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How to Make a Blog Post Go Viral

How to Make a Blog Post Go Viral

Writing blog posts are a beneficial way for a single person, business, or organization to gain exposure. Usually there is a certain goal in mind when choosing to start blogging, such as raising awareness, generating sales, or becoming a branding platform. Consistent, unique, and informative blog posts can help with accomplishing those goals when done the right way.

Getting your blog post to go viral is not always possible, but there are some general guidelines that can help increase your chances. Blogs have become as important to the Internet as any other information gathering platform online. While it’s true that blogs are a beneficial resource, some are wondering, “How do I cull an audience and ensure people are reading my posts?” After all, who wants to write for an empty room?

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So the question is, “How do I make my blog go viral?” That’s a good question, and I’ve got some good answers.

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Consider This Question Before You Even Begin Writing

Is the blog topic I’m choosing viral worthy?

  • Choosing a viral worthy blog topic means choosing a topic that isn’t covered too frequently. There’s a slim chance a blog post will go viral if it’s only filled with information that’s been seen numerous times. If you do decide to cover a popular topic, it’s your job to make it fresh for your readers. Otherwise, why would they read your blog when there are 10 more posts just like it? Take the topic and show it in a light it has never been shown in before. This could be tricky if you’re writing for a niche audience, but doing the proper research or performing case studies could help make your post unique. Research will aid in providing you with useful content, such as statistics. It’s a good idea to include a piece of that research in the title. A shocking statistic will get your audience to open the post, and the content will make them want to share it.
  • Do it Better: If your topic is well-known and widely written about, find a hole in the available information and fill it. Finding the most shared content is easy with sites like BuzzSumo.com and Ahrefs.com’s content explorer.
  • Be Relatable: It is important for your readers to feel as though you understand them and the topic. This audience is following your blog for a reason. Make sure you’re staying true to why they started following you in the first place. For example, if your blog is about technology, stay up to date with the latest technology news and information, but also share your opinions and encourage them to share theirs. Honesty and transparency will make your readers feel connected, and they will return because of that connection. Assuming some of the people in the readers’ lives may have similar interests and feelings, they could then share with them.

This may seem obvious, but not everyone is doing it. If they were, every blog would be viral. This first question is worth considering. Without fresh, useful information and a connected audience, your blog will not be successful for long.

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Consider These Questions When Publishing the Blog Post

Are you sharing and promoting your blog properly?

  • If you, your business, or organization has a Facebook, Twitter, Instagram, LinkedIn, or any other forms of social media, you should share the blog on those outlets. The followers you have on those outlets are a good start for the blog’s exposure. Once you’ve got a captive audience, you only need to put out great content in order to go viral—easy right?
  • If your blog post has high resolution photos, which it definitely should, it’s important to make sure they’re compatible with the social media outlets you decide to use. Examples include Instagram and Pinterest. Try to use one of the main photos from your blog on Instagram and then place the link in the caption. When it comes to Pinterest, make sure the photo you choose is visually pleasing. Pinterest is most popular for image viewing. If the image is attractive, users will be more likely to click on the photo that leads to the blog post.
  • Twitter is another outlet to be thinking about. With a limited amount of characters allowed, you want to be smart about what you choose to write in front of the blog link. A good idea is to grab an interesting quote from the blog post that will be intriguing for your followers. A little sneak peak of what the blog has to offer could help attract your followers, who could possibly even retweet it. Using a hashtag that relates to the topic is also helpful. People who typically view that hashtag for updates on that topic will have better access to it.
  • Share your posts with your network. Whether they are fellow bloggers, your mentor, or your kids, if what you have to offer is beneficial to them or their network they will be happy to share it. Remember to return the favor. Good sharing karma is important. You can’t expect your network to share and endorse your work without reciprocation.
  • Reach out to relevant organizations or businesses that may relate to your post. An email pitch introducing yourself and why your post is relevant for their followers could encourage them to share it on their social media accounts. You can even give them a mention in the blog post before reaching out to them.

Is your blog SEO friendly?

  • If people are purposely going to a search engine to learn about the topic your blog is written about, you want to make sure that your blog has a chance of being seen. Be sure to use headings. Headings help to inform Google of the main topic of the post. Subheadings are beneficial for the readers. They allow readers to skim the blog post and choose which sections interest them most.
  • Do some keyword research. Using specific keywords that have high search volume within your blog post will help your blog appear when those keywords are searched. There are a number of keyword research tools that can help. Google’s Keyword Planner is one of the most popular and easy to use.  Knowing which keywords readers are searching for will help to shape your content, header tags, and title tags. Your blog won’t be going viral if it can’t be found. Further SEO consultation could help to ensure your blogs are always SEO friendly.

When writing a blog post that you hope will go viral, consider asking yourself the questions above. Depending on the quality of the post, it could go viral without having to use everything listed, but try including everything for the best results. You might as well give all these ideas a shot. You never know, maybe something you create will eventually be seen by millions. If and when it reaches that point, it’s in your best interest to follow some guidelines. The site Always Found states the most important guidelines are “be ready, stay on brand, and take context into account.” These guidelines can apply to both attempted viral marketing and unexpected viral marketing. Either way, it’s important to take advantage of the moment.

