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3 Things You Should Do When You Release An Album

3 Things You Should Do When You Release An Album

Releasing music is a huge step in any musician’s career, but many musicians miss crucial steps when they release an album or single. If you want to ensure the success of your release, and grow to a point where you can make a living from music, you need to make sure you do things properly from a legal standpoint, as well as a music promotion standpoint.

Here are 3 things you should do every time you release new music.

1. Copyright your music

While your music is protected under copyright law the minute it is put into a tangible form (so, once it’s recorded), it’s much easier to enforce upon infringement when your music is actually registered with the copyright office.

Additionally, registering your music with the copyright office can earn you extra royalties from music streaming services. Streaming services pay what are known as mechanical royalties directly to songwriters and publishers for the rights to play their music. For smaller musicians, they do this by sending a Notice of Intent (NOI) to the songwriter in the mail to let them know they’ll be streaming their song, and then they send payments via check through the mail. If your music isn’t registered with the U.S. copyright office, you’ll never see any of this money.

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If you’re unsure about how to copyright a song, your best bet is to consult a music attorney. Rather than paying them to do it for you, ask them to show you how to do it so you can do it yourself the next time around.

2. Get proper distribution

Finding the right music distribution company is an important step in releasing new music. With music fans consuming music from a variety of services and platforms, such as their mobile device or web browser, it’s important to make sure your music is everywhere.

Almost every digital music distributor is going to get your music on the popular services, but some distribution companies do release on more platforms than others. Make sure you find the one with the biggest reach.

Reach isn’t the only important factor, however – it’s also important to consider the cost. Some distribution companies charge a fixed fee and pay you 100% of the rights (such as TuneCore) while others charge a lower subscription fee, but take a percentage of the royalties paid back to you (like CDBaby). Choose the type of distribution service that’s best for your current situation, and ultimate, the one you think you’d be most happy working with.

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These services don’t reach every service. Some streaming services like Dozmia and SoundCloud get music directly, so consider these services as well when releasing new music online.

3. Promote your music

Once you’ve gotten the copyright for your songs and have distribution in place, the final step is to promote your music.

Music promotion in today’s music industry takes place offline and online. When it comes to offline music promotion, things can get costly very quickly, and results are hard to measure, so for newer musicians, it might be best to find ways to promote your music online for free.

Here are a few ways to do that.

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  • Social Media

When using social media as a marketing channel for your music, it’s important to not think of it as a promotional channel, but as an engagement channel.

Social media platforms are more and more trying to show content to their users that will engage them and keep them on the service, so if you can provide this, you’ll be in front of more people. If your profile has a high level of engagement, then once you say something about your music, people will see it.

  • Blog

Writing blog posts is a great way to increase traffic to your band’s website. When you publish articles, think less about simply updating your fans about the on goings of your music career and more about how you can be helpful to them.

Publishing content that’s helpful to your audience is likely to get shared around social media, and can even rank well in search engines to drive more free traffic to your website.

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  • Get Reviews

One of the hardest things for musicians to do is get their music reviewed by influential bloggers, but that doesn’t mean you shouldn’t try. When reaching out to bloggers, make sure you target your outreach efforts to bloggers who actually care about your style of music. It doesn’t make sense to reach out to a heavy metal blog if you’re a hip-hop artist – you’d just be wasting your time.

Go to Hypemachine, look for music blogs within your niche, and start engaging on their websites. Maybe send them an email about how awesome a recent review was with some of your thoughts on the same album. When you have these relationships in place, it’s much easier to share your music with these bloggers and get your music heard by their followers.

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Nicholas Rubright

Entrepreneur

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Last Updated on March 13, 2019

How to Get out of a Rut: 12 Useful Ways to Get Unstuck

How to Get out of a Rut: 12 Useful Ways to Get Unstuck

Have you gotten into a rut before? Or are you in a rut right now?

You know you’re in a rut when you run out of ideas and inspiration. I personally see a rut as a productivity vacuum. It might very well be a reason why you aren’t getting results. Even as you spend more time on your work, you can’t seem to get anything constructive done. While I’m normally productive, I get into occasional ruts (especially when I’ve been working back-to-back without rest). During those times, I can spend an entire day in front of the computer and get nothing done. It can be quite frustrating.

