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8 Things To Do Before You Start Online Marketing

8 Things To Do Before You Start Online Marketing

Marketing is crucial for companies of all sizes. Not all business startups successfully launch their online marketing campaign to grow their user base and increase their chances of success. Most small businesses actually are not aware of what they need to know before starting their online marketing efforts.

Here is a list of things you need to know before starting your online marketing efforts:

1. Be Familiar With Your Customer

The first thing that you need to do for future growth is to explore the perspective before entering. It will let you know whether you’re moving in the right direction or not.

Just get in touch with the people who comes in your niche to know what they think about your product or service. Hardly any idea is completely original, which is why you might not need a non-disclosure contract.

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Ask about the real points of existing services or products. Don’t unveil what you’re going to do in a different way.

2. Be Aware Of Your Competition

Get a hold on your race with detailed market research. Which similar services and products are out there by now? Do remember: not every business starts with a radical idea, and some of the successful companies resulted as a step up to a previous concept.

So, try to propose clients something evidently better, easier and cheaper than what they already have. This will help divert their attention from the known.

3. Compose A Business Proposal

A perfect business plan does not necessarily mean you will inevitably create profit from it. Write down the plan of activities and bring them into play to create logical and reasonable targets for your company.

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Don’t forget to think about the overall setup and supporting costs of your business.

4. Get In Touch With A Mentor

Don’t forget to consult a trainer right from the start. There are several organizations established to offer entrepreneurs and business owners with a support system of highly qualified professionals.

It’s important that you talk to experienced people about your business idea and planning, go to pertinent conferences and exhibitions, and talk to family or friends who have set up their businesses.

5. Be Lean

Try to keep overhead costs as low as possible and go on bit by bit. Never get an office building until everything is finalized. Don’t start hiring people before you have to. It’s better to test the target market niche for your service or product on a small scale. Go for crowdfunding to seed finance or family and friends for financial support.

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Keeping a little cash in hand is vital to your survival.

6. Don’t Go Too Far

Don’t ever think that revenues mean success. It’s the biggest mistake most of the people do during the startups. Such businesses have indeed found themselves failing to notice the need for net profit and working capital.

This way, they become trapped with no cash in the firm. Now, they are not in a situation to easily afford high fixed costs like debts and salaries.

7. Design A Business Logo

If you want to create an immediate impact on your customers and leave a lasting impression, a well-designed, relevant logo is a must. Try to select a logo that perfectly goes with the role and the tone of your company to convey the clear message to your target audience.

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8. Create a Responsive Website

Now you need a fast and responsive website, which means making a site that ‘fit’ to the user’s device whether it’s a PC, mobile phone or a tablet. If you have a non-responsive website, odds are, you might lose important business. With non-responsive website design, users got stuck pinching and squeezing fingers on their device screen to zoom into a particular website area.

The benefit of having a fast and responsive web design is that your site automatically adjusts to the device display, and you don’t need to zoom in.

Featured photo credit: Pparxmi via pparxmi.org

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Adnan Manzoor

Data Analyst & Life Coach

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Published on September 20, 2018

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

11 Google Chrome Apps and Features to Help You Get More Done with Less Effort

In today’s fast-paced and never-ending busy world, we are overwhelmed by tasks that need to be completed by tight deadlines. With so much technology it is difficult to find the right tools to help boost our efficiency. And, many tools get obsolete so its essential to stay up-to-date to know when you will have to make adjustments to these tools. Independently of where you work, there’s a good chance that you have to be working on a PC or a laptop.

Do you are feel like you do not have enough time, or cannot accomplish much as of late? It is recommended to take a step back and look at the big picture. Also, you want to explore new and innovative ways to improve productivity.

In this article, I outline 11 features and apps within the Chrome browser that can help you do just that.

Minimizing Tabs

Let’s face it we all have more than a dozen tabs opened on our computers. One neat trick to still keep most of them open is to turn them into pinned tabs. On Google Chrome you can right-click the tab and select “Pin Tab” option. This turns the tab into an icon enabling you to continue multitasking.

Pinning a tab anchors the tabs on the left of your toolbar; a great benefit of the “Pin Tab” feature is that you can’t close these tabs accidentally since the “X” disappears after pinning them.

