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9 Customer Engagement Tools Every Website Needs

9 Customer Engagement Tools Every Website Needs

In recent years, digital media has played an important role in branding and customer service. Here are some compelling reasons every brand needs to make online customer engagement a top priority:

  • 55% of consumers would pay more for a better brand experience
  • Highly engaged customers spend 23% more than less engaged customers
  • 70% of customers make buying experiences based on the way they are treated

While online customer engagement is highly important, many brands don’t make it a priority. They have lackluster websites that don’t engage their customers.

Fortunately, there are a number of great customer engagement tools. Here are some of the best website tools for improving customer engagement.

1. Hello Bar

Making things simpler for your users is a great way to improve conversions and customer satisfaction. Hello Bar was designed with this goal in mind.

Hello Bar allows you to create a separate, non-scrolling bar at the top of any webpage on your site. Here are some reasons companies use Hello Bar:

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  • Earn more email subscribers
  • Attract more followers on social media
  • Split test webpage content
  • Receive more social shares

Using Hello Bar is very simple. You simply need to enter your website domain and log in with your Google account.

2. WebEngage

There are hundreds of A/B website testing tools, which can be used to test customer engagement. However, they all share on limitation – they can’t tell you why customers are or are not engaged.

WebEngage is a unique alternative. It provides a series of forms for customers to provide input. You can ask your visitors for input on your landing page, buttons and other parts of your website. You won’t need to conduct hundreds of split tests to identify problems with your customer engagement strategy.

3. Uservoice

Uservoice is another tool that you can use to solicit feedback from customers. Customers can share all of their opinions and complaints in a single platform, which makes things easier for everyone. You can quickly and easily filter their feedback and sort it by importance.

4. OneAll

You may need to authenticate users before allowing them to access certain features on your website. You could require them to login to your website with a username and password. However, this isn’t very convenient.

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OneAll is a much easier way to authenticate users. It allows users to identify themselves by logging into their Facebook or Twitter account.

5. Needle

Providing timely, competent responses to customer questions is very important. Unfortunately, it’s often difficult when customers have many different types of questions. You need multiple experts to assist them.

Needle is a customer service tool that connects users with relevant experts. They will receive more timely advice.

6. Klout

Content marketing is a very important part of customer engagement. The hardest part is determining what content your customers are looking for.

Klout is the perfect tool for content marketing. It constantly monitors your users, identifies content they will be interested in and allows you to share that content with them.

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7. Social Mention

Social Mention is another great social media engagement tool. Here are some of the primary benefits:

  • You can easily share forum posts, comments and other user generated content.
  • You can search content on your website to see what users are saying.
  • You can reply to user feedback in real-time.

Social Mention is a great tool for providing timely replies and identifying customer concerns.

8. Hubspot

Marketing automation is becoming a central part of most marketing strategies.

“Marketers are embracing the idea that they can let the data and the analytical models do more of the [manual] work so that they can focus on higher-level strategic messaging,” states Rebecca Wettemann, cofounder of Nucleus Research.

There are a number of marketing automation tools, but Hubspot is one of the most popular. Here are some benefits of installing Hubspot on your website:

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  • Social Inbox is a hybrid between a social media feed and an email inbox. It allows customers to engage with you through their social media accounts.
  • Hubspot has an engagement tool called 15Five. This tool allows you to conduct surveys to see how engaged your users are.
  • Culture Amp is another great engagement tool. It creates engagement reports, which you can use for UX optimization.
  • Hubspot also has a Monitoring tool that you can use to track things people are saying about your business on Twitter.

9. Sprout Social

Sprout Social lets you share the same message across multiple social media channels. You can also use Sprout Social to monitor user statements, reply to their messages in real-time and provide automated responses.

By using one or more of these tools above, you’ll be able to improve engagement for your website and make visiting your website a better overall experience for your customers.

Featured photo credit: Pexels via pexels.com

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Ryan Kh

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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