Featured photo credit: https://www.pexels.com/ via pexels.com

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Last Updated on July 18, 2019

What Makes People Happy? 20 Secrets of “Always Happy” People

What Makes People Happy? 20 Secrets of “Always Happy” People

Some people just seem to float through life with a relentless sense of happiness – through the toughest of times, they’re unfazed and aloof, stopping to smell the roses and drinking out of a glass half full.

They may not have much to be happy about, but the simplicity behind that fact itself may make them happy.

It’s all a matter of perspective, conscious effort and self-awareness. Listed below are a number of reasons why some people are always happy.

1. They Manage Their Expectations

They’re not crushed when they don’t get what they want – or misled into expecting to get the most out of every situation. They approach every situation pragmatically, hoping for the best but being prepared for the worst.

2. They Don’t Set Unrealistic Standards

Similar to the last point, they don’t live their lives in a constant pursuit towards impossible visions of perfection, only to always find themselves falling short of what they want.

3. They Don’t Take Anything for Granted

Happiness rests with feeling fulfilled – those who fail to stop and appreciate what they have every now and again will never experience true fulfillment.

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4. They’re Not Materialistic

There are arguing viewpoints on whether or not money can really buy happiness; if it can, then we know from experience that we can never be satisfied because there will always be something newer or better that we want. Who has ever had enough money?

5. They Don’t Dwell

They don’t sweat the small things or waste time worrying about things that don’t really matter at the end of the day. They don’t let negative thoughts latch onto them and drain them or distract them. Life’s too short to worry.

6. They Care About Themselves First

They’re independent, care for themselves and understand that they must put their needs first in order to accommodate the needs of others.

They indulge, aim to get what they want, make time for themselves and are extremely self-reliant.

7. They Enjoy the Little Things

They stop to smell the roses. They’re accustomed to find serenity when it’s available, to welcome entertainment or a stimulating discussion with a stranger when it crosses their path. They don’t overlook the small things in life that can be just as important.

8. They Can Adapt

They’re not afraid of change and they work to make the most out of new circumstances, good or bad. They thrive under pressure, are not overwhelmed easily and always embrace a change of pace.

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9. They Experiment

They try new things, experience new flavors and never shy away from something they have yet to experience. They never order twice from the same menu.

10. They Take Their Time

They don’t unnecessarily rush through life. They work on their own schedule to the extent that they can and maneuver through life at their own relaxing pace.

11. They Employ Different Perspectives

They’re not stuck in one perspective; a loss can result in a new opportunity, hitting rock bottom can mean that there’s no where to go but up.

12. They Seek to Learn

Their constant pursuit of knowledge keeps them inspired and interested in life. They cherish information and are on a life-long quest to learn as much as they can.

13. They Always Have a Plan

They don’t find themselves drifting without purpose. When something doesn’t go as planned, they have a plan for every letter in the alphabet to fall back on.

14. They Give Respect to Get It

They are respectful and, in turn, are seen as respectable; the respect they exude earns them the respect they deserve.

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15. They Consider Every Opportunity

They always have their eyes open for a new road, a new avenue worth exploring. They know how to recognize opportune moments and pounce on them to make the most of every situation. Success is inevitable for them.

16. They Always Seek to Improve

Perpetual self-improvement is the key towards their ongoing thirst for success. Whatever it is they do, they take pride in getting better and better, from social interactions to mundane tasks. Their pursuit at being the best eventually materializes.

17. They Don’t Take Life Too Seriously

They’re not ones to get offended easily over-analyze or complicate matters. They laugh at their own faults and misfortunes.

18. They Live in the Moment

They don’t live for tomorrow or dwell on what may have happened yesterday. Every day is a new opportunity, a new chapter. They live in the now, and in doing so, get the most out of every moment.

You can learn how to do so too: How to Live in the Moment and Stop Worrying About the Past or Future

19. They Say Yes

Much more often than they say no. They don’t have to be badgered to go out, don’t shy away from new opportunities or anything that may seem inconvenient.

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20. They’re Self-Aware

Most important, they’re wholly aware of themselves. They self-reflect and are conscious of their states of mind. If somethings bothering them, they fix it.

We’re all susceptible to feeling down every now and again, but we are all equipped with the necessary solutions that just have to be discovered.

Lack of confidence, inability to feel fulfilled, and susceptibility to stress are all matters that can be controlled through the way we handle our lives and perceive our circumstances.

Learn about How Self-Reflection Gives You a Happier and More Successful Life.

Final Thoughts

The main philosophy employed by the happiest includes the idea that life’s simply too short: life’s too short to let things get you down, to take things for granted, to pursue absolute and unrealistic perfection.

For some, employing these characteristics is a second nature – they do it without knowing. For others, a conscious effort must be put forth every now and again. Self-Awareness is key.

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Featured photo credit: Charles Postiaux via unsplash.com

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