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5 Ways the Internet can Help to Improve your Restaurant Business

5 Ways the Internet can Help to Improve your Restaurant Business

Today, the restaurant field is perhaps the one with the most vicious competition. According to the renowned Italian business newspaper, Il Sole 24 Ore, in Italy alone there are around 164,500 restaurants, and 3,600 close down every year when they lose the battle with fierce competitors.

Worse still, 1 out of every 5 authentic Italian restaurants abroad goes bankrupt, where the big chains of frozen pizza dealers seem to have no rivals. Why does this happen? Do people prefer eating junk food, or do the big companies know a secret ingredient able to transform lab food into irresistible dishes?

Why does the McDonald’s continue opening branches around the world while the quality (and good value) burger restaurants around the corner struggle every day? The answer is very simple. Big chains have been using a powerful magic ingredient which lets them pile customers into their businesses with disarming ease. That secret ingredient is called marketing.

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You certainly won’t have a large marketing department like McDonald’s or Burger King and $500,000 to invest in advertising, but there are 5 small and powerful things you can do straight away to improve your restaurant business without ruining yourself.

1. Make your business visible on Google Maps

One in three people uses Google to search for local businesses, especially restaurants. These prospects are often looking for practical information such as the business’s address and opening hours.

Or they want to eat something and glance at the restaurants around them. Not being present on Google Maps means losing potential customers to competitors.

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Instead, a complete profile on Google My Business will encourage potential customers to choose your restaurant.

It features a description, representative photos, opening times and a link to your website. If you haven’t done it yet, create your own profile now. Don’t forget to have proper banners display on your physical restaurant to make it more attractive.

2. Get listed on TripAdvisor

Over 2,500,000 restaurants are on TripAdvisor, and this means that many entrepreneurs are generating revenue through this platform. The web platform features a feedback system that customers leave on a restaurant’s page once they’ve tried it.

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Customers’ reviews can be seen by other people who would like to try that restaurant. The more positive reviews you get, the better your chances of getting new customers. Go to TripAdvisor, and get listed today!

3. Create a website

Would you step into a store with no windows, or worse still, a crappy and ugly-looking one? Today, not having an effective restaurant website equals having a shop with darkened windows. It’s pointless to seek solutions to improve your recipes if you’ve not yet thought of setting up your shop window.

Building a great website will not only boost your visibility but make you look more professional and reliable in the eyes of prospects. But keep in mind that a website, like any other window, needs to be taken care of and updated, as well as built by an expert.

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Entrust the design of your site to an advertising agency or an experienced consultant in web marketing.

4. Create a business page on Facebook

I don’t know if you use Facebook, how often or if you like it or not. But when it comes to doing business, you’d better use it daily as it’s a powerful weapon able to knock on your customer’s door, take his or her hand and lead them to your restaurant.

Today, being on Facebook will give you the chance to establish a two-way relationship with your customers and increase the level of engagement more quickly than traditional media.

5. Enlist local food bloggers

Ask local food bloggers to write a review of your review in exchange for a free meal. The external links obtained from their article will help with positioning on search engines, as well as getting a positive review from an expert in the field.

Clearly, these suggestions represent only the tip of the iceberg. Marketing is a deep-seated process that requires a detailed plan designed by experts. Nonetheless, starting with these small actions, not only will you attract more customers, but will acquire greater awareness of the weapons available to lead your restaurant straight to success.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on March 13, 2019

How to Get out of a Rut: 12 Useful Ways to Get Unstuck

How to Get out of a Rut: 12 Useful Ways to Get Unstuck

Have you gotten into a rut before? Or are you in a rut right now?

You know you’re in a rut when you run out of ideas and inspiration. I personally see a rut as a productivity vacuum. It might very well be a reason why you aren’t getting results. Even as you spend more time on your work, you can’t seem to get anything constructive done. While I’m normally productive, I get into occasional ruts (especially when I’ve been working back-to-back without rest). During those times, I can spend an entire day in front of the computer and get nothing done. It can be quite frustrating.

