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The Hyperconnectivity Paradox: Why Reaching People is Harder Than Ever

The Hyperconnectivity Paradox: Why Reaching People is Harder Than Ever

When I text my brother, I can usually expect a response in 2-3 days. I’ve never asked him why he’s so bad at responding. I figure it’s none of my business. When I receive a text or miss a call from my friend who lives in San Francisco—I live in Kentucky—I know that I only have about a minute to respond. If I take any longer, he will have already moved on with his life and, for the sake of wasted time, I should probably abandon any attempt to continue the conversation.

According to Facebook, they averaged 1.18 billion active daily users in September 2016. Twitter’s website (at the time of writing this article—Nov. 2016) says they have 313 million active users. In 2014, 8.5 Billion texts were sent each day in the U.S. alone! By 2018, it’s expected that people will receive 97 business related emails per day.

Then there’s old fashioned phone calls, diminishing but still relevant—the NSA said that in 2013 there were about 3 billion phone calls being made in the U.S. each day.

We are living through a digital revolution—a time of ever increasing hyperconnectivity—but somehow it doesn’t always feel that way.

Maybe it’s because only 22% of emails are ever opened—or the fact that the number of phone calls that go unanswered is increasing. When those calls go unanswered, 72% of callers don’t leave voicemails, which is probably smart because 80% of people say they don’t listen to them.

Contacting People We Know

Our social habits, when it comes to communication, are also in a revolution.

While I expect one friend to respond to all of my social media messages, texts, or phone calls, I don’t have the same expectations for everyone. That may because there is no universally accepted primary form of communication anymore. My grandma doesn’t text, my brother doesn’t write letters, my wife isn’t on Twitter, and one of my friends isn’t on Facebook. I remember—when my wife and I were planning our wedding—trying to collect people’s addresses to send out invitations. Besides letter writing, I had to use each of the aforementioned forms of communication to complete our list—plus phone calls—and, for some people, it took multiple messages before they responded.

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I don’t know how often my uncle checks his social media accounts, I don’t know my old coworker’s email address, and I don’t know the new cell phone numbers for all of my old high school friends. This meant that the best process was trial and error. If nobody responded on Facebook, or an old email address bounced, then I had to track down friends and family through other people.

Who has a home phone anymore? My family hasn’t had one for over 8 years. Furthermore,I have friends that I haven’t called in years but we text on a regular basis. Communication has changed.

Contacting Businesses

When I call my bank, I know the exact moment that I can interrupt the robo-operator by pressing “0”. While that gets me a little closer to my goal of talking to a live person, I still have to make a couple more numerical selections before I finally get placed on hold—because they are always “experiencing higher than normal call volume”—and wait for an actual person to help me.

I called the manufacturer of my microwave because it needed repair—it was almost 20 minutes before I got to talk to someone.

The pre-recorded message suggested several times that I go to the website to make a service appointment but I didn’t have the warranty information needed to make an appointment via the website. I needed to talk to a person—a small request, I thought, since I was reaching out to a multi-billion dollar company.  But, this is the way things are now. We live in the world of online chat support, FAQ pages, and automated emails.

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There are even websites like GetHuman.com that try to address this issue. Get Human’s tagline is “Get painless customer service.” On their site, you can enter the name of a company with whom you have an issue and Get Human will give you the best phone numbers and web pages to get your problem solved—or you can pay them to get it solved for you since dealing with company’s customer service processes is often difficult and time-consuming.

Many companies, especially in the tech industry, are abandoning phone numbers altogether. Try entering Facebook or Twitter into Get Human’s system and, while it will provide you with a number, the number is only a recording that directs you back to a website. This is of course, understandable for a company like Facebook with over a billion customers.

Contacting Prominent People

How many emails do you think Richard Branson, the founder of Virgin Group, gets each day? I’ve emailed him. I didn’t expect a response and I didn’t get one. But I was able to find his email address—or at least one of his email addresses—and while I know there’s a 99 percent chance that it’s not actually Sir Richard Branson managing the account but an administrative assistant, since it exists, I figured it must serve some purpose. So why not try.

But if I found the address by engaging only a moderate amount of search-engine sleuthing skills, then so can millions of other people, and that seems to be the problem with hyperconnectivity—when we are all connected, the people whose attention is most in demand are overwhelmed with requests. It’s like a thousand swarms of bees all vying for the nectar of a single flower.

For the uber-famous, it’s an impossible endeavor to try to respond to every request for attention. There simply isn’t enough nectar for all the bees.

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I remember writing a letter to Michael Jordan as a child. Months later, I actually got a signed letter back. I have no idea if it was actually signed by MJ, but I got a response. There may be celebrities left with impressively responsive fan clubs but I’d venture to guess that a vast majority of fans aren’t writing letters these days.* They’re tagging celebrities in tweets and taking a chance with an unsolicited email.**

*It’s important to point out there is likely a big difference between response rates with fans and response rates to business inquiries directed at celebrities. **While probably impossible for Richard Branson, I can think of a couple celebrities that claim to personally respond to every email.

