get listed on TripAdvisor

Over 2,500,000 restaurants are on TripAdvisor, and this means that many entrepreneurs are generating revenue through this platform. The web platform features a feedback system that customers leave on a restaurant’s page once they’ve tried it.

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Customers’ reviews can be seen by other people who would like to try that restaurant. The more positive reviews you get, the better your chances of getting new customers. Go to TripAdvisor, and get listed today!

3. Create a website

Would you step into a store with no windows, or worse still, a crappy and ugly-looking one? Today, not having an effective restaurant website equals having a shop with darkened windows. It’s pointless to seek solutions to improve your recipes if you’ve not yet thought of setting up your shop window.

Building a great website will not only boost your visibility but make you look more professional and reliable in the eyes of prospects. But keep in mind that a website, like any other window, needs to be taken care of and updated, as well as built by an expert.

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Entrust the design of your site to an advertising agency or an experienced consultant in web marketing.

4. Create a business page on Facebook

I don’t know if you use Facebook, how often or if you like it or not. But when it comes to doing business, you’d better use it daily as it’s a powerful weapon able to knock on your customer’s door, take his or her hand and lead them to your restaurant.

Today, being on Facebook will give you the chance to establish a two-way relationship with your customers and increase the level of engagement more quickly than traditional media.

5. Enlist local food bloggers

Ask local food bloggers to write a review of your review in exchange for a free meal. The external links obtained from their article will help with positioning on search engines, as well as getting a positive review from an expert in the field.

Clearly, these suggestions represent only the tip of the iceberg. Marketing is a deep-seated process that requires a detailed plan designed by experts. Nonetheless, starting with these small actions, not only will you attract more customers, but will acquire greater awareness of the weapons available to lead your restaurant straight to success.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on September 20, 2018

How to Stay Calm and Cool When You Are Extremely Stressful

How to Stay Calm and Cool When You Are Extremely Stressful

Being in a hurry all the time drains your energy. Your work and routine life make you feel overwhelmed. Getting caught up in things beyond your control stresses you out…

If you’d like to stay calm and cool in stressful situations, put the following 8 steps into practice:

1. Breathe

The next time you’re faced with a stressful situation that makes you want to hurry, stop what you’re doing for one minute and perform the following steps:

  • Take five deep breaths in and out (your belly should come forward with each inhale).
  • Imagine all that stress leaving your body with each exhale.
  • Smile. Fake it if you have to. It’s pretty hard to stay grumpy with a goofy grin on your face.

Feel free to repeat the above steps every few hours at work or home if you need to.

2. Loosen up

After your breathing session, perform a quick body scan to identify any areas that are tight or tense. Clenched jaw? Rounded shoulders? Anything else that isn’t at ease?

Gently touch or massage any of your body parts that are under tension to encourage total relaxation. It might help to imagine you’re in a place that calms you: a beach, hot tub, or nature trail, for example.

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3. Chew slowly

Slow down at the dinner table if you want to learn to be patient and lose weight. Shoveling your food down as fast as you can is a surefire way to eat more than you need to (and find yourself with a bellyache).

Be a mindful eater who pays attention to the taste, texture, and aroma of every dish. Chew slowly while you try to guess all of the ingredients that were used to prepare your dish.

Chewing slowly will also reduce those dreadful late-night cravings that sneak up on you after work.

4. Let go

Cliche as it sounds, it’s very effective.

The thing that seems like the end of the world right now?

It’s not. Promise.

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Stressing and worrying about the situation you’re in won’t do any good because you’re already in it, so just let it go.

Letting go isn’t easy, so here’s a guide to help you:

21 Things To Do When You Find It Hard To Let Go

5. Enjoy the journey

Focusing on the end result can quickly become exhausting. Chasing a bold, audacious goal that’s going to require a lot of time and patience? Split it into several mini-goals so you’ll have several causes for celebration.

Stop focusing on the negative thoughts. Giving yourself consistent positive feedback will help you grow patience, stay encouraged, and find more joy in the process of achieving your goals.

6. Look at the big picture

The next time you find your stress level skyrocketing, take a deep breath, and ask yourself:

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Will this matter to me…

  • Next week?
  • Next month?
  • Next year?
  • In 10 years?

Hint: No, it won’t.

I bet most of the stuff that stresses you wouldn’t matter the next week, maybe not even the next day.

Stop agonizing over things you can’t control because you’re only hurting yourself.

7. Stop demanding perfection of yourself

You’re not perfect and that’s okay. Show me a person who claims to be perfect and I’ll show you a dirty liar.

Demanding perfection of yourself (or anybody else) will only stress you out because it just isn’t possible.

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8. Practice patience every day

Below are a few easy ways you can practice patience every day, increasing your ability to remain calm and cool in times of stress:

  • The next time you go to the grocery store, get in the longest line.
  • Instead of going through the drive-thru at your bank, go inside.
  • Take a long walk through a secluded park or trail.

Final thoughts

Staying calm in stressful situations is possible, all you need is some daily practice.

Taking deep breaths and eat mindfully are some simple ways to train your brain to be more patient. But changing the way you think of a situation and staying positive are most important in keeping cool whenever you feel overwhelmed and stressful.

Featured photo credit: Brooke Cagle via unsplash.com

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