Over time, I have tried and found several methods that are helpful to pull me out of a rut. If you experience ruts too, whether as a working professional, a writer, a blogger, a student or other work, you will find these useful. Here are 12 of my personal tips to get out of ruts:

1. Work on the small tasks.

When you are in a rut, tackle it by starting small. Clear away your smaller tasks which have been piling up. Reply to your emails, organize your documents, declutter your work space, and reply to private messages.

Whenever I finish doing that, I generate a positive momentum which I bring forward to my work.

2. Take a break from your work desk.

Get yourself away from your desk and go take a walk. Go to the washroom, walk around the office, go out and get a snack.

Your mind is too bogged down and needs some airing. Sometimes I get new ideas right after I walk away from my computer.

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3. Upgrade yourself

Take the down time to upgrade yourself. Go to a seminar. Read up on new materials (#7). Pick up a new language. Or any of the 42 ways here to improve yourself.

The modern computer uses different typefaces because Steve Jobs dropped in on a calligraphy class back in college. How’s that for inspiration?

4. Talk to a friend.

Talk to someone and get your mind off work for a while.

Talk about anything, from casual chatting to a deep conversation about something you really care about. You will be surprised at how the short encounter can be rejuvenating in its own way.

5. Forget about trying to be perfect.

If you are in a rut, the last thing you want to do is step on your own toes with perfectionist tendencies.

Just start small. Do what you can, at your own pace. Let yourself make mistakes.

Soon, a little trickle of inspiration will come. And then it’ll build up with more trickles. Before you know it, you have a whole stream of ideas.

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6. Paint a vision to work towards.

If you are continuously getting in a rut with your work, maybe there’s no vision inspiring you to move forward.

Think about why you are doing this, and what you are doing it for. What is the end vision in mind?

Make it as vivid as possible. Make sure it’s a vision that inspires you and use that to trigger you to action.

7. Read a book (or blog).

The things we read are like food to our brain. If you are out of ideas, it’s time to feed your brain with great materials.

Here’s a list of 40 books you can start off with. Stock your browser with only the feeds of high quality blogs, such as Lifehack.org, DumbLittleMan, Seth Godin’s Blog, Tim Ferris’ Blog, Zen Habits or The Personal Excellence Blog.

Check out the best selling books; those are generally packed with great wisdom.

8. Have a quick nap.

If you are at home, take a quick nap for about 20-30 minutes. This clears up your mind and gives you a quick boost. Nothing quite like starting off on a fresh start after catching up on sleep.

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9. Remember why you are doing this.

Sometimes we lose sight of why we do what we do, and after a while we become jaded. A quick refresher on why you even started on this project will help.

What were you thinking when you thought of doing this? Retrace your thoughts back to that moment. Recall why you are doing this. Then reconnect with your muse.

10. Find some competition.

Nothing quite like healthy competition to spur us forward. If you are out of ideas, then check up on what people are doing in your space.

Colleagues at work, competitors in the industry, competitors’ products and websites, networking conventions.. you get the drill.

11. Go exercise.

Since you are not making headway at work, might as well spend the time shaping yourself up.

Sometimes we work so much that we neglect our health and fitness. Go jog, swim, cycle, whichever exercise you prefer.

As you improve your physical health, your mental health will improve, too. The different facets of ourselves are all interlinked.

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Here’re 15 Tips to Restart the Exercise Habit (and How to Keep It).

12. Take a good break.

Ruts are usually signs that you have been working too long and too hard. It’s time to get a break.

Beyond the quick tips above, arrange for a 1-day or 2-days of break from your work. Don’t check your (work) emails or do anything work-related. Relax and do your favorite activities. You will return to your work recharged and ready to start.

Contrary to popular belief, the world will not end from taking a break from your work. In fact, you will be much more ready to make an impact after proper rest. My best ideas and inspiration always hit me whenever I’m away from my work.

Take a look at this to learn the importance of rest: The Importance of Scheduling Downtime

More Resources About Getting out of a Rut

Featured photo credit: Joshua Earle via unsplash.com

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