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4 Ways Small Retailers Can Compete Online With The Big Boys

4 Ways Small Retailers Can Compete Online With The Big Boys

Small and medium stores have been struggling to catch up with the changes in retail. The spread of the big-box chains and the chipping away of market share by online retailers have changed the retail landscape. In recent years, the technology changes have been working against the smaller stores. Big-box retailers were able to develop technology and infrastructure with dedicated teams.

Employing an army of engineers and data scientists is beyond the reach of most retailers except for a few big ones. But the ongoing changes and the emergence of many new companies in the area make connected commerce and omnichannel retail withing the reach for every retail store. Taking advantage of these new technologies will be critical to the success of every store. The good news is that everyone is in the game now, not just the big boys.

Let us check a few ways you can harness the power of omnichannel and connected commerce to insure the success of your store.

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1. Get your inventory online

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    A major factor working against smaller stores is consumers being concerned about inventory availability. Whilst consumers know that the item they are looking for is possibly available in a nearby store, they may avoid taking chances and drive further to a bigger store where they are sure that the item will be there. This uncertainty factor offsets the proximity advantage stores have over the customers in the neighborhood.

    Having the inventory online and searchable via mobile and desktop removes this uncertainty. An informed customer will be willing to drive to the smaller store nearby rather than to the supermarket many miles away. Now the store may get online visibility through paid results in Google shopping or by subscribing to Mantele. Making your inventory visible might be the best marketing step for your store.

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    2. Focus on Online visibility than on physical location

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      Traditionally, it is important to have a physical store which attracts eye-balls. Recently, the importance of the store’s physical location has been replaced by its online presence. Even if you are in a location without a lot of foot traffic, customers will find you online.

      Search engine ranking and social media presence will be way cheaper than leasing prime space for your store. You may be able to reduce rental costs significantly and get more consumers by diverting a fraction of your rent to online marketing.

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      3. Provide a seamless shopping experience

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        Selling online remains hard and time-consuming for smaller stores. Consumers who buy online mostly will stick to larger retailers like Amazon due to habits and trust. Attracting local consumers online and providing them a seamless experience for buying in-store is the key to leveraging your physical proximity. Not only should the customers be able to find your items online, they should also be able to locate the item in your store, and buy it in an effortless manner.

        Home Depot and Target showing in-store maps to the item are good examples of such experiences. Increasingly, these technologies are available to smaller stores. Many start-ups like Curbside, Mantele and Google shopping avail the same technology to smaller stores which is only available for big-box retailers now.

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        4. Use discounts judiciously

        A marketing channel for easy local visibility for stores now are daily deal sites like Groupon and Living Social. Retailers can reach out to local customers through these daily deal sites with no marketing effort.

        But these coupons are often expensive to business, with stores losing a major part of their revenue. With the advent of local search, customer visibility can be achieved by being present in inventory searches described above. More importantly, these marketing channels are more persistent unlike the short term discounted promotions.

        The advent of retail technology has provided options for local stores to succeed more than any other time in the recent past. If you are ready to adapt and embrace this change you will see increasing customer numbers and revenues.

        Featured photo credit: www.horizon-retailers.com via horizon-retailers.com

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        Published on January 7, 2021

        How To Train Yourself When You Lack Attention To Details

        How To Train Yourself When You Lack Attention To Details

        Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

        If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

        Why Training Yourself in Attention to Details Pays Off

        You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

        When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

        Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

        In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

        Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

        3 Important Aspects of Becoming More Detail-Oriented

        Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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        1. Respect deadlines
        2. Understand the work-flow plan
        3. Build in time to mess up

        1. Respect Deadlines

        Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

        One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

        2. Understand the Work-Flow Plan

        Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

        3. Build in Time to Mess Up

        You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

        Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

        For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

        Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

        This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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        Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

        Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

        Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

        When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

        12 Tips to Help You if You Lack Attention to Detail

        Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

        1. Learn to Listen Well

        You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

        Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

        2. Pay Attention to Social Cues

        Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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        3. Follow Rules

        Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

        4. Take Notes

        Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

        5. Prioritize What Needs Your Attention Now

        When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

        As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

        6. Have a Detail-Oriented Assistant Check Your Work

        If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

        7. Learn the Rules of Writing Well

        English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

        8. Proofread Before You Hit Send

        Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

        9. Minimize Distractions

        It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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        If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

        10. Take Breaks

        It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

        11. Make Time for Reflection

        At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

        12. Keep a Detailed To-Do List

        This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

        Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

        Final Thoughts

        Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

        When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

        More Tips on Boosting Your Attention to Detail

        Featured photo credit: Cristina Gottardi via unsplash.com

        Reference

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