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5 Benefits of Running Social Media Contests

5 Benefits of Running Social Media Contests

Anyone who spends an amount of time on Facebook, Twitter, YouTube or any other social media outlet will see that there are always lots of contests running, giving away anything from iPhone cases to Boosted Boards (I’m talking about a YouTuber – Casey Neistat).

Aside from the winner receiving a great product or reward, social media contests also reward the company or the person who has put them together. But why?

I have put together the top five benefits of running social media contests and how they can help your business or personal brand.

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1. Free advertising

You can tell if a contest has worked, because it will soon have a very strong following behind it. This is especially good news if the nature of your contest is to encourage people to share your post, maximising awareness.

This type of activity will show up on their social streams and could mean that you are advertised to all of their friends, families and extended networks. Not only is this free advertising, which is great, but also an acceptance of your brand into somewhat of a community. Other people may see the contest and like the idea of winning the prize, leading them into liking and following your page.

You never know, this simple action could one day entice them into becoming a fully fledged customer, which is something that all businesses want to achieve.

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Best of all, this type of sharing is caring approach isn’t seen as an intrusive form of advertising. This means that you won’t be seen as an irritating company by those who you want to attract.

2. Become more visible

Not only it is the post itself that can become seen by a wide variety of people, but your brand can get noticed too. Inbound marketers invest huge amounts of resources into content marketing and paid social advertising, while a simple, cost-effective contest could bring much better results.

There is also a good chance that the contest will catch the eye of plenty of influencers and high-profile bloggers, which can expand the reach even further. Whilst this is great news from a promotional point of view, you will need to ensure that you keep these users engaged.

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By creating a contest that has a huge emphasis on sharing, there is a good chance that you will reach a higher number of people. This ensures that your name gets out there.

3. Up your engagement

Keeping your customers engaged is one of the key ways to ensure that you have a decent social media presence. What better way to do this than by running a contest?

In doing so, you will see the rate of shares, likes and comments rise by a significant amount. Not only this, but people who may not have been particularly engaged with your page may suddenly start to interact with you.

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4. Increase your sales

While the main aim of any contest is to increase the visibility of your brand, you will also want to convert visitors into customers. This can be done by dedicating a landing page on your site, requiring users to fill in a quick form. Subsequently, you can build up a massive email list of prospective clients.

5. Give them a reason to follow you

When it comes to encouraging people to follow your brand, a social media contest may just be the perfect route. By offering a rather exciting or interesting prize, you can make sure that you stand out from your competition, especially if they are not offering any type of competition themselves.

Whether you are in a service or e-commerce sector, there should be nothing to stop you from designing your own contest. Make sure to spend some time researching and planning your giveaway, and you will see an influx of social engagement and sales.

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Dmytro Spilka

Head Wizard

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Last Updated on March 31, 2020

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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