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Does Your Company Need a Toll-Free Number To Increase Business?

Does Your Company Need a Toll-Free Number To Increase Business?

When operating your own business, it can be difficult to decide if you should invest in a toll-free number as a customer contact option. While there is an additional expense, that should not be your only consideration. To help you determine whether your business can benefit from a toll free number, here are some points to consider.

Customer Location

Your first point of consideration should be focused on the location of your customer base. If you are a small business with only local customers, a toll-free number may not be necessary. This is mainly because local calls are traditionally free in your immediate area. Therefore, a toll-free number will cost you money and may not provide a notable benefit.

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However, if your customers are located across the state or country, giving those outside your local area a chance to call you for free regardless of their location, a toll-free number can be helpful. This is especially true if you intend to provide customer support for your products over the phone.

Customer Needs

Aside from customer support benefits, a toll-free number is also helpful if your business accepts orders over the phone, especially with customers outside of your local area. Customers automatically feel more satisfied when a company provides toll-free access if doing business over the phone is part of the business model.

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Similarly, customers may be frustrated if the only platform for filing a complaint or getting help involves a regular phone number. While most people do not pay long distance fees when calling from the cell phone or landline, not all potential customers subscribe to these plans. Additionally, calls made via payphones can also be completed through toll-free numbers without costing the caller anything.

While pay phones are not as commonly used, they are still available. For customers with limited cell phone minutes and no landline, having an option that does not use their minutes is also appreciated.

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Integrated Marketing

By wisely choosing your toll-free number, you can connect the number to your business in a meaningful. With each number on a keypad representing different letters, you have the chance to create a number that connects to your business based on a keyword or two. These are referred to as Vanity Numbers. For example, 1-800-FLOWERS is highly memorable and can provide marketing benefits based on how easy it is for customers to remember.

Portability

A toll-free number can be used anywhere across the country. In fact, the FCC requires that the business is permitted to port their number between service providers at their discretion. This allows business to relocate without impacting the availability of their toll-free number to them. While this may not be as vital to small businesses, it can be incredibly useful for businesses that do not have customers coming to their facility, such as online only retailers.

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This is also helpful for customers, as they do not have to learn new contact phone numbers if you move your business. You can also direct your toll free number to multiple facilities in different locations, providing you the option to focus all customer service efforts through a single number even if you have multiple call centers around the country or the globe.

Changing Your Mind

If you initially decide to add a toll free number and find that it is not being used often enough to justify the cost, you can choose to end the service. However, there is no control regarding who may then claim the number. If a similar business decides to claim your old number, then your previous customers may inadvertently be connected directly to your competition.

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Last Updated on January 15, 2019

How to Talk to Strangers Without Feeling Awkward

How to Talk to Strangers Without Feeling Awkward

Many of us feel awkward talking to strangers. I’m a very outgoing person, even though I sometimes feel uncomfortable walking up to someone and asking a question or starting a conversation. I consider myself pretty high up on the extrovert meter. So what is it that makes us pause and become worried or anxious about talking to people we don’t know?

In this article, we will discuss why we feel this way as well as some tips on how to talk to strangers without feeling awkward.

Step right up, don’t be shy!

Why We Feel Awkward Talking to Strangers

The next time you feel uncomfortable talking to a stranger, tell yourself that’s completely normal. There are numerous reasons why it’s actually natural to feel awkward talking to strangers:

Our Stress Levels Rise Around Strangers

Numerous studies have show that our levels of cortisol go up when we are around strangers.[1] Cortisol is the hormone inside of us which produces stress responses.[2]
So there you go, right off the bat you can see part of your standard response to strangers is due to a chemical reaction!

A very interesting by product of increased cortisol is that it makes us less empathetic. More than likely this can be traced to our evolution. The increase in the cortisol and the corresponding decrease in empathy makes us want to stay away from strangers. We are biologically wired to feel concern around strangers.

Evolution Taught Us to Be Wary

Evolution has also taught us to be wary of strangers in general. Humans as a whole have spent a large chunk of their history banded together in small protective groups. We did this in order to help protect each other and maximize resources.

When you think about it in this context, outsiders to our small groups or strangers are considered potential threats. Fear of strangers is common across almost all human cultures.

Culturally Conditioned

We can also thank our society for helping us feel uncomfortable and sometimes afraid of strangers. The term “stranger danger” is something most of us can relate to either growing up or raising kids. Or both.

I remember hearing this from my parents, mostly about not getting in someone’s car I didn’t know. And as the father of 2 teenage girls, you can be sure I’ve talked to them about this very concept more times that they want to hear.

The thought that strangers can be dangerous is built into us as it is. Toss in the amplification of the media on strangers doing things such as kidnapping kids and it takes it to an even higher level.

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Now that we’ve reviewed some of the reasons why we are nervous, let’s look at why you should talk to strangers more.

Benefits of Getting over the Awkwardness

Let’s take a quick look at some of the advantages of how to talk to strangers without feeling awkward. These are some high level benefits of talking to strangers.

1. Broadens Your Network

After you talk to someone, you didn’t know previously they become someone you know at least a little bit. This alone helps broaden your network of people you know. This is helpful in many ways whether it is work related or socially related.

2. Improves Your Communication Skills

I am a huge proponent of the value of solid communication skills and have written about it often. The more you talk to people, especially people you don’t know, the better your communication skills become.

Interacting with a wider variety of people will bring the added benefit of improving your communication skills.

3. Continually Learning

So many of us don’t actively seek to learn new things. This is one of the primary keys to staying engaged in life and our own personal self fulfillment.

