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9 Customer Engagement Tools Every Website Needs

9 Customer Engagement Tools Every Website Needs

In recent years, digital media has played an important role in branding and customer service. Here are some compelling reasons every brand needs to make online customer engagement a top priority:

  • 55% of consumers would pay more for a better brand experience
  • Highly engaged customers spend 23% more than less engaged customers
  • 70% of customers make buying experiences based on the way they are treated

While online customer engagement is highly important, many brands don’t make it a priority. They have lackluster websites that don’t engage their customers.

Fortunately, there are a number of great customer engagement tools. Here are some of the best website tools for improving customer engagement.

1. Hello Bar

Making things simpler for your users is a great way to improve conversions and customer satisfaction. Hello Bar was designed with this goal in mind.

Hello Bar allows you to create a separate, non-scrolling bar at the top of any webpage on your site. Here are some reasons companies use Hello Bar:

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  • Earn more email subscribers
  • Attract more followers on social media
  • Split test webpage content
  • Receive more social shares

Using Hello Bar is very simple. You simply need to enter your website domain and log in with your Google account.

2. WebEngage

There are hundreds of A/B website testing tools, which can be used to test customer engagement. However, they all share on limitation – they can’t tell you why customers are or are not engaged.

WebEngage is a unique alternative. It provides a series of forms for customers to provide input. You can ask your visitors for input on your landing page, buttons and other parts of your website. You won’t need to conduct hundreds of split tests to identify problems with your customer engagement strategy.

3. Uservoice

Uservoice is another tool that you can use to solicit feedback from customers. Customers can share all of their opinions and complaints in a single platform, which makes things easier for everyone. You can quickly and easily filter their feedback and sort it by importance.

4. OneAll

You may need to authenticate users before allowing them to access certain features on your website. You could require them to login to your website with a username and password. However, this isn’t very convenient.

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OneAll is a much easier way to authenticate users. It allows users to identify themselves by logging into their Facebook or Twitter account.

5. Needle

Providing timely, competent responses to customer questions is very important. Unfortunately, it’s often difficult when customers have many different types of questions. You need multiple experts to assist them.

Needle is a customer service tool that connects users with relevant experts. They will receive more timely advice.

6. Klout

Content marketing is a very important part of customer engagement. The hardest part is determining what content your customers are looking for.

Klout is the perfect tool for content marketing. It constantly monitors your users, identifies content they will be interested in and allows you to share that content with them.

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7. Social Mention

Social Mention is another great social media engagement tool. Here are some of the primary benefits:

  • You can easily share forum posts, comments and other user generated content.
  • You can search content on your website to see what users are saying.
  • You can reply to user feedback in real-time.

Social Mention is a great tool for providing timely replies and identifying customer concerns.

8. Hubspot

Marketing automation is becoming a central part of most marketing strategies.

“Marketers are embracing the idea that they can let the data and the analytical models do more of the [manual] work so that they can focus on higher-level strategic messaging,” states Rebecca Wettemann, cofounder of Nucleus Research.

There are a number of marketing automation tools, but Hubspot is one of the most popular. Here are some benefits of installing Hubspot on your website:

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  • Social Inbox is a hybrid between a social media feed and an email inbox. It allows customers to engage with you through their social media accounts.
  • Hubspot has an engagement tool called 15Five. This tool allows you to conduct surveys to see how engaged your users are.
  • Culture Amp is another great engagement tool. It creates engagement reports, which you can use for UX optimization.
  • Hubspot also has a Monitoring tool that you can use to track things people are saying about your business on Twitter.

9. Sprout Social

Sprout Social lets you share the same message across multiple social media channels. You can also use Sprout Social to monitor user statements, reply to their messages in real-time and provide automated responses.

By using one or more of these tools above, you’ll be able to improve engagement for your website and make visiting your website a better overall experience for your customers.

Featured photo credit: Pexels via pexels.com

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Last Updated on August 14, 2020

How to Find a Career That Is Right For You

How to Find a Career That Is Right For You

There are thousands of careers to choose from. No wonder finding the one that’s right for you can feel like a guessing game.

Choosing or changing careers can be scary. Even if it’s right for you now, you might wonder, who says it’ll still be a fit in the future?

The truth is, you have to start somewhere. Whether you’re looking for a first job out of college or need a new career, follow this process to find the right one for you:

1. List Out Careers You Could Pursue

It sounds simple, but it’s good advice: Start with what you like. Even before you begin looking for the right career, you probably have an idea of what you’re interested in.

Next, make a second list, this one including your strengths. If you aren’t sure whether you’re actually good at something, ask someone close to you who’ll give you a truthful answer.

Once your lists are made, cross-reference them: What do you like to do and do well?

In a third list, rank these. If you’re skilled at something you don’t particularly like, for instance, that should fall lower on the list.

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2. Take a Career Assessment

Standardized tests shouldn’t make decisions for you, but they can get you pointed in the right direction. Career assessment tests gauge your abilities and interests and make recommendations for career paths based on the answers you give.[1]

Before reviewing your results, take a break. Getting some perspective can help you see whether your answers were guided by your mood. Look at the percentage match and ask yourself whether you could see yourself doing the work of the career or role every day.