Incognito Mode

Google Chrome is a very easy-to-use and intuitive. But, Google does collect our browsing data; so to remedy this, you can use Incognito Mode. This feature does not keep your browsing or download history. You can enable or access it in three different ways:

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  1. Press Ctrl/Command+shift+N
  2. Select File Menu and choose New Incognito Window
  3. Download extension New Incognito Window

This feature is very handy if you’d rather not have your browsing history stored and utilized for future advertisement or suggested pages.

Save Webpages as PDF Files

Have you ever browsed interesting or important information and then forgot to bookmark or save it in “favorites”, making it impossible to find again? Chances are you have done this on a number of occasions.

Thankfully, there is an easy solution. You can save webpages as PDF files. On your keyboard, press control/command+p and you will be able to save webpages as PDFs.

Open Recently-closed Tabs

Ever had dozens of tabs opened and all of a sudden your browser shuts down? It has probably happened to all of us. You can easily recover all of your tabs using two approaches. Don’t panic if this happens because there is a workaround and solution for it.

One is by pressing Ctrl/CMD+Shift+T.

The other approach is to click on the three vertical dots on your browser and hover over “History”.

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Solve Mathematical Problems

Google’s Chrome browser doesn’t just search for relevant and updated information. It is also capable of performing some mathematical problems. Within the omnibox (Chrome’s address or URL bar), you can perform mathematical exercises.

For example, if you are struggling with percentages you can search 20 percent of x amount and it will instantly provide a result. Pretty handy, right?!

Play Media Files

Are you frequently met with difficulties when playing or watch a video files? Well, once again Chrome comes to the rescue. You can can listen or play videos from all sorts of movie or music files (mp3, mp4, .mov, .mkv, .ogv, .webm, .wav, etc.) by simply dragging the file into the search bar.

In addition, you can view images, PDF files and Microsoft Office files, too.

Navigate Swiftly Between Tabs

With all of those tabs opened comes great navigation responsibilities. Rather than clicking through every tab, you can use shortcut keys like Ctrl+Tab to navigate all of the different tabs. Also, you are able to navigate to the first tab by pressing Ctrl-1, Ctrl-2, and so on. If you want to switch to the very last tab, press Ctrl-9.

Stay Focus(e)d

Computers nowadays have awesome capabilities.

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Sometimes we like to get work done, but let’s face it, we’re all human. We sometimes procrastinate by visiting a website we really like, or maybe take a break with watching a flick on Netflix, a video on YouTube or browsing Facebook.

With Chrome’s StayFocusd extension, you can truly stay focused and get more done in less time.

This extension naturally helps you stay more productive by limiting the amount of time you spend on websites. You can set the time and it will automatically block those sites after a certain period.

Grammarly for Editing

Grammarly is a must have, and it’s really a complete powerhouse. Grammarly helps you check your grammar and spelling for everything you write online.

You can use it professionally or as a student, which will make the editing process much easier and more efficient. Furthermore, it can automatically check for typos when you send an email, type a Tweet, or post a Facebook comment. It’s like having your own personal copyeditor!

Loom

There are times that words in an email or written text in a chat app will just not convey the right meaning.

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There is a saying that a picture is worth a thousand words. Well, the same is true of videos.

With Loom, you can capture, narrate and immediately share video recordings of your screen, which will help coworkers understand issues you are facing, or to easily convey an explanation on screen. Plus, with video you will be able to easily walk people through a process, and you can use it to create simple how-to videos.

Chrome Calendar Extension

No matter what your level of responsibility is at your job, Google Calendar is another essential resource to have at your fingertips.

Specifically, you can have this extension added as an icon in the toolbar of your browser, which I highly recommend. Once you add the extension to your browser, you can check for upcoming events with a single click without leaving your current page.

Final Thoughts

Google Chrome has definitely evolved from its inception. As you can see you have a very powerful tool that comes as a free installation and is loaded with dozens of capabilities. The above listed Chrome apps can resolve some of the most common obstacles to your time management and productivity.

Featured photo credit: Andrew Neel via unsplash.com

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