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5 Ways To Improve Your Company Website’s Online Visibility

5 Ways To Improve Your Company Website’s Online Visibility

The number one challenge for most business websites is a lack of online visibility and traffic. No matter how great your content is, chances are very unlikely that anyone will accidentally stumble upon your company website. Here are a few actionable tips to help increase your online visibility and ultimately your bottom line.

1. Produce Linkable Assets

Obtaining inbound links is key to improving your website’s online visibility and it’s easier to do so if you have content that is useful, shareable and worth linking too. It’s much more challenging to earn links to your website if you only have sales and service pages.

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A linkable asset may include an interesting infographic, a list of resources or perhaps the result of a unique study. The most effective linkable assets are interactive, relatable and have an emotional impact. If it’s not something you would feel proud sharing on your personal Facebook account, then it’s probably not a good linkable asset.

2. Optimize On-Page Elements

In order for your website to rank, you’ll need to focus on on-page as well as off-page elements. On-page elements include optimizing your site’s title tag, H1 tag, internal linking structure and meta description. Meta descriptions no longer have an impact on direct rankings but they are visible in the search results and should be crafted to be compelling and descriptive. Your on-page text should be optimized around your primary keyword and its synonyms without sounding unnatural or engaging in keyword stuffing.

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3. Optimize For Speed

A site’s load speed affects search engine rankings as well as your bounce rate. According to a study conducted at Umas Amherst, subjects were willing to wait just 2 seconds for a page to load before leaving. After 5 seconds 25% of subjects had left. Having a website that loads instantly is crucial if you want to maximize your search engine rankings and keep visitors on your website.

One of the main ways to ensure fast loading times is to pick a reliable web host with a history of excellent uptime, a fast load time and timely customer support. Stick with established brands and avoid super affordable fly-by-night hosting companies with prices that seem too good to be true. Reading hosting reviews can provide you with more insight in regards to which companies provide the best uptime and service.

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4. Build Relationships

Paid links are frowned upon by Google and sites who participate in link schemes may be blacklisted at any time. Outreach will allow you to connect with social media influencers and other websites without stepping on Google’s toes. A study conducted by Twitter shows that consumers trust influencers more than their own friends. Influencers can include bloggers, Youtube personalities and contributing authors at well known online publications.

Influencers already have an established reputation and are better at reaching core demographics. As a result, influencers are more trusted by their peers compared to company advertisements. Pairing with an influencer can boost online visibility by exposing your brand to all of their followers.

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5. Get Mobile

Nearly 60% of internet access is mobile which means that you are losing out on tons of traffic if your site isn’t tailored to mobile users. In addition to using a responsive WordPress theme, you can also make your site more mobile friendly by adding a search box. This will allow users to search for information faster since mobile sites tend to have fewer navigational options. Since the content will be condensed on a smaller screen, you’ll also want to make your content more scannable and readable by using headers and shorter paragraphs.

Conclusion

The online marketing space is a competitive arena where every second counts and every relationship you build can impact your bottom line. In order to be competitive, online business will need to master technical elements in addition to searching for new link building opportunities.

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Jacqueline Cao

Entrepreneur

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Last Updated on May 20, 2020

What Are Analytical Skills (And How to Strengthen Them For Success)

What Are Analytical Skills (And How to Strengthen Them For Success)

Everybody makes bad decisions. Some people, however, are more capable of making better decisions that inch them closer to success.

These individuals are not ruled by emotions, desires, or hunches. Rather, they depend on their analytical skills to overcome challenges regardless of urgency or complexity.

What Are Analytical Skills?

According to Richards J. Heuer Jr., a former veteran of the CIA,[1]

“Thinking analytically is a skill like carpentry or driving a car. It can be taught, it can be learned, and it can improve with practice. But unlike other skills, it is not learned by sitting in a classroom and being told how to do it. Analysts learn by doing.”

Analytical skills can be considered as one of the critical life skills that are not taught in schools. It comprises of visualization, critical thinking, and abilities for gathering and processing information.

Here’s a closer look at some of these abilities:

Visualization

Also tied to a person’s creativity, visualization is the ability to predict the possible outcomes of strategies and actions. In a professional setting, visualization involves the analysis of data – often through illustrations like charts, graphs, and detailed lists.

Critical Thinking

Simply put, a person’s ability to think critically can be measured by his or her consistency in creating reasonable decisions. It pertains to the ability to evaluate information, siphon what’s useful, and draw conclusions without being swayed by emotions.

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As a critical thinker, you’ll find yourself challenging assertions and finding loopholes in proposed solutions.

Computing

Whether you like it or not, you need to be comfortable with numbers if you want to sharpen your analytical skills. Bear in mind that computing encompasses other skills like cost analysis, budgeting, and performing general calculations.

