6 Cost-Effective Communication Tools for Small Businesses

6 Cost-Effective Communication Tools for Small Businesses

Communication is an extremely important element of a successful business. It is important to have efficient and effective communication tools no matter what the size of business. While small companies have a need for such tools, they need ones that are cost effective because they do not have a large budget to assign to ensure effective communication.

It is important that you have a good plan for communication of the company. The Internet and social networkz have made it easier for companies to collaborate and communicate.

There is so many low-cost tools for social collaboration and they can easily fulfill the needs of your business. Here are some of the tools that are cost-effective for a small company.


It is an excellent tool that allows its users to post updates and it allows the users to update them frequently. Other people can follow the updates. The design of the tool is similar to Twitter but unlike Twitter, it offers a secure way of sharing updates.


It is a tool that offers privacy which makes it easier for users to share company ideas and information without making it visible to the irrelevant people. It is extremely cost-effective as the basic services come without ant charge.

It allows its users to share documents, audio, videos and images. You can start conversations and keep them focused on the task at hand.

2) Campfire

If it is the need of our business to collaborate with a variety of colleagues and clients frequently. Campfire is highly suitable for chats. It is similar to an instant messaging app but the difference is that it is designed for groups.

Campfire is a tool that is web-based. It lets you choose a password for the chat rooms. You can invite other people to your chat group and all of the messages will be kept private from other people.


You can upload images and you can share them in the chat with all of other users. You can set up conference calls as well.

You only need an Internet connection and web browser to use this tool. It does not cost a lot of money and is highly cost-effective.

3) VoIP phone services

If you want to provide a toll-free number for communication purposes, then VoIP is the best and most affordable tool. By spending very little money, your small company can easily get an extra phone line. The phone line will allow you to make business calls. Even if you want to make long distance calls you can do that by without paying any extra money.

4) Facebook groups

Almost every individual has a profile on Facebook profile. It does not have any fancy features, but it is an excellent tool for making sure that the users can collaborate and communicate without any interference.


It allows the users to share videos, photos, documents, updates, news, chat, etc. It also offers basic features of sharing and editing the documents. It will also make it easier for the employees and members of your team to promote the business on Facebook.

5) Web and video conferencing

There are some online tools that offer free services. Video and web conferencing are becoming popular because they allow users to conduct face-to-face meetings even with clients that are far away and it does not cost anything.

You can hold group meetings or webinars. These services help in sharing pictures, documents, audio and video files.

It is a cheap and cost-effective tool that is easily affordable for small businesses.


6) Email newsletters

An email is an excellent tool for communication. It is quick and safe means of communication. It allows you to contact the team members and clients of the business.

You can save a lot of money using email and they are one of the best options for small companies. You can develop a monthly email newsletter and it will allow you to share latest news and updates.

Small businesses need to constantly keep in touch with their customers and it becomes difficult for them to do so due to the cost involved. Above are some really simple and effective tools they can use to properly communicate with their customers to improve their bottom line.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on May 17, 2019

This Is What Happens When You Move Out Of the Comfort Zone

This Is What Happens When You Move Out Of the Comfort Zone

The pursuit of worthwhile goals is a part of what makes life enjoyable. Being able to set a goal, then see yourself progress towards achieving that goal is an amazing feeling.

But do you know the biggest obstacle for most people trying to achieve their goals, the silent dream killer that stops people before they ever even get started? That obstacle is the comfort zone, and getting stuck there is bound to derail any efforts you make towards achieving the goals you’ve set for yourself.

If you want to achieve those goals, you’ll have to break free from your comfort zone. Let’s take a look at how your life will change once you build up the courage to leave your comfort zone.

What Is the Comfort Zone?

The comfort zone is defined as “a behavioural state within which a person operates in an anxiety-neutral condition, using a limited set of behaviours to deliver a steady level of performance.”

What stands out to me the most about that definition is the last part: “using a limited set of behaviours to deliver a steady level of performance.” How many successful people do you know who deliver a steady level of performance?


The goal in life is to continually challenge yourself, and continually improve yourself. And in order to do that, you have move out of your comfort zone. But once you do, your life will start to change in ways you could never have imagined. I know because it’s happening right now in my own life.

Here’s what I’ve learned.

1. You will be scared

Leaving your comfort zone isn’t easy. In fact, in can be downright terrifying at times, and that’s okay. It’s perfectly normal to feel a little trepidation when you’re embarking on a journey that forces you to try new things.

So don’t freak out or get overwhelmed when you feel yourself getting a little scared. It’s perfectly normal and all part of the process. What’s important is that you don’t let that fear hold you back. You must continue to take action in the face of fear.

That’s what separates winners from losers.


2. You will fail

Stepping out of your comfort zone means you’re moving into uncharted territory. You’re trying things that you’ve never tried before, and learning things you’ve never learned before.

That steep learning curve means you’re not going to get everything right the first time, and you will eventually fail when you move out of your comfort zone. But as long as the failures aren’t catastrophic, it can actually be a good thing to fail because …

3. You will learn

Failure is the best teacher. I’ve learned more from each one of my failures than I have from each one of my successes. When you fail small, and fail often, you rapidly increase the rate at which you learn new insights and skills. And that new knowledge, if applied correctly, will eventually lead to your success.

4. You will see yourself in a different way

Once you move out of your comfort zone, you immediately prove to yourself that you’re capable of achieving more than you thought was possible. And that will change the way you see yourself.

Moving forward, you’ll have more confidence in yourself whenever you step out of your comfort zone, and that increased confidence will make it more likely that you continue to step outside your comfort zone. And each time you do, you’ll prove to yourself again and again what you’re really capable of.


5. Your peers will see you in a different way

Whether we want to admit or not, people judge other people. And right now, people view you in a certain way, and they have a certain idea of what you’re capable of. That’s because they’ve become accustomed to seeing you operate in your comfort zone.

But once you move out of your comfort zone, you’ll prove to other people, as well, that you’re capable of much more than you’ve shown in the past.

The increased confidence other people place in you will bring about more opportunities than ever before.

6. Your comfort zone will expand

The good thing about the comfort zone is that it’s flexible and malleable. With each action you take outside of your comfort zone, it expands. And once you master that new skill or action, it eventually becomes part of your comfort zone.

This is great news for you because it means that you can constantly increase and improve upon the behaviors that you’re comfortable with. And the more tools and skills you have at your disposal, the easier it will be to achieve your goals.


7. You will increase your concentration and focus

When you’re living inside of your comfort zone, the bulk of your actions are habitual: automatic, subconscious, and requiring limited focus.

But once you move out of your comfort zone, you no longer rely on those habitual responses. You’re forced to concentrate and focus on the new action in a way you never do in your comfort zone.

8. You will develop new skills

Moving out of your comfort zone requires that you develop new skills. One of the many benefits you’ll experience is that you’ll be stepping away from the “limited set of behaviors” and start to develop your ability and expertise in new areas.

Living inside of your comfort zone only requires a limited skill set, and those skills won’t contribute much to your success. Once you can confidently step outside of your comfort zone and learn a new skill, there’s no limit to how much you can achieve.

9. You will achieve more than before

With everything that happens once you move out of your comfort zone, you’re naturally going to achieve more than ever before.

Your increased concentration and focus will help you develop new skills. Those new skills will change the way you see yourself, encouraging you to step even further out of your comfort zone.

Featured photo credit: Josef Grunig via

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