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Five Principles for Managing Your Store’s Online Reputation

Five Principles for Managing Your Store’s Online Reputation

Every business knows that managing its reputation is critical towards ensuring that customers become and stay interested. All businesses, and ecommerce businesses in particular, need to worry about protecting their online reputation given how many people will search their businesses to see whether they can be trusted.

Simply having a good product and quality customer service will go a long way to protect a store’s online reputation, but you cannot make everyone happy all the time. Here are a few ways in which you can protect your reputation by heading off complaints which some customers may have about your business.

  1. Look on the right websites.

There is more to protecting your online reputation than checking Yelp. Social media websites should have people talking about your business, and it is on you to manage it. Social media marketing is basically about protecting your reputation through the myriad websites out there.

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It is impossible for any business to have a strong presence in every social media site, so start by making a presence on the two or three which pertain the most to your business. You should already know which websites are the most relevant. If you don’t, this guide should help you get started.

  1. Understand content marketing.

Your business cannot just make a Twitter account, post a few tweets saying that your business is awesome, and call it a day. Content marketing is a marketing strategy which relies on putting out all sorts of relevant or interesting information to keep customers attracted. A blog where you talk about how your business works is an excellent example of content marketing. Content marketing is cheaper than traditional approaches but requires consistency and a fair amount of creativity in order to compete with all the other businesses on the Internet doing the same thing.

Content marketing could fill a book, but here is a short guide to help you get acquainted with the concept. By continually putting out content, you can cement your business’s reputation as an interesting place which helps people thus counteracting the complaints which others make about your business.

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  1. Look into professional services before things go wrong.

Online businesses have a bad habit of assuming that their online reputation is not a big deal, only to panic and overreact when negative reviews or online criticism hits. In fact, the act of hiring a PR firm after your reputation gets hit can make things even worse in the short term. Customers will get suspicious about whether critics’ accusations towards you may actually be true.

While hiring a professional online reputation management firm means additional expense, it is worth it when you consider the importance of your online reputation. Business News Daily has a good list of companies, but take care to do your own research. Pick a company which you can trust, avoid ones which employ shady “black hat” tricks, and do your research.

  1. Engage.

Dealing with online criticism is always challenging and you may be tempted to do nothing, hoping that the criticism just blows over, but what goes on the Internet stays on the Internet. A customer can search your website, find a negative review of your business on Yelp or Glassdoor written years ago, and decide to stay away if you have not done anything to counter that attack.

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Always try to respond promptly and professionally to any negative reviews you find. If you take a peek at PopularReviews, you’ll see a typical product review site where anyone can sign up and post an opinion about your company. This makes reputation management difficult. While many people lose their civility when sitting behind a computer screen, remember this: if you would not yell and insult customers who come into your stores with a baseless complaint, you should not do that towards those complaining online. Professional behavior may not soothe the person who wrote the complaint, but that professionalism will impress others who read your response.

  1. Do not forget your personal reputation.

We have all heard the stories about how businesses have had to fire employees who post inappropriate pictures of themselves on social media. The employees may gripe about being fired for something they did off-hours, but businesses do this to protect their reputation.

This applies to you as well. Google yourself and take some time to go through past posts on Facebook and Twitter and remove any pictures or posts which may be viewed as inappropriate. If you do employ a content marketing strategy for your business, devote some space to your biography and those of key employees. This will make you and your business appear more relatable while also removing problematic aspects which could harm your reputation.

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While the fight to protect your online business reputation is a never-ending struggle, always stay vigilant for threats from your past and present.

Featured photo credit: Chris Potter via flickr.com

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Last Updated on July 18, 2019

What Makes People Happy? 20 Secrets of “Always Happy” People

What Makes People Happy? 20 Secrets of “Always Happy” People

Some people just seem to float through life with a relentless sense of happiness – through the toughest of times, they’re unfazed and aloof, stopping to smell the roses and drinking out of a glass half full.

They may not have much to be happy about, but the simplicity behind that fact itself may make them happy.

It’s all a matter of perspective, conscious effort and self-awareness. Listed below are a number of reasons why some people are always happy.

