8 Things To Do Before You Start Online Marketing

8 Things To Do Before You Start Online Marketing

Marketing is crucial for companies of all sizes. Not all business startups successfully launch their online marketing campaign to grow their user base and increase their chances of success. Most small businesses actually are not aware of what they need to know before starting their online marketing efforts.

Here is a list of things you need to know before starting your online marketing efforts:

1. Be Familiar With Your Customer

The first thing that you need to do for future growth is to explore the perspective before entering. It will let you know whether you’re moving in the right direction or not.

Just get in touch with the people who comes in your niche to know what they think about your product or service. Hardly any idea is completely original, which is why you might not need a non-disclosure contract.


Ask about the real points of existing services or products. Don’t unveil what you’re going to do in a different way.

2. Be Aware Of Your Competition

Get a hold on your race with detailed market research. Which similar services and products are out there by now? Do remember: not every business starts with a radical idea, and some of the successful companies resulted as a step up to a previous concept.

So, try to propose clients something evidently better, easier and cheaper than what they already have. This will help divert their attention from the known.

3. Compose A Business Proposal

A perfect business plan does not necessarily mean you will inevitably create profit from it. Write down the plan of activities and bring them into play to create logical and reasonable targets for your company.


Don’t forget to think about the overall setup and supporting costs of your business.

4. Get In Touch With A Mentor

Don’t forget to consult a trainer right from the start. There are several organizations established to offer entrepreneurs and business owners with a support system of highly qualified professionals.

It’s important that you talk to experienced people about your business idea and planning, go to pertinent conferences and exhibitions, and talk to family or friends who have set up their businesses.

5. Be Lean

Try to keep overhead costs as low as possible and go on bit by bit. Never get an office building until everything is finalized. Don’t start hiring people before you have to. It’s better to test the target market niche for your service or product on a small scale. Go for crowdfunding to seed finance or family and friends for financial support.


Keeping a little cash in hand is vital to your survival.

6. Don’t Go Too Far

Don’t ever think that revenues mean success. It’s the biggest mistake most of the people do during the startups. Such businesses have indeed found themselves failing to notice the need for net profit and working capital.

This way, they become trapped with no cash in the firm. Now, they are not in a situation to easily afford high fixed costs like debts and salaries.

7. Design A Business Logo

If you want to create an immediate impact on your customers and leave a lasting impression, a well-designed, relevant logo is a must. Try to select a logo that perfectly goes with the role and the tone of your company to convey the clear message to your target audience.


8. Create a Responsive Website

Now you need a fast and responsive website, which means making a site that ‘fit’ to the user’s device whether it’s a PC, mobile phone or a tablet. If you have a non-responsive website, odds are, you might lose important business. With non-responsive website design, users got stuck pinching and squeezing fingers on their device screen to zoom into a particular website area.

The benefit of having a fast and responsive web design is that your site automatically adjusts to the device display, and you don’t need to zoom in.

Featured photo credit: Pparxmi via

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals



    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.



      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.


      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.



          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.


            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.


            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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