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5 Benefits of Running Social Media Contests

5 Benefits of Running Social Media Contests

Anyone who spends an amount of time on Facebook, Twitter, YouTube or any other social media outlet will see that there are always lots of contests running, giving away anything from iPhone cases to Boosted Boards (I’m talking about a YouTuber – Casey Neistat).

Aside from the winner receiving a great product or reward, social media contests also reward the company or the person who has put them together. But why?

I have put together the top five benefits of running social media contests and how they can help your business or personal brand.

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1. Free advertising

You can tell if a contest has worked, because it will soon have a very strong following behind it. This is especially good news if the nature of your contest is to encourage people to share your post, maximising awareness.

This type of activity will show up on their social streams and could mean that you are advertised to all of their friends, families and extended networks. Not only is this free advertising, which is great, but also an acceptance of your brand into somewhat of a community. Other people may see the contest and like the idea of winning the prize, leading them into liking and following your page.

You never know, this simple action could one day entice them into becoming a fully fledged customer, which is something that all businesses want to achieve.

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Best of all, this type of sharing is caring approach isn’t seen as an intrusive form of advertising. This means that you won’t be seen as an irritating company by those who you want to attract.

2. Become more visible

Not only it is the post itself that can become seen by a wide variety of people, but your brand can get noticed too. Inbound marketers invest huge amounts of resources into content marketing and paid social advertising, while a simple, cost-effective contest could bring much better results.

There is also a good chance that the contest will catch the eye of plenty of influencers and high-profile bloggers, which can expand the reach even further. Whilst this is great news from a promotional point of view, you will need to ensure that you keep these users engaged.

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By creating a contest that has a huge emphasis on sharing, there is a good chance that you will reach a higher number of people. This ensures that your name gets out there.

3. Up your engagement

Keeping your customers engaged is one of the key ways to ensure that you have a decent social media presence. What better way to do this than by running a contest?

In doing so, you will see the rate of shares, likes and comments rise by a significant amount. Not only this, but people who may not have been particularly engaged with your page may suddenly start to interact with you.

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4. Increase your sales

While the main aim of any contest is to increase the visibility of your brand, you will also want to convert visitors into customers. This can be done by dedicating a landing page on your site, requiring users to fill in a quick form. Subsequently, you can build up a massive email list of prospective clients.

5. Give them a reason to follow you

When it comes to encouraging people to follow your brand, a social media contest may just be the perfect route. By offering a rather exciting or interesting prize, you can make sure that you stand out from your competition, especially if they are not offering any type of competition themselves.

Whether you are in a service or e-commerce sector, there should be nothing to stop you from designing your own contest. Make sure to spend some time researching and planning your giveaway, and you will see an influx of social engagement and sales.

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Dmytro Spilka

Head Wizard

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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