For example, if your responses emphasized helping others, the test might point you to a medical career. However, if you don’t want to work in a hospital or clinical environment, you might cut that option or place it lower on your list.

3. Sweat the Details

Every career has gratifying and frustrating things about it. Before you choose one, you need to be clear on those. Reading reviews and job descriptions you find related to each career, make a list of its pros and cons.

There are a lot of factors to think through. Key questions to ask yourself include:

  • What are the hours required by this type of work? Can they be flexible?
  • What skills are required? Do I possess them, or would I be willing to learn them?
  • What are the education requirements? Can I afford to go back to school?
  • How much do jobs in the field pay? Is the payscale top-heavy or evenly distributed?
  • What does job growth in this sector look like? Are they traditional or contracted roles?
  • Are opportunities in the field available in my area? If not, would I be willing to move?
  • Would I be working solo or on a team?

In answering these questions, you’ll find yourself crossing a lot of careers off your list. Remember, that’s a good thing: You’d rather find out a career isn’t right for you now than after you’ve put yourself on that path.

4. Find the Sweet Spot

The crux of the career question is this: What’s the “sweet spot” between your interests and strengths and the market’s needs? The greater the overlap, the better.

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Be warned that you’ll have to compromise. Perhaps you enjoy working with animals, but there’s no demand for that line of work in your area. You might be good at math, but you wouldn’t want to crunch numbers in a cubicle for a living. Finding balance is crucial.

5. Start Networking

What’s the best way to get the real story about the careers you’re interested in? Talking to professionals in the field.

Where should you find these people?

  • Reach out to local businesses.
  • Scour your social media networks, particularly LinkedIn.
  • Ask a past employer for recommendations.
  • Sign up for industry events and conferences.

Schedule a short interview with each of your new connections. Ask them to weigh in on the comments you see online. Every role and company is a bit different, so don’t be surprised if their responses don’t align.

Regardless of who you find or what they say, write it down. If one interviewee’s responses differ wildly from online responses, chat with someone else in the field. Do your best to find out what’s the rule and what’s the exception.

6. Shadow and Volunteer

As valuable as networking can be, you need a firsthand glimpse of the work. If you hit it off with one of your interviewees, ask to do some job shadowing. Sitting beside someone as they work can help you understand not just the pay and the responsibilities but also the culture and work environment associated with each career.

Job shadowing is a good way to get your feet wet before taking a career plunge. If you felt uninterested or unhappy during your shadowing experience, it’s a good sign that you should ponder a different career path. If your shadowing experience made you want to come back for more, you may have found your calling.

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Volunteer work is an alternative to job shadowing that can get you the experience you need as you analyze your career options. As a volunteer, you can be more flexible with your time and get opportunities you wouldn’t find elsewhere.

7. Sign Up for Classes

Many careers have an academic component that you can’t ignore. If you decide you want to be a lawyer, for instance, you might want to know you can survive law school first.

Sign up for an introductory class or two related to each career you’re interested in. The earlier you do this, the better. If you’re still in college, the class will count as an elective and may be covered by your scholarship, but if not, look for a community college option to keep costs low.

Taking a single class is not the same as earning a degree in the field. With that said, it’s a good way to test the waters before you invest thousands of dollars.

If the content interests you and you look forward to class each week, that’s a good sign. If you start dreading the class or choose to drop it, focus your attention elsewhere.

8. Enter the Gig Economy

Contracted work is a great “try it before you buy it” career tactic. Skipping to an entry-level role requires more commitment than you might want to give while you’re still investigating your options. The gig economy offers the best of both worlds: paid work as well as flexibility.[2]

Gig workers take work from companies or individuals that do not directly employ them. Plumbers and artists are good examples. Rather than receiving a regular paycheck, they sell their services by the task or deliverable.

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In the gig economy, you aren’t bound by long-term agreements. If you don’t like the experience, you can simply move on.

You never know if you’ll enjoy something until you try it. And because contractors work with professionals in the field, gig workers naturally get networking and shadowing opportunities.

9. Market Yourself

As you zero in on your dream career, there’s one final test you can use to find out whether you’ll be successful: marketing yourself as a candidate for hire. Whether you get bites is a key indicator of how you’ll fare in the field.

Beware that, as someone without much experience in the field, you’re going to get a lot of rejections. Don’t be discouraged. If you get two interviews out of 50 applications, think of it as two opportunities you didn’t have before to find your ideal career.

Just as important as outreach is a good inbound strategy. Set up a website, and post your portfolio on it. Describe your dream job on your social media.

Recruiters are constantly on the lookout for candidates that fit their company. The more exposure you get, the more people will be interested in what you have to offer. Put yourself out there, and you just might find the perfect fit.

Don’t Give Up!

Nobody ever said it was easy to find a career that’s right for you. Finding one is tough enough, and even then, you may find yourself looking for a new field ten years into your career.

Whatever you want from your professional life, you have to be willing to put in the time. Don’t hesitate, and don’t give up. Start your search today.

More Tips on How to Find a Career

Featured photo credit: Saulo Mohana via unsplash.com

Reference

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