Almost every time I speak to someone I didn’t know previously, I’ve learned something new. When we speak to strangers, it pushes us out of our comfort zones and we tend to learn new things.

4. Increases Self Confidence

Every time we learn to do something we were previously anxious about, we feel better about ourselves.

Forcing ourselves to talk to strangers will lead to increased self confidence. As we get more and more comfortable doing something that previously made us feel awkward, our self confidence will go up and up.

So, how to talk to strangers to reap these benefits?

How to Talk to Strangers

Here are some tips to on how to talk to strangers without feeling awkward.

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1. Say Hello

Putting “say hello” first may seem a bit obvious but let’s take a deeper look. Much of the social awkwardness when speaking to strangers is simply breaking the ice. The first words that will engage someone.

Most people will respond when someone says hello or hi to them. And those that don’t, you probably don’t want to talk to anyway.

Practice being the person that opens the door to a conversation. Say hello.

2. Ask About Them

Something that I have noticed over the years is that people love to talk about themselves. Even fairly private people tend to open up when asked about events in their lives.

You can ask leading questions that get people to talk about themselves and recent events. Things like recent movies watched or the summer vacation are great to get someone talking.

As a father, I also know that people love to talk about their kids. Asking about kids is a fairly easy topic to bring up and in general, most people will expound upon all the great things their kids do or are involved with.

3. Just Do It

One of the biggest reasons we don’t do things we want to or know we should is because we overthink it. Quit thinking about it so much and just do it.

When you give yourself the time to analyze every little angle about a situation, you also give plenty of time to talk yourself out of it. You’ll wind up thinking what if this happens or what if that happens.

Try to force yourself to jump right in without thinking about it too much. Whenever I have done this, I always feel great about it afterwards, no matter how it turned out.

4. Don’t Take It Personal

One of the greatest lessons in life I ever learned was don’t take anything personally. We all go through life with our own sets of experiences and see things through our own lens. The way people react to different situations has almost nothing to do with us. It has to do with previous experiences and the way people feel about things other than us.

When someone’s reaction isn’t what you’d hoped or expected, chances are it has nothing to do with you. Remember that and keep it in context.

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5. Get a Chuckle If Possible

I used the word chuckle purposely because it makes me laugh. In my opinion, it’s one of those funny words. We all like to laugh because it makes us feel good. And when someone makes us laugh, we typically remember those people in a positive light.

One of the best ways to make a conversation easy and free flowing is to get some laughter going. It doesn’t mean you have to be the master joke teller or anything. See if you can work in a way to make the person you are talking to get a smile or some laughter in. In fact, laughing at yourself maybe a nice try.

6. Detach

A great feeling is when you don’t mind which way something turns out, that you will be fine no matter what happens. Kind of like when I watch my two favorite football teams play against each other. I don’t really care who wins, I just want a fun game.

Treat talking to strangers the same way. You don’t really care how the conversation goes because you are detaching from the outcome. Make it a fun time with yourself and if the conversation goes well, awesome! If not then no big deal, move on.

7. Share Your Stories

Well, all like to feel connected to other people. And many times we wind up hanging out with people that we have things in common with. No surprise here.

To help with how to talk to strangers without feeling awkward, tell stories that have commonalities with the person you are talking to. Kids are an easy one. I have a daughter who was a competitive cheerleader and now plays club volleyball. I have instant connection and stories with strangers I speak with who have kids that play sports. It’s easy to relate to.

So when you are speaking to a stranger and you have a story or mutual connection point, bring it up.

8. Give a Compliment

Almost everyone likes hearing a compliment, whether they admit to it or not. As a general rule, we don’t give out enough compliments. It’s amazing how one small remark someone tosses your way about how good you look can literally make your entire day.

When you are speaking with someone you don’t know, see if you can work a compliment in. Nothing creepy here. Not a good idea to tell someone you just met that they are the prettiest or handsomest person you ever met. However, if you can share how you like their tattoo or shoes or something like that, it will help put the conversation into an easy going, smiling place.

9. Relax Your Body Language

If you go into a situation all worried and nervous, it shows on your body. Your shoulders are tensed up, there’s a look of consternation on your face, things like that.

When you engage a stranger in conversation, make it a point to relax your body language. Take a deep breath before you engage the person, let your body relax, and put a smile on your face. This will help relax you and it has the added benefit of putting the other person more at ease.

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If they see that you are relaxed, it helps them relax. Plus having open, engaging body language is very conducive to inviting someone to open up into a conversation with you.

10. Practice, Practice, Practice

Like everything else in life, talking to strangers gets easier with practice. The more you do it, the easier it becomes.

Make it a point to talk to several strangers each week and it will definitely help you relax as you do it more and more.

After a while, it will become something you don’t even think about, you just do it. And that takes all of the awkwardness out of being in these type situations.

The Bottom Line

As we have seen, it is perfectly natural to feel awkward talking to strangers. We are biologically built that way and we have our own society constantly warning us how dangerous it is. It’s no wonder we feel awkward talking to strangers!

There are numerous benefits to learning to be more comfortable talking to strangers. See if you can employ some of the techniques mentioned to learn how to talk to strangers without feeling awkward.

Once you start practicing speaking with strangers more often and utilizing some of the tips, you will become more comfortable doing so. This in turn will lead to a learned new skill and increased self confidence.

Remember, everyone you know was a stranger at one time. Now get out there and make some new friends.

More Resources About Strengthening Communication Skills

Featured photo credit: Priscilla Du Preez via unsplash.com

Reference

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