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How to Make a Blog Post Go Viral

How to Make a Blog Post Go Viral

Writing blog posts are a beneficial way for a single person, business, or organization to gain exposure. Usually there is a certain goal in mind when choosing to start blogging, such as raising awareness, generating sales, or becoming a branding platform. Consistent, unique, and informative blog posts can help with accomplishing those goals when done the right way.

Getting your blog post to go viral is not always possible, but there are some general guidelines that can help increase your chances. Blogs have become as important to the Internet as any other information gathering platform online. While it’s true that blogs are a beneficial resource, some are wondering, “How do I cull an audience and ensure people are reading my posts?” After all, who wants to write for an empty room?

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So the question is, “How do I make my blog go viral?” That’s a good question, and I’ve got some good answers.

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Consider This Question Before You Even Begin Writing

Is the blog topic I’m choosing viral worthy?

  • Choosing a viral worthy blog topic means choosing a topic that isn’t covered too frequently. There’s a slim chance a blog post will go viral if it’s only filled with information that’s been seen numerous times. If you do decide to cover a popular topic, it’s your job to make it fresh for your readers. Otherwise, why would they read your blog when there are 10 more posts just like it? Take the topic and show it in a light it has never been shown in before. This could be tricky if you’re writing for a niche audience, but doing the proper research or performing case studies could help make your post unique. Research will aid in providing you with useful content, such as statistics. It’s a good idea to include a piece of that research in the title. A shocking statistic will get your audience to open the post, and the content will make them want to share it.
  • Do it Better: If your topic is well-known and widely written about, find a hole in the available information and fill it. Finding the most shared content is easy with sites like BuzzSumo.com and Ahrefs.com’s content explorer.
  • Be Relatable: It is important for your readers to feel as though you understand them and the topic. This audience is following your blog for a reason. Make sure you’re staying true to why they started following you in the first place. For example, if your blog is about technology, stay up to date with the latest technology news and information, but also share your opinions and encourage them to share theirs. Honesty and transparency will make your readers feel connected, and they will return because of that connection. Assuming some of the people in the readers’ lives may have similar interests and feelings, they could then share with them.

This may seem obvious, but not everyone is doing it. If they were, every blog would be viral. This first question is worth considering. Without fresh, useful information and a connected audience, your blog will not be successful for long.

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Consider These Questions When Publishing the Blog Post

Are you sharing and promoting your blog properly?

  • If you, your business, or organization has a Facebook, Twitter, Instagram, LinkedIn, or any other forms of social media, you should share the blog on those outlets. The followers you have on those outlets are a good start for the blog’s exposure. Once you’ve got a captive audience, you only need to put out great content in order to go viral—easy right?
  • If your blog post has high resolution photos, which it definitely should, it’s important to make sure they’re compatible with the social media outlets you decide to use. Examples include Instagram and Pinterest. Try to use one of the main photos from your blog on Instagram and then place the link in the caption. When it comes to Pinterest, make sure the photo you choose is visually pleasing. Pinterest is most popular for image viewing. If the image is attractive, users will be more likely to click on the photo that leads to the blog post.
  • Twitter is another outlet to be thinking about. With a limited amount of characters allowed, you want to be smart about what you choose to write in front of the blog link. A good idea is to grab an interesting quote from the blog post that will be intriguing for your followers. A little sneak peak of what the blog has to offer could help attract your followers, who could possibly even retweet it. Using a hashtag that relates to the topic is also helpful. People who typically view that hashtag for updates on that topic will have better access to it.
  • Share your posts with your network. Whether they are fellow bloggers, your mentor, or your kids, if what you have to offer is beneficial to them or their network they will be happy to share it. Remember to return the favor. Good sharing karma is important. You can’t expect your network to share and endorse your work without reciprocation.
  • Reach out to relevant organizations or businesses that may relate to your post. An email pitch introducing yourself and why your post is relevant for their followers could encourage them to share it on their social media accounts. You can even give them a mention in the blog post before reaching out to them.

Is your blog SEO friendly?

  • If people are purposely going to a search engine to learn about the topic your blog is written about, you want to make sure that your blog has a chance of being seen. Be sure to use headings. Headings help to inform Google of the main topic of the post. Subheadings are beneficial for the readers. They allow readers to skim the blog post and choose which sections interest them most.
  • Do some keyword research. Using specific keywords that have high search volume within your blog post will help your blog appear when those keywords are searched. There are a number of keyword research tools that can help. Google’s Keyword Planner is one of the most popular and easy to use.  Knowing which keywords readers are searching for will help to shape your content, header tags, and title tags. Your blog won’t be going viral if it can’t be found. Further SEO consultation could help to ensure your blogs are always SEO friendly.

When writing a blog post that you hope will go viral, consider asking yourself the questions above. Depending on the quality of the post, it could go viral without having to use everything listed, but try including everything for the best results. You might as well give all these ideas a shot. You never know, maybe something you create will eventually be seen by millions. If and when it reaches that point, it’s in your best interest to follow some guidelines. The site Always Found states the most important guidelines are “be ready, stay on brand, and take context into account.” These guidelines can apply to both attempted viral marketing and unexpected viral marketing. Either way, it’s important to take advantage of the moment.

Featured photo credit: https://www.pexels.com/ via pexels.com

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Last Updated on November 15, 2018

Success In Reaching Goals Is Determined By Mindset

Success In Reaching Goals Is Determined By Mindset

What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

The Success Mindset

Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

The Placebo Effect and What It Shows Us About The Power of Mindset

The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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How To Create a Success Mindset

People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

1. A Success Mindset Comes From a Growth Mindset

How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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There’s a lot of power in changing your perspective.

2. Look For The Successes

It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

3. Eliminate Negativity

You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

4. Create a Vision

Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

An Inspirational Story…

For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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