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5 ways to ensure your startup is a big success

5 ways to ensure your startup is a big success

Starting a new business is not so easy. Apart from a great idea and business plan, it requires many other things in order to make it successful. For instance, you need to raise the required capital for your new business, which can either be from your personal sayings or from investors. With these things, every entrepreneur starts their new business in the market and hopes to be successful in what they do.

However, the sad truth is that most of them will be unsuccessful. Most of the flourishing entrepreneurs of today have a secret, which they have revealed. This is the secret to their profitability and success. The secret is that they begin their startup backwards. So, let us look at the 5 ways through which you can ensure that your business is a big success.

1. Identify your target audience

One of the crucial things when you launch your new business is to identify the type of customers you want to serve. You can do this by imagining the people whom you would love to spend your whole day with, the type of people with whom you enjoy the most.

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Identify these people and visualize if you can enrich and add value to the lives of these people. Many thriving entrepreneurs of today have started their business just like this by discovering their target audience. This way you will feel rewarded and be fulfilled, as you start the time consuming procedure of starting your company.

2. Talk to your clients

When you have recognized your ideal consumers, you have two options, either you can speculate about the services or products they want or you can just go and talk to them about what type of products or services they wish for. The latter one is a much better choice.

Most of the companies just guess about the type of products or services their customers wish for. This is why many startups fail, as they do not understand their customers’ needs and guess it wrong. In order to have an edge over other businesses and be successful in your business, you must talk to your clients. Ask them questions so that you can know the problem they are facing. Then, you can work on this problem, which is shared by many people, and then you can take the leap.

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3. Allow your customers to build your company

You must let your consumers to create your company for you. Your customers can tell you the right answer to solve their misery, which is why they are marketing geniuses for your business. When you talk to them, you will find their pain, which you can solve. This way they can help you a lot better than you can do iyourself. You will get different ideas and great content for your company, which will help your business to grow.

4. Do a selling test for your product

Before you set a price for your product, ask your customers what they would like to pay for that product and then frankly ask them to pay for it. You can also incentivize them to partner with you by adding extra value to them. You can ask them to give you detailed access and feedback on the growth of the solution that is customized to your requirements.

Additionally, you may actually ask your customers to pay for the product, as it is very different to say something and then to do it. And, when your customers will put their money in your product, you can validate your business and get a strong customer base.

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5. Track everything

Make sure that you manage your business through numbers and keep track of everything. You must do it in writing and produce written documents for everything, since you will get advantages from these in the future.

This way you can retain consistency and train your employees too. Identify the numbers and verify them regularly. Plus, you must make all your decisions depending on these numbers. Among these, one of the most significant estimates is the cash flow document.

You must establish the cash you require to do your business and do not begin your business without the necessary cash at hand. Ensure that you begin your business only when you have enough funds. Moreover, with a strong customer base, you can ensure that the product you are selling matches perfectly to their requirements.

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These are the 5 ways through which you can make sure that your startup is a big success. Follow these steps in order to guarantee the profitability and success of your company. Most of all, you should have fun at what you do. You chose to be an entrepreneur, so you have to make it work, which you surely can do. You can emerge, succeed, and survive in the market, when you pursue the right track.

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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