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How to Make a Blog Post Go Viral

How to Make a Blog Post Go Viral

Writing blog posts are a beneficial way for a single person, business, or organization to gain exposure. Usually there is a certain goal in mind when choosing to start blogging, such as raising awareness, generating sales, or becoming a branding platform. Consistent, unique, and informative blog posts can help with accomplishing those goals when done the right way.

Getting your blog post to go viral is not always possible, but there are some general guidelines that can help increase your chances. Blogs have become as important to the Internet as any other information gathering platform online. While it’s true that blogs are a beneficial resource, some are wondering, “How do I cull an audience and ensure people are reading my posts?” After all, who wants to write for an empty room?

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So the question is, “How do I make my blog go viral?” That’s a good question, and I’ve got some good answers.

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Consider This Question Before You Even Begin Writing

Is the blog topic I’m choosing viral worthy?

  • Choosing a viral worthy blog topic means choosing a topic that isn’t covered too frequently. There’s a slim chance a blog post will go viral if it’s only filled with information that’s been seen numerous times. If you do decide to cover a popular topic, it’s your job to make it fresh for your readers. Otherwise, why would they read your blog when there are 10 more posts just like it? Take the topic and show it in a light it has never been shown in before. This could be tricky if you’re writing for a niche audience, but doing the proper research or performing case studies could help make your post unique. Research will aid in providing you with useful content, such as statistics. It’s a good idea to include a piece of that research in the title. A shocking statistic will get your audience to open the post, and the content will make them want to share it.
  • Do it Better: If your topic is well-known and widely written about, find a hole in the available information and fill it. Finding the most shared content is easy with sites like BuzzSumo.com and Ahrefs.com’s content explorer.
  • Be Relatable: It is important for your readers to feel as though you understand them and the topic. This audience is following your blog for a reason. Make sure you’re staying true to why they started following you in the first place. For example, if your blog is about technology, stay up to date with the latest technology news and information, but also share your opinions and encourage them to share theirs. Honesty and transparency will make your readers feel connected, and they will return because of that connection. Assuming some of the people in the readers’ lives may have similar interests and feelings, they could then share with them.

This may seem obvious, but not everyone is doing it. If they were, every blog would be viral. This first question is worth considering. Without fresh, useful information and a connected audience, your blog will not be successful for long.

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Consider These Questions When Publishing the Blog Post

Are you sharing and promoting your blog properly?

  • If you, your business, or organization has a Facebook, Twitter, Instagram, LinkedIn, or any other forms of social media, you should share the blog on those outlets. The followers you have on those outlets are a good start for the blog’s exposure. Once you’ve got a captive audience, you only need to put out great content in order to go viral—easy right?
  • If your blog post has high resolution photos, which it definitely should, it’s important to make sure they’re compatible with the social media outlets you decide to use. Examples include Instagram and Pinterest. Try to use one of the main photos from your blog on Instagram and then place the link in the caption. When it comes to Pinterest, make sure the photo you choose is visually pleasing. Pinterest is most popular for image viewing. If the image is attractive, users will be more likely to click on the photo that leads to the blog post.
  • Twitter is another outlet to be thinking about. With a limited amount of characters allowed, you want to be smart about what you choose to write in front of the blog link. A good idea is to grab an interesting quote from the blog post that will be intriguing for your followers. A little sneak peak of what the blog has to offer could help attract your followers, who could possibly even retweet it. Using a hashtag that relates to the topic is also helpful. People who typically view that hashtag for updates on that topic will have better access to it.
  • Share your posts with your network. Whether they are fellow bloggers, your mentor, or your kids, if what you have to offer is beneficial to them or their network they will be happy to share it. Remember to return the favor. Good sharing karma is important. You can’t expect your network to share and endorse your work without reciprocation.
  • Reach out to relevant organizations or businesses that may relate to your post. An email pitch introducing yourself and why your post is relevant for their followers could encourage them to share it on their social media accounts. You can even give them a mention in the blog post before reaching out to them.

Is your blog SEO friendly?

  • If people are purposely going to a search engine to learn about the topic your blog is written about, you want to make sure that your blog has a chance of being seen. Be sure to use headings. Headings help to inform Google of the main topic of the post. Subheadings are beneficial for the readers. They allow readers to skim the blog post and choose which sections interest them most.
  • Do some keyword research. Using specific keywords that have high search volume within your blog post will help your blog appear when those keywords are searched. There are a number of keyword research tools that can help. Google’s Keyword Planner is one of the most popular and easy to use.  Knowing which keywords readers are searching for will help to shape your content, header tags, and title tags. Your blog won’t be going viral if it can’t be found. Further SEO consultation could help to ensure your blogs are always SEO friendly.

When writing a blog post that you hope will go viral, consider asking yourself the questions above. Depending on the quality of the post, it could go viral without having to use everything listed, but try including everything for the best results. You might as well give all these ideas a shot. You never know, maybe something you create will eventually be seen by millions. If and when it reaches that point, it’s in your best interest to follow some guidelines. The site Always Found states the most important guidelines are “be ready, stay on brand, and take context into account.” These guidelines can apply to both attempted viral marketing and unexpected viral marketing. Either way, it’s important to take advantage of the moment.

