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5 Smart Moves for New Bloggers

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5 Smart Moves for New Bloggers

The feelings you have as you start up your first blog can probably be described as equal parts exciting, confusing, and terrifying. Although it will be awesome to finally have a platform for sharing your thoughts, ideas, and information, you probably also understand that the process of launching and maintaining your blog will be no easy feat.

Although building and growing your blog into a successful site can be pretty difficult, there are several smart moves you can make early on to set yourself up for success in the future. Here are five smart moves all first-time bloggers should make as they launch their blogs to facilitate success later on.

1. Identify your niche audience

One of the biggest mistakes a blogger can make is to neglect their blog’s niche. When you start out without a target audience in mind, it becomes more and more difficult to develop a target audience over time as you create more content.

Before you even start to check out potential designs for your blog, consider who your target audience will be and how your content will appeal to them. What insights do you have to offer and who might benefit most from them?

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Maybe recent college grads would enjoy your humorous posts on post-grad life. Perhaps working moms could benefit from your time-saving tricks and productivity hacks. Find your niche audience and tailor your site’s design, content, and social media efforts to fit its unique needs and interests.

If you need a little help identifying your niche, I recommend checking out this guide from Elle & Co design.

2. Invest in solid hosting

Although the free hosting offered by website template providers might be enticing to a first-time blogger on a budget, it’s important to remember that investing a small amount of money per month (probably less than $5) in hosting will help you build a secure and high performing site. Not to mention, paying for a solid site host will allow you to create a custom domain name which will be important for brand recognition later on as you work to promote your blog on third-party platforms.

If you’re not already familiar with the hosting industry, it can be a bit difficult to fully understand your options without doing your research. I recommend checking out this hosting guide to evaluate your options and find a hosting service that will best support the needs of your blog as it grows. This can help you identify some solid options that will keep your site not only running at optimal performance, but secure against potential hacks as well.

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3. Track user behavior

Understanding how your blog’s visitors behave once they land on your site will help you understand how you can keep them on your site longer and bring them back to view your content later. This is why it’s important to enlist the help of analytics tools early and often to understand your site’s visitors and what they want and need from you over time.

There are many tools you can use to evaluate the behavior of your site’s visitors like heat maps, AB testing, and surveys.

Instabug provides a solid list of user behavior tracking tools if you’re not familiar with website visitor tracking

4. Monetize your content

One of the most important things to do early on to ensure that your blog has a chance of turning a profit for you is to monetize your content. This essentially means that you implement sponsored content like relevant ads and affiliate links on your site.

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A couple of the most common methods bloggers use to monetize their sites include Google AdSense and Amazon Affiliates.

AdSense is an ad platform that runs display ads on your site and pays you when your site viewers click on one of the ads. Amazon Affiliates uses promotional links on your site to promote products within your content. For example, if you’re a mommy blogger writing about the best baby monitors, you could use an Amazon Affiliate link for the baby monitors you recommend to monetize your article.

These are only two of the many ways you can monetize your blog. I recommend checking out this guide to learn more about your options.

5. Use third-party platforms to promote yourself

Once you’ve created an optimized site with solid hosting and a target audience, it will be time to get out and promote your blog on third-party platforms. This is an absolutely essential step as potential audience members are unlikely to find your site through search engines when it’s new.

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One way you can promote your site is to exchange content with other bloggers. Pitch your ideas to fellow bloggers within your niche and offer to write a post or two for them in exchange for a byline that promotes your blog.

Social media will also be essential. Whether your platform of choice is Instagram, Facebook, Pinterest, or all three, investing in social media advertising is essential for bloggers looking to leverage the full benefits of social media promotion.

If you’re not sure where to start with putting together a social media marketing strategy, I recommend checking out Social Media Examiner’s guide for beginners.

Hopefully these five moves will help your site become profitable and successfulcin the future. Are you a seasoned blogger with a tip you’d like to add? Share with fellow readers below!

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Featured photo credit: Pexels via static.pexels.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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