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The Hyperconnectivity Paradox: Why Reaching People is Harder Than Ever

The Hyperconnectivity Paradox: Why Reaching People is Harder Than Ever

When I text my brother, I can usually expect a response in 2-3 days. I’ve never asked him why he’s so bad at responding. I figure it’s none of my business. When I receive a text or miss a call from my friend who lives in San Francisco—I live in Kentucky—I know that I only have about a minute to respond. If I take any longer, he will have already moved on with his life and, for the sake of wasted time, I should probably abandon any attempt to continue the conversation.

According to Facebook, they averaged 1.18 billion active daily users in September 2016. Twitter’s website (at the time of writing this article—Nov. 2016) says they have 313 million active users. In 2014, 8.5 Billion texts were sent each day in the U.S. alone! By 2018, it’s expected that people will receive 97 business related emails per day.

Then there’s old fashioned phone calls, diminishing but still relevant—the NSA said that in 2013 there were about 3 billion phone calls being made in the U.S. each day.

We are living through a digital revolution—a time of ever increasing hyperconnectivity—but somehow it doesn’t always feel that way.

Maybe it’s because only 22% of emails are ever opened—or the fact that the number of phone calls that go unanswered is increasing. When those calls go unanswered, 72% of callers don’t leave voicemails, which is probably smart because 80% of people say they don’t listen to them.

Contacting People We Know

Our social habits, when it comes to communication, are also in a revolution.

While I expect one friend to respond to all of my social media messages, texts, or phone calls, I don’t have the same expectations for everyone. That may because there is no universally accepted primary form of communication anymore. My grandma doesn’t text, my brother doesn’t write letters, my wife isn’t on Twitter, and one of my friends isn’t on Facebook. I remember—when my wife and I were planning our wedding—trying to collect people’s addresses to send out invitations. Besides letter writing, I had to use each of the aforementioned forms of communication to complete our list—plus phone calls—and, for some people, it took multiple messages before they responded.

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I don’t know how often my uncle checks his social media accounts, I don’t know my old coworker’s email address, and I don’t know the new cell phone numbers for all of my old high school friends. This meant that the best process was trial and error. If nobody responded on Facebook, or an old email address bounced, then I had to track down friends and family through other people.

Who has a home phone anymore? My family hasn’t had one for over 8 years. Furthermore,I have friends that I haven’t called in years but we text on a regular basis. Communication has changed.

Contacting Businesses

When I call my bank, I know the exact moment that I can interrupt the robo-operator by pressing “0”. While that gets me a little closer to my goal of talking to a live person, I still have to make a couple more numerical selections before I finally get placed on hold—because they are always “experiencing higher than normal call volume”—and wait for an actual person to help me.

I called the manufacturer of my microwave because it needed repair—it was almost 20 minutes before I got to talk to someone.

The pre-recorded message suggested several times that I go to the website to make a service appointment but I didn’t have the warranty information needed to make an appointment via the website. I needed to talk to a person—a small request, I thought, since I was reaching out to a multi-billion dollar company.  But, this is the way things are now. We live in the world of online chat support, FAQ pages, and automated emails.

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There are even websites like GetHuman.com that try to address this issue. Get Human’s tagline is “Get painless customer service.” On their site, you can enter the name of a company with whom you have an issue and Get Human will give you the best phone numbers and web pages to get your problem solved—or you can pay them to get it solved for you since dealing with company’s customer service processes is often difficult and time-consuming.

Many companies, especially in the tech industry, are abandoning phone numbers altogether. Try entering Facebook or Twitter into Get Human’s system and, while it will provide you with a number, the number is only a recording that directs you back to a website. This is of course, understandable for a company like Facebook with over a billion customers.

Contacting Prominent People

How many emails do you think Richard Branson, the founder of Virgin Group, gets each day? I’ve emailed him. I didn’t expect a response and I didn’t get one. But I was able to find his email address—or at least one of his email addresses—and while I know there’s a 99 percent chance that it’s not actually Sir Richard Branson managing the account but an administrative assistant, since it exists, I figured it must serve some purpose. So why not try.

But if I found the address by engaging only a moderate amount of search-engine sleuthing skills, then so can millions of other people, and that seems to be the problem with hyperconnectivity—when we are all connected, the people whose attention is most in demand are overwhelmed with requests. It’s like a thousand swarms of bees all vying for the nectar of a single flower.

For the uber-famous, it’s an impossible endeavor to try to respond to every request for attention. There simply isn’t enough nectar for all the bees.