In business, you need to use computations when weighing the risks and benefits of any given strategy.

Problem-Solving

Remember that analytical skills are used not just to understand problems, but also to develop the most suitable course or courses of action. This relates to your goal-setting skills, which involve breaking down and prioritizing between objectives.

Resource Management

Lastly, analytical skills involve some degree of resource management depending on the task at hand.

For example, professionals with a tight schedule must know how to effectively manage their own time – also known as one of the most important resources in the world.

Business leaders, on the other hand, must know how to manage company resources, including cash and manpower. Take note that the definition of analytical skills may change to match the requirements of a specific situation.

For example, upon hiring a web developer, analytical skills may refer to the ability to determine the needs of online users, understand web analytics for optimization, and identify visual elements that can match a company’s brand.

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The skillset above, however, should be applicable in most if not all scenarios.

Develop Your Analytical Skills for More Growth Opportunities

There’s no question that the right decisions lead to positive results. It doesn’t matter if you’re running a business or simply trying to climb the corporate ladder. By training your analytical skills, you position yourself for more growth opportunities while staying away from negligible actions you will regret.

For example, you plan to launch a new startup in your local community – but struggle to decide the niche you want to enter. Since you’ve been a technophile your whole life, part of you desires to invest in a gadget store. If you’re passionate about your business, success will come – right?

If you have sharp analytical skills, you begin to see your plans in whole new dimensions.

What are the possible outcomes of this venture? Does the local market have a need for a new gadget store? How much do I need to get started – and how much should I sell to make a profit?

Depending on your findings, you can determine the feasibility of your business idea without letting your emotions get in the way.

6 Ways to Strengthen Your Analytical Skills

There are several approaches when it comes to developing an individual’s analytical skills. For instance, psychologists agree that reading fantasy stories as a child can help sharpen critical thinking.[2]

Research also suggests that undergoing traditional education has a positive effect on a person’s IQ and analytical skills.[3]

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But as an adult, such opportunities to hone your analytical skills no longer apply. That’s why you need to devise a more deliberate, active approach yourself.

Below are a few strategies to get you started:

1. Ideate Business Ideas

Developing a profitable business idea, whether you pursue them or not, involves numerous challenges. You need a ton of research, computations, and problem-solving to create a tangible business plan.

You can organize your ideas with a note-taking tool like Microsoft OneNote or Evernote. Doing so will allow you to delve deeper into your analysis, organize your findings, and stay focused on roadblocks as well as how to solve them.

2. Leverage Analytical Tools

Aside from note-taking tools, you can also leverage other software that can help with analytical tasks. A money management app like Mint, for example, makes it easy to track your spending habits as well as manage your budget with visual tools. When it comes to prioritizing goals, you can use simple task management apps like Trello or Wunderlist.

3. Have a Personal Learning Library

Thanks to the internet, there’s a colossal amount of resources you can utilize to learn new skills, expand your vocabulary, and train your visualization muscles.

Social media networks like SlideShare and YouTube, for example, offer mountains of tutorials you can access to your heart’s content.

For a personalized learning library, you can download Instagram videos or GIFs from educational accounts like NASA Goddard and the American Mathematical Society. But if you prefer specific, technical skills, then a good place to start would be online learning platforms like Coursera, edX, and Alison.

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4. Participate in Online Communities

The internet is a great place to share experiences, opinions, and sometimes intellectual discussions with like-minded individuals. Reddit, for example, has a place or “subreddit” dedicated for every topic imaginable – from technology to entrepreneurship.

For structured debates, you can head to websites like Debate.org and let other users choose the winner via votes.

5. Seek Mental Stimulation

To keep your mind sharp, make it a habit to engage in mentally stimulating activities, such as chess, puzzles, and brain training apps. A great resource would be Lumosity, which contains dozens of cognitive games designed by teams of scientists and game designers.

6. Keep a Personal Journal

Finally, keeping a personal journal allows you to take a second look at everything that happened in your day.

Remember that writing about learning experiences lets you focus on the lesson rather than the emotion. It will help you analyze how you made your decisions, why you came to certain conclusions, and what you can do to improve in the future.

Here’s How to Create a Habit of Writing in a Journal.

Bottom Line

As an adult, you are required to face a myriad of challenges on a daily basis. Work, school, business, relationships – the list goes on when it comes to the sources of life’s problems. With analytical skills, you can confront and overcome any obstacle standing between you and your goals.

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Featured photo credit: Campaign Creators via unsplash.com

Reference

[1] M. S. Ramaiah University of Applied Sciences: Analytical Thinking?
[2] KD Novelties: Why You Should Read Classic Tales to Your Children
[3] Economic Inquiry: The Effect of Education on Cognitive Ability

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