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Five Principles for Managing Your Store’s Online Reputation

Five Principles for Managing Your Store’s Online Reputation

Every business knows that managing its reputation is critical towards ensuring that customers become and stay interested. All businesses, and ecommerce businesses in particular, need to worry about protecting their online reputation given how many people will search their businesses to see whether they can be trusted.

Simply having a good product and quality customer service will go a long way to protect a store’s online reputation, but you cannot make everyone happy all the time. Here are a few ways in which you can protect your reputation by heading off complaints which some customers may have about your business.

  1. Look on the right websites.

There is more to protecting your online reputation than checking Yelp. Social media websites should have people talking about your business, and it is on you to manage it. Social media marketing is basically about protecting your reputation through the myriad websites out there.

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It is impossible for any business to have a strong presence in every social media site, so start by making a presence on the two or three which pertain the most to your business. You should already know which websites are the most relevant. If you don’t, this guide should help you get started.

  1. Understand content marketing.

Your business cannot just make a Twitter account, post a few tweets saying that your business is awesome, and call it a day. Content marketing is a marketing strategy which relies on putting out all sorts of relevant or interesting information to keep customers attracted. A blog where you talk about how your business works is an excellent example of content marketing. Content marketing is cheaper than traditional approaches but requires consistency and a fair amount of creativity in order to compete with all the other businesses on the Internet doing the same thing.

Content marketing could fill a book, but here is a short guide to help you get acquainted with the concept. By continually putting out content, you can cement your business’s reputation as an interesting place which helps people thus counteracting the complaints which others make about your business.

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  1. Look into professional services before things go wrong.

Online businesses have a bad habit of assuming that their online reputation is not a big deal, only to panic and overreact when negative reviews or online criticism hits. In fact, the act of hiring a PR firm after your reputation gets hit can make things even worse in the short term. Customers will get suspicious about whether critics’ accusations towards you may actually be true.

While hiring a professional online reputation management firm means additional expense, it is worth it when you consider the importance of your online reputation. Business News Daily has a good list of companies, but take care to do your own research. Pick a company which you can trust, avoid ones which employ shady “black hat” tricks, and do your research.

  1. Engage.

Dealing with online criticism is always challenging and you may be tempted to do nothing, hoping that the criticism just blows over, but what goes on the Internet stays on the Internet. A customer can search your website, find a negative review of your business on Yelp or Glassdoor written years ago, and decide to stay away if you have not done anything to counter that attack.

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Always try to respond promptly and professionally to any negative reviews you find. If you take a peek at PopularReviews, you’ll see a typical product review site where anyone can sign up and post an opinion about your company. This makes reputation management difficult. While many people lose their civility when sitting behind a computer screen, remember this: if you would not yell and insult customers who come into your stores with a baseless complaint, you should not do that towards those complaining online. Professional behavior may not soothe the person who wrote the complaint, but that professionalism will impress others who read your response.

  1. Do not forget your personal reputation.

We have all heard the stories about how businesses have had to fire employees who post inappropriate pictures of themselves on social media. The employees may gripe about being fired for something they did off-hours, but businesses do this to protect their reputation.

This applies to you as well. Google yourself and take some time to go through past posts on Facebook and Twitter and remove any pictures or posts which may be viewed as inappropriate. If you do employ a content marketing strategy for your business, devote some space to your biography and those of key employees. This will make you and your business appear more relatable while also removing problematic aspects which could harm your reputation.

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While the fight to protect your online business reputation is a never-ending struggle, always stay vigilant for threats from your past and present.

Featured photo credit: Chris Potter via flickr.com

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Last Updated on April 9, 2020

How to Think Positive Thoughts When Feeling Negative

How to Think Positive Thoughts When Feeling Negative

Positive thinking can lead to a lot of positive change in your life. Developing an optimistic outlook can be good for both your physical and mental health.

But sometimes, certain situations arise in life that makes it hard to keep a positive outlook. Take steps to make positive thinking become more like your second nature and you’ll reap the biggest benefits.

Here are 10 ways to make thinking positive thoughts easy:

1. Spend Time with Positive People

If you surround yourself with constant complainers, their negativity is likely to rub off on you.

Spend time with positive friends and family members to increase the likelihood that their positive thinking habits will become yours too. It’s hard to be negative when everyone around you is so positive.

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Learn How to Surround Yourself With Positive People.

2. Take Responsibility for Your Behavior

When you encounter problems and difficulties in life, don’t play the role of the victim. Acknowledge your role in the situation and take responsibility for your behavior.

Accepting responsibility can help you learn from mistakes and prevent you from blaming others unfairly.

3. Contribute to the Community

One of the best ways to feel good about what you have, is to focus on what you have to give.

Volunteer in some manner and give back to the community. Helping others can give you a new outlook on the world and can assist you with positive thinking.

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4. Read Positive and Inspirational Materials

Spend time each day reading something that encourages positive thinking. Read the Bible, spiritual material, or inspirational quotes to help you focus on what’s important to you in life. It can be a great way to start and end your day.

Some recommendations for you:

5. Recognize and Replace Negative Thoughts

You won’t be successful at positive thinking if you’re still plagued by frequent negative thoughts. Learn to recognize and replace thoughts that are overly negative. Often, thoughts that include words like “always” and “never” signal that they aren’t true.

If you find yourself thinking something such as, “I always mess everything up,” replace it with something more realistic such as, “Sometimes I make mistakes but I learn from them.”

There’s no need to make your thoughts unrealistically positive, but instead, make them more realistic.

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6. Establish and Work Toward Goals

It’s easier to be positive about problems and setbacks when you have goals that you’re working toward. Goals will give you motivation to overcome those obstacles when you encounter problems along the way. Without clear goals, it’s harder to make decisions and gauge your progress.

Learn to set SMART goals to help you achieve more.

7. Consider the Consequences of Negativity

Spend some time thinking about the consequences of negative thinking. Often, it can become a self-fulfilling prophecy.

For example, a person who thinks, “I probably won’t get this job interview,” may put less effort into the interview. As a result, he may decrease his chances of getting the job.

Create a list of all the ways negative thinking impacts your life. It likely influences your behavior, your relationships, and your feelings. Then, create a list of the ways in which positive thinking could be beneficial.

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8. Offer Compliments to Others

Look for reasons to compliment others. Be genuine in your praise and compliments, but offer it frequently. This will help you look for the good in other people.

9. Create a Daily Gratitude List

If you start keeping a daily gratitude list, you’ll start noticing exactly how much you have to be thankful for. This can help you focus on the positive in your life instead of thinking about all the bad things that have happened in the day.

Getting in the habit of showing an attitude of gratitude makes positive thinking more of a habit. Here’re 40 Simple Ways To Practice Gratitude.

10. Practice Self-Care

Take good care of yourself and you’ll be more equipped to think positively.

Get plenty of rest and exercise and practice managing your stress well. Taking care of your physical and mental health will provide you with more energy to focus on positive thinking.

Learn about these 30 Self-Care Habits for a Strong and Healthy Mind, Body and Spirit.

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Featured photo credit: DESIGNECOLOGIST via unsplash.com

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