5 Ways the Internet can Help to Improve your Restaurant Business

5 Ways the Internet can Help to Improve your Restaurant Business

Today, the restaurant field is perhaps the one with the most vicious competition. According to the renowned Italian business newspaper, Il Sole 24 Ore, in Italy alone there are around 164,500 restaurants, and 3,600 close down every year when they lose the battle with fierce competitors.

Worse still, 1 out of every 5 authentic Italian restaurants abroad goes bankrupt, where the big chains of frozen pizza dealers seem to have no rivals. Why does this happen? Do people prefer eating junk food, or do the big companies know a secret ingredient able to transform lab food into irresistible dishes?

Why does the McDonald’s continue opening branches around the world while the quality (and good value) burger restaurants around the corner struggle every day? The answer is very simple. Big chains have been using a powerful magic ingredient which lets them pile customers into their businesses with disarming ease. That secret ingredient is called marketing.


You certainly won’t have a large marketing department like McDonald’s or Burger King and $500,000 to invest in advertising, but there are 5 small and powerful things you can do straight away to improve your restaurant business without ruining yourself.

1. Make your business visible on Google Maps

One in three people uses Google to search for local businesses, especially restaurants. These prospects are often looking for practical information such as the business’s address and opening hours.

Or they want to eat something and glance at the restaurants around them. Not being present on Google Maps means losing potential customers to competitors.


Instead, a complete profile on Google My Business will encourage potential customers to choose your restaurant.

It features a description, representative photos, opening times and a link to your website. If you haven’t done it yet, create your own profile now. Don’t forget to have proper banners display on your physical restaurant to make it more attractive.

2. Get listed on TripAdvisor

Over 2,500,000 restaurants are on TripAdvisor, and this means that many entrepreneurs are generating revenue through this platform. The web platform features a feedback system that customers leave on a restaurant’s page once they’ve tried it.


Customers’ reviews can be seen by other people who would like to try that restaurant. The more positive reviews you get, the better your chances of getting new customers. Go to TripAdvisor, and get listed today!

3. Create a website

Would you step into a store with no windows, or worse still, a crappy and ugly-looking one? Today, not having an effective restaurant website equals having a shop with darkened windows. It’s pointless to seek solutions to improve your recipes if you’ve not yet thought of setting up your shop window.

Building a great website will not only boost your visibility but make you look more professional and reliable in the eyes of prospects. But keep in mind that a website, like any other window, needs to be taken care of and updated, as well as built by an expert.


Entrust the design of your site to an advertising agency or an experienced consultant in web marketing.

4. Create a business page on Facebook

I don’t know if you use Facebook, how often or if you like it or not. But when it comes to doing business, you’d better use it daily as it’s a powerful weapon able to knock on your customer’s door, take his or her hand and lead them to your restaurant.

Today, being on Facebook will give you the chance to establish a two-way relationship with your customers and increase the level of engagement more quickly than traditional media.

5. Enlist local food bloggers

Ask local food bloggers to write a review of your review in exchange for a free meal. The external links obtained from their article will help with positioning on search engines, as well as getting a positive review from an expert in the field.

Clearly, these suggestions represent only the tip of the iceberg. Marketing is a deep-seated process that requires a detailed plan designed by experts. Nonetheless, starting with these small actions, not only will you attract more customers, but will acquire greater awareness of the weapons available to lead your restaurant straight to success.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on July 18, 2019

10 Small Changes To Make Your House Feel Like A Home

10 Small Changes To Make Your House Feel Like A Home

Your house is more than just a building that you live in. It should be a home that makes you feel welcome as soon as you open the front door.

Making your house feel like a home is not something that simply happens on its own. You need to make some changes to a house when you move in, to give it that cozy, warm feeling that turns it into a true home. To help you speed the process, follow this guide to 10 small changes to make your house feel like a home.

1. Make the Windows Your Own

When you move into a home, they often come with boring Venetian blinds or less than attractive curtains.

One of the best ways you can instantly warm your home and make it showcase your style is to add some new window dressing. Adding beautiful curtains not only improves your home’s appearance, but it can also help to control the temperature.

2. Put up Some Art

If you have a lot of bare walls in your home, it will seem sterile no matter how beautiful your paint or wallpaper is.


Hanging art on the walls will instantly give it personality and make it feel like home.

3. Improve the Aroma

A house that is not filled with inviting smells will never feel like a home. There are loads of ways you can make your home smell nice. There are tons of air fresheners on the market you can use.

Incense and scented candles are a nice option as well. Don’t forget that baking in a home is also a great way to fill it with an aroma that instantly smells like home as soon as you open the front door.

4. Put out Lots of Pillows and Throws

A great way to make your home look warm and inviting is to place lots of pillows and throws out on the furniture. It is much better to have too many pillows than not enough.

There is nothing like the feeling of sinking into a cushiony pillow that feels like a cloud to make you feel like you are at home.


5. Instantly Class up Your Closet

If your closet is filled with wire or plastic hangers, it will never truly feel homey. To instantly make your closet feel classy, change out your old hangers for wooden ones.

Not only do they look great, but they are better for hanging your clothes as well.

6. Improve Your Air Quality

One of the most overlooked ways to make your house feel more like a home is to improve its air quality.

The easiest and best way to upgrade the air quality in your home is to change the old, dirty filters in your furnace regularly. Get some air filters delivered to your home so that you always have some on hand.

7. Fill it with Plants

Another way to improve the air quality in your home is to fill it with plants. You should have plants in every room of your home.


They help to improve the air quality and they look beautiful. As well as making your home appear homier, plants also help to boost your mood and lower your stress levels.

8. Change the Doorknobs

Most people don’t really give their doorknobs a second thought unless they are broken. That is a shame because changing your doorknobs is an easy way to add personality to your home.

Changing your old, boring doorknobs to new ones that are works of art will instantly brighten your home.

9. Upgrade Your Tub or Shower

There is nothing like luxuriating in a whirlpool bath or steam shower to make the cares of the day melt away. Your family deserves a bit of luxury when they are in their bathroom.

Install a new shower or tub today to make your bathroom worthy of a place in your home.


10. Fresh Cut Flowers

You can make any room in your house feel homier by placing a vase full of beautiful flowers in it. The gorgeous look and intoxicating aroma of fresh cut flowers will immediately brighten your day when you encounter them.

You don’t have to make all these changes at once. Try one or two a day though, and your house will feel like a home before you know it. The trick is to constantly keep adding these homey touches to make your home a place worthy of its name.

Featured photo credit: via

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