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5 Smart Moves for New Bloggers

5 Smart Moves for New Bloggers

The feelings you have as you start up your first blog can probably be described as equal parts exciting, confusing, and terrifying. Although it will be awesome to finally have a platform for sharing your thoughts, ideas, and information, you probably also understand that the process of launching and maintaining your blog will be no easy feat.

Although building and growing your blog into a successful site can be pretty difficult, there are several smart moves you can make early on to set yourself up for success in the future. Here are five smart moves all first-time bloggers should make as they launch their blogs to facilitate success later on.

1. Identify your niche audience

One of the biggest mistakes a blogger can make is to neglect their blog’s niche. When you start out without a target audience in mind, it becomes more and more difficult to develop a target audience over time as you create more content.

Before you even start to check out potential designs for your blog, consider who your target audience will be and how your content will appeal to them. What insights do you have to offer and who might benefit most from them?

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Maybe recent college grads would enjoy your humorous posts on post-grad life. Perhaps working moms could benefit from your time-saving tricks and productivity hacks. Find your niche audience and tailor your site’s design, content, and social media efforts to fit its unique needs and interests.

If you need a little help identifying your niche, I recommend checking out this guide from Elle & Co design.

2. Invest in solid hosting

Although the free hosting offered by website template providers might be enticing to a first-time blogger on a budget, it’s important to remember that investing a small amount of money per month (probably less than $5) in hosting will help you build a secure and high performing site. Not to mention, paying for a solid site host will allow you to create a custom domain name which will be important for brand recognition later on as you work to promote your blog on third-party platforms.

If you’re not already familiar with the hosting industry, it can be a bit difficult to fully understand your options without doing your research. I recommend checking out this hosting guide to evaluate your options and find a hosting service that will best support the needs of your blog as it grows. This can help you identify some solid options that will keep your site not only running at optimal performance, but secure against potential hacks as well.

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3. Track user behavior

Understanding how your blog’s visitors behave once they land on your site will help you understand how you can keep them on your site longer and bring them back to view your content later. This is why it’s important to enlist the help of analytics tools early and often to understand your site’s visitors and what they want and need from you over time.

There are many tools you can use to evaluate the behavior of your site’s visitors like heat maps, AB testing, and surveys.

Instabug provides a solid list of user behavior tracking tools if you’re not familiar with website visitor tracking

4. Monetize your content

One of the most important things to do early on to ensure that your blog has a chance of turning a profit for you is to monetize your content. This essentially means that you implement sponsored content like relevant ads and affiliate links on your site.

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A couple of the most common methods bloggers use to monetize their sites include Google AdSense and Amazon Affiliates.

AdSense is an ad platform that runs display ads on your site and pays you when your site viewers click on one of the ads. Amazon Affiliates uses promotional links on your site to promote products within your content. For example, if you’re a mommy blogger writing about the best baby monitors, you could use an Amazon Affiliate link for the baby monitors you recommend to monetize your article.

These are only two of the many ways you can monetize your blog. I recommend checking out this guide to learn more about your options.

5. Use third-party platforms to promote yourself

Once you’ve created an optimized site with solid hosting and a target audience, it will be time to get out and promote your blog on third-party platforms. This is an absolutely essential step as potential audience members are unlikely to find your site through search engines when it’s new.

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One way you can promote your site is to exchange content with other bloggers. Pitch your ideas to fellow bloggers within your niche and offer to write a post or two for them in exchange for a byline that promotes your blog.

Social media will also be essential. Whether your platform of choice is Instagram, Facebook, Pinterest, or all three, investing in social media advertising is essential for bloggers looking to leverage the full benefits of social media promotion.

If you’re not sure where to start with putting together a social media marketing strategy, I recommend checking out Social Media Examiner’s guide for beginners.

Hopefully these five moves will help your site become profitable and successfulcin the future. Are you a seasoned blogger with a tip you’d like to add? Share with fellow readers below!

Featured photo credit: Pexels via static.pexels.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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