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3 Things You Should Do When You Release An Album

3 Things You Should Do When You Release An Album

Releasing music is a huge step in any musician’s career, but many musicians miss crucial steps when they release an album or single. If you want to ensure the success of your release, and grow to a point where you can make a living from music, you need to make sure you do things properly from a legal standpoint, as well as a music promotion standpoint.

Here are 3 things you should do every time you release new music.

1. Copyright your music

While your music is protected under copyright law the minute it is put into a tangible form (so, once it’s recorded), it’s much easier to enforce upon infringement when your music is actually registered with the copyright office.

Additionally, registering your music with the copyright office can earn you extra royalties from music streaming services. Streaming services pay what are known as mechanical royalties directly to songwriters and publishers for the rights to play their music. For smaller musicians, they do this by sending a Notice of Intent (NOI) to the songwriter in the mail to let them know they’ll be streaming their song, and then they send payments via check through the mail. If your music isn’t registered with the U.S. copyright office, you’ll never see any of this money.

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If you’re unsure about how to copyright a song, your best bet is to consult a music attorney. Rather than paying them to do it for you, ask them to show you how to do it so you can do it yourself the next time around.

2. Get proper distribution

Finding the right music distribution company is an important step in releasing new music. With music fans consuming music from a variety of services and platforms, such as their mobile device or web browser, it’s important to make sure your music is everywhere.

Almost every digital music distributor is going to get your music on the popular services, but some distribution companies do release on more platforms than others. Make sure you find the one with the biggest reach.

Reach isn’t the only important factor, however – it’s also important to consider the cost. Some distribution companies charge a fixed fee and pay you 100% of the rights (such as TuneCore) while others charge a lower subscription fee, but take a percentage of the royalties paid back to you (like CDBaby). Choose the type of distribution service that’s best for your current situation, and ultimate, the one you think you’d be most happy working with.

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These services don’t reach every service. Some streaming services like Dozmia and SoundCloud get music directly, so consider these services as well when releasing new music online.

3. Promote your music

Once you’ve gotten the copyright for your songs and have distribution in place, the final step is to promote your music.

Music promotion in today’s music industry takes place offline and online. When it comes to offline music promotion, things can get costly very quickly, and results are hard to measure, so for newer musicians, it might be best to find ways to promote your music online for free.

Here are a few ways to do that.

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  • Social Media

When using social media as a marketing channel for your music, it’s important to not think of it as a promotional channel, but as an engagement channel.

Social media platforms are more and more trying to show content to their users that will engage them and keep them on the service, so if you can provide this, you’ll be in front of more people. If your profile has a high level of engagement, then once you say something about your music, people will see it.

  • Blog

Writing blog posts is a great way to increase traffic to your band’s website. When you publish articles, think less about simply updating your fans about the on goings of your music career and more about how you can be helpful to them.

Publishing content that’s helpful to your audience is likely to get shared around social media, and can even rank well in search engines to drive more free traffic to your website.

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  • Get Reviews

One of the hardest things for musicians to do is get their music reviewed by influential bloggers, but that doesn’t mean you shouldn’t try. When reaching out to bloggers, make sure you target your outreach efforts to bloggers who actually care about your style of music. It doesn’t make sense to reach out to a heavy metal blog if you’re a hip-hop artist – you’d just be wasting your time.

Go to Hypemachine, look for music blogs within your niche, and start engaging on their websites. Maybe send them an email about how awesome a recent review was with some of your thoughts on the same album. When you have these relationships in place, it’s much easier to share your music with these bloggers and get your music heard by their followers.

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Last Updated on September 20, 2018

How to Stay Calm and Cool When You Are Extremely Stressful

How to Stay Calm and Cool When You Are Extremely Stressful

Being in a hurry all the time drains your energy. Your work and routine life make you feel overwhelmed. Getting caught up in things beyond your control stresses you out…

If you’d like to stay calm and cool in stressful situations, put the following 8 steps into practice:

1. Breathe

The next time you’re faced with a stressful situation that makes you want to hurry, stop what you’re doing for one minute and perform the following steps:

  • Take five deep breaths in and out (your belly should come forward with each inhale).
  • Imagine all that stress leaving your body with each exhale.
  • Smile. Fake it if you have to. It’s pretty hard to stay grumpy with a goofy grin on your face.

Feel free to repeat the above steps every few hours at work or home if you need to.

2. Loosen up

After your breathing session, perform a quick body scan to identify any areas that are tight or tense. Clenched jaw? Rounded shoulders? Anything else that isn’t at ease?

Gently touch or massage any of your body parts that are under tension to encourage total relaxation. It might help to imagine you’re in a place that calms you: a beach, hot tub, or nature trail, for example.

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3. Chew slowly

Slow down at the dinner table if you want to learn to be patient and lose weight. Shoveling your food down as fast as you can is a surefire way to eat more than you need to (and find yourself with a bellyache).

Be a mindful eater who pays attention to the taste, texture, and aroma of every dish. Chew slowly while you try to guess all of the ingredients that were used to prepare your dish.

Chewing slowly will also reduce those dreadful late-night cravings that sneak up on you after work.

4. Let go

Cliche as it sounds, it’s very effective.

The thing that seems like the end of the world right now?

It’s not. Promise.

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Stressing and worrying about the situation you’re in won’t do any good because you’re already in it, so just let it go.

Letting go isn’t easy, so here’s a guide to help you:

21 Things To Do When You Find It Hard To Let Go

5. Enjoy the journey

Focusing on the end result can quickly become exhausting. Chasing a bold, audacious goal that’s going to require a lot of time and patience? Split it into several mini-goals so you’ll have several causes for celebration.

Stop focusing on the negative thoughts. Giving yourself consistent positive feedback will help you grow patience, stay encouraged, and find more joy in the process of achieving your goals.

6. Look at the big picture

The next time you find your stress level skyrocketing, take a deep breath, and ask yourself:

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Will this matter to me…

  • Next week?
  • Next month?
  • Next year?
  • In 10 years?

Hint: No, it won’t.

I bet most of the stuff that stresses you wouldn’t matter the next week, maybe not even the next day.

Stop agonizing over things you can’t control because you’re only hurting yourself.

7. Stop demanding perfection of yourself

You’re not perfect and that’s okay. Show me a person who claims to be perfect and I’ll show you a dirty liar.

Demanding perfection of yourself (or anybody else) will only stress you out because it just isn’t possible.

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8. Practice patience every day

Below are a few easy ways you can practice patience every day, increasing your ability to remain calm and cool in times of stress:

  • The next time you go to the grocery store, get in the longest line.
  • Instead of going through the drive-thru at your bank, go inside.
  • Take a long walk through a secluded park or trail.

Final thoughts

Staying calm in stressful situations is possible, all you need is some daily practice.

Taking deep breaths and eat mindfully are some simple ways to train your brain to be more patient. But changing the way you think of a situation and staying positive are most important in keeping cool whenever you feel overwhelmed and stressful.

Featured photo credit: Brooke Cagle via unsplash.com

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