The number one challenge for most business websites is a lack of online visibility and traffic. No matter how great your content is, chances are very unlikely that anyone will accidentally stumble upon your company website. Here are a few actionable tips to help increase your online visibility and ultimately your bottom line.
1. Produce Linkable Assets
Obtaining inbound links is key to improving your website’s online visibility and it’s easier to do so if you have content that is useful, shareable and worth linking too. It’s much more challenging to earn links to your website if you only have sales and service pages.
A linkable asset may include an interesting infographic, a list of resources or perhaps the result of a unique study. The most effective linkable assets are interactive, relatable and have an emotional impact. If it’s not something you would feel proud sharing on your personal Facebook account, then it’s probably not a good linkable asset.
2. Optimize On-Page Elements
In order for your website to rank, you’ll need to focus on on-page as well as off-page elements. On-page elements include optimizing your site’s title tag, H1 tag, internal linking structure and meta description. Meta descriptions no longer have an impact on direct rankings but they are visible in the search results and should be crafted to be compelling and descriptive. Your on-page text should be optimized around your primary keyword and its synonyms without sounding unnatural or engaging in keyword stuffing.
3. Optimize For Speed
A site’s load speed affects search engine rankings as well as your bounce rate. According to a study conducted at Umas Amherst, subjects were willing to wait just 2 seconds for a page to load before leaving. After 5 seconds 25% of subjects had left. Having a website that loads instantly is crucial if you want to maximize your search engine rankings and keep visitors on your website.
One of the main ways to ensure fast loading times is to pick a reliable web host with a history of excellent uptime, a fast load time and timely customer support. Stick with established brands and avoid super affordable fly-by-night hosting companies with prices that seem too good to be true. Reading hosting reviews can provide you with more insight in regards to which companies provide the best uptime and service.
4. Build Relationships
Paid links are frowned upon by Google and sites who participate in link schemes may be blacklisted at any time. Outreach will allow you to connect with social media influencers and other websites without stepping on Google’s toes. A study conducted by Twitter shows that consumers trust influencers more than their own friends. Influencers can include bloggers, Youtube personalities and contributing authors at well known online publications.
Influencers already have an established reputation and are better at reaching core demographics. As a result, influencers are more trusted by their peers compared to company advertisements. Pairing with an influencer can boost online visibility by exposing your brand to all of their followers.
5. Get Mobile
Nearly 60% of internet access is mobile which means that you are losing out on tons of traffic if your site isn’t tailored to mobile users. In addition to using a responsive WordPress theme, you can also make your site more mobile friendly by adding a search box. This will allow users to search for information faster since mobile sites tend to have fewer navigational options. Since the content will be condensed on a smaller screen, you’ll also want to make your content more scannable and readable by using headers and shorter paragraphs.
The online marketing space is a competitive arena where every second counts and every relationship you build can impact your bottom line. In order to be competitive, online business will need to master technical elements in addition to searching for new link building opportunities.