5 Ways the Internet can Help to Improve your Restaurant Business

5 Ways the Internet can Help to Improve your Restaurant Business

Today, the restaurant field is perhaps the one with the most vicious competition. According to the renowned Italian business newspaper, Il Sole 24 Ore, in Italy alone there are around 164,500 restaurants, and 3,600 close down every year when they lose the battle with fierce competitors.

Worse still, 1 out of every 5 authentic Italian restaurants abroad goes bankrupt, where the big chains of frozen pizza dealers seem to have no rivals. Why does this happen? Do people prefer eating junk food, or do the big companies know a secret ingredient able to transform lab food into irresistible dishes?

Why does the McDonald’s continue opening branches around the world while the quality (and good value) burger restaurants around the corner struggle every day? The answer is very simple. Big chains have been using a powerful magic ingredient which lets them pile customers into their businesses with disarming ease. That secret ingredient is called marketing.


You certainly won’t have a large marketing department like McDonald’s or Burger King and $500,000 to invest in advertising, but there are 5 small and powerful things you can do straight away to improve your restaurant business without ruining yourself.

1. Make your business visible on Google Maps

One in three people uses Google to search for local businesses, especially restaurants. These prospects are often looking for practical information such as the business’s address and opening hours.

Or they want to eat something and glance at the restaurants around them. Not being present on Google Maps means losing potential customers to competitors.


Instead, a complete profile on Google My Business will encourage potential customers to choose your restaurant.

It features a description, representative photos, opening times and a link to your website. If you haven’t done it yet, create your own profile now. Don’t forget to have proper banners display on your physical restaurant to make it more attractive.

2. Get listed on TripAdvisor

Over 2,500,000 restaurants are on TripAdvisor, and this means that many entrepreneurs are generating revenue through this platform. The web platform features a feedback system that customers leave on a restaurant’s page once they’ve tried it.


Customers’ reviews can be seen by other people who would like to try that restaurant. The more positive reviews you get, the better your chances of getting new customers. Go to TripAdvisor, and get listed today!

3. Create a website

Would you step into a store with no windows, or worse still, a crappy and ugly-looking one? Today, not having an effective restaurant website equals having a shop with darkened windows. It’s pointless to seek solutions to improve your recipes if you’ve not yet thought of setting up your shop window.

Building a great website will not only boost your visibility but make you look more professional and reliable in the eyes of prospects. But keep in mind that a website, like any other window, needs to be taken care of and updated, as well as built by an expert.


Entrust the design of your site to an advertising agency or an experienced consultant in web marketing.

4. Create a business page on Facebook

I don’t know if you use Facebook, how often or if you like it or not. But when it comes to doing business, you’d better use it daily as it’s a powerful weapon able to knock on your customer’s door, take his or her hand and lead them to your restaurant.

Today, being on Facebook will give you the chance to establish a two-way relationship with your customers and increase the level of engagement more quickly than traditional media.

5. Enlist local food bloggers

Ask local food bloggers to write a review of your review in exchange for a free meal. The external links obtained from their article will help with positioning on search engines, as well as getting a positive review from an expert in the field.

Clearly, these suggestions represent only the tip of the iceberg. Marketing is a deep-seated process that requires a detailed plan designed by experts. Nonetheless, starting with these small actions, not only will you attract more customers, but will acquire greater awareness of the weapons available to lead your restaurant straight to success.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on May 22, 2019

10 Simple Morning Exercises That Will Make You Feel Great All Day

10 Simple Morning Exercises That Will Make You Feel Great All Day

There are lots of studies that show if you do some exercise in the morning, you will be in a better mood all day long. You will have more energy and you will certainly be a better colleague, friend or partner.

One psychologist at Duke University has researched the effects of exercise on depressed patients and he has come to the conclusion that exercise has a definite role in treating this condition and has an important role in preventing people from relapsing.[1] According to the New York Times, scientists have now established that exercise also boosts your brain power.[2]

In addition, there are studies from the Appalachian State University which show that blood pressure can be reduced by doing regular morning exercise.[3]

Here are 10 simple morning exercises that will help you feel great the whole day long. You can include some of them in your morning exercise routine or do them all at home without having to enrol in a gym. Consult your doctor before starting any form of exercise routine if you are new to this.

1. Cat Camel Stretch

Stretching exercises are useful for muscle toning and also preventing arthritis. They can either be dynamic or static.

Dynamic ones such as the cat camel stretch, are particularly useful for doing other exercises in the morning. They are also beneficial at other times of the day, especially after long periods of sedentary work. This one is great for spinal flexibility and is a good warm up exercise.

