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3 Things You Should Do When You Release An Album

3 Things You Should Do When You Release An Album

Releasing music is a huge step in any musician’s career, but many musicians miss crucial steps when they release an album or single. If you want to ensure the success of your release, and grow to a point where you can make a living from music, you need to make sure you do things properly from a legal standpoint, as well as a music promotion standpoint.

Here are 3 things you should do every time you release new music.

1. Copyright your music

While your music is protected under copyright law the minute it is put into a tangible form (so, once it’s recorded), it’s much easier to enforce upon infringement when your music is actually registered with the copyright office.

Additionally, registering your music with the copyright office can earn you extra royalties from music streaming services. Streaming services pay what are known as mechanical royalties directly to songwriters and publishers for the rights to play their music. For smaller musicians, they do this by sending a Notice of Intent (NOI) to the songwriter in the mail to let them know they’ll be streaming their song, and then they send payments via check through the mail. If your music isn’t registered with the U.S. copyright office, you’ll never see any of this money.

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If you’re unsure about how to copyright a song, your best bet is to consult a music attorney. Rather than paying them to do it for you, ask them to show you how to do it so you can do it yourself the next time around.

2. Get proper distribution

Finding the right music distribution company is an important step in releasing new music. With music fans consuming music from a variety of services and platforms, such as their mobile device or web browser, it’s important to make sure your music is everywhere.

Almost every digital music distributor is going to get your music on the popular services, but some distribution companies do release on more platforms than others. Make sure you find the one with the biggest reach.

Reach isn’t the only important factor, however – it’s also important to consider the cost. Some distribution companies charge a fixed fee and pay you 100% of the rights (such as TuneCore) while others charge a lower subscription fee, but take a percentage of the royalties paid back to you (like CDBaby). Choose the type of distribution service that’s best for your current situation, and ultimate, the one you think you’d be most happy working with.

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These services don’t reach every service. Some streaming services like Dozmia and SoundCloud get music directly, so consider these services as well when releasing new music online.

3. Promote your music

Once you’ve gotten the copyright for your songs and have distribution in place, the final step is to promote your music.

Music promotion in today’s music industry takes place offline and online. When it comes to offline music promotion, things can get costly very quickly, and results are hard to measure, so for newer musicians, it might be best to find ways to promote your music online for free.

Here are a few ways to do that.

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  • Social Media

When using social media as a marketing channel for your music, it’s important to not think of it as a promotional channel, but as an engagement channel.

Social media platforms are more and more trying to show content to their users that will engage them and keep them on the service, so if you can provide this, you’ll be in front of more people. If your profile has a high level of engagement, then once you say something about your music, people will see it.

  • Blog

Writing blog posts is a great way to increase traffic to your band’s website. When you publish articles, think less about simply updating your fans about the on goings of your music career and more about how you can be helpful to them.

Publishing content that’s helpful to your audience is likely to get shared around social media, and can even rank well in search engines to drive more free traffic to your website.

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  • Get Reviews

One of the hardest things for musicians to do is get their music reviewed by influential bloggers, but that doesn’t mean you shouldn’t try. When reaching out to bloggers, make sure you target your outreach efforts to bloggers who actually care about your style of music. It doesn’t make sense to reach out to a heavy metal blog if you’re a hip-hop artist – you’d just be wasting your time.

Go to Hypemachine, look for music blogs within your niche, and start engaging on their websites. Maybe send them an email about how awesome a recent review was with some of your thoughts on the same album. When you have these relationships in place, it’s much easier to share your music with these bloggers and get your music heard by their followers.

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Nicholas Rubright

Entrepreneur

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Last Updated on January 11, 2021

11 Hidden Benefits of Using Oil Diffusers

11 Hidden Benefits of Using Oil Diffusers

Affordable, relaxing, and healthy, oil diffusers are gaining popularity with people everywhere due to their extensive benefits. Oil diffusers work through the simple process of oil diffusion, which uses heat to turn oil into a vapor that is then spread around a living space. Diffused oil can have several relaxation and health-related benefits, including safe scent-dispersion, mosquito and mold defense, stress relief, and more!

