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5 Ways Food Ordering Systems Boost Your Revenue

5 Ways Food Ordering Systems Boost Your Revenue

Established restaurateurs will attest to the fact that acquiring and maintaining customers is a daunting task that often calls for hefty marketing budgets in a bid to keep the sales volumes up.

Numerous distractions make it harder to retain customers. If I were looking for a food delivery near me, my first option would be to search on the internet. As consumers become informed, their needs evolve and eateries must work twice as hard to rise above the pool of restaurants plaguing every street corner.

Growing competition has forced the hand of restaurant owners to implement technology like mobile apps in their operations. In this article, we discuss the benefits that modern technology accords your restaurant.

1. Accuracy

One of the most frustrating encounters is a botched food order. Recording the wrong order sets off a negative chain reaction that goes all the way to the gourmet chef.

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Getting the food order wrong is detrimental to a restaurant as bad customer experience often leads to the loss of that customer and they may complain about it to their friends. Incorrect orders translate to losses as you will spend more time and money replacing the order with what the customer asked for in the first place. With online ordering, there is no chance of taking the wrong order.

The system produces a receipt that is used to guide the kitchen staff on what to prepare. If a customer challenges the serving, the restaurant does not have to assume the responsibility. The server will present the printed receipt to confirm the order they received from the client.

Food

    2. Round The Clock

    The biggest advantage of using the internet is that it is available round the clock. The internet does not close or suffer from jam as the case with telephone lines during peak hours.

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    If a customer is looking for a fast food restaurant near them, they can easily find your business and place an order even in the wee hours of the night. Most restaurants have picked up on this by extending their operational hours to accommodate clients’ schedules, thus increasing sales.

    3. Up Selling

    Most web-based food delivery services are keen on using memorable images to attract customers. When customers log into a restaurant website, they see a vast array of food combinations and special deals of the day. This marketing strategy aims to encourage customers to get adventurous and try menus that they would not usually ask for over the phone.

    Furthermore, the customers have ample time to preview different menu combinations. To see the full effect of up selling, imagine a scenario where a group of colleagues is working late in the night and wish to order dinner on the company’s credit card. The size of that tab is anyone’s guess.

    4. Better Marketing ROI

    As statistics show, most people spend at least thirty minutes of their day browsing the internet for different reasons from shopping to chatting with friends to studying.

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    Moreover, 97% of customers prefer to use the internet when looking for food options near them. Placing orders via the web opens up your business to a whole new customer segment that would otherwise not know your restaurant. Get the attention of potential customer by using search engine optimization and social media to drive sales.

    Expanding your geographical reach within a city or across the country translates to increased sales volumes to boost the regular sales that you make through reservations and walk-in customers.

    Mobile App

      5. Cost Effective

      The food industry has all types of eateries ranging from five-star dining at big brand restaurants to lesser known family-run eateries in small towns. Regardless of the size of business, all restaurants compete for the same pool of customers on a daily basis.

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      The internet seeks to level the ground for all players through affordable online ordering systems. For a small establishment, an online order system is cost efficient as most websites are free. The only charges arise from small commissions that are paid out for processed orders only.

      This way, small size businesses can enjoy the benefits of online ordering without hiking up the operational costs.

      Conclusion

      Making use of online ordering puts your business on the map and doubles the chances of being noticed by potential customers looking for food delivery near them. The same concept applies to your existing diners; internet ads prompt them to keep coming back for more.

      Featured photo credit: www.youngisthan.in via youngisthan.in

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      Vikas Agrawal

      Designing & Marketing

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      Last Updated on February 15, 2019

      7 Tools to Help Keep Track of Goals and Habits Effectively

      7 Tools to Help Keep Track of Goals and Habits Effectively

      Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

      Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

      Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

      So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

      Joe’s Goals

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        Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

        Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

        Daytum

          Daytum

          is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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          Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

          Excel or Numbers

            If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

            What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

            Evernote

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              I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

              Evernote is free with a premium version available.

              Access or Bento

                If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

                Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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                You can check out Access and the Office Suite here and Bento here.

                Analog Bonus: Pen and Paper

                All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

                Conclusion

                I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

                What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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