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Five Principles for Managing Your Store’s Online Reputation

Five Principles for Managing Your Store’s Online Reputation

Every business knows that managing its reputation is critical towards ensuring that customers become and stay interested. All businesses, and ecommerce businesses in particular, need to worry about protecting their online reputation given how many people will search their businesses to see whether they can be trusted.

Simply having a good product and quality customer service will go a long way to protect a store’s online reputation, but you cannot make everyone happy all the time. Here are a few ways in which you can protect your reputation by heading off complaints which some customers may have about your business.

  1. Look on the right websites.

There is more to protecting your online reputation than checking Yelp. Social media websites should have people talking about your business, and it is on you to manage it. Social media marketing is basically about protecting your reputation through the myriad websites out there.

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It is impossible for any business to have a strong presence in every social media site, so start by making a presence on the two or three which pertain the most to your business. You should already know which websites are the most relevant. If you don’t, this guide should help you get started.

  1. Understand content marketing.

Your business cannot just make a Twitter account, post a few tweets saying that your business is awesome, and call it a day. Content marketing is a marketing strategy which relies on putting out all sorts of relevant or interesting information to keep customers attracted. A blog where you talk about how your business works is an excellent example of content marketing. Content marketing is cheaper than traditional approaches but requires consistency and a fair amount of creativity in order to compete with all the other businesses on the Internet doing the same thing.

Content marketing could fill a book, but here is a short guide to help you get acquainted with the concept. By continually putting out content, you can cement your business’s reputation as an interesting place which helps people thus counteracting the complaints which others make about your business.

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  1. Look into professional services before things go wrong.

Online businesses have a bad habit of assuming that their online reputation is not a big deal, only to panic and overreact when negative reviews or online criticism hits. In fact, the act of hiring a PR firm after your reputation gets hit can make things even worse in the short term. Customers will get suspicious about whether critics’ accusations towards you may actually be true.

While hiring a professional online reputation management firm means additional expense, it is worth it when you consider the importance of your online reputation. Business News Daily has a good list of companies, but take care to do your own research. Pick a company which you can trust, avoid ones which employ shady “black hat” tricks, and do your research.

  1. Engage.

Dealing with online criticism is always challenging and you may be tempted to do nothing, hoping that the criticism just blows over, but what goes on the Internet stays on the Internet. A customer can search your website, find a negative review of your business on Yelp or Glassdoor written years ago, and decide to stay away if you have not done anything to counter that attack.

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Always try to respond promptly and professionally to any negative reviews you find. If you take a peek at PopularReviews, you’ll see a typical product review site where anyone can sign up and post an opinion about your company. This makes reputation management difficult. While many people lose their civility when sitting behind a computer screen, remember this: if you would not yell and insult customers who come into your stores with a baseless complaint, you should not do that towards those complaining online. Professional behavior may not soothe the person who wrote the complaint, but that professionalism will impress others who read your response.

  1. Do not forget your personal reputation.

We have all heard the stories about how businesses have had to fire employees who post inappropriate pictures of themselves on social media. The employees may gripe about being fired for something they did off-hours, but businesses do this to protect their reputation.

This applies to you as well. Google yourself and take some time to go through past posts on Facebook and Twitter and remove any pictures or posts which may be viewed as inappropriate. If you do employ a content marketing strategy for your business, devote some space to your biography and those of key employees. This will make you and your business appear more relatable while also removing problematic aspects which could harm your reputation.

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While the fight to protect your online business reputation is a never-ending struggle, always stay vigilant for threats from your past and present.

Featured photo credit: Chris Potter via flickr.com

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Last Updated on September 12, 2019

12 Things You Should Remember When Feeling Lost in Life

12 Things You Should Remember When Feeling Lost in Life

Even the most charismatic people you know, whether in person or celebrities of some sort, experience days where they feel lost in life and isolated from everyone else.

While it’s good to know we aren’t alone in this feeling, the question still remains:

What should we do when we feel lost and lonely?

Here are 12 things to remember:

1. Recognize That It’s Okay!

The truth is, there are times you need to be alone. If you’ve always been accustomed to being in contact with people, this may prove difficult.

However, learning how to be alone and comfortable in your own skin will give you confidence and a sense of self reliance.

We cheat ourselves out of the opportunity to become self reliant when we look for constant companionship.

