8 Things To Do Before You Start Online Marketing

8 Things To Do Before You Start Online Marketing

Marketing is crucial for companies of all sizes. Not all business startups successfully launch their online marketing campaign to grow their user base and increase their chances of success. Most small businesses actually are not aware of what they need to know before starting their online marketing efforts.

Here is a list of things you need to know before starting your online marketing efforts:

1. Be Familiar With Your Customer

The first thing that you need to do for future growth is to explore the perspective before entering. It will let you know whether you’re moving in the right direction or not.

Just get in touch with the people who comes in your niche to know what they think about your product or service. Hardly any idea is completely original, which is why you might not need a non-disclosure contract.


Ask about the real points of existing services or products. Don’t unveil what you’re going to do in a different way.

2. Be Aware Of Your Competition

Get a hold on your race with detailed market research. Which similar services and products are out there by now? Do remember: not every business starts with a radical idea, and some of the successful companies resulted as a step up to a previous concept.

So, try to propose clients something evidently better, easier and cheaper than what they already have. This will help divert their attention from the known.

3. Compose A Business Proposal

A perfect business plan does not necessarily mean you will inevitably create profit from it. Write down the plan of activities and bring them into play to create logical and reasonable targets for your company.


Don’t forget to think about the overall setup and supporting costs of your business.

4. Get In Touch With A Mentor

Don’t forget to consult a trainer right from the start. There are several organizations established to offer entrepreneurs and business owners with a support system of highly qualified professionals.

It’s important that you talk to experienced people about your business idea and planning, go to pertinent conferences and exhibitions, and talk to family or friends who have set up their businesses.

5. Be Lean

Try to keep overhead costs as low as possible and go on bit by bit. Never get an office building until everything is finalized. Don’t start hiring people before you have to. It’s better to test the target market niche for your service or product on a small scale. Go for crowdfunding to seed finance or family and friends for financial support.


Keeping a little cash in hand is vital to your survival.

6. Don’t Go Too Far

Don’t ever think that revenues mean success. It’s the biggest mistake most of the people do during the startups. Such businesses have indeed found themselves failing to notice the need for net profit and working capital.

This way, they become trapped with no cash in the firm. Now, they are not in a situation to easily afford high fixed costs like debts and salaries.

7. Design A Business Logo

If you want to create an immediate impact on your customers and leave a lasting impression, a well-designed, relevant logo is a must. Try to select a logo that perfectly goes with the role and the tone of your company to convey the clear message to your target audience.


8. Create a Responsive Website

Now you need a fast and responsive website, which means making a site that ‘fit’ to the user’s device whether it’s a PC, mobile phone or a tablet. If you have a non-responsive website, odds are, you might lose important business. With non-responsive website design, users got stuck pinching and squeezing fingers on their device screen to zoom into a particular website area.

The benefit of having a fast and responsive web design is that your site automatically adjusts to the device display, and you don’t need to zoom in.

Featured photo credit: Pparxmi via

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Adnan Manzoor

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.


In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!



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