1. They Manage Their Expectations

They’re not crushed when they don’t get what they want – or misled into expecting to get the most out of every situation. They approach every situation pragmatically, hoping for the best but being prepared for the worst.

2. They Don’t Set Unrealistic Standards

Similar to the last point, they don’t live their lives in a constant pursuit towards impossible visions of perfection, only to always find themselves falling short of what they want.

3. They Don’t Take Anything for Granted

Happiness rests with feeling fulfilled – those who fail to stop and appreciate what they have every now and again will never experience true fulfillment.

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4. They’re Not Materialistic

There are arguing viewpoints on whether or not money can really buy happiness; if it can, then we know from experience that we can never be satisfied because there will always be something newer or better that we want. Who has ever had enough money?

5. They Don’t Dwell

They don’t sweat the small things or waste time worrying about things that don’t really matter at the end of the day. They don’t let negative thoughts latch onto them and drain them or distract them. Life’s too short to worry.

6. They Care About Themselves First

They’re independent, care for themselves and understand that they must put their needs first in order to accommodate the needs of others.

They indulge, aim to get what they want, make time for themselves and are extremely self-reliant.

7. They Enjoy the Little Things

They stop to smell the roses. They’re accustomed to find serenity when it’s available, to welcome entertainment or a stimulating discussion with a stranger when it crosses their path. They don’t overlook the small things in life that can be just as important.

8. They Can Adapt

They’re not afraid of change and they work to make the most out of new circumstances, good or bad. They thrive under pressure, are not overwhelmed easily and always embrace a change of pace.

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9. They Experiment

They try new things, experience new flavors and never shy away from something they have yet to experience. They never order twice from the same menu.

10. They Take Their Time

They don’t unnecessarily rush through life. They work on their own schedule to the extent that they can and maneuver through life at their own relaxing pace.

11. They Employ Different Perspectives

They’re not stuck in one perspective; a loss can result in a new opportunity, hitting rock bottom can mean that there’s no where to go but up.

12. They Seek to Learn

Their constant pursuit of knowledge keeps them inspired and interested in life. They cherish information and are on a life-long quest to learn as much as they can.

13. They Always Have a Plan

They don’t find themselves drifting without purpose. When something doesn’t go as planned, they have a plan for every letter in the alphabet to fall back on.

14. They Give Respect to Get It

They are respectful and, in turn, are seen as respectable; the respect they exude earns them the respect they deserve.

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15. They Consider Every Opportunity

They always have their eyes open for a new road, a new avenue worth exploring. They know how to recognize opportune moments and pounce on them to make the most of every situation. Success is inevitable for them.

16. They Always Seek to Improve

Perpetual self-improvement is the key towards their ongoing thirst for success. Whatever it is they do, they take pride in getting better and better, from social interactions to mundane tasks. Their pursuit at being the best eventually materializes.

17. They Don’t Take Life Too Seriously

They’re not ones to get offended easily over-analyze or complicate matters. They laugh at their own faults and misfortunes.

18. They Live in the Moment

They don’t live for tomorrow or dwell on what may have happened yesterday. Every day is a new opportunity, a new chapter. They live in the now, and in doing so, get the most out of every moment.

You can learn how to do so too: How to Live in the Moment and Stop Worrying About the Past or Future

19. They Say Yes

Much more often than they say no. They don’t have to be badgered to go out, don’t shy away from new opportunities or anything that may seem inconvenient.

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20. They’re Self-Aware

Most important, they’re wholly aware of themselves. They self-reflect and are conscious of their states of mind. If somethings bothering them, they fix it.

We’re all susceptible to feeling down every now and again, but we are all equipped with the necessary solutions that just have to be discovered.

Lack of confidence, inability to feel fulfilled, and susceptibility to stress are all matters that can be controlled through the way we handle our lives and perceive our circumstances.

Learn about How Self-Reflection Gives You a Happier and More Successful Life.

Final Thoughts

The main philosophy employed by the happiest includes the idea that life’s simply too short: life’s too short to let things get you down, to take things for granted, to pursue absolute and unrealistic perfection.

For some, employing these characteristics is a second nature – they do it without knowing. For others, a conscious effort must be put forth every now and again. Self-Awareness is key.

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Featured photo credit: Charles Postiaux via unsplash.com

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