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I remember writing a letter to Michael Jordan as a child. Months later, I actually got a signed letter back. I have no idea if it was actually signed by MJ, but I got a response. There may be celebrities left with impressively responsive fan clubs but I’d venture to guess that a vast majority of fans aren’t writing letters these days.* They’re tagging celebrities in tweets and taking a chance with an unsolicited email.**

*It’s important to point out there is likely a big difference between response rates with fans and response rates to business inquiries directed at celebrities. **While probably impossible for Richard Branson, I can think of a couple celebrities that claim to personally respond to every email.

Contacting prominent people becomes then one of two things—the cliched ideas of rising above the noise or “it’s who you know”.

Look at Sir Richard Branson again—right now he has 8.7 million Twitter followers. That’s a lot of noise to overcome, but at least one man did it. He got creative. While most people were sending emails and tweets followed by prayer or strategic follow up messages, Joe Tannorella built a website. DearSirRichard.com was a personal message to Branson, disguised as a website. On the site Joe asked Branson if he would be willing to record a short clip to be played during his best man speech at his brother’s wedding—Branson was his brother’s hero. In the end, with the help of a few Twitter advertisements, it worked—Branson sent a personal message to Joe and his brother and Virgin Mobile reached out too, asking Joe to email them directly.

It seems one cliche begets the other—you need other people to help you rise above the noise. That’s why Joe put his personal contact information on the website and asked anybody with a connection to Branson to please forward his info and his request.

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Counting People

Compare the following two web pages:

http://www.worldometers.info/world-population/

http://www.internetlivestats.com/internet-users/

One shows a live counter tracking the number of people in the world. The other shows a live counter tracking the number of people that have access to the internet. You’ll see that the latter is rising much faster. One day those numbers could meet and there are lots of people working to make that happen.  Google company X has Project Loon, Facebook has Internet.org—both projects aiming to bring Internet access to the entire world. Independent projects like Connect the World are trying to bring people and companies together with the same objective.

We can only speculate on what technological advances await us down the road and with the sizable growth potential of Internet access, it would seem we are still in an early phase of person-to-person hyperconnectivity. This means that, as more people come online, the noise will only get louder. There are already 3.5 billion people with internet access worldwide and every day another aspect of our daily lives becomes digitally connected—simplified in an app. or swallowed by a new industry—each change creating new avenues for communication.

As one person said—their name appropriately lost in the noise–, “It has never been so easy and so hard to reach someone.” This is the paradox of hyperconnectivity.

Featured photo credit: Pavan Trikutum via unsplash.com

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Chris Egan

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Last Updated on November 4, 2020

15 Simple Ways To Make Self Improvement That Will Change Your Life

15 Simple Ways To Make Self Improvement That Will Change Your Life

Self-improvement doesn’t have to be big mind-blowing changes; it can actually be simple steps to improve upon what you already have to get you where you want to be.  However, what you will need is consistency, determination and wiliness to try some things that will stretch and challenge you.

Rather than setting your sights way off into the future, which leaves you feeling like you’ll never make it, you can start following these simple and effective self-improvement steps today.  So if you want to make an immediate impact on your life and are willing to take action, then keep reading— you’ll going to love these!

1. Be willing to work hard.

As with anything in life, if you want something, you’ve got to work hard to get it.  This doesn’t mean you burn the candle at both ends, leaving you exhausted and leaving your personal life in ruins.  It merely means that when you want something badly enough, you’ll put in the time to get there.  Action is what’s important here and the more ‘inspired’ the action is, the better the results in the end.

2. Make sure you have friends who you can talk to.

Sharing the load is important as with any self-improvement. If you can communicate with others and get feedback on how you are doing then that’s great.  We all need ‘cheerleaders’ in our corner to keep us going when times get hard, but you also need to have people who will tell you how it is even when you don’t want to hear it.  So make sure you have a good support network around you, especially those people whose opinions you respect.

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3. Adapt to your circumstances rather than over-thinking them.

Sometimes, we can hit a hard period. Perhaps you’ve lost your job or your partner has left you.  Instead of over analyzing the situation, learn to adapt to your circumstances and accept them as they are.  It’s not about making your circumstances into some kind of a drama; remember, what you focus on expands which means you’ll get more of it.  You then don’t become your problems and you’ll feel a lot less burdened by them.

4. Ensure that you use your time wisely.

Time is of the essence, some might say; whilst others will say that time is an illusion.  One thing we do know is that you have one life on this planet, so how you use that time is of the utmost importance.  So how can you use your time wisely? Only you know how to do that, but look at how you currently spend your days: do you sit working all day, get home, eat and then sit slumped in front of the TV for the rest of the evening?  Your time on this earth is precious, so isn’t it time to make use of the time you have left? Try something new, go for a walk, learn a new language or meditate but make sure it’s something you absolutely love.