Learn how to embrace your me time: What Your Fear of Being Alone Is Really About and How to Get over It

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2. Use Your Lost and Loneliness as a Self-Directing Guide

You’ve most likely heard the expression: “You have to know where you’ve been to know where you’re going.”

Loneliness also serves as a life signal to indicate you’re in search of something. It’s when we’re in the midst of solitude that answers come from true soul searching.

Remember, there is more to life than what you’re feeling.

3. Realize Loneliness Helps You Face the Truth

Being in the constant company of others, although comforting sometimes, can often serve as a distraction when we need to face the reality of a situation.

Solitude cuts straight to the chase and forces you to deal with the problem at hand. See it as a blessing that can serve as a catalyst to set things right!

4. Be Aware That You Have More Control Than You Think

Typically, when we see ourselves as being lost or lonely, it gives us an excuse to view everything we come in contact with in a negative light. It lends itself to putting ourselves in the victim mode, when the truth of the matter is that you choose your attitude in every situation.

No one can force a feeling upon you! It is YOU who has the ultimate say as to how you choose to react.

5. Embrace the Freedom That the Feeling of Being Alone Can Offer

Instead of wallowing in self pity, which many are prone to do because of loneliness, try looking at your circumstance as a new-found freedom.

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Most people are in constant need of approval of their viewpoints. Try enjoying the fact that  you don’t need everyone you care about to support your decisions.

6. Acknowledge the Person You Are Now

Perhaps you feel a sense of loneliness and confusion because your life circumstances have taken you away from the persona that others know to be you.

Perhaps the new you differs radically from the old. Realize that life is about change and how we react to that change. It’s okay that you’re not who you used to be.

Take a look at this article and learn to accept your imperfect self: Accept Yourself (Flaws and All): 7 Benefits of Being Vulnerable

7. Keep Striving to Do Your Best

Often those who are feeling isolated and unto themselves will develop a defeatist attitude. They’ll do substandard work because their self esteem is low and they don’t care.

Never let this feeling take away your sense of worth! Do your best always and when you come through this dark time, others will admire how you stayed determined in spite of the obstacles you had to overcome.

And to live your best life, you must do this ONE thing: step out of your comfort zone.

8. Don’t Forget That Time Is Precious

When we’re lost in a sea of loneliness and depression, it’s all too easy to reflect on regrets of past life events. This does nothing but feed negativity and perpetuate the situation.

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Instead of falling prey to this common pitfall, put one foot in front of the other and acknowledge every positive step you take. By doing this, you can celebrate the struggles you overcome at the end of the day.

9. Remember, Things Happen for a Reason

Every circumstance we encounter in our life is designed to teach us and that lesson is in turn passed on to others.

Sometimes we’re fortunate enough to figure out the lesson to be learned, while other times, we simply need to have faith that if the lesson wasn’t meant directly for us to learn from, how we handled it was observed by someone who needed to learn.

Your solitude and feeling of lost, in this instance, although painful possibly, may be teaching someone else.

10. Journal During This Time

Record your thoughts when you’re at the height of loneliness and feeling lost. You’ll be amazed when you reflect back at how you viewed things at the time and how far you’ve come later.

This time (if recorded) can give you a keen insight into who you are and what makes you feel the way you feel.

11. Remember You Aren’t the First to Feel This Way

It’s quite common to feel as if we’re alone and no one else has ever felt this way before. We think this because at the time of our distress, we’re silently observing others around us who are seemingly fine in every way.

The truth is, we can’t possibly know the struggles of those around us unless they elect to share them. We ALL have known this pain!

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Try confiding in someone you trust and ask them how they deal with these feelings when they experienced it. You may be surprised at what you learn.

12. Ask for Help If the Problem Persists

The feeling of being lost and lonely is common to everyone, but typically it will last for a relatively short period of time.

Most people will confess to, at one time or another, being in a “funk.” But if the problem persists longer than you feel it should, don’t ignore it.

When your ability to reason and consider things rationally becomes impaired, do not poo poo the problem away and think it isn’t worthy of attention. Seek medical help.

Afraid to ask for help? Here’s how to change your outlook to aim high!

Final Thoughts

Loneliness and a sense of feeling lost can in many ways be extremely painful and difficult to deal with at best. However, these feelings can also serve as a catalyst for change in our lives if we acknowledge them and act.

Above anything, cherish your mental well being and don’t underestimate its worth. Seek professional guidance if you’re unable to distinguish between a sense of freedom for yourself and a sense of despair.

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Featured photo credit: Andrew Neel via unsplash.com

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