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Six Ways to Be Successful With Your Holiday SEO

Six Ways to Be Successful With Your Holiday SEO

Many companies live or die at the end of the year. They need those holiday sales to ensure profitability in the next year. Search engine optimization is important to generate a buzz about their products or services.

That’s why these tips will help you succeed with holiday SEO. These tips would work with American SEO or Toronto SEO.

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1. Plan your content

SEO works best when you have the right content. While many believe that they should stick to their industry, “five tips for home decorating” for example that is not true. You can capitalize on the holiday themes and peak sale days. “Five tips to buy the perfect holiday decorations for your home,” would use your industry and would use holiday keywords. People search for holiday decorations or holiday shopping.

You can jump on the Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday bandwagons. Write your content around these themes. Other options include a free shipping day or green gift-giving.

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2. Lookup keywords used last year

Find out what hit the mark last year. Google Trends and Google Adwords Research Tool are valuable for the companies that want to have great holiday SEO. “Secret Santa gifts” was a popular term. If you can make your content talk about secret Santa gifts, you are bound to have people show up at your online doorstep.

3. Make landing pages to go with search terms

If you are company that needs holiday sales to survive, you will want to create special landing pages. For example, if you want to capitalize on secret Santa gifts, you have to have a page that will show off your best products for that purpose. If you have Black Friday deals, you will want a landing page with Black Friday deals.

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However, if your company is a company with brick and mortar location, you can use the search terms in other ways. You can write content that offers tips to survive Black Friday without getting exhausted or ways to make standing in long lines fun. Online stores should rely on the landing pages.

4. The early bird catches the worm

Although holiday shopping is beginning as early as the day after Halloween, you can get a jump on the competition by having your holiday-themed pages ready to go as early as possible. Even if the products aren’t ready or the programmers have not created the pages, you can have banners for those pages saying coming soon, secret Santa gifts or Black Friday deals. That way you capitalize on the SEO. People will find you even if they don’t have the materials.

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5. Optimize categories

Don’t forget the back end of SEO. You have to optimize your categories, descriptions, attributes, page titles, etc. You need to apply the holiday keywords to meta descriptions, title tags and URLs. Pages will hold more SEO value if they also contain paragraph text copy using target terms, such as Black Friday deals or holiday shopping.

6. Don’t forget to blog

After you have created your pages, you need to write regular holiday-themed content for your blog, social media, YouTube channel and other places. You need to use the strong holiday keywords as often as you can throughout the fourth quarter to ensure you get maximum exposure of your products and services, which will lead to maximum sales.

When you take these steps and remember what people are searching this time of year, you are likely to be successful in your SEO. Use the holidays to your advantage and see the money pour into your bank account. You will see Santa put some dollars in your stocking. I hope you enjoyed reading article, Happy reading!

Featured photo credit: http://www.forbes.com/ via forbes.com

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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