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10 Secrets to Grow Your Website Traffic

10 Secrets to Grow Your Website Traffic

When you have a website, your number one concern is always growing traffic to the website. There is no all-in-one solution for this. What works for one website may not always work for other websites. You need to find the formula that works for your website, and it may involve using a number of different tools and resources to get the results you are looking for. Here are 10 secrets that will help you achieve more traffic growth to your website.

1. Host a Workshop

Find experts in your area to work with in setting up a workshop that is directed at your target market. Host the workshop, and have the expert give a presentation, a question and answer session, etc. for the audience. This not only lets you network with local experts, but also grow traffic to your website.

2. Be on a Podcast

Locate a podcast that discusses things related to your business. Ask to be interviewed as a guest, and then start moving on to bigger interviews on bigger podcasts. Make sure that you mention your site and business during and at the end of each interview.

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3. Start a Conversation on Twitter

If you can’t find a Twitter chat to join, start your own. This will help you to engage with the community and build a presence on Twitter. You will learn about what your readers want to know, and then answer with content in the future.

4. Start a Slack Team

Slack is just as important as Facebook, and you need to be sharing content there. Create your own Slack community, so there are never any worries about getting in trouble with group administrators for content they don’t like. Because you are creating the team, you know that everyone is there because they are interested in what you are sharing.

5. Post in Yahoo Groups

Look for groups that share an interest in what you are offering, and get involved. Look at the questions people are asking, and provide helpful answers that will encourage them to visit your site and learn more about what you have to offer. This is a great way to find future customers and increase search engine rankings.

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6. Post in Forums

Look for niche forums that are centered around topics about your industry. Become a contributing member of these forums, and get to know the audience. Once you have shown that you are an authority on the subject, you can start promoting your website and drawing in new traffic. Be sure to use SEO services in your promotions to ensure high rankings in business searches.

7. Host a Reddit AMA

If you already have a small audience, and you already speak as an expert in the field, host a Reddit AMA. Your audience and other Reddit users will be able to ask you questions. It is best to use a targeted sub-Reddit instead of the default AMA.

8. Use Direct Targeted Email

When reaching out to Palm Beach area and other users, be sure to use direct, targeted email outreach. Before or after each post, find people who have tweeted about similar things. Reach out to these people about your posts, and ask them to take a look and see if they would like to be mentioned.

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9. Post on Quora

Create a Quora profile, and make sure it has a link to your page, or to articles that are relevant to your page. Post answers to peoples’ questions, and include links to your articles within these answers, which will increase traffic. Be careful that you are not self-promoting, or even worse, spamming. Offer value while increasing website traffic.

10. Use Alert Blogs

If you are offering a product or feature that may be of interest to other blogs and publications, let them know about it. Writers are always looking for things to write about, and when you pitch it right, you can get picked up easily.

By following the tips above, you can attract more customers to your site.

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Featured photo credit: Tranmautritam via pexels.com

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Jane Hurst

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Last Updated on May 21, 2019

How to Communicate Effectively in Any Relationship

How to Communicate Effectively in Any Relationship

For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

Example 1

You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

Example 2

You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

Example 3

You have an issue with one person, but you communicate your problem to an entirely different person.

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The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

Example 4

You grew up in a family with destructive communication habits and those habits play out in your current relationships.

Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

If you find yourself in any of the situations described above, this article is for you.

Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

  • Understand your own communication style
  • Tailor your style depending on the needs of the audience
  • Communicate with precision and care
  • Be mindful of your delivery, timing and messenger

1. Understand Your Communication Style

To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

2. Learn Others Communication Styles

Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

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If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

“How do you prefer to receive information?”

This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

3. Exercise Precision and Care

A recent engagement underscored for me the importance of exercising care when communicating.

On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

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In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

Our relationship is intact, and I now have information that will help me become a better friend to him and others.

4. Be Mindful of Delivery, Timing and Messenger

Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

“Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

Like everyone else, I must work to ensure my communication is layered with precision and care.

It requires precision because words must be carefully tailored to the person with whom you are speaking.

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It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

It requires active listening which is about hearing verbal and nonverbal messages.

Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

The Bottom Line

When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

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Featured photo credit: Kenan Buhic via unsplash.com

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