In recent years, digital media has played an important role in branding and customer service. Here are some compelling reasons every brand needs to make online customer engagement a top priority:
- 55% of consumers would pay more for a better brand experience
- Highly engaged customers spend 23% more than less engaged customers
- 70% of customers make buying experiences based on the way they are treated
While online customer engagement is highly important, many brands don’t make it a priority. They have lackluster websites that don’t engage their customers.
Fortunately, there are a number of great customer engagement tools. Here are some of the best website tools for improving customer engagement.
1. Hello Bar
Making things simpler for your users is a great way to improve conversions and customer satisfaction. Hello Bar was designed with this goal in mind.
Hello Bar allows you to create a separate, non-scrolling bar at the top of any webpage on your site. Here are some reasons companies use Hello Bar:
- Earn more email subscribers
- Attract more followers on social media
- Split test webpage content
- Receive more social shares
Using Hello Bar is very simple. You simply need to enter your website domain and log in with your Google account.
There are hundreds of A/B website testing tools, which can be used to test customer engagement. However, they all share on limitation – they can’t tell you why customers are or are not engaged.
WebEngage is a unique alternative. It provides a series of forms for customers to provide input. You can ask your visitors for input on your landing page, buttons and other parts of your website. You won’t need to conduct hundreds of split tests to identify problems with your customer engagement strategy.
Uservoice is another tool that you can use to solicit feedback from customers. Customers can share all of their opinions and complaints in a single platform, which makes things easier for everyone. You can quickly and easily filter their feedback and sort it by importance.
You may need to authenticate users before allowing them to access certain features on your website. You could require them to login to your website with a username and password. However, this isn’t very convenient.
OneAll is a much easier way to authenticate users. It allows users to identify themselves by logging into their Facebook or Twitter account.
Providing timely, competent responses to customer questions is very important. Unfortunately, it’s often difficult when customers have many different types of questions. You need multiple experts to assist them.
Needle is a customer service tool that connects users with relevant experts. They will receive more timely advice.
Content marketing is a very important part of customer engagement. The hardest part is determining what content your customers are looking for.
Klout is the perfect tool for content marketing. It constantly monitors your users, identifies content they will be interested in and allows you to share that content with them.
7. Social Mention
Social Mention is another great social media engagement tool. Here are some of the primary benefits:
- You can easily share forum posts, comments and other user generated content.
- You can search content on your website to see what users are saying.
- You can reply to user feedback in real-time.
Social Mention is a great tool for providing timely replies and identifying customer concerns.
Marketing automation is becoming a central part of most marketing strategies.
“Marketers are embracing the idea that they can let the data and the analytical models do more of the [manual] work so that they can focus on higher-level strategic messaging,” states Rebecca Wettemann, cofounder of Nucleus Research.
There are a number of marketing automation tools, but Hubspot is one of the most popular. Here are some benefits of installing Hubspot on your website:
- Social Inbox is a hybrid between a social media feed and an email inbox. It allows customers to engage with you through their social media accounts.
- Hubspot has an engagement tool called 15Five. This tool allows you to conduct surveys to see how engaged your users are.
- Culture Amp is another great engagement tool. It creates engagement reports, which you can use for UX optimization.
- Hubspot also has a Monitoring tool that you can use to track things people are saying about your business on Twitter.
9. Sprout Social
Sprout Social lets you share the same message across multiple social media channels. You can also use Sprout Social to monitor user statements, reply to their messages in real-time and provide automated responses.
By using one or more of these tools above, you’ll be able to improve engagement for your website and make visiting your website a better overall experience for your customers.
Featured photo credit: Pexels via pexels.com