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How to Utilize Psychology When Getting your Brick and Mortar Store “Holiday-Ready”

How to Utilize Psychology When Getting your Brick and Mortar Store “Holiday-Ready”

The holiday season is the biggest season of the year in retail. It’s the time when malls are packed and e-commerce sites crash. Gifts are wrapped, goodies are baked, and on Black Friday, otherwise civilized people elbow each other out of the way to grab the season’s hottest toy. The holiday season is sheer insanity for retail businesses. For business owners, figuring out how to manage it properly can be highly stressful. You want to cash in on the most profitable time of the year. Using psychology to get your brick and mortar store holiday-ready will help you leverage the holiday season to increase your income.

Upgrade Your Communication

You need state-of-the-art customer service that will let your customers know that you’re there for them, you’re focusing on them, and you’re willing to go the extra mile for them. Customers are much more likely to think highly of a store that has exceptional customer service. Even when the product isn’t exactly what the customer expected or something breaks before it even makes it out of the package, good customer service can salvage the customer’s opinion of the company as a whole. Provide plenty of opportunities for your customers to get in touch through email, phone, or your website.

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Utilize the Psychology of Emotion

Emotion is a powerful marketing tool. Customers who feel an emotional connection to your business are more likely to remain loyal to your company even when they have a less-than-desirable experience. New customers are more likely to jump on the chance to make a purchase when their emotions are engaged. As a small business marketer, you may not have taken advantage of the available opportunities to utilize emotion in your marketing efforts—and that means you’re leaving money on the table.

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Find the Emotional Appeal

Finding the emotional appeal can be a challenge. Businesses often don’t have a good perspective on the emotions that lead customers to choose their products. Make sure that you talk to your customers on a regular basis in order to understand what leads them to choose your products. Keep in mind that understanding a customer’s pain points and learning how to solve those problems can have a substantial impact on the way they view your business. Uncover the secret desires of your customers and make sure you keep those in mind when planning your store layout and shopping for store fixtures. Seek out emotional treasures like using sandwiched board signs with creative messaging to lure in customers in order to make your business stand out from the crowd of others clamoring for sales this time of year.

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Pay Attention to the Details

During the holidays and throughout the rest of the year, your customers focus on the little details that set your business apart from the dozens of others that are just like it. Offer free shipping, whether that’s outright free shipping or free shipping after a certain amount is spent. Create a solid return policy that will let your customers know that you stand behind your product. Highlight gift wrapping options that make delivering your gifts easy. During the holiday season, focus on bundle deals and gifting to help customers make decisions concerning those important gifts for loved ones.

Lock Down Your Marketing Plan

All holidays are not the same. By creating a marketing plan that is unique to this time of year, you’re better able to focus on what your customers want and need from you. Take the time to make sure that your marketing plan is ready to go. It’s never too late to polish it!

Regardless of your industry, sales boom during the holiday season. If you want to make the most of the holidays this year, create customized marketing strategies that are designed to use the holiday to full advantage. You don’t have to have big bucks or endless time to spend on marketing this holiday season to get your business on the shopping radar. There’s plenty of work that goes into preparation and planning, but by keeping the holiday spirit, you’ll discover that you can enjoy the season and encourage your staff to do the same.

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How to Utilize Psychology When Getting your Brick and Mortar Store “Holiday-Ready”

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

More About Working Smart

Featured photo credit: Unsplash via unsplash.com

Reference

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