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How to Utilize Psychology When Getting your Brick and Mortar Store “Holiday-Ready”

How to Utilize Psychology When Getting your Brick and Mortar Store “Holiday-Ready”

The holiday season is the biggest season of the year in retail. It’s the time when malls are packed and e-commerce sites crash. Gifts are wrapped, goodies are baked, and on Black Friday, otherwise civilized people elbow each other out of the way to grab the season’s hottest toy. The holiday season is sheer insanity for retail businesses. For business owners, figuring out how to manage it properly can be highly stressful. You want to cash in on the most profitable time of the year. Using psychology to get your brick and mortar store holiday-ready will help you leverage the holiday season to increase your income.

Upgrade Your Communication

You need state-of-the-art customer service that will let your customers know that you’re there for them, you’re focusing on them, and you’re willing to go the extra mile for them. Customers are much more likely to think highly of a store that has exceptional customer service. Even when the product isn’t exactly what the customer expected or something breaks before it even makes it out of the package, good customer service can salvage the customer’s opinion of the company as a whole. Provide plenty of opportunities for your customers to get in touch through email, phone, or your website.

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Utilize the Psychology of Emotion

Emotion is a powerful marketing tool. Customers who feel an emotional connection to your business are more likely to remain loyal to your company even when they have a less-than-desirable experience. New customers are more likely to jump on the chance to make a purchase when their emotions are engaged. As a small business marketer, you may not have taken advantage of the available opportunities to utilize emotion in your marketing efforts—and that means you’re leaving money on the table.

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Find the Emotional Appeal

Finding the emotional appeal can be a challenge. Businesses often don’t have a good perspective on the emotions that lead customers to choose their products. Make sure that you talk to your customers on a regular basis in order to understand what leads them to choose your products. Keep in mind that understanding a customer’s pain points and learning how to solve those problems can have a substantial impact on the way they view your business. Uncover the secret desires of your customers and make sure you keep those in mind when planning your store layout and shopping for store fixtures. Seek out emotional treasures like using sandwiched board signs with creative messaging to lure in customers in order to make your business stand out from the crowd of others clamoring for sales this time of year.

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Pay Attention to the Details

During the holidays and throughout the rest of the year, your customers focus on the little details that set your business apart from the dozens of others that are just like it. Offer free shipping, whether that’s outright free shipping or free shipping after a certain amount is spent. Create a solid return policy that will let your customers know that you stand behind your product. Highlight gift wrapping options that make delivering your gifts easy. During the holiday season, focus on bundle deals and gifting to help customers make decisions concerning those important gifts for loved ones.

Lock Down Your Marketing Plan

All holidays are not the same. By creating a marketing plan that is unique to this time of year, you’re better able to focus on what your customers want and need from you. Take the time to make sure that your marketing plan is ready to go. It’s never too late to polish it!

Regardless of your industry, sales boom during the holiday season. If you want to make the most of the holidays this year, create customized marketing strategies that are designed to use the holiday to full advantage. You don’t have to have big bucks or endless time to spend on marketing this holiday season to get your business on the shopping radar. There’s plenty of work that goes into preparation and planning, but by keeping the holiday spirit, you’ll discover that you can enjoy the season and encourage your staff to do the same.

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How to Utilize Psychology When Getting your Brick and Mortar Store “Holiday-Ready”

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Last Updated on December 1, 2020

How to Find Your Entrepreneurial Passion and Purpose

How to Find Your Entrepreneurial Passion and Purpose

I wrote a few articles about starting a business based on something you love doing and are passionate about. I received several responses from people saying they weren’t sure how to go about figuring out what they were most passionate about or how to find their true purpose. So I’m dedicating this article to these issues — how to find your entrepreneurial passion and purpose.

When I work with a new client, the first thing we talk about is lifestyle design. I ask each client, “What do you want your life to look like?” If you designed a business without answering this question, you could create a nice, profitable business that is completely incompatible with your goals in life. You’d be making money, but you’d probably be miserable.

When you’re looking for your life purpose, lifestyle design isn’t a crucial component. However, since we’re talking about entrepreneurial purpose, lifestyle design is indeed crucial to building a business that you’ll enjoy and truly be passionate about.

For example, say you want to spend more time at home with your family. Would you be happy with a business that kept you in an office or out of town much of the time? On the flip side, if you wanted to travel and see the world, how well could you accomplish that goal if your business required your presence, day in and day out, to survive? So start by getting some clarity on your personal goals and spend some time working on designing your life.

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At this point, you may need a little prodding, and you may want to hire a coach or mentor to work with you through this process. Many people are very used to the idea that there is a particular way a life “should” be. There are certain milestones most people tend to live by, and if you don’t meet those markers when or in the manner you’re “supposed” to meet them, that can cause some anxiety.

Here’s how to find your passion and purpose:

Give Yourself Permission to Dream a Little

Remember that this is your life and you can live it however you choose. Call it meditation or fantasy, but let your imagination run here. And answer this question:

“If you had no fears or financial limitations, what would your ideal life, one in which you could be totally content and happy, look like?”

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Once you’ve figured out your lifestyle design, it’s time to do a little more soul-searching to figure out what you’re truly passionate about. This is a time to really look within and look back.

Specifically, look back over your life history. When were you the happiest? What did you enjoy doing the most? Remember that what you’re looking for doesn’t necessarily have to be an entire job, but can actually be aspects of your past jobs or hobbies that you’ve really enjoyed.

Think About a Larger Life Purpose

Many successful entrepreneurs have earned their place in history by setting out to make a difference in the world. Is there a specific issue or cause that is important to you or that you’re particularly passionate about?

For some, this process of discovery may come easily. You may go through these questions and thought experiments and find the answers quickly. For others, it may be more difficult. In some cases, you may suffer from a generalized lack of passion and purpose in your life.

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Sometimes, this can come from having suppressed passion in your life for too long. Sometimes, it can come from eating poorly and lack of exercise. But occasionally, it may have something to do with your internal chemistry or programming. If the latter applies to you, it may be useful for you to seek help in the form of a coach, mentor, or counselor.

In other cases, not knowing your true purpose may be a matter of having not discovered it yet: you may not have found anything that makes your heart beat faster. If this is the case, now is the time to explore!

The Internet is a fantastic tool for learning and exploration. Search hobbies and careers and learn as much as you can about any topic that triggers your interest, then follow up at the library on the things that really intrigue you. Again, remember that this is your life and only you can give yourself permission to explore all that the world has available to you.

How Do You Know When You’ve Found Your True Entrepreneurial Purpose?

I can only tell you how I knew when I had discovered my own — it didn’t hit me like a ton of bricks. Rather, it settled over me, bringing a deep sense of peace and commitment. It felt like I had arrived home and knew exactly what to do and how to proceed.

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Everything flowed easily from that point forward. That’s not to say that I found success immediately after that moment. But rather, the path ahead of me was clear, so I knew what to do.

Decisions were easier and came faster to me. And success has come on MY terms, according to my own definitions of what success means to me in my own lifestyle design.

Dig deep, look within, and seek whatever help you need. Once you find that purpose and passion, your life — not just your entrepreneurial life, but your entire life — will never be the same.

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Featured photo credit: Garrhet Sampson via unsplash.com

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