Over time, I have tried and found several methods that are helpful to pull me out of a rut. If you experience ruts too, whether as a working professional, a writer, a blogger, a student or other work, you will find these useful. Here are 12 of my personal tips to get out of ruts:

1. Work on the small tasks.

When you are in a rut, tackle it by starting small. Clear away your smaller tasks which have been piling up. Reply to your emails, organize your documents, declutter your work space, and reply to private messages.

Whenever I finish doing that, I generate a positive momentum which I bring forward to my work.

2. Take a break from your work desk.

Get yourself away from your desk and go take a walk. Go to the washroom, walk around the office, go out and get a snack.

Your mind is too bogged down and needs some airing. Sometimes I get new ideas right after I walk away from my computer.

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3. Upgrade yourself

Take the down time to upgrade yourself. Go to a seminar. Read up on new materials (#7). Pick up a new language. Or any of the 42 ways here to improve yourself.

The modern computer uses different typefaces because Steve Jobs dropped in on a calligraphy class back in college. How’s that for inspiration?

4. Talk to a friend.

Talk to someone and get your mind off work for a while.

Talk about anything, from casual chatting to a deep conversation about something you really care about. You will be surprised at how the short encounter can be rejuvenating in its own way.

5. Forget about trying to be perfect.

If you are in a rut, the last thing you want to do is step on your own toes with perfectionist tendencies.

Just start small. Do what you can, at your own pace. Let yourself make mistakes.

Soon, a little trickle of inspiration will come. And then it’ll build up with more trickles. Before you know it, you have a whole stream of ideas.

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6. Paint a vision to work towards.

If you are continuously getting in a rut with your work, maybe there’s no vision inspiring you to move forward.

Think about why you are doing this, and what you are doing it for. What is the end vision in mind?

Make it as vivid as possible. Make sure it’s a vision that inspires you and use that to trigger you to action.

7. Read a book (or blog).

The things we read are like food to our brain. If you are out of ideas, it’s time to feed your brain with great materials.

Here’s a list of 40 books you can start off with. Stock your browser with only the feeds of high quality blogs, such as Lifehack.org, DumbLittleMan, Seth Godin’s Blog, Tim Ferris’ Blog, Zen Habits or The Personal Excellence Blog.

Check out the best selling books; those are generally packed with great wisdom.

8. Have a quick nap.

If you are at home, take a quick nap for about 20-30 minutes. This clears up your mind and gives you a quick boost. Nothing quite like starting off on a fresh start after catching up on sleep.

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9. Remember why you are doing this.

Sometimes we lose sight of why we do what we do, and after a while we become jaded. A quick refresher on why you even started on this project will help.

What were you thinking when you thought of doing this? Retrace your thoughts back to that moment. Recall why you are doing this. Then reconnect with your muse.

10. Find some competition.

Nothing quite like healthy competition to spur us forward. If you are out of ideas, then check up on what people are doing in your space.

Colleagues at work, competitors in the industry, competitors’ products and websites, networking conventions.. you get the drill.

11. Go exercise.

Since you are not making headway at work, might as well spend the time shaping yourself up.

Sometimes we work so much that we neglect our health and fitness. Go jog, swim, cycle, whichever exercise you prefer.

As you improve your physical health, your mental health will improve, too. The different facets of ourselves are all interlinked.

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Here’re 15 Tips to Restart the Exercise Habit (and How to Keep It).

12. Take a good break.

Ruts are usually signs that you have been working too long and too hard. It’s time to get a break.

Beyond the quick tips above, arrange for a 1-day or 2-days of break from your work. Don’t check your (work) emails or do anything work-related. Relax and do your favorite activities. You will return to your work recharged and ready to start.

Contrary to popular belief, the world will not end from taking a break from your work. In fact, you will be much more ready to make an impact after proper rest. My best ideas and inspiration always hit me whenever I’m away from my work.

Take a look at this to learn the importance of rest: The Importance of Scheduling Downtime

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Featured photo credit: Joshua Earle via unsplash.com

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