Kneel down on all fours. Start by rounding your back just like a camel so that your head will try to meet your pelvis. This is the camel position. Then lower and lift your head so that your lower back is arched. This is the cat position. Do these movements slowly and smoothly. About 4 or 5 times.

Here’s a video to guide you through:


2. Go for a Walk or a Run

This is better done outside so that you can connect with nature but running inside on a treadmill is almost as good. You can time yourself and increase length and time according to your fitness program.

Always have new goals to reach. Start with brisk walking and work up to running. At my age, I am still walking!

The health benefits are considerable. You can build stronger bones and you can help to maintain your weight.

Also, you are helping your heart to stay healthy and keeping your blood pressure low.

Learn more about the benefits of running here: 8 Benefits of Running 5 Minutes Every Day You Didn’t Know

3. Jumping Jacks

Michelle Obama is a great fan of this exercise and has become “Jumper in Chief.”[4] They are great for cardiovascular health and also for toning muscles especially the calves and the deltoids.

Stand with feet together. Jump while spreading your arms and legs. Return to first position and keep going! You can start with doing these for 1 minute and then gradually build up to the number you are comfortable with. Here’s how:

4. Abductor Side Lifts

Watch the video below to see how to do this exercise. These muscles are important because you use them everyday to run, get into the car or onto and off a bicycle. They are very important also for your core stability and prevent the pelvis from tilting.[5]


Do about 10 to 15 raises for each side like this:

5. Balancing Table Pose

This is a classic yoga pose. It benefits the spine, balance, memory and concentration.

Start with the table pose (hands and knees). Breathe in before starting each movement. As you exhale, raise your left leg parallel to the floor as you raise the right arm, also parallel to the floor. Breathe in as you lower arm and leg. Repeat for the other side. 10 repetitions on each side is a good starting point.


    6. Leg Squats

    Not just legs are involved but also hips and knees.

    Stand with your feet a bit further out from your hips. Arms are out in front of you. Then lower yourself as if you wanted to sit down until you reach a 90 degree angle. You can go down further if you want to. Then return to the starting position. Repeat 15 times for 2 sets for beginners.

    The benefits are that these exercises help with knee stability and can benefit the leg muscles such as quadriceps, hamstrings and calves.[6]

    7. Push Ups

    You start lying down (face down) but with your body held up at arm’s length. Your hands should be in line with your shoulders. Breathe in as you lower your body. That is fairly easy. Now, as you exhale, you have to get back up to the starting position.


    An easier version to start with is to bend your legs at the knees so you do not have to lift your whole body.

    Beginners may take up to a month to be able to do 100 push ups so you will have to start with a very small number and gradually increase it.

    This exercise is great for strengthening the chest, shoulders and the triceps. It is a great strengthening exercise for many muscle groups. In fact, most muscles from the toes to the shoulders are being used.

    8. Bicycle Crunches

    There are numerous crunch exercises targeting the abs. The bicycle crunch is a variation where you work more muscle groups. Aim for 15 to 20 reps to start off with.

    Watch the video to see how this is done correctly:

    9. Lunges

    Stand with feet shoulder width apart. Place your hand on your hips. Take one giant step forward with the right leg. Make sure the knee does not go too far forward, that is, past your toes. The left knee will go down to almost floor level. Alternate the legs as you go on.

    Try to do a set of between 8 and 12 reps for each leg. It is important to allow for a day of rest, so this exercise should be done on alternate days, especially if you are using weights.

    This exercise is great for strengthening and toning the quadriceps, glutes and hamstrings.


    10. Bicep Curls

    You can do this sitting down so if you spend a lot of time on the phone, this is a great exercise to do.

    Choose suitable dumbbells or another household object that you can easily hold. Sit down with the dumbbell in your hand. You need to sit forward a bit so that your triceps can lean on your thigh to give you support.

    Then bring the weighted arm up to shoulder length and then down again. Exhale as you lift the weight and inhale as you lower it.

    Here’re some important notes before you start doing this exercise:

    Try to do one or two sets of about ten repetitions for each arm and then switch arms.

    These exercises are really useful for toning the arm muscles.[7] In addition, they can strengthen and tone the brachioradialis muscle located in the forearm. These are the muscles we use to pick up things when we flex the arm at the elbow so we use these muscles countless times a day.

    You may have to build in a rest day for the heavier exercises, numbers 6–10. On the rest days, you can do gentler stretching exercises and also some walking or running.

    Morning exercise is not only a great mood booster, but will help you keep your weight down and also sleep better![8] Start including one or some of these exercises in your morning routine!

    More Articles About Exercises for Beginners

    Featured photo credit: Unsplash via


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