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9 Customer Engagement Tools Every Website Needs

9 Customer Engagement Tools Every Website Needs

In recent years, digital media has played an important role in branding and customer service. Here are some compelling reasons every brand needs to make online customer engagement a top priority:

  • 55% of consumers would pay more for a better brand experience
  • Highly engaged customers spend 23% more than less engaged customers
  • 70% of customers make buying experiences based on the way they are treated

While online customer engagement is highly important, many brands don’t make it a priority. They have lackluster websites that don’t engage their customers.

Fortunately, there are a number of great customer engagement tools. Here are some of the best website tools for improving customer engagement.

1. Hello Bar

Making things simpler for your users is a great way to improve conversions and customer satisfaction. Hello Bar was designed with this goal in mind.

Hello Bar allows you to create a separate, non-scrolling bar at the top of any webpage on your site. Here are some reasons companies use Hello Bar:

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  • Earn more email subscribers
  • Attract more followers on social media
  • Split test webpage content
  • Receive more social shares

Using Hello Bar is very simple. You simply need to enter your website domain and log in with your Google account.

2. WebEngage

There are hundreds of A/B website testing tools, which can be used to test customer engagement. However, they all share on limitation – they can’t tell you why customers are or are not engaged.

WebEngage is a unique alternative. It provides a series of forms for customers to provide input. You can ask your visitors for input on your landing page, buttons and other parts of your website. You won’t need to conduct hundreds of split tests to identify problems with your customer engagement strategy.

3. Uservoice

Uservoice is another tool that you can use to solicit feedback from customers. Customers can share all of their opinions and complaints in a single platform, which makes things easier for everyone. You can quickly and easily filter their feedback and sort it by importance.

4. OneAll

You may need to authenticate users before allowing them to access certain features on your website. You could require them to login to your website with a username and password. However, this isn’t very convenient.

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OneAll is a much easier way to authenticate users. It allows users to identify themselves by logging into their Facebook or Twitter account.

5. Needle

Providing timely, competent responses to customer questions is very important. Unfortunately, it’s often difficult when customers have many different types of questions. You need multiple experts to assist them.

Needle is a customer service tool that connects users with relevant experts. They will receive more timely advice.

6. Klout

Content marketing is a very important part of customer engagement. The hardest part is determining what content your customers are looking for.

Klout is the perfect tool for content marketing. It constantly monitors your users, identifies content they will be interested in and allows you to share that content with them.

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7. Social Mention

Social Mention is another great social media engagement tool. Here are some of the primary benefits:

  • You can easily share forum posts, comments and other user generated content.
  • You can search content on your website to see what users are saying.
  • You can reply to user feedback in real-time.

Social Mention is a great tool for providing timely replies and identifying customer concerns.

8. Hubspot

Marketing automation is becoming a central part of most marketing strategies.

“Marketers are embracing the idea that they can let the data and the analytical models do more of the [manual] work so that they can focus on higher-level strategic messaging,” states Rebecca Wettemann, cofounder of Nucleus Research.

There are a number of marketing automation tools, but Hubspot is one of the most popular. Here are some benefits of installing Hubspot on your website:

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  • Social Inbox is a hybrid between a social media feed and an email inbox. It allows customers to engage with you through their social media accounts.
  • Hubspot has an engagement tool called 15Five. This tool allows you to conduct surveys to see how engaged your users are.
  • Culture Amp is another great engagement tool. It creates engagement reports, which you can use for UX optimization.
  • Hubspot also has a Monitoring tool that you can use to track things people are saying about your business on Twitter.

9. Sprout Social

Sprout Social lets you share the same message across multiple social media channels. You can also use Sprout Social to monitor user statements, reply to their messages in real-time and provide automated responses.

By using one or more of these tools above, you’ll be able to improve engagement for your website and make visiting your website a better overall experience for your customers.

Featured photo credit: Pexels via pexels.com

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

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Featured photo credit: Cathryn Lavery via unsplash.com

Reference

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