Advertising
Advertising

5 Ways To Improve Your Company Website’s Online Visibility

5 Ways To Improve Your Company Website’s Online Visibility

The number one challenge for most business websites is a lack of online visibility and traffic. No matter how great your content is, chances are very unlikely that anyone will accidentally stumble upon your company website. Here are a few actionable tips to help increase your online visibility and ultimately your bottom line.

1. Produce Linkable Assets

Obtaining inbound links is key to improving your website’s online visibility and it’s easier to do so if you have content that is useful, shareable and worth linking too. It’s much more challenging to earn links to your website if you only have sales and service pages.

Advertising

A linkable asset may include an interesting infographic, a list of resources or perhaps the result of a unique study. The most effective linkable assets are interactive, relatable and have an emotional impact. If it’s not something you would feel proud sharing on your personal Facebook account, then it’s probably not a good linkable asset.

2. Optimize On-Page Elements

In order for your website to rank, you’ll need to focus on on-page as well as off-page elements. On-page elements include optimizing your site’s title tag, H1 tag, internal linking structure and meta description. Meta descriptions no longer have an impact on direct rankings but they are visible in the search results and should be crafted to be compelling and descriptive. Your on-page text should be optimized around your primary keyword and its synonyms without sounding unnatural or engaging in keyword stuffing.

Advertising

3. Optimize For Speed

A site’s load speed affects search engine rankings as well as your bounce rate. According to a study conducted at Umas Amherst, subjects were willing to wait just 2 seconds for a page to load before leaving. After 5 seconds 25% of subjects had left. Having a website that loads instantly is crucial if you want to maximize your search engine rankings and keep visitors on your website.

One of the main ways to ensure fast loading times is to pick a reliable web host with a history of excellent uptime, a fast load time and timely customer support. Stick with established brands and avoid super affordable fly-by-night hosting companies with prices that seem too good to be true. Reading hosting reviews can provide you with more insight in regards to which companies provide the best uptime and service.

Advertising

4. Build Relationships

Paid links are frowned upon by Google and sites who participate in link schemes may be blacklisted at any time. Outreach will allow you to connect with social media influencers and other websites without stepping on Google’s toes. A study conducted by Twitter shows that consumers trust influencers more than their own friends. Influencers can include bloggers, Youtube personalities and contributing authors at well known online publications.

Influencers already have an established reputation and are better at reaching core demographics. As a result, influencers are more trusted by their peers compared to company advertisements. Pairing with an influencer can boost online visibility by exposing your brand to all of their followers.

Advertising

5. Get Mobile

Nearly 60% of internet access is mobile which means that you are losing out on tons of traffic if your site isn’t tailored to mobile users. In addition to using a responsive WordPress theme, you can also make your site more mobile friendly by adding a search box. This will allow users to search for information faster since mobile sites tend to have fewer navigational options. Since the content will be condensed on a smaller screen, you’ll also want to make your content more scannable and readable by using headers and shorter paragraphs.

Conclusion

The online marketing space is a competitive arena where every second counts and every relationship you build can impact your bottom line. In order to be competitive, online business will need to master technical elements in addition to searching for new link building opportunities.

More by this author

Jacqueline Cao

Entrepreneur

6 Microsoft Outlook Add-Ons For Businesses 8 Tips To Safeguard Your Child’s Financial Security 11 Ways To Get Better Customer Service 10 Home Improvement Gadgets Everyone Should Have 10 Ways To Add Volume & Body To Fine Hair

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 7 Things To Consider Before Hiring An Advertising Agency 3 9 Things Every Marketer Should Do 4 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5 SEO Tools Every Business Should Be Using in 2017

Read Next

Advertising
Advertising
Advertising

Last Updated on May 15, 2019

10 Most Successful Entrepreneurs and What We Can Learn from Them

10 Most Successful Entrepreneurs and What We Can Learn from Them

Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

1. Melanie Perkins: Know Your Worth and Keep Trying

    Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

    She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

    Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

    2. Bill Gates: Keep Learning and Exploring

      If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

      Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

      He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

      “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

      Gates’ success is built on self-improvement and the seeds of an idea.

      3. Elon Musk: Never Stop Innovating

        Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

        Elon Musk, however, breaks that rule.

        Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

        When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

        Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

        4. Richard Branson: Develop People First

          British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

          The billionaire is strongly particular about working with a team that shares his core values and aspirations.

          Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

          Advertising

          A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

          Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

          5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

            Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

            For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

            While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

            While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

            6. Mark Zuckerberg: Start Small, Think Big

              Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

              “The biggest risk is not taking any risk.”

              He’s always daring to explore with a fearless mindset.

              Advertising

              The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

              However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

              7. Steve Jobs: Live Your Own Dreams

                Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                8. Warren Buffett: Balance is Essential to Success

                  Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                  After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                  With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

                  Advertising

                  9. Jack Ma: Never Give up

                    On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                    Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                    His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                    Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                    10. Tan Min Liang: Passion Can Pay Off

                      Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                      Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                      The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                      So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                      Final Thoughts

                      In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

                      Advertising

                      Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

                      More Articles About Entrepreneurship

                      Featured photo credit: Patrick Tomasso via unsplash.com

                      Reference

                      Read Next