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How to Utilize Psychology When Getting your Brick and Mortar Store “Holiday-Ready”

How to Utilize Psychology When Getting your Brick and Mortar Store “Holiday-Ready”

The holiday season is the biggest season of the year in retail. It’s the time when malls are packed and e-commerce sites crash. Gifts are wrapped, goodies are baked, and on Black Friday, otherwise civilized people elbow each other out of the way to grab the season’s hottest toy. The holiday season is sheer insanity for retail businesses. For business owners, figuring out how to manage it properly can be highly stressful. You want to cash in on the most profitable time of the year. Using psychology to get your brick and mortar store holiday-ready will help you leverage the holiday season to increase your income.

Upgrade Your Communication

You need state-of-the-art customer service that will let your customers know that you’re there for them, you’re focusing on them, and you’re willing to go the extra mile for them. Customers are much more likely to think highly of a store that has exceptional customer service. Even when the product isn’t exactly what the customer expected or something breaks before it even makes it out of the package, good customer service can salvage the customer’s opinion of the company as a whole. Provide plenty of opportunities for your customers to get in touch through email, phone, or your website.

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Utilize the Psychology of Emotion

Emotion is a powerful marketing tool. Customers who feel an emotional connection to your business are more likely to remain loyal to your company even when they have a less-than-desirable experience. New customers are more likely to jump on the chance to make a purchase when their emotions are engaged. As a small business marketer, you may not have taken advantage of the available opportunities to utilize emotion in your marketing efforts—and that means you’re leaving money on the table.

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Find the Emotional Appeal

Finding the emotional appeal can be a challenge. Businesses often don’t have a good perspective on the emotions that lead customers to choose their products. Make sure that you talk to your customers on a regular basis in order to understand what leads them to choose your products. Keep in mind that understanding a customer’s pain points and learning how to solve those problems can have a substantial impact on the way they view your business. Uncover the secret desires of your customers and make sure you keep those in mind when planning your store layout and shopping for store fixtures. Seek out emotional treasures like using sandwiched board signs with creative messaging to lure in customers in order to make your business stand out from the crowd of others clamoring for sales this time of year.

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Pay Attention to the Details

During the holidays and throughout the rest of the year, your customers focus on the little details that set your business apart from the dozens of others that are just like it. Offer free shipping, whether that’s outright free shipping or free shipping after a certain amount is spent. Create a solid return policy that will let your customers know that you stand behind your product. Highlight gift wrapping options that make delivering your gifts easy. During the holiday season, focus on bundle deals and gifting to help customers make decisions concerning those important gifts for loved ones.

Lock Down Your Marketing Plan

All holidays are not the same. By creating a marketing plan that is unique to this time of year, you’re better able to focus on what your customers want and need from you. Take the time to make sure that your marketing plan is ready to go. It’s never too late to polish it!

Regardless of your industry, sales boom during the holiday season. If you want to make the most of the holidays this year, create customized marketing strategies that are designed to use the holiday to full advantage. You don’t have to have big bucks or endless time to spend on marketing this holiday season to get your business on the shopping radar. There’s plenty of work that goes into preparation and planning, but by keeping the holiday spirit, you’ll discover that you can enjoy the season and encourage your staff to do the same.

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How to Utilize Psychology When Getting your Brick and Mortar Store “Holiday-Ready”

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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