Contacting prominent people becomes then one of two things—the cliched ideas of rising above the noise or “it’s who you know”.

Look at Sir Richard Branson again—right now he has 8.7 million Twitter followers. That’s a lot of noise to overcome, but at least one man did it. He got creative. While most people were sending emails and tweets followed by prayer or strategic follow up messages, Joe Tannorella built a website. DearSirRichard.com was a personal message to Branson, disguised as a website. On the site Joe asked Branson if he would be willing to record a short clip to be played during his best man speech at his brother’s wedding—Branson was his brother’s hero. In the end, with the help of a few Twitter advertisements, it worked—Branson sent a personal message to Joe and his brother and Virgin Mobile reached out too, asking Joe to email them directly.

It seems one cliche begets the other—you need other people to help you rise above the noise. That’s why Joe put his personal contact information on the website and asked anybody with a connection to Branson to please forward his info and his request.

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Counting People

Compare the following two web pages:

http://www.worldometers.info/world-population/

http://www.internetlivestats.com/internet-users/

One shows a live counter tracking the number of people in the world. The other shows a live counter tracking the number of people that have access to the internet. You’ll see that the latter is rising much faster. One day those numbers could meet and there are lots of people working to make that happen.  Google company X has Project Loon, Facebook has Internet.org—both projects aiming to bring Internet access to the entire world. Independent projects like Connect the World are trying to bring people and companies together with the same objective.

We can only speculate on what technological advances await us down the road and with the sizable growth potential of Internet access, it would seem we are still in an early phase of person-to-person hyperconnectivity. This means that, as more people come online, the noise will only get louder. There are already 3.5 billion people with internet access worldwide and every day another aspect of our daily lives becomes digitally connected—simplified in an app. or swallowed by a new industry—each change creating new avenues for communication.

As one person said—their name appropriately lost in the noise–, “It has never been so easy and so hard to reach someone.” This is the paradox of hyperconnectivity.

Featured photo credit: Pavan Trikutum via unsplash.com

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Chris Egan

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Last Updated on July 23, 2019

3 Keys to Success in Life (That Will Change You in 2019)

3 Keys to Success in Life (That Will Change You in 2019)

Do you want to program your mind and hack your body to stay in a positive state, a state of action taking throughout the day? I suggest you read on.

We will look at 3 keys to success that successful people are doing that you can model to program your mind to be in the state of succeeding from the moment upon waking, and make decisions throughout the day that will lead you towards your desires.

The Biggest Obstacle to Success: Going on Autopilot

One of the biggest pitfalls in the modern society is to fall into the trap of going on autopilot, to be walking dead and do what everyone else are doing. Most of us are too busy reacting and responding to the environment and what’s happening around us.

While we should act and take charge of our own world and our own reality. We forget to stay focused and we forget about our goals.

Learn to be conscious. Being more conscious in your day-to-day decisions will lead you to take the appropriate actions to reach your goals.

Have a purpose with life, act according to your values, and don’t let people tell you what to do or how things should be.

When you start to make more conscious decisions, you will start to think about if this is going to take you closer to your goals or drift you further away.

Why are you doing what you’re doing right now? Why are you reading this? Nothing else to do? Or are you reading this site so you might pick up a thing or two to consciously incorporate in your life to improve yourself that will move you in the direction you want?

What are your goals? Be healthy? Lose weight? Be fit? Get the dream job? Have the dream house? Live the dream life? Make a certain amount of money? Start a family?

If you truly want to pursue these goals and actually see them come true, you need to start taking actions consciously.

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3 Keys to Success in Life (That You Can Start Doing Now)

There are 3 things we have to consciously start doing:

    Now I’ll show you how you can achieve each of them in details.

    1. Write down Your Goals

    The first thing you do in the morning will determine what your day is going to be like. Program your mind to be in a powerful state from the moment upon waking, and you are guaranteed to have a productive and great day.

    How you can do this is by writing your goals down, every morning. Then, once you’ve done that, circle the most important goal,  the goal that in the long-term will have the most impact on your life.

    Now ask yourself this question: “What actions can I make today that will change everything and take me closer to this goal?

    Write down all the actions you can think of, circle the two most important ones and start doing them. Don’t stop until it’s done.

    This is an extremely powerful method of getting in the right state first thing in the morning. Instead of wandering around half-dead and spending 30 minutes to wake up, you are hacking your mind to be productive.

    Another powerful reason for writing down your goals is that by reading them it makes us feel good, write them as if they’re already accomplished. You’re already there.

    Re-reading and re-writing them every morning will ensure you to be in a resourceful state where you act based on your goals. You will make conscious decisions throughout the day that will support your goals and take you closer to them.

