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5 Ways Food Ordering Systems Boost Your Revenue

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5 Ways Food Ordering Systems Boost Your Revenue

Established restaurateurs will attest to the fact that acquiring and maintaining customers is a daunting task that often calls for hefty marketing budgets in a bid to keep the sales volumes up.

Numerous distractions make it harder to retain customers. If I were looking for a food delivery near me, my first option would be to search on the internet. As consumers become informed, their needs evolve and eateries must work twice as hard to rise above the pool of restaurants plaguing every street corner.

Growing competition has forced the hand of restaurant owners to implement technology like mobile apps in their operations. In this article, we discuss the benefits that modern technology accords your restaurant.

1. Accuracy

One of the most frustrating encounters is a botched food order. Recording the wrong order sets off a negative chain reaction that goes all the way to the gourmet chef.

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Getting the food order wrong is detrimental to a restaurant as bad customer experience often leads to the loss of that customer and they may complain about it to their friends. Incorrect orders translate to losses as you will spend more time and money replacing the order with what the customer asked for in the first place. With online ordering, there is no chance of taking the wrong order.

The system produces a receipt that is used to guide the kitchen staff on what to prepare. If a customer challenges the serving, the restaurant does not have to assume the responsibility. The server will present the printed receipt to confirm the order they received from the client.

Food

    2. Round The Clock

    The biggest advantage of using the internet is that it is available round the clock. The internet does not close or suffer from jam as the case with telephone lines during peak hours.

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    If a customer is looking for a fast food restaurant near them, they can easily find your business and place an order even in the wee hours of the night. Most restaurants have picked up on this by extending their operational hours to accommodate clients’ schedules, thus increasing sales.

    3. Up Selling

    Most web-based food delivery services are keen on using memorable images to attract customers. When customers log into a restaurant website, they see a vast array of food combinations and special deals of the day. This marketing strategy aims to encourage customers to get adventurous and try menus that they would not usually ask for over the phone.

    Furthermore, the customers have ample time to preview different menu combinations. To see the full effect of up selling, imagine a scenario where a group of colleagues is working late in the night and wish to order dinner on the company’s credit card. The size of that tab is anyone’s guess.

    4. Better Marketing ROI

    As statistics show, most people spend at least thirty minutes of their day browsing the internet for different reasons from shopping to chatting with friends to studying.

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    Moreover, 97% of customers prefer to use the internet when looking for food options near them. Placing orders via the web opens up your business to a whole new customer segment that would otherwise not know your restaurant. Get the attention of potential customer by using search engine optimization and social media to drive sales.

    Expanding your geographical reach within a city or across the country translates to increased sales volumes to boost the regular sales that you make through reservations and walk-in customers.

    Mobile App

      5. Cost Effective

      The food industry has all types of eateries ranging from five-star dining at big brand restaurants to lesser known family-run eateries in small towns. Regardless of the size of business, all restaurants compete for the same pool of customers on a daily basis.

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      The internet seeks to level the ground for all players through affordable online ordering systems. For a small establishment, an online order system is cost efficient as most websites are free. The only charges arise from small commissions that are paid out for processed orders only.

      This way, small size businesses can enjoy the benefits of online ordering without hiking up the operational costs.

      Conclusion

      Making use of online ordering puts your business on the map and doubles the chances of being noticed by potential customers looking for food delivery near them. The same concept applies to your existing diners; internet ads prompt them to keep coming back for more.

      Featured photo credit: www.youngisthan.in via youngisthan.in

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      Vikas Agrawal

      Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

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      Last Updated on November 25, 2021

      How to Make Private Browsing on Safari Truly Private

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      How to Make Private Browsing on Safari Truly Private

      There comes a time when we may be searching online and don’t want the browser to remember our footsteps. The reasons don’t always have to be what we obviously think of as the main reason; for example, sometimes, you may not want Safari to remember your passwords or prompt you to enter your password when surfing the web.

      Whatever the reason, we may think that we are totally in the clear with Private Browsing on Safari and the other browsers on a Mac. However, a quick Terminal command can bring up every website you’ve visited. How do you do this? Also, how do you clear your tracks for good? We will provide both answers and more today.

        What Does Private Browsing Do?

        When activated, Private Browsing on Safari prevents your browsing history from being kept in the history tab of the application. Along with this, it doesn’t autofill information that you have saved in the browser. In this mode, you essentially become incognito and any references of previous use is essentially hidden when you are in private mode.

        For example: if you are on Facebook or filling out a form and some information or your login is already filled in in the spaces provided, this is called autofill. It’s activated by simply clicking Safari next to the Apple symbol in the menubar and selecting Private Browsing, then clicking “OK” to the prompt.

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        The reasons behind private mode differ for each individual. While we won’t go into all of those reasons, one thing that is  important to remember is that private browsing doesn’t forget the websites you visit. As we will see later on, Macs keep a second copy of the websites you visit in either mode. If you are in frantic mode looking for a solution to this, look no further.

        The Terminal Archive

        While Safari does a good job of keeping your search history out of prying eyes in the history tab, there is a less-than-obvious way to view a full list of visited websites on Mac. This is done in Terminal; the command-line emulator that allows you to make changes to your Mac.

        Terminal is located in the Utilities folder on your Mac. Once activated, simply add the command:

        dscacheutil -cachedump -entries Host

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        Once you hit “enter”, a list of the visited sites appear. Showing only the domains, the sites appear in a format of:

        Key: h_name :(website domain)ipv4 :1

        However, there’s no need to fear—there is a way you can clear this information from Terminal with a command that’s just as simple.

        Clearing Your Tracks

        Just as simply as you were able to enter the command to view the websites, you can clear the cache that Terminal showed you with the comamnd:

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        dscacheutil -flushcache

        As the command denotes, this literally “flushes” the domains from Terminal. This does not prevent the record from continuing to be recorded for future sites, however, so if that’s an issue for you, repeat this process regularly.

        Other Browsers and Private Browsing

        Other browsers have this form of privacy mode for their service. They promise many of the same things as Safari, but they do not have the same Terminal issue due to how this command only presents websites visited on Safari (the browser Macs come shipped with).

        If you use Firefox, you’ll notice that its private mode is also known as Private Browsing. Chrome calls private mode Incognito, while Internet Explorer refers to it as InPrivate Browsing. Opera is the newest to the scene, denoting it as Private Tab. Safari is the oldest well-known browser with this feature.

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        As you can see, despite Private Browsing not being 100% private, Terminal allows for your browser to be. In what ways has Terminal helped your life or allowed you to become more productive? Let us know in the comments below.

        Featured photo credit: Benjamin Dada via unsplash.com

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