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The Secrets Behind The World’s Most Successful Blogs

The Secrets Behind The World’s Most Successful Blogs

You might have heard of the saying ‘Behind every successful man, there is a woman.’ This is not just applicable to humans but also to the blogging world. Behind every successful blog, there is a determined blogger. There is no blog without a blogger; the blogger is the engine behind the screen. Here are some reasons why you should blog.

A television set will show nothing unless the operator puts it on and tune it into channels that would please the audience. Again, the television set is the blog which will not function unless the blogger(s) works on it by posting articles that suit the audience. Some claim most blogs that are soaring high just made it by luck and they believe there are no secrets attached to these successful blogs.

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1. Passion to be original by carrying out research

There are over a million blogs out there trying their best to post articles and news daily but they are still the same way they were many years ago. Then you start doubting those who started years ago and they are still stagnant when some people give testimony about how they started their blogs months ago and how many new visitors they have every day. There is no other secret apart from their passion for blogging.

Half of those other blogs also have passion for marketing but have neglected originality and research. You read some posts and immediately you sense it was copied from somewhere, you feel there are some things that have been missed out in the article or news. Whenever you have a topic you need to talk about, make enough research on it. Don’t copy and paste someone else’s article.

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Successful blogs have shown their passion by conducting research and creating original work.

2. Be patient

Rome was not built in a day. It takes patience to see the end result of a long journey.  Every journey starts with a step and gradually you get to the peak. These blogs also have days when they had no visitor on their blog and they felt bad about it but they never gave up. What if they had closed down the blog at those times or what if they have resulted in giving out plagiarized articles like others did at that time? They will definitely still be in that stagnant position till now.

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You need patience for your blog to grow so you reap from the fruits it will bring at its due season.

3. Promote yourself on social media

All these successful blogs have Instagram, Twitter, Facebook and Google + accounts where they update their audience and engage them in other fun activities. Some blogs even celebrate people who have being very supportive or frequent users of the blog. You can chat with your audience on Twitter by sending your tweets to them and their replies start coming in.

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Imagine writing and article about 10 facts you did not know about Nicki Minaj. Every fan of Nicki Minaj would definitely want to know if there is a fact they left out about her. For those who are not her fans and they see such post, they only tag their friends who are fans to visit your blog, that way, you have more audience. Some of their friends also get to see your posts with them and you can also win their heart that way thereby increasing your audience.

4. Focus on powerful niches and post often

These successful blogs post often and they focus their posts on powerful niche like politics, wealth, health, childcare, entertainment, business, relationships, lifestyle and food. Out of 10 visitors that visits the blog, at least two will have interest in entertainment or business or politics or sports as the case may be. Some visitors might be there to read the news aspect.  They ensure that there is at least a post to suit every visitor that visits the blog every day. They know that once he/she does not find what they want on the blog, they try somewhere else and lose an audience.

5. Connect with your audience:

They don’t just keep posting articles as if they don’t care about the audience reading their articles. They try to connect with them by allowing comments on the posts. They make the audience want to come back every time to visit the blog even when there is nothing new.  They post articles that follow just according to the heart of the audience by being current and informative. The whole world is talking about Donald Trump now; you will not expect to see the biography of Barrack Obama on their site. They know the heart and interests of the audience, which makes them connect with them easily.

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Tanvir Zafar

The founder of ISU Technologies, passionate in writing about productivity, creativity, entrepreneurship, work and technology.

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Last Updated on July 17, 2019

The Science of Setting Goals (And How It Affects Your Brain)

The Science of Setting Goals (And How It Affects Your Brain)

What happens in our heads when we set goals?

Apparently a lot more than you’d think.

Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

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Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

Love, Loss, Dopamine, and Our Dreams

The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

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One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

The Neurology of Ownership

Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

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But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

The Upshot for Goal-Setters

So what does all this mean for would-be achievers?

On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

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It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

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Featured photo credit: Alexa Williams via unsplash.com

Reference

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