Featured photo credit: https://www.pexels.com/ via pexels.com

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Last Updated on November 19, 2020

The Gentle Art of Saying No for a Less Stressful Life

The Gentle Art of Saying No for a Less Stressful Life

It’s a simple fact that you can never be productive if you take on too many commitments—you simply spread yourself too thin and will not be able to get anything done, at least not well or on time. That’s why the art of saying no can be a game changer for productivity.

Requests for your time are coming in all the time—from family members, friends, children, coworkers, etc. To stay productive, minimize stress, and avoid wasting time, you have to learn the gentle art of saying no—an art that many people have problems with.

What’s so hard about saying no? Well, to start with, it can hurt, anger, or disappoint the person you’re saying “no” to, and that’s not usually a fun task. Second, if you hope to work with that person in the future, you’ll want to continue to have a good relationship with that person, and saying “no” in the wrong way can jeopardize that.

However, it doesn’t have to be difficult or hard on your relationship. Here’s how to stop people pleasing and master the gentle art of saying no.

1. Value Your Time

Know your commitments and how valuable your precious time is. Then, when someone asks you to dedicate some of your time to a new commitment, you’ll know that you simply cannot do it.

Be honest when you tell them that: “I just can’t right now. My plate is overloaded as it is.” They’ll sympathize as they likely have a lot going on as well, and they’ll respect your openness, honesty, and attention to self-care.

2. Know Your Priorities

Even if you do have some extra time (which, for many of us, is rare), is this new commitment really the way you want to spend that time?

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For example, if my wife asks me to pick up the kids from school a couple of extra days a week, I’ll likely try to make time for it as my family is my highest priority. However, if a coworker asks for help on some extra projects, I know that will mean less time with my wife and kids, so I will be more likely to say no. 

However, for others, work is their priority, and helping on extra projects could mean the chance for a promotion or raise. It’s all about knowing your long-term goals and what you’ll need to say yes and no to in order to get there. 

You can learn more about how to set your priorities here.

3. Practice Saying No

Practice makes perfect. Saying “no” as often as you can is a great way to get better at it and more comfortable with saying the word[1].

Sometimes, repeating the word is the only way to get a message through to extremely persistent people. When they keep insisting, just keep saying no. Eventually, they’ll get the message.

4. Don’t Apologize

A common way to start out is “I’m sorry, but…” as people think that it sounds more polite. While politeness is important when you learn to say no, apologizing just makes it sound weaker. You need to be firm and unapologetic about guarding your time.

When you say no, realize that you have nothing to feel bad about. You have every right to ensure you have time for the things that are important to you. 

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5. Stop Being Nice

Again, it’s important to be polite, but being nice by saying yes all the time only hurts you. When you make it easy for people to grab your time (or money), they will continue to do it. However, if you erect a wall or set boundaries, they will look for easier targets.

Show them that your time is well guarded by being firm and turning down as many requests (that are not on your top priority list) as possible.

6. Say No to Your Boss

Sometimes we feel that we have to say yes to our boss—they’re our boss, right? And if we start saying no, then we look like we can’t handle the work—at least, that’s the common reasoning[2].

In fact, it’s the opposite—explain to your boss that by taking on too many commitments, you are weakening your productivity and jeopardizing your existing commitments. If your boss insists that you take on the project, go over your project or task list and ask him/her to re-prioritize, explaining that there’s only so much you can take on at one time.

7. Pre-Empting

It’s often much easier to pre-empt requests than to say “no” to them after the request has been made. If you know that requests are likely to be made, perhaps in a meeting, just say to everyone as soon as you come into the meeting,

“Look, everyone, just to let you know, my week is booked full with some urgent projects, and I won’t be able to take on any new requests.”

This, of course, takes a great deal of awareness that you’ll likely only have after having worked in one place or been friends with someone for a while. However, once you get the hang of it, it can be incredibly useful.

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8. Get Back to You

Instead of providing an answer then and there, it’s often better to tell the person you’ll give their request some thought and get back to them. This will allow you to give it some consideration, and check your commitments and priorities. Then, if you can’t take on the request, try saying no this way:

“After giving this some thought, and checking my commitments, I won’t be able to accommodate the request at this time.”

At least you gave it some consideration.

9. Maybe Later

If this is an option that you’d like to keep open, instead of just shutting the door on the person, it’s often better to just say,

“This sounds like an interesting opportunity, but I just don’t have the time at the moment. Perhaps you could check back with me in [give a time frame].”

Next time, when they check back with you, you might have some free time on your hands. If you need to continue saying no, here are some other ways to do so[3]:

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Saying no the healthy way

    10. It’s Not You, It’s Me

    This classic dating rejection can work in other situations. Don’t be insincere about it, though. Often, the person or project is a good one, but it’s just not right for you, at least not at this time.

    Simply say so—you can compliment the idea, the project, the person, the organization—but say that it’s not the right fit, or it’s not what you’re looking for at this time. Only say this if it’s true, as people can sense insincerity.

    The Bottom Line

    Saying no isn’t an easy thing to do, but once you master it, you’ll find that you’re less stressed and more focused on the things that really matter to you. There’s no need to feel guilty about organizing your personal life and mental health in a way that feels good to you.

    Remember that when you learn to say no, isn’t about being mean. It’s about taking care of your time, energy, and sanity. Once you learn how to say no in a good way, people will respect your willingness to practice self-care and prioritization. 

    More Tips for a Less Stressful Life

    Featured photo credit: Kyle Glenn via unsplash.com

    Reference

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