Read on for 11 hidden benefits of using oil diffusers.

1. Safe Scents That Make Sense

Unlike candles or air fresheners, oil diffusers release cleansing molecules into your air that work to purify it, not overload it with unhealthy chemicals. Electronic diffusers also do not pose the fire risk that candles do. Plus, they contain the added feature of interchangeability, which means you change oil types for different scents and health benefits.

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2. Stress Relief

Several lab studies have confirmed that diffusing essential oils like lavender have been shown to reduce stress and help relieve anxiety in medical patients. Preliminary studies have also shown that oil diffusers can help alleviate symptoms of depression.

3. Improved Sleep

Diffused oil has relaxing properties that can help people of all ages fall asleep quicker and sleep more soundly. Electronic diffusers not only have the option to mix and match different oil blends (Try a lavender, Bulgarian rose, and Roman chamomile blend to help with insomnia), they also run at a gentle hum that helps relax an agitated mind. Many also come with an auto shut-off feature to help conserve oils once you have fallen asleep.

4. Appetite Control

Much like gum, oil diffusers can help stimulate the senses in a way that works to curb appetite. New research has shown that diffused peppermint oil can help curb appetite by inducing a satiety response within the body. Diffused peppermint oil has also been shown to increase energy.

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5. Bacteria and Mold Killing

When essential oils are diffused in the air, they break down free radicals that contribute to the growth of harmful bacteria. Eucalyptus, thyme, and tea tree oils are especially good for this purpose. Diffused oil is also highly effective when it comes to combating fungal yeast threats, as the oil help makes the air inhospitable for yeasts such as mold. Pine and red thyme essential oils are best for combating mold.

6. Decongestion and Mucus Control

Ever tried Vick’s Vapo-Rub? Its decongesting powers come from active ingredients made from the eucalyptus tree. In principle, oil diffusers work the same way as Vapo-Rub, except they diffuse their decongesting vapor all around the room, not just on your chest or neck. Oil diffusers have been known to cure pneumonia in lab mice.

7. Mosquito Repellant

Nobody likes mosquitoes — but when the trade-off means using repellants full of DEET, a toxic chemical that can be especially harmful to children, mosquito control can often seem like a lose-lose. However, scientists have shown that oil diffusers can be used as a safe and highly effective mosquito repellant. Studies have shown that a diffused oil mixture containing clove essential oil and lemongrass essential oil repelled one type of Zika-carrying mosquito, the Aedes aegypti mosquito, at a rate of 100%.

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8. Pain Relief

While applying oils directly to areas of your body may be the most effective way to alleviate pain, diffusing essential oils can also be an effective means of pain relief. When we inhale healthy essential oils, they enter our blood stream and can help internally relieve persistent pain from headaches, overworked muscles, and sore joints.

9. The New Anti-Viral

Research into the anti-viral effects of oil diffusion is now just gaining steam. A recent study showed that star anise essential oil was proven in medical experiments to destroy the herpes simplex virus in contained areas at a rate of 99%. Another study showed the popular DoTerra oil blend OnGuard to have highly-effective influenza-combating powers.

10. Improved Cognitive Function

Diffusing essential oils has also been shown to improve cognitive function. Many essential oils have adaptogenic qualities, which can work twofold in soothing us when we’re stressed, and giving our bodies a pick-me-up when we’re feeling down or sluggish. By working to level out an imbalanced mood, diffused oils also help us to focus. There are also several essential oils which have been shown to help balance the body’s hormones. With prolonged use, these oils can work to repair the underlying causes responsible for hindering cognitive function.

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11. Money Saving

With ten clear benefits of oil diffusers already outlined, there is one more that should now be obvious: using an oil diffuser will help you to save money. As an anti-viral, bug repelling, and stress-relief solution rolled into one safe product, an oil diffuser used with the proper oils will save you money on products you might otherwise be buying to help cure those pesky headaches or get your kids to fall asleep on time. If you’re wondering just how affordable oil diffusers can be, check the buyer’s guide to the best oil diffusers — you’ll be sure to find one that fits your budget!

Featured photo credit: Jopeel Quimpo via unsplash.com

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