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5 Ways To Improve Your Company Website’s Online Visibility

5 Ways To Improve Your Company Website’s Online Visibility

The number one challenge for most business websites is a lack of online visibility and traffic. No matter how great your content is, chances are very unlikely that anyone will accidentally stumble upon your company website. Here are a few actionable tips to help increase your online visibility and ultimately your bottom line.

1. Produce Linkable Assets

Obtaining inbound links is key to improving your website’s online visibility and it’s easier to do so if you have content that is useful, shareable and worth linking too. It’s much more challenging to earn links to your website if you only have sales and service pages.

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A linkable asset may include an interesting infographic, a list of resources or perhaps the result of a unique study. The most effective linkable assets are interactive, relatable and have an emotional impact. If it’s not something you would feel proud sharing on your personal Facebook account, then it’s probably not a good linkable asset.

2. Optimize On-Page Elements

In order for your website to rank, you’ll need to focus on on-page as well as off-page elements. On-page elements include optimizing your site’s title tag, H1 tag, internal linking structure and meta description. Meta descriptions no longer have an impact on direct rankings but they are visible in the search results and should be crafted to be compelling and descriptive. Your on-page text should be optimized around your primary keyword and its synonyms without sounding unnatural or engaging in keyword stuffing.

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3. Optimize For Speed

A site’s load speed affects search engine rankings as well as your bounce rate. According to a study conducted at Umas Amherst, subjects were willing to wait just 2 seconds for a page to load before leaving. After 5 seconds 25% of subjects had left. Having a website that loads instantly is crucial if you want to maximize your search engine rankings and keep visitors on your website.

One of the main ways to ensure fast loading times is to pick a reliable web host with a history of excellent uptime, a fast load time and timely customer support. Stick with established brands and avoid super affordable fly-by-night hosting companies with prices that seem too good to be true. Reading hosting reviews can provide you with more insight in regards to which companies provide the best uptime and service.

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4. Build Relationships

Paid links are frowned upon by Google and sites who participate in link schemes may be blacklisted at any time. Outreach will allow you to connect with social media influencers and other websites without stepping on Google’s toes. A study conducted by Twitter shows that consumers trust influencers more than their own friends. Influencers can include bloggers, Youtube personalities and contributing authors at well known online publications.

Influencers already have an established reputation and are better at reaching core demographics. As a result, influencers are more trusted by their peers compared to company advertisements. Pairing with an influencer can boost online visibility by exposing your brand to all of their followers.

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5. Get Mobile

Nearly 60% of internet access is mobile which means that you are losing out on tons of traffic if your site isn’t tailored to mobile users. In addition to using a responsive WordPress theme, you can also make your site more mobile friendly by adding a search box. This will allow users to search for information faster since mobile sites tend to have fewer navigational options. Since the content will be condensed on a smaller screen, you’ll also want to make your content more scannable and readable by using headers and shorter paragraphs.

Conclusion

The online marketing space is a competitive arena where every second counts and every relationship you build can impact your bottom line. In order to be competitive, online business will need to master technical elements in addition to searching for new link building opportunities.

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Jacqueline Cao

Entrepreneur

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Last Updated on November 19, 2018

How to Find a Suitable Professional Mentor

How to Find a Suitable Professional Mentor

I went through a personal experience that acted as a catalyst for an epiphany. When I got fired from a job, I learned something important about myself and where I was headed with my freelance career. I realized that the most important aspect of that one rather small job was the influence of the company owner. I realized that I wasn’t hurt that the company and I weren’t a perfect match; I was devastated by the stark fact that I needed a mentor and I had almost found one but lost her.

Suddenly, I felt like J.D., the main character in “Scrubs,” chasing Dr. Cox and trying to rip insight and wisdom from someone I respect. The realization that a recognized thought-leader and experienced entrepreneur severed ties with me felt crushing. But, I picked myself back up and thought about five ways to acquire a mentor without having the awkwardness of outright asking.

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1. Remember, a professional mentorship must be mutual.

A professional mentor must agree to engage in a mutual relationship because, as the comedy T.V. series showed us, one simply cannot force someone to tutor us. We have to prove that we are worth the time investment through persistence and dedication to the craft.

2. You have to have common interests with your mentor.

Even if a professional mentor appears at your job or school, realize that unless you and this person have common interests, you won’t find the relationship successful. I’ve been in situations where someone I respected had vastly different ideas about what was important in life or what one should spend his or her free time doing. If these things don’t line up, you may find the relationship won’t be as fruitful, even when the mentor knows a great deal about one industry.

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3. Thought-leaders will respect your passion.

One of the ways you can prove yourself worthy to a professional mentor is through your passion and your dedication. No one wants to spend time grooming and teaching another who will not take advice or put the effort in to improve. When following thought-leaders on Twitter and trying to engage with higher-ups in a work setting, realize that your actions most often speak louder than your words.

4. Before worrying if he respects you, ask if you respect him.

On the other side of the coin, you should seriously reflect on those common interests and make sure you respect your professional mentor. Just because someone holds a title, degree or office does not mean that person is trustworthy or honest. Don’t be swayed by appearances and take the time to find a suitable professional mentor.

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5. Failure is often the best way to learn

I honestly have made more mistakes than I can count. I know I’ve learned a great deal from poorly organized businesses and my own poor choices. The most important quality I’ve developed is an ability to swallow my pride and learn from my mistakes. If life knocks me down nine times, I get back up 10 times. One of the songs Megadeth wrote, “Of Mice and Men,” resonates in my mind when I pull myself up by my bootstraps and try again for a goal I’ve set: “So live your life and live it well. There’s not much left of me to tell. I just got back up each time I fell.” Hopefully, this brief post can act as a professional mentor to you in your quest to find not only a brave leader but also a trusted adviser.

Featured photo credit: morguefile via mrg.bz

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