5. Always be consistent.

A wonderful way to self-improvement is to make changes to how you do things.  For example, with your friends, are you always the unreliable one who bows out of an arrangement just before it happens? Or are you someone who starts a new exercise routine and then stops doing it 3 weeks into it?  Whatever it is and whatever you do, always be consistent. When you make a commitment, stick to it. It will improve your life immeasurably you’ll feel more confident and happier with yourself, especially because you’ll know that whatever you tackle, you’ll be able to consistently do it!

6. Go and find your happy place.

No, I’m not saying “place” as in popping to your local bar or restaurant and gorging yourself on your favorite drinks or food. What I’m saying is to find out what you love to do, what makes you happy and go there.  Your happy place is a place where you find peace, where you lose yourself and feel contented.  Meditation is a great way to find your happy place; it brings you back to you and ensures that you are always living in the present moment.

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7. Make sure you embrace all your emotions.

In life you are going to find that it throws you some difficult challenges, sometimes it will bring out your fears and lead you into uncertainty, and other times it will be joyful.  It’s important to embrace all emotions that come up in your life, embrace them wholeheartedly and understand why they are there and then let them go.  Try not to dismiss or resist them because remember “what you resist, persists,” so embrace them each and every time.

8. Always be prepared to step out of your comfort zone.

The idea of stepping out of your comfort zone for some people can leave you paralyzed with fear; however for any changing in your life, your comfort zone will always have to be stepped out of.  It doesn’t have to be something big, like doing a sky-dive or something just as crazy. However, it’s worthwhile to change something that you’d once have feared, like going to the cinema on your own or eating at a sushi restaurant when the thought of trying raw fish which would normally mean you running for the hills.

So try something new—it doesn’t have to be wacky, but it has to challenge you!

9. Be on hand to help others.

Whether it’s helping a stranger on the street or a family member or a friend helping someone else either in their time of need, lending a helping hand is a wonderful and simple self-improvement to make.  Giving to others is not only beneficial to those you are helping but also to yourself; it can give you a sense of purpose, of contribution and also takes your mind of your own troubles and worries.

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10. Live in the present moment.

A wonderful self-improvement tool is to live in the present moment, to live in the now.  It is within this moment that you’ll appreciate all that you have and see the beauty in the simplest of things.  Being mindful of your current circumstances and bringing your mind back to where it belongs will bring about a happier way of life instead of constant worry or stressing about the past or future—both of which do not exist. Only the present moment exists. When you get used to living that way, you’ll never want to go back!

11. Learn something new.

There is nothing so liberating as learning something new; it can lift both your confidence and self-esteem and give you a great reason to meet new people.  If you continually top up your brain activity by learning something new all the time, you’ll feel on top of your game and want to share the knowledge you have learned. There is nothing quite so empowering as learning a new tool in life that can either improve your circle of friends or raise confidence levels—or both!

Reading is also a great way to help you learn something new:

12. Exercise daily.

This seems an obvious one, but exercise is so important not only to your health but also to your spirit.  We all know that after exercise, the world can feel a brighter and more positive place, so why don’t we do it more often?  Exercise isn’t about getting the perfect body or losing weight; it’s more about feeling good inside and out!  With a healthy body comes a healthy mind—so start something today. Even if it’s just a daily walk, it’s better than staying on that couch, again.

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13. Go to new places, travel a bit.

I’m not saying go fly off to some far away distant forgotten land—although you can if you so wish. It’s more about going to new places and experiencing life outside of your own back yard.  Too many of us stay in one place too often. We only see the same people, the same streets and do the same things each and every day.  If you want to improve your life, get out there and see the world and what it can offer.  You can start by going to a town or city you’ve never been to in your own country and checking out the architecture, the landscapes and the people.  Anything new is good, so get out there!

14. Listen to uplifting music and dance.

If there’s one thing that can really improve your life and get you excited about it, it’s listening to great uplifting music and dancing.  When was the last time you really let go?  Let it all hang loose and got into a piece of music and let yourself go?  Dancing, like exercise, makes you feel great. It releases all kinds of emotions and can make you feel unbelievably good.  Self-improvement isn’t all about the serious stuff; it can be something as simple as finding new music, music that inspires you and makes you dance and have fun!

15. Get up earlier than normal.

This is the last one, and it’s last because it’s one of those self-improvement tips that we all know is a good thing, yet we seem to avoid it at all costs!  If you think about it, the earliest part of the day is when your brain is most active because it’s been turned off for the last 7 hours or so.  So don’t you think it’s best to get all those things above done in the morning?  Things like exercise, meditation and dancing, which can all be done in the first part of the day.  Take it from me: this early morning stuff can really get your day started with a bang!

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Featured photo credit: Laura Chouette via unsplash.com

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