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    Goals that are not written down are merely wishes. Learn how to set great goals here: How to Set SMART Goal to Make Lasting Changes in Life

    The power of writing goals as if you’re already there takes us to point number 2.

    2. Create a Powerful Belief System

    Ask any successful person what their number one rule for succeeding is. They all have this in common:

    They believe in themselves and what they’re doing, and they are not afraid to say it.

    If you don’t believe in yourself, why would anyone else?

    When people ask you about your goals in life, don’t be afraid to say it out loud. If you have high goals, they might laugh and look at you funny. But if you’re insecure about your goals, you will make insecure decisions that will lead you nowhere.

    Go against the grain, stand out. After all, how many people in the world today are actually living the dream? Now, how many of these people will respond something in the likes of “I don’t know” if you ask what their goals are?

    Be determined and believe in yourself. People will respect you for having the guts for going after what you truly desire.

    I once heard a story about a guy that worked in a video store. Every day he would bring two magazines to work, one was an entrepreneur magazine and the other was a magazine loaded with expensive and fast-riding cars. His boss would ask him why he was bringing these magazines to work every day and his answer was: “I’m picking out the car I’m going to buy.”

    The response from the boss was like most average minds saying he was killing himself thinking like that, he would never ever get that car and would just end up disappointed when it never happened.

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    Turned out, the guy later quit the job at the video store and followed his dream. Some years later he return to the video store to return a video, and he did so in the car he picked out from the magazine.

    The same people were working in the store as the day he used to work there. Now can you imagine the looks on their faces when he turned up in the car they said he never ever would get?

    Priceless. And it all started by creating a powerful belief system.

    The first step to living and achieving your dream is to believe it and imagine it. When you believe in your mind that you’ve already achieved your goals, you will develop a sense of certainty. That certainty will lead to action steps, when you know what the outcome is going to be it’s much easier to pick out the actions that are necessary to get there.

    You are certain you will live in the body you want.

    You are certain you will live in the dream house with the dream family.

    You are certain you will have the job you want, and earn the money you believe you’re worth.

    By constantly repeating in your mind the images of yourself succeeding, you create neural pathways in the brain. Your mind can’t tell the difference between what you vividly imagine and the reality.

    Go out and day dream. Go out and believe, imagine already living your dreams and goals. With enough repetition, you become certain that this is the only outcome and you work backwards to find ways for making it happen.

    The next step in personal success that will lead to life success and happiness is to..

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    3. Invest in Yourself

    A wise man was once asked what the best possible investment someone could make. His answer was short, sweet and simple: “Invest In Yourself.”

    The man’s name is Warren Buffett. He is known as the world’s greatest investor. According to Forbes, he has a net worth of $53.5 Billion.

    Hiring a personal coach, getting a membership at a gym, buying healthy foods, books and education are not expenses. They are investments: investments in yourself.

    Some things you can do today to invest in yourself are:

    • Go to the gym and train. Physical training releases endorphins and makes you feel great. It increases productivity and energy levels. By investing time in the gym, you’ll be better able to handle daily tasks and what life throws at you. Forty-five to fifty minutes is all you need, it’s actually the best time to shoot for in a workout.
    • Eat good food. When you go to the grocery store after work, ask yourself: “What foods will nourish my mind and body to feel and perform better?” You are setting yourself up for greatness and consciously making yourself aware of what foods will empower you, therefore make better decisions.
    • Start reading books. Everyone buys books, but very few actually reads them cover to cover.
    • Stop reading books and start studying them. Few read the books they buy, but even fewer remembers what they read. Stop reading books and start studying books.
    • Study at least one hour a day. “One hour per day of study will put you at the top of your field within three years. Within five years you’ll be a national authority. In seven years, you can be one of the best people in the world at what you do.” – Brian Tracy
    • Take notes. Never leave home without a pen and a piece of paper. The best ideas often comes in the least appropriate times, write them down. Don’t trust your mind to remember them—it won’t. Writing it down right away will also allow your mind to store and come up with more ideas. Nowadays, you can use plenty of notes-taking apps like Evernote.
    • Learn a new skill. Learn something new every day, a new skill or a new word. One new skill every day equals 365 new skills a year. Now imagine where you could be a year from now if you start doing it today?
    • Do something for yourself. Yes, hard work is a major factor for succeeding, but at least once per month do something fun, something outrageous and spontaneous that makes you feel alive. Have fun and enjoy yourself.

    The Crucial Rule to Follow

    The last piece of advice and rule to follow: Keep on, keeping on.

    Sometimes, things get hard and the road seems too long. You just have to keep on, keeping on.

    Revisit your goals and start imagining, all of the sudden you’ve changed your state and you’re on the right track again. The track that will take you to greatness.

    Use these 3 keys to create your destiny and achieve what you want in life.

    Go get it.

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    Featured photo credit: Pexels via pexels.com

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