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5 Smart Moves for New Bloggers

5 Smart Moves for New Bloggers

The feelings you have as you start up your first blog can probably be described as equal parts exciting, confusing, and terrifying. Although it will be awesome to finally have a platform for sharing your thoughts, ideas, and information, you probably also understand that the process of launching and maintaining your blog will be no easy feat.

Although building and growing your blog into a successful site can be pretty difficult, there are several smart moves you can make early on to set yourself up for success in the future. Here are five smart moves all first-time bloggers should make as they launch their blogs to facilitate success later on.

1. Identify your niche audience

One of the biggest mistakes a blogger can make is to neglect their blog’s niche. When you start out without a target audience in mind, it becomes more and more difficult to develop a target audience over time as you create more content.

Before you even start to check out potential designs for your blog, consider who your target audience will be and how your content will appeal to them. What insights do you have to offer and who might benefit most from them?

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Maybe recent college grads would enjoy your humorous posts on post-grad life. Perhaps working moms could benefit from your time-saving tricks and productivity hacks. Find your niche audience and tailor your site’s design, content, and social media efforts to fit its unique needs and interests.

If you need a little help identifying your niche, I recommend checking out this guide from Elle & Co design.

2. Invest in solid hosting

Although the free hosting offered by website template providers might be enticing to a first-time blogger on a budget, it’s important to remember that investing a small amount of money per month (probably less than $5) in hosting will help you build a secure and high performing site. Not to mention, paying for a solid site host will allow you to create a custom domain name which will be important for brand recognition later on as you work to promote your blog on third-party platforms.

If you’re not already familiar with the hosting industry, it can be a bit difficult to fully understand your options without doing your research. I recommend checking out this hosting guide to evaluate your options and find a hosting service that will best support the needs of your blog as it grows. This can help you identify some solid options that will keep your site not only running at optimal performance, but secure against potential hacks as well.

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3. Track user behavior

Understanding how your blog’s visitors behave once they land on your site will help you understand how you can keep them on your site longer and bring them back to view your content later. This is why it’s important to enlist the help of analytics tools early and often to understand your site’s visitors and what they want and need from you over time.

There are many tools you can use to evaluate the behavior of your site’s visitors like heat maps, AB testing, and surveys.

Instabug provides a solid list of user behavior tracking tools if you’re not familiar with website visitor tracking

4. Monetize your content

One of the most important things to do early on to ensure that your blog has a chance of turning a profit for you is to monetize your content. This essentially means that you implement sponsored content like relevant ads and affiliate links on your site.

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A couple of the most common methods bloggers use to monetize their sites include Google AdSense and Amazon Affiliates.

AdSense is an ad platform that runs display ads on your site and pays you when your site viewers click on one of the ads. Amazon Affiliates uses promotional links on your site to promote products within your content. For example, if you’re a mommy blogger writing about the best baby monitors, you could use an Amazon Affiliate link for the baby monitors you recommend to monetize your article.

These are only two of the many ways you can monetize your blog. I recommend checking out this guide to learn more about your options.

5. Use third-party platforms to promote yourself

Once you’ve created an optimized site with solid hosting and a target audience, it will be time to get out and promote your blog on third-party platforms. This is an absolutely essential step as potential audience members are unlikely to find your site through search engines when it’s new.

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One way you can promote your site is to exchange content with other bloggers. Pitch your ideas to fellow bloggers within your niche and offer to write a post or two for them in exchange for a byline that promotes your blog.

Social media will also be essential. Whether your platform of choice is Instagram, Facebook, Pinterest, or all three, investing in social media advertising is essential for bloggers looking to leverage the full benefits of social media promotion.

If you’re not sure where to start with putting together a social media marketing strategy, I recommend checking out Social Media Examiner’s guide for beginners.

Hopefully these five moves will help your site become profitable and successfulcin the future. Are you a seasoned blogger with a tip you’d like to add? Share with fellow readers below!

Featured photo credit: Pexels via static.pexels.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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